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Alphi Capital

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uuid0002ils

Namestring
Alphi Capital
Legal namestring
Alphi Capital Inc.
Company typeenum
Private
Founded yearint
2022
Descriptiontext

Alphi Capital is a Toronto-based lower middle market private equity firm founded in 2022 by Andrew Fortier and Thecla Sweeney, both formerly of Birch Hill Equity Partners where they worked together for 13 years and collectively executed 9 platform investments and 100+ add-on acquisitions deploying over $1B of equity capital. The firm invests in Canadian business-to-business service and value-added distribution companies with $5M–$10M of EBITDA, partnering with founders and family-owned businesses on succession, growth acceleration, and buy-and-build strategies.

The firm's core operational product is the Alphi Timeless Principles (ATP) Playbook, a proprietary activation framework with modules covering Data Insights, Go-to-Market Strategy, Employee Engagement, Governance, and Acquisitions. ATP is implemented during diligence and post-investment, with progress tracked against financial, customer, and employee KPIs. Supporting the playbook is an in-house value creation team spanning Operational Finance, Go-to-Market Strategy, and Data Insights, plus an advisory board with sector expertise. The firm holds PRI signatory status and a 2025 RIA Canada Certification Badge.

Alphi's revenue model is conventional private equity fund management: management fees on committed capital of its debut vehicle Alphi Capital I, LP ($295M CAD closed January 2025, exceeding its $200M target) plus carried interest on realized exits. The current portfolio comprises five platform companies — Da-Lee Group (infrastructure/environmental services, 2023), K2 Fasteners (value-added distribution, 2024), Tenom (IT managed services), Eastbay Technologies (IT managed services, January 2025), and RedBlue HeatPumps & Refrigeration (HVAC/plumbing/electrical, July 2025). Go-to-market is relationship-driven, relying on direct founder/intermediary outreach rather than outbound origination.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersToronto, Canada
HQ citystring
Toronto
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
private equity investing, lower middle market, business services, value-added distribution, buy-and-build strategy
Industry3 codes
1Lower Mid-Market Buyout
CodeFSANABACPrimaryYes
2Small-Cap / Micro-Buyout
CodeFSANABADPrimaryNo
3Corporate Finance & Capital Advisory
CodeBPAHADABPrimaryNo
NAICS code2 codes
  • Portfolio Management and Investment Advice52394
  • All Other Financial Investment Activities52399
SIC code2 codes
  • Investment Advice6282
  • Security Brokers, Dealers & Flotation Companies6211
Product category
Private Equity
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Private Equity Fund Management
TypeSubscription Recurring
Description

Generates returns through equity ownership in portfolio companies, with revenue derived from management fees on committed capital and carried interest on investment gains. Fund I has $295 million in total limited partner commitments.

alphicapital.com
2Investment Returns (Carried Interest)
TypeTransaction Fee
Description

Earns carried interest from successful exits of portfolio companies including Da-Lee, K2 Fasteners, Tenom, Eastbay, and RedBlue.

alphicapital.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Alphi Capital is a lower middle-market private equity firm that invests equity capital into Canadian small and mid-sized business services and value-added distribution companies, targeting platform investments of $5 million to $10 million of EBITDA. The firm partners with founders and business owners to support succession, growth, and buy-and-build strategies, while deploying its proprietary ATP Playbook and an in-house value creation team to drive operational improvements and acquisitions across its portfolio.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Founders have invested in 9 portfolio companies and executed 100+ add-on acquisitions with $1B+ equity capital deployed at prior firms
+1 more record
Product overview1 text field

Alphi Capital is a Toronto-based private equity firm founded in 2022 by Andrew Fortier and Thecla Sweeney. The firm operates as a lower middle-market private equity platform with its inaugural Fund I at $295 million CAD. Alphi Capital's core offering centers on investing in and transforming Canadian business services and value-added distribution companies, using its proprietary Alphi Timeless Principles (ATP) Playbook as a value creation framework. The firm partners with founders and owners, providing capital alongside operational expertise through its in-house value creation team. Alphi's portfolio currently includes five companies: Da-Lee Services (infrastructure and environmental services), K2 Fasteners (value-added distribution of fasteners), Tenom (IT managed services), RedBlue HeatPumps & Refrigeration (HVAC/plumbing/electrical services), and Eastbay Technologies (outsourced IT services).

