GreenSync
GreenSync is a Melbourne-based energy technology company that builds deX, a software platform enabling electricity networks, retailers and aggregators to register, monitor, control and trade distributed energy resources across Australia, New Zealand, the UK and Asia.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GreenSync does
GreenSync is a Melbourne-headquartered energy technology company, founded in 2010 by Dr Phil Blythe, that builds and commercialises deX (Decentralised Energy Exchange), a software platform serving as a digital marketplace and coordination layer for distributed energy resources (DER) such as rooftop solar, batteries, EV chargers and smart appliances. deX is structured as a three-layer full-stack product — deX Connect for device registration, deX Vision for operational visibility of behind-the-meter assets, and deX Markets for marketplace contracting and dispatch — and is positioned as an open-access, technology-agnostic platform that lets networks, retailers and aggregators connect to DER through a single integration point. Supporting products include the MicroEM microgrid platform, VPP orchestration software, Peak Response, Auto DR, and Automatic Asset Registration.
GreenSync sells to electricity distribution networks, electricity retailers and aggregators, energy market operators, and new energy service companies across Australia, New Zealand, the UK, Japan and Singapore. Named enterprise customers include UK Power Networks (a 500+ MW DER marketplace project delivered with Smarter Grid Solutions and Nexant), Simply Energy (an up to 8 MW residential VPP in South Australia), United Energy (Mornington Peninsula demand response), Jemena (2 MW demand response), AusNet Services (Mooroolbark community mini-grid), SAPN, Wellington Electricity (EV Connect), and Energy Queensland. The business model combines enterprise software licensing with project-based integration services, often co-funded by government agencies such as ARENA and the Clean Energy Finance Corporation; pricing is negotiated per-project and is not publicly disclosed.
The company has raised more than AUD $13 million in equity (an $11.5M Series B in 2017 led by CEFC's Clean Energy Innovation Fund and Southern Cross Venture Partners), supplemented by over $10M in government grants (notably ARENA's $10M for the national deX rollout and a Victorian Government New Energy Jobs Fund grant), and received additional capital from Virescent Ventures in 2024. In April 2022 GreenSync joined Intellihub Group as part of a corporate consolidation. The company has been recognised on the Global Cleantech 100 (2019, 2020), won the Utility Week Flex Awards in 2025, and operates an OEM and system-integrator partner ecosystem spanning over 100 organisations.
GreenSync firmographics
Firmographics- Name
- GreenSync
- Legal name
- GreenSync Pty Ltd
- Website
- https://greensync.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GreenSync is a Melbourne-based energy technology company that builds deX, a software platform enabling electricity networks, retailers and aggregators to register, monitor, control and trade distributed energy resources across Australia, New Zealand, the UK and Asia.
- Ownership category
- akta.pro rank
GreenSync industry classification
Industry- Product category
- Distributed Energy Resource Management (DERMS) / Energy Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- VPP Orchestration & Aggregator Operating Platforms (EUAFAKAC)
- akta.pro secondary industries
- DER Aggregation & Virtual Power Plants (VPPs) (EUAMAJAC), Utility-Scale VPPs & Grid Services Aggregation (Capacity, Frequency, Reserves) (EUAFAHAD)
Keywords
Where GreenSync is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
GreenSync business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Licensing (deX): GreenSync generates revenue through licensing its deX software platform to utilities, networks, retailers, and aggregators. The platform facilitates digital device registration, visibility, control, and energy service contracting. Revenue is derived from platform fees, integration services, and ongoing licensing arrangements with enterprise clients.
- Virtual Power Plant Services: deX enables retailers to operate VPPs that access certified device brands, providing simplified third-party licensing arrangements and tools to accelerate installer/vendor-led registration. GreenSync earns revenue from facilitating VPP participation and service contracting.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GreenSync product offering
Product offeringCore offering
GreenSync develops and licenses the deX (Decentralised Energy Exchange) platform — a full-stack software system that enables electricity grids to register, monitor, and orchestrate distributed energy resources (rooftop solar, batteries, EVs, smart appliances) through digital device registration, dynamic operational visibility, and marketplace contracting. The platform serves electricity networks, retailers, aggregators, and device manufacturers, providing the digital backbone for virtual power plants, demand response, and transactive energy services.
Product overview
GreenSync offers a unified software platform called deX (Decentralised Energy Exchange) along with supporting products. deX is the core product—a full-stack platform consisting of three layers: deX Connect (device registration), deX Vision (visibility tools for grid operators), and deX Markets (marketplace contracting). The platform enables electricity grids to support more renewables by providing digital communication and coordination for distributed energy resources. Supporting products include VPP Software for virtual power plant orchestration, MicroEM for microgrid management, Peak Response for demand response, Auto DR Platform for automated demand response, and Automatic Asset Registration for streamlined DER onboarding. GreenSync also provides industry collaboration space through GreenRoom.
