What Zameen.com does

Zameen.com is Pakistan's largest online real estate marketplace, operated by Zameen Media (Private) Limited and headquartered in Lahore. Founded in 2006 by brothers Zeeshan Ali Khan (CEO) and Imran Ali Khan (COO), the platform aggregates over 20 million residential, commercial, plot, and rental listings across 30+ Pakistani cities and serves more than 1.6 million subscribed members. Its technology stack comprises a web portal with property listing database, search and filtering, mapping integration, and native iOS and Android applications with 4 million+ installs. Adjacent products include Plot Finder, Property Index, Property Trends, Home Loan Calculator, Area Unit Converter, Construction Cost Calculator, Land Record Pages, Area Guides, a community forum, and sub-brands such as Zameen Projects, Zameen Index, Profolio, and Property Blocks (myzameen.com).

The company monetizes through two primary streams: bundled Ad Services Packages sold to real estate agencies, developers, and corporate clients under advertising agreements, and Paid Postings that elevate or feature individual listings on the platform. Go-to-market is hybrid — a self-service, product-led digital funnel drives organic traffic through SEO-optimized listings, supplemented by 15,000 registered real estate agencies acting as channel partners, large-scale Property Expos in Lahore, Karachi, Islamabad, Multan, and Dubai serving as event-driven demand-generation, and a dedicated monthly magazine distributed to industry decision-makers. International office footprint extends to Dubai (serving UAE and Middle East) and London (serving UK and Europe), with sister brand Bayut.com covering UAE and acquired iHome Iran extending coverage regionally.

Ownership sits under Ztech Holdings Limited, with institutional backing from Catcha Group (ASEAN-focused internet investor) and Frontier Digital Ventures (specialist in frontier and emerging market online classifieds). The platform has won the CNBC Best Property Portal Pakistan Award and CNBC Best International Portal Award. Strategic priorities evident from recent activity include opening Non-Resident Pakistani (NRP) investment channels via the State Bank of Pakistan's Roshan Digital Account integration and expanding developer and agent tooling through sub-brand platforms.

Name

Zameen.com

Legal name

Zameen Media (Private) Limited

Website

https://zameen.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Zameen.com is Pakistan's largest online real estate marketplace, aggregating over 20 million property listings across 30+ cities and serving 1.6 million+ members plus 15,000 registered real estate agencies, monetized through advertising packages and paid listings.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Generalist Marketplaces & Online Malls (BPAMAGAA)

Keywords

• Real estate marketplace
• Property listing portal
• Online classifieds
• Property search platform
• Real estate advertising

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising Services (Ad Services Package): Companies and agents pay for advertising packages to promote their property listings and projects on the platform. The Ad Services Package is a bundled offering that includes various advertising products and services as specified in the company's Advertising Agreement with clients.
2. Paid Postings: Property listings that are featured or highlighted as paid postings, providing increased visibility to potential buyers and renters on the platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zameen.com operates an online real estate classifieds marketplace connecting property buyers, sellers, renters, and investors across Pakistan, featuring over 20 million property listings searchable via website and mobile apps. The platform monetizes through paid advertising packages and featured listings sold to real estate agencies, developers, and individual sellers, and complements its digital marketplace with large-scale Property Expos and decision-support tools such as Plot Finder, Property Index, Home Loan Calculator, Area Unit Converter, and Land Record Pages.

Product overview

Zameen.com operates as a comprehensive real estate marketplace platform offering a unified ecosystem for Pakistan's property market. The core product is the Zameen.com website and mobile app, which serve as the primary portal for listing and searching properties across 30+ cities with over 20 million property listings. This core platform is complemented by a suite of specialized tools including Plot Finder, Area Guides, Property Index, Property Trends, and various calculators (Home Loan, Construction Cost, Area Unit Converter). The ecosystem also includes community features (Forum, Blog, News), event-based services (Zameen Expo property exhibitions), and Property Blocks for developer project management. Together, these products create an end-to-end real estate transaction platform covering property discovery, financial planning, market research, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Zameen Projects: Property development projects platform under Zameen.com
• Zameen Index
• Profolio