Product and service2 records
1Alphi Capital I, LP (Fund I)
CategoryPrivate Equity Fund
Description

Inaugural private equity fund targeting Canadian lower middle-market companies in business services and value-added distribution, with $295 million CAD in limited partner commitments, generating returns through equity ownership in portfolio companies, management fees on committed capital, and carried interest on investment gains.

2Alphi Timeless Principles (ATP) Playbook
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeOthersAnnounced on2025-01-08
Description

Served as Canadian and U.S. counsel for the fund formation. In 2024, Torys was the only Canadian firm ranked Band 1 in both Fund Formation and Buyouts by Chambers and Partners.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeOthers
Description

PE-backed value-added distribution platform of Bain Capital in food service and janitorial supplies. Comparable as a roll-up distribution business that exemplifies the buy-and-build strategy Alphi pursues in its value-added distribution investments like K2 Fasteners.

TypeDirect peer
Description

Toronto-based Canadian mid-market private equity firm partnering with management teams across business services and consumer sectors. Comparable Canadian lower mid-market buyout orientation and fund structure.

TypeBroad incumbent
Description

One of Canada's largest private equity firms with diversified holdings across services, industrials, and consumer. Jeff McLay previously worked at Onex Partners; while Onex is significantly larger, it competes in overlapping Canadian mid-market sectors.

TypeDirect peer
Description

Toronto-based mid-market private equity firm investing in Canadian business services and consumer companies. Jeff McLay (Alphi Principal) previously served as VP at TorQuest, and the firms share a similar mid-market Canadian service-sector focus.

TypeDirect peer
Description

Boston-based private equity firm focused on buy-and-build strategies in the lower middle market. Co-founder Andrew Fortier previously worked at Audax, and the firms share a programmatic add-on acquisition thesis in fragmented service sectors.

TypeDirect peer
Description

Toronto-based Canadian mid-market private equity firm focused on business services and value-added distribution. Both founders worked at Birch Hill for 13 years before launching Alphi, making it the closest comparable in mandate, sector focus, and operating model.

TypeDirect peer
Description

Canadian-headquartered private equity firm operating across North America in lower mid-market buyouts. Highly comparable fund size, sector focus, and operational value creation approach.

TypeDirect peer
Description

Canadian mid-market private equity firm investing in business services and specialty manufacturing. Highly comparable Canadian lower mid-market buyout strategy with overlapping deal sizes and sector focus.

TypeDirect peer
Description

Toronto-based private equity firm investing in the Canadian lower middle market across business services and industrial sectors. Comparable target size, sector mix, and partnership-based approach.

TypeDirect peer
Description

Western Canadian private equity firm focused on the Canadian lower middle market across business services and industrial sectors. Comparable fund size, target EBITDA, and Canadian geographic concentration to Alphi.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment3 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Alphi Capital

Private Equityalphicapital.com

What Alphi Capital does

Alphi Capital is a Toronto-based lower middle market private equity firm founded in 2022 by Andrew Fortier and Thecla Sweeney, both formerly of Birch Hill Equity Partners where they worked together for 13 years and collectively executed 9 platform investments and 100+ add-on acquisitions deploying over $1B of equity capital. The firm invests in Canadian business-to-business service and value-added distribution companies with $5M–$10M of EBITDA, partnering with founders and family-owned businesses on succession, growth acceleration, and buy-and-build strategies.

The firm's core operational product is the Alphi Timeless Principles (ATP) Playbook, a proprietary activation framework with modules covering Data Insights, Go-to-Market Strategy, Employee Engagement, Governance, and Acquisitions. ATP is implemented during diligence and post-investment, with progress tracked against financial, customer, and employee KPIs. Supporting the playbook is an in-house value creation team spanning Operational Finance, Go-to-Market Strategy, and Data Insights, plus an advisory board with sector expertise. The firm holds PRI signatory status and a 2025 RIA Canada Certification Badge.

Alphi's revenue model is conventional private equity fund management: management fees on committed capital of its debut vehicle Alphi Capital I, LP ($295M CAD closed January 2025, exceeding its $200M target) plus carried interest on realized exits. The current portfolio comprises five platform companies — Da-Lee Group (infrastructure/environmental services, 2023), K2 Fasteners (value-added distribution, 2024), Tenom (IT managed services), Eastbay Technologies (IT managed services, January 2025), and RedBlue HeatPumps & Refrigeration (HVAC/plumbing/electrical, July 2025). Go-to-market is relationship-driven, relying on direct founder/intermediary outreach rather than outbound origination.