Differentiator
Problem solved
Functional benefit
Brands
- deX (Decentralised Energy Exchange): A software platform that enables electricity grids to support more renewables by facilitating digital device registration, dynamic visibility, control and energy service contracting.
Products and services
- deX (Decentralised Energy Exchange) GreenSync's flagship full-stack software platform that enables electricity grids to support more renewables by providing digital device registration, dynamic operational visibility, control, and energy service contracting for distributed energy resources (rooftop solar, batteries, EVs, smart appliances). Sold to electricity networks, retailers, aggregators, energy market operators, and new energy service companies.
- MicroEM (Micro Energy Management) Standalone distributed energy platform used for monitoring and managing energy flows within mini grids and community microgrid projects. Enables locally generated and stored energy to be shared between households based on individual residence needs and local grid network requirements. Sold to distribution networks and community energy project developers.
- Peak Response Demand response product for managing peak electricity demand via load management and curtailment across commercial, industrial, and residential sites. Targeted at utilities and large energy users seeking to reduce peak demand and earn revenue from demand response participation.
- Auto DR Platform Automated demand response platform for constraint management, enabling 'set and forget' automation and control at commercial and industrial sites to reduce energy costs and provide grid services. Sold to commercial and industrial energy users, retailers, and network operators.
Quantifiable outcome
- UK Power Networks project enables over 500MW of DER to connect to the network and power more than 250,000 homes
- +7 more outcomes
Companies that use GreenSync
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
GreenSync technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
GreenSync partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core, flagship and minor.
- Intellihub GroupmajorGreenSync joined Intellihub Group in April 2022. Intellihub is a major player in the energy services sector, and this integration brings together GreenSync's deX platform capabilities with Intellihub's meter data and energy services infrastructure.
- FroniuscoreFronius and GreenSync formed a strategic partnership. Fronius is a participating technology vendor in the deX South Australia project, providing solar PV inverter technology. The partnership enables Fronius customers to register devices in VPP services and meet South Australia's Smarter Homes compliance requirements.
- Enphase EnergycoreEnphase Energy integrated its smart solar microinverters and AC batteries with deX, enabling Enphase customers to support grid services, participate in VPPs, and provide data and behavioural insights to Australian grid operators. A two-week pilot achieved a 20% participation rate. The single integration allows Enphase systems to interact with multiple networks and retailers through deX.
- Wellington ElectricitycoreWellington Electricity partnered with GreenSync to deliver EV Connect — a new business model for smart electric vehicle charging solutions in New Zealand. Co-funded by the New Zealand Government's Low Emission Vehicles Contestable Fund. The project establishes foundations to support EV charging at scale and manage peak electricity demand on Wellington's network.
- GoodMeasure (Embrium)coreGoodMeasure, New Zealand's leading distributed energy management platform for utilities and businesses, provides EV charging technology for the EV Connect pilot with Wellington Electricity. GoodMeasure's intelligent EV charging systems are instrumental in the project and set the precedent for managing network-wide EV charging in New Zealand.
- UK Power NetworksflagshipUK Power Networks selected GreenSync to deliver a digital marketplace for DER as part of the world's most advanced network control system. The project enables over 500MW of DER to connect to the network, powering more than 250,000 homes. Delivered through a consortium with Smarter Grid Solutions and Nexant. The commercially procured system goes live for 5 years.
- Smarter Grid SolutionscoreSmarter Grid Solutions partnered with GreenSync as part of the UK Power Networks consortium, providing its ANM Strata platform as the core DER management system. Smarter Grid Solutions noted this was the most comprehensive DERMS tender to come to market, bringing together market and technical platforms.
- NexantcoreNexant partnered with GreenSync as part of the UK Power Networks consortium, providing Grid360 for control centre analytics and iEnergy as the customer interface. The partnership supports the world's first scalable marketplace for flexibility services.
- JemenacoreJemena Electricity Network used GreenSync's demand response program as an 'insurance policy' for substation maintenance at Flemington Zone Substation. GreenSync deployed VPP software to monitor energy traffic and notify when distribution thresholds were approached, providing 2 MW of guaranteed capacity during peak demand events.
- Simply EnergyflagshipSimply Energy partnered with GreenSync to build an up to 8 MW virtual power plant in South Australia — the largest VPP of its kind in Australia at the time. The $23M project delivers Tesla Powerwall 2 home batteries to up to 1,200 Adelaide households (6 MW) plus 2 MW demand response across 10 commercial businesses, powered by deX.
- Energy QueenslandflagshipEnergy Queensland and GreenSync delivered Australia's biggest virtual power plant at the time. The project leveraged GreenSync's technology to aggregate distributed energy resources across Energy Queensland's network footprint.
