What Gumlet does

Gumlet is a cloud-based media delivery infrastructure platform founded in 2019 and headquartered in Singapore, with additional offices in Dover, Delaware (US) and Bengaluru (India). The platform combines video hosting and streaming, AI-powered transcoding and compression, video DRM protection, and image optimization, serving more than 10,000 apps and websites across 180+ countries and delivering over 3.5 billion media files daily with a claimed 99.99% uptime SLA. Its technology stack is built on in-house GPU infrastructure, custom Golang-based DRM servers, proprietary encoding, and a ClickHouse-powered analytics engine that processes billions of events per day, with the company describing its compression engine as the "world's first" context-aware AI video compression system that reduces file sizes and cloud costs by at least 40%.

Name

Gumlet

Legal name

Gumlet Pte. Ltd.

Website

https://gumlet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gumlet is a Singapore-headquartered cloud media delivery platform offering AI-powered video hosting, streaming, DRM, and image optimization. It serves developers, SMBs, and enterprises across 180+ countries, powering 10,000+ apps and 3.5 billion+ media files daily.

Ownership category

akta.pro rank

Product category

Video Hosting and Media Delivery Infrastructure

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

akta.pro secondary industry

Digital Asset Management (DAM) (HDAEAGAE)

Keywords

• Video hosting platform
• Image optimization service
• Video DRM protection
• Live video streaming
• Media delivery infrastructure

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Video Hosting & Streaming: Subscription-based video hosting and streaming service with tiered plans. The company responded to market competition by cutting prices by up to 70%, offering lower costs across every paid plan with higher streaming quotas on every tier.
2. Image Optimization & Delivery: Usage-based pricing for image optimization services, charging only for optimized media delivered with no restrictions on API calls or caching.
3. DRM Protection: Digital Rights Management protection offered as an add-on feature, unbundled so customers only pay for it if they use it.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gumlet is a cloud-based media delivery platform that lets businesses and developers host, transcode, optimize, secure, and stream video and image assets. Its core products are Video Hosting, Video API, Image Optimization, and Video DRM, supported by an AI-powered compression engine, in-house GPU infrastructure, a ClickHouse analytics engine, and a global Multi-CDN network. It serves B2C apps, e-commerce, news media, ed-tech, OTT, and SMB customers in 180+ countries.

Product overview

Gumlet is a modular media delivery infrastructure platform offering four core products: Gumlet Video Hosting (host, secure, stream videos), Gumlet Video API (modular APIs for custom video workflows), Gumlet Image Optimization (automated image delivery optimization), and Gumlet Video DRM (one-click content protection). These core products are complemented by sub-products including video streaming, transcoding, insights/analytics, a customizable video player, video CMS, channels/playlists, and live streaming capabilities. Additionally, Gumlet provides a suite of free online tools for video compression (for Discord, Android, iPhone, and various formats), image format conversion and compression (JPEG, PNG, WebP, AVIF, JXL, TIFF, GIF, HEIF, SVG), audio optimization reporting, and image performance analysis. The platform uses AI for context-aware video compression (40% cost reduction), automatic subtitle generation, background removal, and image upscaling.

Differentiator

Problem solved

Functional benefit

Products and services

• Gumlet Video Hosting Cloud-based video hosting platform enabling businesses and developers to host, secure, and stream videos in minutes; includes transcoding, storage, streaming, analytics, player, CMS, and DRM capabilities.
• Gumlet Video API Modular Video APIs for custom on-demand or user-generated video pipelines, featuring AI-powered compression, latest codecs, universal streaming protocols, and webhook-based automation for developers.
• Gumlet Image Optimization Automated image delivery optimization service that reduces CDN costs by up to 30%, improves Core Web Vitals and SEO, and reduces bounce rate through on-the-fly AVIF/WebP conversion and responsive sizing via a global CDN.
• Gumlet Video DRM One-click Digital Rights Management implementation for video content using Widevine and FairPlay multi-DRM, with domain and geo blocking, dynamic watermarks, and expiring access tokens to prevent piracy.
• Gumlet Live Streaming High-quality, low-latency live streaming service using RTMP ingestion and scalable infrastructure for broadcasting live events to global audiences.
• Gumlet Video Tools Free online video tools including a video compressor (Discord, Android, iPhone, MOV, WebM, MKV, AVI targets), universal web video players (HLS, DASH, WebM, MP4, FLV), and format converters.
• Gumlet Image Tools Free online image tools including format converters (JPEG, PNG, WebP, AVIF, TIFF, GIF, JXL, HEIF), compressors (JPEG, PNG, TIFF, SVG, GIF), and image analyzer.
• Gumlet Audio Optimization Report Free audio optimization report tool that compares audio quality before and after Gumlet transcoding, used to demonstrate compression and quality improvements.
• Gumlet Analyzer Free image optimization audit tool using the Google Lighthouse engine to analyze web page images for size, format, compression, lazy loading, and alt tags.

Quantifiable outcome

• 40% reduction in video file sizes and cloud costs
• +6 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability11 records

Feature7 records

Partnerships

One partnership is on record.

• Indonesia PrimacoreChannel Partner/ Reseller/ DistributorStrategic partner and distributor for Gumlet services in Indonesia market, located at EightyEight@Kasablanka Building, 9th Floor, Jakarta.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cloudflare Stream: Larger incumbent offering video transcoding and streaming bundled with Cloudflare's global network. Overlaps with Gumlet's CDN delivery and DRM but as part of a broader security/performance platform.

Emerging players

• api.video: API-first video infrastructure platform targeting developers with upload, encoding, and streaming. Comparable to Gumlet's Video API product in target customer and developer-first positioning.

Direct peers

• Wistia: Directly comparable video hosting platform for marketers and businesses. Both offer branded players, engagement analytics, and CRM integrations (HubSpot/Mailchimp), and Gumlet explicitly benchmarks against Wistia on price.
• Vimeo: Directly comparable video hosting and streaming platform targeting creators and businesses. Gumlet's pricing cuts reference Vimeo as a direct comparator, and feature overlap includes player, analytics, and OTT streaming.
• Cloudinary: Directly comparable image and video management/optimization SaaS platform. Both offer transformation APIs, CDN delivery, DAM, and developer-first integrations — and Gumlet explicitly markets a 'Cloudinary Alternative' comparison page.
• ImageKit: Directly comparable image optimization and DAM SaaS with CDN delivery and developer APIs. Gumlet's 'ImageKit Alternative' page signals near-identical positioning on the image side of the business.
• VdoCipher: Directly comparable DRM-protected video hosting SaaS for course creators and OTT. Gumlet publishes a 'VdoCipher Alternative' page, indicating close overlap on secure video workflows.
• Bunny Stream: Directly comparable low-cost video CDN/streaming service with developer APIs and storage. Gumlet maintains a 'Bunny Stream Alternative' page, indicating competitive overlap on price-sensitive streaming workloads.
• Imgix: Directly comparable real-time image transformation and optimization service with CDN delivery. Gumlet's 'Imgix Alternative' page confirms overlap in image processing pipelines and developer use cases.
• Mux: Directly comparable video infrastructure API provider for developers, offering transcoding, streaming, and analytics. Gumlet publishes a 'Mux Alternative' page, signaling overlapping customer base and feature parity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gumlethq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gumlet