Alphi Capital firmographics

Firmographics
Name
Alphi Capital
Legal name
Alphi Capital Inc.
Website
https://alphicapital.com
Company type
Private
Founded year
2022
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Alphi Capital industry classification

Industry
Product category
Private Equity
NAICS
Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399)
SIC
Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
akta.pro primary industry
Lower Mid-Market Buyout (FSANABAC)
akta.pro secondary industries
Small-Cap / Micro-Buyout (FSANABAD), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

  • Private equity investing
  • Lower middle market
  • Business services
  • Value-added distribution
  • Buy-and-build strategy

Where Alphi Capital is headquartered

Location

Headquarters

HQ city
Toronto
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Alphi Capital business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Private Equity Fund Management: Generates returns through equity ownership in portfolio companies, with revenue derived from management fees on committed capital and carried interest on investment gains. Fund I has $295 million in total limited partner commitments.
  2. Investment Returns (Carried Interest): Earns carried interest from successful exits of portfolio companies including Da-Lee, K2 Fasteners, Tenom, Eastbay, and RedBlue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Alphi Capital product offering

Product offering

Core offering

Alphi Capital is a lower middle-market private equity firm that invests equity capital into Canadian small and mid-sized business services and value-added distribution companies, targeting platform investments of $5 million to $10 million of EBITDA. The firm partners with founders and business owners to support succession, growth, and buy-and-build strategies, while deploying its proprietary ATP Playbook and an in-house value creation team to drive operational improvements and acquisitions across its portfolio.

Product overview

Alphi Capital is a Toronto-based private equity firm founded in 2022 by Andrew Fortier and Thecla Sweeney. The firm operates as a lower middle-market private equity platform with its inaugural Fund I at $295 million CAD. Alphi Capital's core offering centers on investing in and transforming Canadian business services and value-added distribution companies, using its proprietary Alphi Timeless Principles (ATP) Playbook as a value creation framework. The firm partners with founders and owners, providing capital alongside operational expertise through its in-house value creation team. Alphi's portfolio currently includes five companies: Da-Lee Services (infrastructure and environmental services), K2 Fasteners (value-added distribution of fasteners), Tenom (IT managed services), RedBlue HeatPumps & Refrigeration (HVAC/plumbing/electrical services), and Eastbay Technologies (outsourced IT services).

Differentiator

Problem solved

Functional benefit

Products and services

  • Alphi Capital I, LP (Fund I) Inaugural private equity fund targeting Canadian lower middle-market companies in business services and value-added distribution, with $295 million CAD in limited partner commitments, generating returns through equity ownership in portfolio companies, management fees on committed capital, and carried interest on investment gains.
  • Alphi Timeless Principles (ATP) Playbook

Quantifiable outcome

  • Founders have invested in 9 portfolio companies and executed 100+ add-on acquisitions with $1B+ equity capital deployed at prior firms
  • +1 more outcomes

Companies that use Alphi Capital

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Alphi Capital technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Alphi Capital partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Torys LLPcoreOthers · 8 January 2025Served as Canadian and U.S. counsel for the fund formation. In 2024, Torys was the only Canadian firm ranked Band 1 in both Fund Formation and Buyouts by Chambers and Partners.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Alphi Capital competitors and assessment

Company assessment

Others

  • Imperial Dade: PE-backed value-added distribution platform of Bain Capital in food service and janitorial supplies. Comparable as a roll-up distribution business that exemplifies the buy-and-build strategy Alphi pursues in its value-added distribution investments like K2 Fasteners.

Direct peers

  • Clairvest Group: Toronto-based Canadian mid-market private equity firm partnering with management teams across business services and consumer sectors. Comparable Canadian lower mid-market buyout orientation and fund structure.
  • TorQuest Partners: Toronto-based mid-market private equity firm investing in Canadian business services and consumer companies. Jeff McLay (Alphi Principal) previously served as VP at TorQuest, and the firms share a similar mid-market Canadian service-sector focus.
  • Audax Group: Boston-based private equity firm focused on buy-and-build strategies in the lower middle market. Co-founder Andrew Fortier previously worked at Audax, and the firms share a programmatic add-on acquisition thesis in fragmented service sectors.
  • Birch Hill Equity Partners: Toronto-based Canadian mid-market private equity firm focused on business services and value-added distribution. Both founders worked at Birch Hill for 13 years before launching Alphi, making it the closest comparable in mandate, sector focus, and operating model.
  • Wynnchurch Capital: Canadian-headquartered private equity firm operating across North America in lower mid-market buyouts. Highly comparable fund size, sector focus, and operational value creation approach.
  • Novacap: Canadian mid-market private equity firm investing in business services and specialty manufacturing. Highly comparable Canadian lower mid-market buyout strategy with overlapping deal sizes and sector focus.
  • Imperial Capital Group: Toronto-based private equity firm investing in the Canadian lower middle market across business services and industrial sectors. Comparable target size, sector mix, and partnership-based approach.
  • TriWest Capital Partners: Western Canadian private equity firm focused on the Canadian lower middle market across business services and industrial sectors. Comparable fund size, target EBITDA, and Canadian geographic concentration to Alphi.