- United EnergyflagshipUnited Energy partnered with GreenSync for a landmark demand response and energy storage project on the Mornington Peninsula. GreenSync engages households and businesses to reduce and shift electricity usage at peak times, deferring the need for United Energy to build new infrastructure. This was the first project in Australia to pass the Regulatory Investment Test for Distribution (RIT-D).
- Moreland Energy Foundation Ltd (MEFL) and Positive ChargeminorGreenSync partnered with MEFL and Positive Charge on a virtual micro-grid trial investigating a model for shared solar PV generation and energy storage in northern Melbourne. ARENA provided $112,400 in support for the investigation. GreenSync and Jemena were project partners.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
GreenSync competitors and assessment
Company assessmentBroad incumbents
- EnerNOC (Enel X): Enel X (formerly EnerNOC) is a global demand-response and VPP operator with an integrated software platform, providing utility-scale VPP and DR services comparable in function to GreenSync's deX.
- Schneider Electric (EcoStruxure DERMS): Schneider Electric's EcoStruxure DERMS is a utility-grade DER management solution bundled with a much broader grid and energy management portfolio, competing with deX among large utilities globally.
- GE Vernova (GridOS DERMS): GE Vernova's GridOS DERMS is a utility-scale distributed energy management platform, competing with deX in the same large-utility, multi-DER orchestration category.
- Siemens (Gridscale X / Siemens Grid Software): Siemens offers Gridscale X and related grid software suites for DER management and VPP orchestration, competing with GreenSync as part of a much larger utility-software portfolio.
Direct peers
- OATI (Open Access Technology International): OATI offers DERMS, VPP and grid management software used by utilities and ISOs/RTOs, overlapping with deX's portfolio of device registration, visibility and market dispatch capabilities.
- EnergyHub: EnergyHub operates a DERMS platform for utilities to manage residential DER assets and run VPP programs, competing with deX in device aggregation, dispatch and retail program enablement.
- AutoGrid Systems: AutoGrid provides a DERMS and VPP optimisation platform for utilities, retailers and aggregators, directly overlapping with GreenSync's deX marketplace orchestration across device registration, visibility and dispatch.
- Smarter Grid Solutions: Smarter Grid Solutions' ANM Strata is a DERMS that was actually deployed alongside GreenSync's deX in the UK Power Networks consortium, competing head-to-head in active network management and DER orchestration for DNOs.
- PXiSE Energy Solutions: PXiSE provides DERMS and real-time grid optimisation software for utilities and renewable generators, addressing the same grid-edge DER coordination problem that deX solves.
Emerging players
- Sunverge Energy: Sunverge combines behind-the-meter energy storage with a cloud-based DER orchestration platform for utilities, intersecting with GreenSync's residential VPP and DER coordination use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GreenSync social profiles
Digital presenceGreenSync financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenSync leadership team
Management profileNumber of profiles
Profiles13 records
GreenSync funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenSync M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenSync
What does GreenSync do?
GreenSync develops and licenses the deX (Decentralised Energy Exchange) platform — a full-stack software system that enables electricity grids to register, monitor, and orchestrate distributed energy resources (rooftop solar, batteries, EVs, smart appliances) through digital device registration, dynamic operational visibility, and marketplace contracting. The platform serves electricity networks, retailers, aggregators, and device manufacturers, providing the digital backbone for virtual power plants, demand response, and transactive energy services.
Is GreenSync a public or private company?
GreenSync is a private company. It is classified as corporate owned and is currently operating.
When was GreenSync founded?
GreenSync was founded in 2010. It employs 11 to 50 people.
Where is GreenSync based?
GreenSync is headquartered in Melbourne, Australia, in the Oceania region.
How does GreenSync make money?
Two revenue lines are on record. Software Platform Licensing (deX) is the primary driver. The others are virtual Power Plant Services.
Who are GreenSync's main competitors?
Broad incumbents on record are EnerNOC (Enel X), Schneider Electric (EcoStruxure DERMS), GE Vernova (GridOS DERMS) and Siemens (Gridscale X / Siemens Grid Software). Direct peers are OATI (Open Access Technology International), EnergyHub, AutoGrid Systems, Smarter Grid Solutions and PXiSE Energy Solutions. Sunverge Energy is listed as an emerging player.
Does GreenSync have an API?
No public API is recorded for GreenSync.
What industry is GreenSync in?
GreenSync's product category is Distributed Energy Resource Management (DERMS) / Energy Management Software. Its primary akta.pro industry code is EUAFAKAC, VPP Orchestration & Aggregator Operating Platforms, with a secondary code of EUAMAJAC, DER Aggregation & Virtual Power Plants (VPPs). Its NAICS code is 518 and its SIC code is 7370.