What Liberty Media does

Liberty Media Corporation is a publicly traded holding company (NASDAQ: FWONA, FWONK) headquartered in Englewood, Colorado, that operates a portfolio of motorsport, media, and entertainment assets. Its two core wholly-owned subsidiaries are Formula 1 (acquired 2017 for approximately $4.4 billion) and MotoGP, acquired via Dorna Sports for €4.2 billion in enterprise value and rebranded to MotoGP Sports Entertainment Group. The company generates revenue primarily through multi-year media rights agreements (Apple TV exclusive US deal worth $140-160 million annually, Sky internationally, Fox Sports for MotoGP US), sponsorship (over $3 billion in 2026), and race promotion fees from global circuits including Silverstone, Miami, Las Vegas, and Barcelona.

Liberty Media's business model is anchored by contractually locked-in recurring revenue from media rights and sponsorships, with distribution spanning premium broadcast platforms, direct-to-consumer streaming (F1 TV), live event circuits, and an expanding network of F1 Arcade simulation venues. The Formula One Group owns 100% of the FIA Formula One World Championship commercial rights, generating $3.9 billion in FY2025 revenue with a global fan base exceeding 827 million, growing 12% year-over-year. MotoGP contributed $573 million in FY2025 pro forma revenue. Following the December 2025 split-off of Liberty Live Holdings (Live Nation stake), the company has sharpened focus on motorsport while retaining minority investments in SiriusXM, GCI Liberty, and other entities.

The company leverages technology across its subsidiaries including F1 TV streaming, Apple ecosystem integration, and AI-powered fan engagement tools developed through partnerships with Salesforce and other AI sponsors. Under CEO Derek Chang, with John C. Malone serving as Chairman Emeritus and Chase Carey as Director and MotoGP Sports Entertainment Group President, Liberty Media is pursuing US market expansion (three US Grand Prix), new geographic markets (India exploration), and digital-first audience growth to deepen its motorsport media empire.

Name

Liberty Media

Legal name

Liberty Media Corporation

Website

http://www.libertymedia.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liberty Media Corporation is a publicly traded holding company that owns Formula 1 and MotoGP, the world's two largest motorsport championships, generating revenue through multi-year media rights agreements, sponsorship, and race promotion fees from global circuits.

Ownership category

akta.pro rank

Product category

Sports Media and Entertainment

NAICS

Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industries

Sports & Event Media Rights Licensing (MPADALAE), Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH)

Keywords

• Motorsport media rights
• Live sports broadcasting
• Racing championship ownership
• Sports sponsorship sales
• Entertainment holding company

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Formula 1 Media Rights: Formula 1 generates revenue from multi-year broadcasting agreements with platforms including Apple TV (US, $140-160M/year), Sky, Foxtel, beIN, and international renewals. These contractually locked-in media rights fees provide predictable, recurring revenue and represent the largest single revenue stream for the F1 business.
2. Sponsorship Revenue: F1 sponsorship spending exceeded $3 billion in 2026 (up 15% from $2.5 billion in 2025), driven by technology and apparel brands. Major sponsors include LVMH, Lego, Pepsi, Disney, Standard Chartered, Salesforce, Marsh, FanDuel, Betway, and eight new AI partnerships. Technology brands alone committed over $565 million.
3. Race Promotion Fees: Revenue from hosting fees charged to Grand Prix promoters/cities. Key deals include Silverstone (£300M through 2034), Las Vegas (confirmed through 2027, profitable in 2026), and Miami (hosting agreement through 2041). Race promotion fees contribute approximately $118.5M per cancelled race in lost revenue.
4. MotoGP Revenue: MotoGP generates revenue from media rights, race promotion, sponsorship, and hospitality (Quint). Under Liberty Media, MotoGP generated $325M in revenue in its first season and $573M on a pro forma basis in 2025, with operating income of $54M. The series is renegotiating manufacturer agreements for 2027-2031.
5. Live Nation / Live Entertainment: Liberty Media holds stakes in Live Nation Entertainment (live concerts, ticketing via Ticketmaster). Following the December 2025 split-off of Liberty Live Holdings, this operates as a separate tracking stock. Live Nation reported record 2025 revenue of $25.2 billion with 9% growth and 159 million fans globally.
6. SiriusXM Satellite Radio: Liberty Media retains a stake in SiriusXM Holdings, which generates subscription revenue from satellite radio services. Following restructuring, SiriusXM operates independently. Reported 2025 revenue of $8.558 billion with net income of $805 million.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Liberty Media Corporation is a publicly traded holding company that owns and manages the commercial rights to two premier global motorsport championships — Formula 1 (acquired 2017) and MotoGP (acquired 2024-2025). The company generates revenue by licensing media rights to broadcasters, selling sponsorship packages to global brands, collecting race promotion fees from host cities and circuits, operating the F1 TV direct-to-consumer streaming platform, and providing premium hospitality services through its Quint subsidiary.

