What Nourish You does

Nourish You is an Indian plant-based nutrition and clean-label food company, founded in 2015 and headquartered in Hyderabad, that sells superfoods, plant-based dairy alternatives, breakfast foods, and healthy snacks directly to Indian consumers. Its core technology centers on proprietary plant-based formulations using traditional Indian millets (bajra, ragi, jowar, amaranth), cashews, oats, and seeds, delivered through products including Millet Mlk (India's first millet-based plant milk), Sugar-Free Cashew Oat Mlk with prebiotic beta-glucan fiber, plant-based Prodigee (vegan ghee from coconut, sunflower, and sesame oils), seed-powered vegan cheese (watermelon-seed mozzarella, cheddar, parmesan), Peanut Kurd, plant-based protein powders, and a broad staple range of quinoa, oats, muesli, edible seeds, roasted seeds, and specialty flours. The combined portfolio (post-One Good acquisition, December 2023) spans roughly 50 SKUs across 10+ product collections.

The business operates a direct-to-consumer model anchored on its Shopify-hosted nourishyou.in storefront with subscription plans for Millet Milk (3/6/9/12-month cadences), supplemented by distribution across every major Indian channel: Amazon, Flipkart, Myntra, BigBasket, Blinkit and Zepto (quick-commerce with 20-minute delivery on select SKUs), and premium specialty retail (Nature's Basket, Ratnadeep, Qtrove). International reach includes Lulu Hypermarket in Saudi Arabia and ongoing export activity, with the March 2025 Series A capital earmarked for Australia, Europe, and US expansion. Customer segments are health-conscious consumers, vegans, lactose-intolerant individuals, fitness enthusiasts, and diabetics — all reached through mass-premium pricing ranging from ₹85 (roasted seeds) to ₹1,699 (protein powders 500g). Celebrity investor Samantha Ruth Prabhu (seed round, March 2023) provides brand and social-media marketing leverage. SIDBI Venture Capital led a Rs 16 crore Series A in March 2025; total disclosed funding is approximately Rs 18 crore ($2M seed + Rs 16 crore Series A) and the post-acquisition company targets Rs 30 crore in combined revenue.

Name

Nourish You

Legal name

Nourish You

Website

https://nourishyou.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Nourish You is a Hyderabad-based Indian plant-based nutrition and clean-label food company selling millet-based milk, vegan dairy alternatives, seeds, oats, and specialty flours directly to health-conscious, vegan, and lactose-intolerant consumers across India via e-commerce and major marketplaces.

Ownership category

akta.pro rank

Product category

Plant-Based Dairy Alternatives & Superfoods

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Dairy Products (2020)

akta.pro primary industry

Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA)

akta.pro secondary industries

Plant-Based Yogurt & Cultured Alternatives Processing (Fermented Spoonable/Drinkable) (AFAHAJAB), Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B) (AFAHAJAI), Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Plant-based dairy alternatives
• Vegan food products
• Superfood seeds
• High-protein breakfast cereals
• Clean-label nutrition

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through company's own e-commerce platform nourishyou.in. Customers purchase products directly with options for one-time purchase or subscription plans.
2. Marketplace Sales: Sales through third-party Indian e-commerce platforms including Amazon, Flipkart, BigBasket, Blinkit, Zepto, and specialty retailers like Nature's Basket, Qtrove, Ratnadeep.
3. International Export Sales: Company exports products to multiple countries and is expanding into international markets including Australia, Europe, and the US.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Nourish You manufactures and sells plant-based dairy alternatives (millet milk, cashew oat milk, vegan ghee/butter, vegan cheese, peanut curd) and superfoods (quinoa, chia, flax, pumpkin and sunflower seeds, muesli, oats, high-protein oats, specialty flours, plant protein powders) directly to consumers in India via its e-commerce platform and third-party marketplaces. Products are clean-label, lactose-free, vegan, and target health-conscious consumers, vegans, lactose-intolerant individuals, and fitness enthusiasts. The company also operates its own farms in India and exports products to multiple countries.

Product overview

Nourish You is a plant-based nutrition company operating as a single unified e-commerce platform that sells superfoods, breakfast foods, plant-based dairy alternatives, and healthy snacks directly to consumers in India. The product portfolio centers on its flagship Plant-based Mlk (millet milk) and Vegan Dairy Alternatives (Prodigee/ghee, butter, cheese, curd) acquired through the One Good acquisition in December 2023, complemented by a broad range of Core Products spanning quinoa, edible seeds, roasted seeds, breakfast items (oats, muesli, high protein oats), and specialty flours. The company sells exclusively DTC via its Shopify e-commerce site with distribution through major Indian marketplaces including Amazon, Flipkart, BigBasket, Blinkit, and Zepto.

Differentiator

Problem solved

Functional benefit

Brands

• One Good: Vegan dairy brand acquired by Nourish You in December 2023. Products include plant-based milk (Sugar-Free Cashew Oat Mlk), Peanut Kurd, cashew cheese spreads, vegan cheese blocks (mozzarella, cheddar, parmesan), plant protein powders, and vegan ghee/butter spreads. One Good products are sold under the One Good branding within the Nourish You website.

