Jasmy
Jasmy is a Tokyo-based private IoT and blockchain platform company, founded in 2016 by former Sony executives, that sells the Jasmy Secure PC SaaS (PC security and audit logging), licenses its Personal Data Locker (PDL) and IoT platform through the 70+ member Jasmy Initiative, and operates consumer verticals in genomic healthcare, sports fan tokens, and carbon credits.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Jasmy does
Jasmy Incorporated (ジャスミー株式会社) is a Tokyo-based private IoT and blockchain platform company founded in April 2016 by former Sony executives, including Representative Director Kunitake Ando (former Sony President/COO) and President/CEO Kazumasa Sato. The company employs 101-250 staff and operates with the stated mission of advancing "data democracy" — returning data sovereignty to individuals — through its Jasmy IoT Platform, which combines two proprietary core services, Secure Knowledge Communicator (SKC) for personal data authentication, storage, and user-controlled sharing, and Smart Guardian (SG) for secure IoT device registration and management, both backed by distributed ledger technology.
The company's commercial products span (1) Jasmy Secure PC, a SaaS subscription for SMB and enterprise PC security with ghost-drive encryption, blockchain-based operation logging, and a manager dashboard, priced at 450 yen/user/month for the Basic tier and 580 yen/user/month for the insurance-agency-targeted Worklog tier (5,000+ deployed licenses as of 2025); (2) the Jasmy Personal Data Locker (PDL), a blockchain-secured personal data vault licensed through the Jasmy Initiative consortium of 70+ organizations; (3) the My Genome Guard project, a high-ARPU genomic-medicine membership program partnered with NovaCerum and BioMedica Solutions; and (4) fan token and carbon-credit platforms (e.g., Sagan Tosu, NCCX). Revenue mechanics combine SaaS subscriptions, platform/technology licensing, fan token transaction fees, and multi-year consumer membership contracts.
Jasmy distributes through a hybrid go-to-market: self-serve digital sales (dx.jasmy.co.jp, worklog.jasmy.co.jp), a sales agent (OCH Inc.) for enterprise accounts, the Jasmy Initiative partner network, the AVITA Technologies joint venture for Asia-Pacific hardware distribution, and the Jasmy Global storefront for international reach. The company is privately held, with a $13.99M funding round recorded in March 2024 and no parent company or institutional investors publicly disclosed. Certifications include ISO/IEC 27001:2022 and PrivacyMark, supporting its positioning with regulated Japanese customers such as insurance agencies and government-backed digital identity programs.
Jasmy firmographics
Firmographics- Name
- Jasmy
- Legal name
- Jasmy Incorporated (ジャスミー株式会社)
- Website
- https://jasmy.co.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jasmy is a Tokyo-based private IoT and blockchain platform company, founded in 2016 by former Sony executives, that sells the Jasmy Secure PC SaaS (PC security and audit logging), licenses its Personal Data Locker (PDL) and IoT platform through the 70+ member Jasmy Initiative, and operates consumer verticals in genomic healthcare, sports fan tokens, and carbon credits.
- Ownership category
- akta.pro rank
Jasmy industry classification
Industry- Product category
- IoT and Blockchain Data Management Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Security Systems Services (except Locksmiths) (561621)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE)
- akta.pro secondary industries
- Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum) (FSAPAIAA), Authorization & Permissions (delegation, allowances, capability-based access, session keys) (FSAPACAJ), Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)
Keywords
Where Jasmy is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Jasmy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jasmy Secure PC SaaS Subscription: Monthly per-user subscription for PC security and management software delivered as cloud SaaS. Includes standard features plus optional modules (Log Analyzer, Storage Shutter, Web Filtering). Revenue from software license subscriptions.
- My Genome Guard Membership Program: Membership-based genomic healthcare program charging 200,000 yen for project participation and 800,000 yen for genome analysis. Includes NFT-based rights certificates and cryptocurrency MAP payments.