Broad incumbents

  • Onex Partners: One of Canada's largest private equity firms with diversified holdings across services, industrials, and consumer. Jeff McLay previously worked at Onex Partners; while Onex is significantly larger, it competes in overlapping Canadian mid-market sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Alphi Capital social profiles

Digital presence

Alphi Capital financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alphi Capital leadership team

Management profile

Number of profiles

Profiles11 records

Alphi Capital funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alphi Capital M&A and investment

M&A and investment

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphi Capital

What does Alphi Capital do?

Alphi Capital is a lower middle-market private equity firm that invests equity capital into Canadian small and mid-sized business services and value-added distribution companies, targeting platform investments of $5 million to $10 million of EBITDA. The firm partners with founders and business owners to support succession, growth, and buy-and-build strategies, while deploying its proprietary ATP Playbook and an in-house value creation team to drive operational improvements and acquisitions across its portfolio.

Is Alphi Capital a public or private company?

Alphi Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Alphi Capital founded?

Alphi Capital was founded in 2022. It employs 1 to 10 people.

Where is Alphi Capital based?

Alphi Capital is headquartered in Toronto, Canada, in the North America region.

How does Alphi Capital make money?

Two revenue lines are on record. Private Equity Fund Management is the primary driver. The others are investment Returns (Carried Interest).

Who are Alphi Capital's main competitors?

Imperial Dade is listed as an others. Direct peers are Clairvest Group, TorQuest Partners, Audax Group, Birch Hill Equity Partners, Wynnchurch Capital, Novacap, Imperial Capital Group and TriWest Capital Partners. Onex Partners is listed as a broad incumbent.

Does Alphi Capital have an API?

No public API is recorded for Alphi Capital.

What industry is Alphi Capital in?

Alphi Capital's product category is Private Equity. Its primary akta.pro industry code is FSANABAC, Lower Mid-Market Buyout, with a secondary code of FSANABAD, Small-Cap / Micro-Buyout. Its NAICS code is 52394 and its SIC code is 6282.

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Live signals
PR NewswireAlphi Capital Closes Inaugural Fund at $295 MillionAlphi Capital, a Toronto-based lower middle-market private equity firm, has completed the final close of its debut fund at $295 million CAD, significantly exceeding its $200 million target. The fund attracted commitments from diverse North American investors including pension funds, foundations, endowments, government agencies, insurance companies, family offices, and industry professionals, and has already invested in three platform companies: Da-Lee Services Inc., K2 Fasteners Inc., and Eastbay Technologies Inc. The firm focuses on business-to-business service and value-added distribution companies in Canada, with initial platform investments of $5 million to $10 million of EBITDA.PR NewswireAlphi Capital announces its partnership with K2 FastenersAlphi Capital, a Toronto-based private equity firm, has announced a partnership with K2 Fasteners, a national distributor of stainless steel and corrosion-resistant fasteners. The agreement involves Alphi investing in K2 to support its growth through expansions in people, capacity, and geographic reach.NewswireAlphi Capital Announces Inaugural Investment in Da-Lee GroupAlphi Capital announced the recapitalization of Da-Lee Group in partnership with its founding family, David Rogers and Lee-Ann Lochhead. This investment will support Da-Lee's expansion into dust control services and its environmental division through organic growth and acquisitions. The transaction is backed by Alphi's partner, Bulldog Capital Partners Inc.AlphicapitalAlphi Capital Announces Inaugural Investment in Da-Lee GroupAlphi Capital has announced its inaugural investment in Da-Lee Group through a recapitalization deal conducted in partnership with the company's founding family. This financial backing is intended to support Da-Lee's expansion into dust control services and growth within its environmental division via organic strategies and acquisitions.