Product overview

Liberty Media Corporation is a holding company structured around tracking stocks that provide exposure to distinct asset groups including Formula One Group and other minority investments. The company operates two core reportable segments: Formula 1 (the global FIA Formula One World Championship motorsport series) and MotoGP (the MotoGP World Championship motorcycle racing series). These sports entertainment properties generate revenue through broadcasting rights, sponsorship agreements, race promotion fees, hospitality services, and licensing. Following the 2025 acquisition of Dorna Sports (MotoGP) for €4.2 billion and subsequent rebranding to MotoGP Sports Entertainment Group, Liberty Media has consolidated its motorsport holdings under unified ownership. The company also maintains minority investments in other media and entertainment assets.

Differentiator

Problem solved

Functional benefit

Brands

• Formula 1: FIA Formula One World Championship - global motorsport racing series
• MotoGPTM
• Liberty Live
• LibertyGives Foundation
• Media for Liberty Award

Products and services

• Formula 1 World Championship Commercial Rights The FIA Formula One World Championship, a global motorsport racing series. Liberty Media owns 100% of commercial rights including broadcasting, sponsorship, race promotion, and licensing across 22 Grand Prix events annually.
• MotoGP World Championship Commercial Rights The MotoGP World Championship motorcycle racing series. Liberty Media owns exclusive commercial rights including media rights, race promotion, sponsorship, and hospitality across 22 Grand Prix events annually.
• F1 TV Pro Streaming Platform F1 TV Pro is Liberty Media's direct-to-consumer subscription streaming platform providing live access to all Formula 1 races, live timing data, and exclusive content. Targets motorsport fans globally seeking direct access without broadcaster intermediation.
• Quint Hospitality Services Premium hospitality services for motorsport events. Quint operates multi-year partnerships covering all 22 MotoGP events and the ATP Tour for premium hospitality packages. Targets corporate clients and high-net-worth individuals at motorsport and sporting events globally.
• F1 Arcade Simulation Racing Venues Simulation racing entertainment venues operated in the US and UK, expanding F1's brand reach beyond traditional race attendance. New venues planned for Atlanta and Madrid with Jonathan Peters appointed as CEO to lead international expansion.

Quantifiable outcome

• F1 Q1 2026 revenue up 53% year-over-year to $617 million, with Adjusted OIBDA rising 102% to $172 million
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, standard, minor and major.