Products and services

• Plant-based Mlk (Millet Milk) India's first millet-based plant milk alternative made from bajra, ragi, jowar, and amaranth. Available in Original and Chocolate flavors, designed as a barista-grade dairy alternative that froths for coffee and works in smoothies, cereal, and baking. Targets vegans, lactose-intolerant consumers, and coffee drinkers.
• Sugar-Free Cashew Oat Mlk A blended plant-based milk combining cashews and oats, described as lactose-free, gut-friendly with prebiotic beta-glucan fiber. Sugar-free formulation targeted at diabetics and health-conscious consumers. Part of the One Good acquired product line.
• Plant-based Prodigee (Vegan Ghee) Plant-based ghee alternative crafted from a blend of coconut oil, sunflower oil, and sesame. Zero trans fat, lactose-free, cholesterol-free substitute for traditional ghee with similar functionality for cooking and Indian sweets. 500ml pack.
• Plant-based Buttery Spread Whipped plant-based butter made from rich oils and cashews. Zero cholesterol, zero trans fat, clean label butter alternative that spreads and melts like conventional butter. 200gm pack.
• Plant-based Cheese (Mozzarella, Cheddar, Parmesan) Seed-powered vegan cheese lineup including mozzarella (watermelon seed-based, melty), cheddar (bold and sharp), and parmesan (cashew and nutritional yeast-based). Clean label, dairy-free cheese alternatives for pizzas, cooking, and toppings. 150-200g blocks.
• One Good Plant Protein Powder Plant-based protein powders available in Unflavoured (30g protein), Vanilla (29g protein), and Chocolate (27g protein) variants. Each serving delivers all 9 essential amino acids with clean label formulation, 500g packaging. Part of One Good acquired brand.
• Peanut Kurd (Vegan Curd) Peanut-based curd alternative that is creamy, dairy-free, and vegan. Suitable for making lassi, buttermilk, and curry. Part of the One Good product line offering plant-based dairy alternatives. 450g pack.
• High Protein Oats - Chocolate India's first 25g protein bowl made with vegan protein from soya. Contains single-origin chocolate, peanut butter, oats, almonds, chia seeds, and pumpkin seeds. Non-GMO, no whey, no refined sugar. Available in 400g and 1kg packs. Targeted at fitness enthusiasts.
• Super Muesli Homegrown millet blend (ragi, jowar, bajra) breakfast cereals in Belgium Dark Chocolate, No Added Sugar, and Fruit & Nut variants. Belgium Dark Chocolate features real dark chocolate from Rajamahendravaram. No Added Sugar variant targets diabetics. All are plant-based, gluten-free with 14g protein per 100g serving. 400g packs.
• Jumbo Rolled Oats & Steel Cut Oats Whole grain oats for weight management and diabetes management. Jumbo rolled oats are high-fiber with beta-glucan for satiety. Steel cut oats offer lowest glycemic index for steady blood sugar. Available in 500g, 1kg, and larger packs.
• Quinoa (White, Red, Black, Tricolor) Premium wholegrain quinoa in multiple varieties including White, Red, Black, and Tricolor. Organic, naturally gluten-free, complete protein with all 9 essential amino acids. Also available as quinoa flour (750g) and quinoa-brown rice mix (500g).
• Edible Seeds (Chia, Pumpkin, Sunflower, Flax, Watermelon) Range of organic edible seeds including Black and White Chia (omega-3, fiber-rich), Pumpkin (zinc, magnesium), Sunflower (vitamin E), Flax (omega-3 ALA), and Watermelon (protein, iron). Available in various pack sizes from 100g to 1kg.
• Roasted Seeds (Sunflower, Flax, Watermelon, Chia) Lightly dry-roasted seed snacks with preserved nutritional value. Includes Roasted Sunflower Seeds (vitamin E), Roasted Flax Seeds (omega-3), Roasted Watermelon Seeds (protein, magnesium), and Roasted Chia Seeds. Clean label with no artificial flavors or preservatives.
• Speciality Flours (Quinoa, Omega Meal Mix, Flaxseed Powder, Teff) Alternative flour range including Quinoa Flour (protein-rich, gluten-free), Omega Meal Mix (calcium, iron), Flaxseed Powder/Linseed Meal (omega-3), and Teff Flour (ancient grain, protein-rich). Targeted at gluten-free baking and health-conscious cooking.
• Cashew Cheese Spread (Jalapeno, Black Pepper) Plant-based cheese spreads made from cashews with Himalayan pink salt. Jalapeno variant offers zesty kick; Black Pepper variant delivers peppery punch. 100g clean label spreads. Part of One Good acquired line.

Quantifiable outcome

• India's first 25g protein oats bowl with vegan protein
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• One Good (Acquired Brand)coreStrategic or Co-development Partner · 1 December 2023Nourish You fully acquired vegan dairy brand One Good (established 2016) in December 2023. One Good's leadership team joined Nourish You. This acquisition integrates One Good into Nourish You's plant-based portfolio which has previously purchased three plant-based businesses. Combined entity targets Rs 30 crore revenue with 50 SKUs.
• VCCircleminorOthersFeatured in VCCircle coverage on early-stage funding in India's food tech sector.
• LivemintminorOthersFeatured in Livemint coverage on Samantha Ruth Prabhu's investment in Nourish You.
• Inc42minorOthersFeatured in Inc42 coverage on Nourish You's funding to diversify superfoods portfolio.
• Economic TimesminorOthersFeatured in Economic Times coverage on Nourish You's Rs 16 crore Series A funding from SIDBI Venture Capital.
• EntrepreneurminorOthersFeatured in Entrepreneur coverage on Nourish You securing Rs 16 crore in Series A funding.
• Indian Startup TimesminorOthersNourish You featured in Indian Startup Times list of Top 50 Emerging Clean-Label Food Brands in India (2026), documenting the broader shift toward ingredient transparency and chemical-free food consumption.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NourishYouIndia
• Instagraminstagram.com/nourishyouindia
• Xx.com/nourishyouindia
• LinkedInlinkedin.com/company/nourish-you-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourish You