Imperial Dade
Imperial Dade is a North American distributor of janitorial supplies, foodservice packaging, and industrial packaging, serving over 120,000 customers across 130+ U.S. and Canadian locations with next-day delivery. Now operating as Imperial Brady post-merger, the company generates approximately $10 billion in annual revenue.
- Company typePrivate
- Founded1935
- HeadquartersJersey City, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Imperial Dade does
Imperial Dade is a North American distributor of janitorial and sanitation supplies, foodservice packaging, and industrial packaging products, founded in 1935 and headquartered in Jersey City, New Jersey. The company distributes over 100,000 SKUs across more than 130 locations to over 120,000 customers in the United States and Canada, with next-day delivery capabilities. Its product offering spans three core categories — foodservice packaging (disposable take-out containers, foodservice bags, cutlery, cups and lids), janitorial and sanitation supplies (cleaning chemicals, paper products, cleaning tools, waste containment, skin/personal care), and industrial packaging (corrugated pads, foam sheets, slotted containers) — supported by its proprietary Victoria Bay private-label brand and a roster of national supplier partnerships including Tennant, Georgia-Pacific, P&G PRO, Essity, and Spartan Chemical.
The company operates a consultative distribution model combining enterprise field sales with omni-channel self-service: customers access the catalog through a web storefront and native iOS/Android mobile app, register for account-specific pricing, and transact with real-time order tracking and invoicing. Layered atop the distribution core are five service modules — Equipment Sales & Services, the Environmental Service Program (warewash/laundry/chemical management), HyProtection Zone (hand hygiene and disinfection), GreenSafe (sustainability), and the Cleaning Institute (training) — which generate professional-services and equipment revenue alongside product sales.
Imperial Dade is a privately held company backed by multiple private equity firms (Bain Capital Private Equity, Kelso & Company, Advent International, Warburg Pincus, and FEMSA). On March 12, 2026 it completed a merger with BradyPLUS, and on May 8, 2026 the combined platform rebranded as 'Imperial Brady,' operating over 125 facilities with more than 13,500 employees and approximately $10 billion in annual revenue across the United States and Canada. The company has executed an aggressive acquisition strategy, completing 94+ acquisitions historically and 18 in 2024 alone, with continued roll-up activity through 2026.
Imperial Dade firmographics
Firmographics- Name
- Imperial Dade
- Legal name
- Imperial Dade
- Website
- https://imperialdade.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Imperial Dade is a North American distributor of janitorial supplies, foodservice packaging, and industrial packaging, serving over 120,000 customers across 130+ U.S. and Canadian locations with next-day delivery. Now operating as Imperial Brady post-merger, the company generates approximately $10 billion in annual revenue.
- Ownership category
- akta.pro rank
Imperial Dade industry classification
Industry- Product category
- Foodservice and Janitorial Distribution
- NAICS
- Stationery and Office Supplies Merchant Wholesalers (42412), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)
- akta.pro secondary industries
- Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)
Keywords
Where Imperial Dade is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Markets served
Imperial Dade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution: Core revenue stream from the sale and distribution of over 100,000 janitorial/sanitation, foodservice packaging, industrial packaging, and cleaning chemical SKUs across the U.S. and Canada via a network of 130+ locations, serving over 120,000 customers with next-day delivery capabilities.
- Equipment Sales & Service: Sales of janitorial equipment with factory-trained technicians, authorized service centers, and equipment repair/maintenance services provided as a consultative offering.
- Customized Supply Chain Solutions: Recurring managed supply contracts including strategic product sourcing, supply chain management, asset management, training programs, and inventory management for customers across multiple verticals — operating since 1935.
- Private Label Products (Victoria Bay): Revenue from Imperial Dade's proprietary Victoria Bay private label brand across foodservice disposables, cleaning chemicals, paper products, cleaning tools, foodservice bags, and waste containment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom contract-based pricing visible only after account registration and login |
Go-to-market motion1 record
Imperial Dade product offering
Product offeringCore offering
Imperial Dade is a North American B2B distributor of foodservice packaging, janitorial and sanitation supplies, industrial packaging, and commercial cleaning equipment, operating a network of more than 130 distribution locations that serve over 120,000 customers with more than 100,000 SKUs and next-day delivery. The offering is built on three core product pillars (Foodservice Packaging, Janitorial & Sanitation, Industrial Packaging), complemented by the proprietary Victoria Bay private-label brand and a layered set of consultative service programs covering equipment sales/service, warewash and chemical management, hygiene protocols, sustainability, and training.
Product overview
Imperial Dade operates a single unified distribution platform rather than a discrete SaaS product suite. The platform is built around three core distribution pillars — Foodservice Packaging, Janitorial & Sanitation Supplies, and Industrial Packaging — that are delivered through a network of over 130 locations across North America to more than 120,000 customers with over 100,000 SKUs. The core product pillars are complemented by the in-house private-label brand Victoria Bay Products, which spans the same foodservice, cleaning-chemicals, paper, tools, bags, and waste-containment categories. Layered on top of the distribution core are five named service modules — Equipment Sales & Services, the Environmental Service Program (ESP), HyProtection Zone, GreenSafe, and the Cleaning Institute — which form the consultative service offering. Customer-facing technology includes the Imperial Dade mobile app (iOS and Android) and an online account/registration portal for self-service ordering, real-time order tracking, invoice management, and personalized product recommendations. In March 2026 the company completed a merger with BradyPLUS to form Imperial Brady, expanding the platform's scale to approximately $10 billion in annual revenue and more than 13,000 employees across the United States and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Victoria Bay Products: Imperial Dade's private label brand of foodservice, janitorial, cleaning, and waste containment products offered across the catalog.
Products and services
- Foodservice Packaging Core product line covering disposable take-out containers and servingware, foodservice bags, cups and lids, cutlery, and food packaging supplies, including private-label Victoria Bay products and national brands, sold to foodservice operators and institutional buyers.
- Janitorial and Sanitation Supplies Commercial cleaning supply category including more than 4,010 cleaning chemical SKUs, paper products, cleaning tools, waste containment, and skin/personal care items distributed through Imperial Dade's 130-location network across North America.
- Industrial Packaging Industrial packaging distribution category supplying corrugated pads, foam sheets, slotted containers, and protective packaging materials sourced from manufacturers such as International Paper, Badger Paperboard, IPG, and PBE LLC.
- Janitorial Equipment Equipment line including the Tennant i-mop and other commercial cleaning machines, paired with factory-trained technicians and authorized service centers via the Equipment Sales and Services program.
- Victoria Bay Private Label Brand Imperial Dade's house private-label brand offering foodservice disposables, cleaning chemicals, paper products, cleaning tools, foodservice bags, and waste containment products across thousands of SKUs.
- Equipment Sales and Services Consultative service program offering sales, installation, and maintenance of innovative commercial cleaning equipment, with factory-trained technicians and authorized service centers.
- Environmental Service Program (ESP) Best-in-class warewash, laundry, and chemical management systems program offered as a consultative service to institutional customers.
- HyProtection Zone Hand hygiene and high-touch surface disinfection protocol program designed to support facilities in infection control and public health compliance.
- GreenSafe Sustainability Solutions Sustainable solutions program offering greener product alternatives, including items carrying LEED Contributing, Green Certified, or Greener Choice designations, to help customers meet sustainability goals.
- Cleaning Institute Training program that provides facility cleaning and maintenance education for customers, aimed at improving operational outcomes.
- Imperial Dade Mobile App Native iOS and Android mobile application supporting on-the-go self-service ordering, account access, shipment tracking, and product browsing for Imperial Dade customers.
Companies that use Imperial Dade
Customer profileIdeal customer profiles1 record
Imperial Dade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Imperial Dade partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Imperial Dade competitors and assessment
Company assessmentDirect peers
- BradyPLUS: BradyPLUS was the most direct peer to Imperial Dade — a janitorial, sanitation, foodservice, and industrial packaging distributor serving North America. The two companies completed their merger in March 2026 to form Imperial Brady, making BradyPLUS the single most comparable pre-merger reference point for product mix, customer base, and business model.
- Veritiv Corporation: Veritiv is a North American B2B distributor of packaging, printing, and facility solutions products — directly comparable to Imperial Brady's industrial packaging, paper, and janitorial portfolios. It targets the same mid-market and enterprise customers with a similar mix of branded, private-label, and consultative offerings.
- HD Supply Holdings (now White Cap): HD Supply (now operating as White Cap) is a major North American distributor of maintenance, repair, and operations (MRO) products including janitorial and facility supplies. It serves a similar institutional customer base (contractors, facilities, property managers) with comparable logistics-intensive distribution economics.
Broad incumbents
- Bunzl plc: Bunzl is a London-listed global distribution and outsourcing company that, like Imperial Brady, supplies foodservice packaging, cleaning/hygiene, and safety products to businesses. It is a broader incumbent — larger, geographically diversified across the Americas and Europe, and operates a more international roll-up model — making it a useful strategic and valuation benchmark.
- Sysco Corporation: Sysco is the largest North American broadline foodservice distributor. While it operates a fundamentally different (food, not supplies) business, it is the dominant counterpart to Imperial Brady's foodservice packaging customers and a key strategic reference for foodservice end-market trends.
- US Foods: US Foods is the second-largest North American broadline foodservice distributor and a major buyer of foodservice packaging supplies, making it a critical customer and reference point for Imperial Brady's foodservice packaging business. Like Sysco, it is a broader incumbent in adjacent distribution.
- Performance Food Group: Performance Food Group is a major North American foodservice and convenience distributor that overlaps with Imperial Brady in the foodservice packaging and supplies category. Its Vistar segment specifically addresses the foodservice supplies customer base that Imperial Brady serves.
- Gordon Food Service: Gordon Food Service is a large family-led broadline foodservice distributor serving restaurants, schools, and healthcare operators across North America. While it focuses on food, it is a relevant incumbent counterpart for Imperial Brady's foodservice packaging customer relationships.
Emerging players
- Restaurant Depot: Restaurant Depot (operated by Jetro Holdings) is a members-only warehouse cash-and-carry distributor of foodservice supplies and equipment to small businesses. It addresses overlapping customer segments to Imperial Brady via a different (cash-and-carry) channel, serving as a relevant emerging-format peer.
Others
- Tennant Company: Tennant is a leading manufacturer of commercial floor cleaning equipment and is a featured supplier of Imperial Brady via the Equipment Sales & Services program. As a strategic equipment partner, Tennant is adjacent infrastructure to Imperial Brady's distribution platform and relevant for understanding the equipment side of the bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Imperial Dade social profiles
Digital presenceImperial Dade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imperial Dade leadership team
Management profileNumber of profiles
Profiles8 records
Imperial Dade subsidiaries and ownership
Company hierarchySubsidiaries12 records
Imperial Dade funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imperial Dade M&A and investment
M&A and investmentM&A75 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imperial Dade
What does Imperial Dade do?
Imperial Dade is a North American B2B distributor of foodservice packaging, janitorial and sanitation supplies, industrial packaging, and commercial cleaning equipment, operating a network of more than 130 distribution locations that serve over 120,000 customers with more than 100,000 SKUs and next-day delivery. The offering is built on three core product pillars (Foodservice Packaging, Janitorial & Sanitation, Industrial Packaging), complemented by the proprietary Victoria Bay private-label brand and a layered set of consultative service programs covering equipment sales/service, warewash and chemical management, hygiene protocols, sustainability, and training.
Is Imperial Dade a public or private company?
Imperial Dade is a private company. It is classified as private equity controlled and is currently operating.
When was Imperial Dade founded?
Imperial Dade was founded in 1935. It employs 5,001 to 10,000 people.
Where is Imperial Dade based?
Imperial Dade is headquartered in Jersey City, United States, in the North America region.
How does Imperial Dade make money?
Four revenue lines are on record. Product Distribution is the primary driver. The others are equipment Sales & Service, customized Supply Chain Solutions and private Label Products (Victoria Bay).
Who are Imperial Dade's main competitors?
Direct peers on record are BradyPLUS, Veritiv Corporation and HD Supply Holdings (now White Cap). Broad incumbents are Bunzl plc, Sysco Corporation, US Foods, Performance Food Group and Gordon Food Service. Restaurant Depot is listed as an emerging player. Tennant Company is listed as an others.
Does Imperial Dade have an API?
No public API is recorded for Imperial Dade.
What industry is Imperial Dade in?
Imperial Dade's product category is Foodservice and Janitorial Distribution. Its primary akta.pro industry code is CRAOABAM, Institutional Foodservice Distribution (Education, Healthcare, Government), with a secondary code of CRAOAGAH, Foodservice & Kitchen Cleaning (Warewashing) Distribution. Its NAICS code is 42412 and its SIC code is 5110.