- IoT Platform Licensing: Licensing of Jasmy IoT Platform technology (SKC, SG, PDL) to enterprise partners for building custom IoT solutions. Revenue from platform fees and development partnerships.
- Sagan Tosu Fan Token (さガッツ!): Sports fan token platform providing fan engagement services, premium point certificates, and merchandise. Revenue from token sales and transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Jasmy Secure PC Basic - Standard features including PC agent, ghost drive, and manager tool |
| Subscription | Annual | Jasmy Secure PC for Worklog - Insurance agency compliance-focused package with Log Analyzer |
| Subscription | Multi-year contract | My Genome Guard Project - Genomic healthcare membership program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Jasmy product offering
Product offeringCore offering
Jasmy develops and operates a blockchain-based IoT platform that combines Secure Knowledge Communicator (SKC) for personal data authentication and controlled sharing, and Smart Guardian (SG) for secure IoT device registration and management. Commercial products include Jasmy Secure PC (PC security SaaS with encrypted Ghost Drive and tamper-proof blockchain-stored operation logs), Jasmy Personal Data Locker (blockchain-secured personal data storage), and the JasmyCoin (JMY) cryptocurrency. The company sells to enterprises (IoT platform licensing, PC management SaaS) and individuals (genomic healthcare membership, fan tokens).
Differentiator
Problem solved
Functional benefit
Brands
- My Genome Guard: A project promoting genome-based personalized medicine using blockchain technology for secure genome data management.
- Jasmy IoT Platform
- Jasmy Personal Data Locker
- JasmyCoin (JMY)
- Jasmy Secure PC
- Jasmy Initiative
Products and services
- Jasmy IoT Platform (SKC + SG) Core platform combining IoT infrastructure with proprietary blockchain technology. Includes Secure Knowledge Communicator (SKC) for personal data authentication, storage, and user-controlled sharing, and Smart Guardian (SG) for secure IoT device registration and management. Licensed to enterprise partners and bundled into the Jasmy Personal Data Locker for individual users. Targets enterprises building IoT services with secure personal-data exchange.
- Jasmy Personal Data Locker (PDL) Blockchain-based online storage platform that allows individuals to accumulate, safely store, and manage their personal data. Users can selectively provide permitted data to third parties, track data usage, and provide anonymized data. Used by Japan Travel's Tripα member registration, My Genome Guard genomic data, and TISIWIT access management at events.
- Jasmy Secure PC PC security and management SaaS providing encrypted Ghost Drive storage (BitLocker, mounted only on pre-registered networks), PC Driver Recorder logging application usage, file access, network activity, and user activity status (active, break, away, inactive) stored tamper-proof on blockchain, plus Manager Dashboard for real-time monitoring, remote USB control, and screen lock. Priced at 450 yen/user/month ex-tax with 30-day free trial.
- Jasmy Secure PC for Worklog Insurance-agency-specific package of Jasmy Secure PC with the Log Analyzer module included, designed to satisfy Life Insurance Association business quality evaluation standards and Financial Services Agency cybersecurity guidelines. Priced at 5,760 yen/ID/year for standard features with minimum 10 IDs; Log Analyzer 0 yen/ID; Storage Shutter 1,200 yen/ID; Web Filtering 1,200 yen/ID.
- My Genome Guard Membership-based personalized medicine project in partnership with NovaCerum (NOV) and BioMedica Solutions (BMS) that provides members with genome analysis (Green Chord), stores results in Jasmy Personal Data Locker, issues NFT-based participation certificates, and provides JasmyCoin (JMY) Mutual Aid Payments of 123,526 JMY for Stage IV cancer treatment under CTC neoantigen dendritic cell therapy. Participation fee 200,000 yen (ex-tax) plus genome analysis 80,000 yen paid to NOV; membership term through March 2030.
- Sagan Tosu Fan Token (さガッツ!) Sports fan engagement token platform built on Jasmy IoT Platform for J1 soccer team Sagan Tosu, providing fan tokens, premium point certificates, merchandise access, and metaverse stadium experiences. New "さガッツ!" promotion launched September 2025; new service on Sagan Tosu support app launched in partnership with Aplix on September 1, 2025.
- JasmyCoin (JMY) Native cryptocurrency token of the Jasmy IoT platform ecosystem, traded on Japanese exchanges including BitPoint Japan. Used for Mutual Aid Payments in the My Genome Guard project (e.g., 123,526 JMY for Stage IV cancer treatment) and for information provision fees (4,941 JMY first-year genome data, 2,470 JMY per annual survey). Traded internationally as part of the broader IoT-linked crypto investment market.
Quantifiable outcome
- Insurance agencies using Jasmy Secure PC for Worklog can automatically comply with approximately 40 items in the personal information protection section of business quality evaluation standards
- +3 more outcomes
Companies that use Jasmy
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Jasmy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Jasmy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and strategic.
- OCH Inc.coreOfficial sales agent for Jasmy Secure PC handling inquiries, quotations, and sales guidance. Provides free trial coordination and ongoing account support for enterprise customers.
- Panasonic Advanced Technology Co., Ltd.coreStrategic collaboration to create a Web3-based platform connecting human-generated information with IoT device data. Joint development of an open platform connecting people and things (IoT) using Jasmy's blockchain IoT technology.
- Nagano Prefecture (長野県)strategicJasmy provides system for 'My Town Carbon Credit NAGANO' project using digital technology for regional circular carbon credit initiatives.
- Aplix CorporationcoreBusiness partnership for mutual business expansion. Aplix provides embedded development and multi-cloud solutions expertise. Collaboration on next-generation embedded devices and integrated solutions combining both companies' technologies.
- NovaCerum Co., Ltd. (NOV社) and BioMedica Solutions Co., Ltd. (BMS社)coreThree-company collaboration for the 'Jasmy My Genome Guard Promotion Project' promoting personalized medicine using genomic information. Jasmy provides blockchain-based genome data management using Personal Data Locker, while NOV社 develops CTC neoantigen dendritic cell therapy and BMS社 synthesizes neoantigen peptides.
- Japan Travel Co., Ltd. (日本旅行)coreJoint DX demonstration experiment using Jasmy Personal Data Locker for the Tripα travel media site. Implements blockchain-based member authentication enabling proper personal information utilization and user value maximization.
- AVITA Technologies (Joint Venture)coreJoint venture for AVITA Blockchain PC - Jasmy Secure PC pre-installed computers targeting Asia Pacific markets. Combines Jasmy's security technology with AVITA's hardware expertise.
- Vitz Corporation (株式会社ヴィッツ)coreFounding member of Jasmy Initiative. Joint development of MaaS and access management solutions including TISIWIT entry/exit management system using Jasmy Personal Data Locker. Also collaborated at CES 2021.
- Transcosmos Inc.coreEndorsed Jasmy's Secure PC Concept and Platinum Data Vision. Joint development of contact center solutions for remote work security and management challenges. Provided LINE integration solution using Personal Data Locker.
- JNBS Co., Ltd. (ジャパニアス)coreFounding member of Jasmy Initiative. R&D collaboration and demonstration experiments for AI, IoT, Cloud and other cutting-edge technology development. Contributed to MaaS demonstration experiments in Kitahiroshima City.
- Centrality (New Zealand)strategicBusiness partnership announcement for blockchain technology collaboration. Centrality provides blockchain expertise for Jasmy's IoT platform development.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
Jasmy competitors and assessment
Company assessmentEmerging players
- Inrupt (Solid): Inrupt commercializes Tim Berners-Lee's Solid protocol for decentralized personal data pods, a near-conceptual twin to Jasmy Personal Data Locker for giving users control of their data and selective sharing with apps.