Products and services

• Zameen.com Website Pakistan's largest online real estate portal providing a platform for buyers, sellers, and investors to list, search, and transact homes, plots, commercial spaces, and rentals across 30+ cities in Pakistan, with over 20 million property listings and 5.5 million monthly visits.
• Zameen Mobile App Native iOS and Android mobile application with 4 Million+ installs enabling property search, listing management, and discovery of homes, plots, and rentals on mobile devices for buyers, sellers, and renters across Pakistan.
• Zameen Property Expo Large-scale in-person property exhibitions held annually across major Pakistani cities (Lahore, Karachi, Islamabad, Multan) and internationally in Dubai, connecting property developers, real estate agencies, and individual sellers with prospective buyers for on-the-spot deal closure.
• Zameen Magazine Monthly print and digital magazine published by Zameen.com and distributed to influential real estate professionals and decision-makers, covering market trends, project launches, and industry analysis for the Pakistani property market.
• Profolio Agent Listing Platform Property listing management sub-brand of Zameen.com that provides real estate agents and agencies with a dedicated platform to post, manage, and update their property listings on the Zameen ecosystem.
• Property Blocks / Zameen Projects Directory and listing platform for upcoming and ongoing housing societies, residential projects, and commercial developments, providing property developers and housing societies a dedicated sub-brand to showcase their projects under the Zameen Projects banner on myzameen.com.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Roshan Digital Account (State Bank of Pakistan)majorStrategic or Co-development PartnerZameen.com partners with the State Bank of Pakistan's Roshan Digital Account initiative, which enables Non-Resident Pakistanis to invest in Pakistani property. The platform facilitates NRP property purchases including both commercial and residential real estate through this banking integration.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bayut.com: Co-founded alongside Zameen.com by the same Khan brothers in 2006 to serve the UAE real estate market; operates an almost identical vertical property portal model (listings, agents, trends, tools) and is the most direct operational and strategic comparable.
• Property Finder: Leading property listing platform in the UAE and broader MENA region; competes head-to-head with Bayut.com and shares Zameen's vertical-portal model of agent subscriptions, premium listings, and developer marketing — a strong regional benchmark for ARPU and unit economics.
• 99acres: India's leading online real estate portal, owned by Info Edge; directly comparable in business model (agent/builder listings, advertising, paid packages) and South Asian emerging-market dynamics relevant to Zameen.com's core market.
• MagicBricks: One of India's largest real estate portals, owned by Times Internet; competes in the same vertical-portal category with a similar mix of free listings, paid agent packages, and developer advertising.
• Housing.com: Indian property discovery and listings platform backed by REA Group; comparable in vertical search and discovery focus, with overlapping tools (maps, trends, valuation) that mirror Zameen's Plot Finder and Property Index offerings.
• PropertyGuru Group: Leading property portal operator across Southeast Asia (Singapore, Malaysia, Thailand, Vietnam, Indonesia); a closely comparable emerging-market vertical property platform that provides a relevant public-market valuation reference.

Broad incumbents

• Rightmove: UK's largest property portal and a global benchmark for real estate vertical classifieds; not a direct competitor in Pakistan but a relevant incumbent comparable for monetization model, agency subscription structure, and platform margins.
• Zillow Group: US-based real estate platform offering listings, mortgages, and ancillary services; not a direct competitor in Pakistan but a strategic comparable for the long-term platform play of expanding from listings into adjacent property services.

Emerging players

• OLX (by Carousell): Generalist horizontal classifieds platform with significant presence in Pakistan; overlaps with Zameen in the property category and represents the most credible horizontal classifieds threat in the local market.
• Dubizzle (Bayut's parent, Emerging Markets): Operates horizontal classifieds in MENA; competes with Zameen's international footprint (UAE) and provides a benchmark for how horizontal classifieds encroach on property verticals in emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZameenProperty
• Facebookfacebook.com/ZameenPK
• LinkedInlinkedin.com/company/zameen-com
• Instagraminstagram.com/zameenpk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zameen.com