CECONOMY
CECONOMY AG is the leading European consumer electronics retail platform operating over 1,008 MediaMarkt, Saturn, and MediaWorld stores in 11 countries alongside e-commerce, marketplace, retail media, and services. The Düsseldorf-headquartered company serves approximately 50,000 employees and is majority-owned by JD.com since late 2025.
- Company typePublic
- Founded2017
- HeadquartersDüsseldorf, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What CECONOMY does
CECONOMY AG is the leading European consumer electronics retail platform, headquartered in Düsseldorf, Germany, and publicly listed on the Frankfurt Stock Exchange (MDAX) under ticker CEC. The company operates over 1,008 physical stores across 11 European countries through its MediaMarkt, Saturn, and MediaWorld brands, complemented by owned e-commerce platforms and a growing third-party marketplace with more than 2,600 sellers and approximately 4.0 million products. With approximately 50,000 employees and an online revenue share of 30.1% as of Q1 2025/26, CECONOMY serves individual consumers and, increasingly, brand partners through its retail media network of over 30,000 in-store screens and loyalty data assets.
The company generates revenue through five streams: product retail sales across physical and online channels, marketplace commissions, services and solutions (warranties, installation, repairs), retail media advertising, and Space-as-a-Service partnerships such as the Decathlon store-in-store concept launched in Munich in March 2026. Its proprietary technology stack includes an omnichannel platform integrating marketplace, retail media, click-and-collect express, and logistics capabilities enhanced through a strategic partnership with JD.com, which acquired an approximately 85.2% controlling stake in late 2025 for €2.2 billion. The technology backbone supports private label brands (ISY, PEAQ, ok., KOENIC) and the BetterWay sustainability certification program covering 7,486 products with 25.1% revenue share.
CECONOMY is executing a strategic transformation from a product-led retailer toward a customer-centric omnichannel service platform, leveraging growth areas including Services & Solutions, Retail Media, Marketplace, and Space-as-a-Service. JD.com ownership, secured via a July 2025 voluntary public takeover offer at €4.60 per share, provides access to advanced logistics and e-commerce technology to accelerate digital transformation, subject to ongoing regulatory scrutiny in Austria and under the EU Foreign Subsidies Regulation. The company has reported 12 consecutive quarters of EBIT growth, with FY 2025/26 adjusted EBIT guidance of approximately €500 million, and continues to expand internationally through marketplace launches and Space-as-a-Service partnerships across its European footprint.
CECONOMY firmographics
Firmographics- Name
- CECONOMY
- Legal name
- CECONOMY AG
- Website
- https://ceconomy-mms.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- CECONOMY AG is the leading European consumer electronics retail platform operating over 1,008 MediaMarkt, Saturn, and MediaWorld stores in 11 countries alongside e-commerce, marketplace, retail media, and services. The Düsseldorf-headquartered company serves approximately 50,000 employees and is majority-owned by JD.com since late 2025.
- Ownership category
- akta.pro rank
CECONOMY industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Big-Box Electronics + Major Appliances Retail (CRACAAAB)
- akta.pro secondary industries
- Consumer Electronics & Appliances Marketplaces (CRAFABAD), Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where CECONOMY is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
CECONOMY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain
Revenue model
- Product Sales (Retail): Revenue from sale of consumer electronics products through MediaMarkt, Saturn, and MediaWorld stores and online platforms. Includes both physical store and e-commerce sales.
- Online/Marketplace Revenue: Revenue from online sales including marketplace GMV of over €527 million in FY 2024/25, with online sales accounting for 30.1% of total revenue. The marketplace generated high double-digit revenue growth.
- Services & Solutions: Revenue from warranty insurance, extended warranties, installation services, and other value-added services. Strong growth in warranty insurance mediation noted.
- Retail Media: Revenue from advertising solutions offered to brands through digital display ads, in-store screens, and onsite campaigns targeting consumers where purchase decisions are made
- Space-as-a-Service: Rental income from subleasing store space to partners, such as the strategic cooperation with Decathlon in Germany
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for consumer electronics |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
CECONOMY product offering
Product offeringCore offering
CECONOMY sells consumer electronics products (TVs, computers, smartphones, appliances, gaming) through MediaMarkt, Saturn, and MediaWorld physical stores and owned e-commerce platforms across 11 European countries. Beyond product sales, it operates an online marketplace with 2,600+ third-party sellers, offers retail media advertising through 30,000+ in-store screens, and delivers value-added services including warranty insurance, installation, repairs, trade-in, and Space-as-a-Service store partnerships.
Product overview
CECONOMY AG operates as a leading European consumer electronics retail platform combining physical store operations with digital services. The portfolio centers on MediaMarkt and Saturn retail brands (over 1,000 stores across 12 European countries), complemented by the MediaMarktSaturn Marketplace (2,600+ sellers, 4M+ products), Retail Media advertising services (30,000+ in-store screens, loyalty data), and value-added services including repair, trade-in, warranty insurance, and Space-as-a-Service partnerships. Private labels (ISY, PEAQ, ok., KOENIC) and the BetterWay sustainability program round out the offering. The company is transforming from a product-driven retailer toward a customer-centric omnichannel service platform for consumer electronics.
Differentiator
Problem solved
Functional benefit
Products and services
- MediaMarkt Retail Stores
- Saturn Retail Stores
- MediaMarktSaturn Marketplace
- MediaMarktSaturn Retail Media
- MediaMarktSaturn Services & Solutions
- Space-as-a-Service
- Trade-In Program
- Private Labels (ISY, PEAQ, ok., KOENIC)
- BetterWay Product Program
Quantifiable outcome
- 30.1% online revenue share achieved
- +3 more outcomes
Companies that use CECONOMY
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
CECONOMY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CECONOMY partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Serviceplan GroupcoreMediaMarktSaturn and Serviceplan Group developed the MOMENTUM model for marketing production in Europe, a forward-looking approach to creative marketing operations.
- Jürgen KloppflagshipFormer football manager Jürgen Klopp serves as brand ambassador for MediaMarktSaturn, appearing in international campaigns including the World Cup 2026 campaign 'Sorry, ist halt WM' and trade-in promotions.
- Austria (Investment Control)minorAustrian regulators delayed approval of JD.com's acquisition citing concerns under the Investment Control Act, creating uncertainty around deal completion. The Austrian Federal Ministry of Economy raised objections and refused joint solution-finding discussions.
- DecathlonflagshipStrategic cooperation for Space-as-a-Service model in Germany. First joint Store-in-Store location opened in late March 2026, covering approximately 1,000 square meters at a MediaMarkt location in Munich. The concept is planned for expansion to additional MediaMarktSaturn locations in Germany during 2026 and 2027.
- SnapdragonflagshipPremium partner for Tomorrowland festival international campaign 'Tomorrow's AI', featuring joint marketing activities with MediaMarktSaturn across European markets.
- Italy (Golden Power)minorItaly approved JD.com's takeover of CECONOMY with conditions relating to data protection under its 'golden power' framework for foreign investments in strategic sectors.
- JD.comcoreJD.com, China's third-largest e-commerce company, acquired approximately 59.8% (later 85.2%) of CECONOMY for €2.2 billion. The partnership aims to combine JD's e-commerce and logistics capabilities with CECONOMY's physical retail network to accelerate digital transformation. JD.com has committed to no workforce reductions or site closures for five years following settlement. The deal faced regulatory scrutiny in Austria and EU subsidy investigations.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
CECONOMY competitors and assessment
Company assessmentDirect peers
- Fnac Darty: France-headquartered multi-channel consumer electronics and home appliance retailer operating Fnac and Darty stores across France, Spain, Portugal, Belgium, Switzerland, and Luxembourg. CECONOMY even held a ~24.33% stake in Fnac Darty since 2017, making it the most directly comparable European CE retail peer in scale, format, and category mix.
- Currys plc: UK-listed consumer electronics retailer operating Currys in the UK & Ireland and Elkjøp across the Nordics, with a comparable omnichannel mix of physical stores, online, and services. Closest public-market peer by business model, category focus, and European geographic overlap with MediaMarkt/Saturn.
- Coolblue: Netherlands-based pure-play and omnichannel consumer electronics retailer active in the Netherlands, Belgium, and Germany, with a strong services and installation offering. Direct competitor in the Dutch/Belgian/German CE market with comparable category mix and an even stronger digital-first reputation.
- Worten: Portuguese and Spanish consumer electronics retailer acquired by JD.com in 2024. Effectively a sister company to CECONOMY within the JD.com ecosystem and a directly comparable CE retail operator in Iberia — useful as a real-world precedent for how JD.com has integrated a European CE retailer.
- Euronics: International alliance of independent consumer electronics and appliance retailers spanning 30+ European countries with ~6,500 stores. Competes head-to-head with CECONOMY's MediaMarkt/Saturn banners across most of its footprint and is the principal cooperative competitor in European CE retail.
Regional players
- Expert International: International cooperative of independent consumer electronics and home appliance retailers concentrated in Central, Eastern, and Southern Europe. Competes with CECONOMY in markets like Austria, Hungary, and Italy but does not directly overlap in Germany or the Benelux.
Broad incumbents
- Best Buy: Largest US-based specialty consumer electronics retailer operating big-box stores, online, and Geek Squad services. Not a direct geographic competitor but the closest large-format CE specialist peer globally, with a comparable omnichannel and services-and-solutions strategy that anchors CECONOMY's strategic roadmap.
- Amazon: Global e-commerce incumbent and the dominant online competitor in European consumer electronics. Sets the price and selection benchmark that CECONOMY's online, marketplace, and Retail Media businesses must compete against, and increasingly captures the category share CECONOMY loses from physical stores.
- Otto Group: German-headquartered multichannel retail and services conglomerate operating Otto, Bonprix, Witt Weiden, and several electronics and home categories. A broader retail incumbent rather than a pure CE specialist, but competes directly in German CE online retail and benefits from similar scale, marketplace, and omnichannel dynamics.
Emerging players
- Notebooksbilliger.de: Germany-focused online consumer electronics and computer retailer with a growing physical store presence. Smaller and more specialized than CECONOMY but exemplifies the digital-native, price-aggressive CE retail format that has been taking share from incumbent big-box operators in the German market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CECONOMY social profiles
Digital presenceCECONOMY compliance and trust
Trust signalCompliance8 records
CECONOMY financial estimates
Financial estimateRevenue estimate
Valuation estimate
CECONOMY leadership team
Management profileNumber of profiles
Profiles11 records
CECONOMY subsidiaries and ownership
Company hierarchySubsidiaries5 records
CECONOMY funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CECONOMY M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CECONOMY
What does CECONOMY do?
CECONOMY sells consumer electronics products (TVs, computers, smartphones, appliances, gaming) through MediaMarkt, Saturn, and MediaWorld physical stores and owned e-commerce platforms across 11 European countries. Beyond product sales, it operates an online marketplace with 2,600+ third-party sellers, offers retail media advertising through 30,000+ in-store screens, and delivers value-added services including warranty insurance, installation, repairs, trade-in, and Space-as-a-Service store partnerships.
Is CECONOMY a public or private company?
CECONOMY is a public company. It is classified as public and is currently operating.
When was CECONOMY founded?
CECONOMY was founded in 2017. It employs 5,001 to 10,000 people.
Where is CECONOMY based?
CECONOMY is headquartered in Düsseldorf, Germany, in the Europe region.
How does CECONOMY make money?
Five revenue lines are on record. Product Sales (Retail) is the primary driver. The others are online/Marketplace Revenue, services & Solutions, retail Media and space-as-a-Service.
Who are CECONOMY's main competitors?
Direct peers on record are Fnac Darty, Currys plc, Coolblue, Worten and Euronics. Expert International is listed as a regional player. Broad incumbents are Best Buy, Amazon and Otto Group. Notebooksbilliger.de is listed as an emerging player.
Does CECONOMY have an API?
No public API is recorded for CECONOMY.
What industry is CECONOMY in?
CECONOMY's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAB, Big-Box Electronics + Major Appliances Retail, with a secondary code of CRAFABAD, Consumer Electronics & Appliances Marketplaces. Its NAICS code is 4492 and its SIC code is 5731.