- SelfKey: SelfKey is a blockchain-based self-sovereign identity platform with KYC and credential management. Overlaps with Jasmy's KYC and SKC authentication components, particularly for users managing verified identities on-chain.
- Datum: Datum is a blockchain-based personal data marketplace where users monetize anonymized data. Conceptually overlaps with Jasmy's data-democracy thesis and PDL information-provision fees, though at smaller scale.
Direct peers
- Digi.me: Digi.me offers a personal data library that lets individuals consolidate, control, and share their data with third parties. Directly mirrors Jasmy Personal Data Locker in functionality and user-data-sovereignty positioning.
- IOTA Foundation: IOTA builds a distributed ledger (Tangle) purpose-built for IoT data integrity and device-to-device communication. Comparable to Jasmy's SKC/SG because both target secure, distributed IoT data management; Jasmy adds a stronger Japan consumer/enterprise angle via Personal Data Locker.
- WISeKey: WISeKey provides IoT security chips and blockchain-based identity/PKI infrastructure. Comparable to Jasmy on IoT-device authentication and PKI; both target securing device identity at scale with cryptographic root-of-trust.
- Helium: Helium operates a blockchain-incentivized IoT network with its own token (HNT) for device connectivity and data. Like Jasmy, it combines IoT infrastructure with tokenized incentives and targets enterprise/consumer IoT deployments.
- Ocean Protocol: Ocean Protocol enables data owners to monetize datasets while preserving privacy via blockchain-based access control. Directly comparable to Jasmy Personal Data Locker as both pursue user-sovereign data exchange and data-monetization economies.
Broad incumbents
- Bitdefender: Bitdefender is a global endpoint-security vendor whose GravityZone product competes with Jasmy Secure PC on PC/laptop protection, log management, and admin dashboards. Bitdefender has scale Jasmy lacks.
- Hitachi (Lumada): Hitachi's Lumada IoT platform targets enterprise data orchestration across manufacturing, energy, and public infrastructure. As a large Japanese incumbent with vastly more resources, it is the most plausible domestic competitor to Jasmy's enterprise IoT platform licensing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Jasmy social profiles
Digital presenceJasmy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jasmy leadership team
Management profileNumber of profiles
Profiles7 records
Jasmy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jasmy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jasmy M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jasmy
What does Jasmy do?
Jasmy develops and operates a blockchain-based IoT platform that combines Secure Knowledge Communicator (SKC) for personal data authentication and controlled sharing, and Smart Guardian (SG) for secure IoT device registration and management. Commercial products include Jasmy Secure PC (PC security SaaS with encrypted Ghost Drive and tamper-proof blockchain-stored operation logs), Jasmy Personal Data Locker (blockchain-secured personal data storage), and the JasmyCoin (JMY) cryptocurrency. The company sells to enterprises (IoT platform licensing, PC management SaaS) and individuals (genomic healthcare membership, fan tokens).
Is Jasmy a public or private company?
Jasmy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jasmy founded?
Jasmy was founded in 2016. It employs 101 to 250 people.
Where is Jasmy based?
Jasmy is headquartered in Tokyo, Japan, in the Asia region.
How does Jasmy make money?
Four revenue lines are on record. Jasmy Secure PC SaaS Subscription is the primary driver. The others are my Genome Guard Membership Program, ioT Platform Licensing and sagan Tosu Fan Token (さガッツ!).
Who are Jasmy's main competitors?
Emerging players on record are Inrupt (Solid), SelfKey and Datum. Direct peers are Digi.me, IOTA Foundation, WISeKey, Helium and Ocean Protocol. Broad incumbents are Bitdefender and Hitachi (Lumada).
Does Jasmy have an API?
No public API is recorded for Jasmy.
What industry is Jasmy in?
Jasmy's product category is IoT and Blockchain Data Management Platform. Its primary akta.pro industry code is FSAPAIAE, Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls), with a secondary code of FSAPAIAA, Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum). Its NAICS code is 5132 and its SIC code is 6199.