• Silverstone CircuitcoreStrategic or Co-development Partner · 1 June 2026Silverstone Circuit hosts the British Formula 1 Grand Prix in its third year of a 10-season agreement with Liberty Media (F1's American owners), worth approximately £300 million, securing the event until 2034. The circuit is preparing for a record-breaking 565,000 spectators across the 2026 race weekend.
• Marsh, FanDuel, BetwaystandardGTM or Marketing Partner · 7 May 2026Liberty Media announced new sponsorship agreements with Marsh (insurance/risk), FanDuel (sports betting), and Betway (gaming) for Formula 1. These sponsorships are part of F1's expanded commercial portfolio driving total sponsorship spending above $3 billion in 2026.
• Government of IndiaminorStrategic or Co-development Partner · 13 April 2026India's Sports Minister Mansukh Mandaviya stated efforts are underway to bring Formula 1 back to the Buddha International Circuit in Greater Noida by 2027. The government is working to resolve tax hurdles that led to the race's 2013 departure. F1 sources described 2027 as 'highly unlikely' but confirmed India is being considered as a market of interest.
• SalesforcemajorStrategic or Co-development Partner · 3 March 2026Salesforce is a major new F1 sponsorship deal. Liberty Media and Salesforce launched an AI-powered fan companion agent targeting F1's 827 million global fans. The partnership integrates Salesforce's CRM and AI capabilities with F1's fan engagement platform.
• Sky GroupmajorChannel Partner/ Reseller/ Distributor · 3 March 2026Sky is a key international broadcast partner for F1 with multi-year media rights renewals confirmed by CEO Greg Maffei at the Morgan Stanley TMT Conference. Sky's coverage spans multiple European and international territories.
• LVMH, Lego, Pepsi, Disney, Standard CharteredmajorGTM or Marketing Partner · 3 March 2026Major new F1 sponsorship deals with luxury conglomerate LVMH, toy maker Lego, beverage giant Pepsi, entertainment company Disney, and bank Standard Chartered were announced as part of F1's expanded commercial portfolio. These blue-chip brands join F1 to reach its 800M+ global fanbase.
• Fox SportsmajorChannel Partner/ Reseller/ Distributor · 24 February 2026Fox Sports is the US broadcast partner for MotoGPTM in 2026, marking Liberty Media's first full season as owner of the global motorcycle racing series. MotoGPTM switched from Warner Bros. Discovery in 2024 and NBC Sports in 2023, reflecting a shift in Liberty Media's media distribution strategy.
• Apple (Apple TV+)coreStrategic or Co-development Partner · 1 January 2026Apple acquired exclusive US broadcast rights to Formula 1 races (2026-2030), replacing ESPN. The 5-year deal is reportedly worth $140-160 million annually. Apple promotes F1 across its entire ecosystem (Apple TV, News, Maps, Music, Fitness+, retail stores). Apple CEO Tim Cook and SVP Eddy Cue are personally committed to the partnership. F1: The Movie by Apple Studios grossed $189.5 million domestically. Apple also airs Netflix's Drive to Survive on its platform.
• ResearchAndMarkets.comminorOthers · 17 November 2025ResearchAndMarkets.com published a global sports market report projecting growth from $515.47 billion in 2024 to $893.77 billion by 2034. Liberty Media Corporation was identified as holding the largest market share at 0.66% among competitors in the highly fragmented sports market.
• Dorna Sports (MotoGPTM Sports Entertainment Group)coreStrategic or Co-development Partner · 1 April 2024Liberty Media announced acquisition of Dorna Sports, the exclusive commercial rights holder of MotoGPTM, for €4.2 billion enterprise value (acquiring 86% of the business). Expected to close by end of 2024. Dorna was subsequently rebranded to MotoGPTM Sports Entertainment Group (SEG). Chase Carey was appointed as president. This acquisition expanded Liberty Media's global sports assets to include the world's second-largest motorsport championship.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• TKO Group Holdings: Owns UFC and WWE — the closest pure-play peer to Liberty's model of controlling global sports IP (rights, events, sponsorship, media distribution) and monetising it across multiple revenue streams. Comparable in scale, capital structure, and growth profile.
• Atlanta Braves Holdings: Former Liberty Media tracking stock (Series A/B/C) spun off in December 2025. A direct structural peer in Liberty's prior holding-company model — a publicly traded vehicle whose value is tied to a single premier sports asset.
• DAZN Group: Global sports subscription streaming service (boxing, motorsport, football). Overlaps with Liberty on D2C streaming of premium live sports rights and is a buyer/competitor for the same media-rights inventory F1 and MotoGP license.
• NASCAR: Premier US stock-car motorsport series (privately held by the France family). The most direct motorsport peer, with the same core product (race promotion, broadcast rights, sponsorship, licensing) and a comparable fan and corporate-partner base.
• Premier League: Global football league monetising centralised media rights, sponsorship, and international race/event distribution. Operates the same 'league-owned rights' model Liberty uses for F1 and MotoGP, with similar multi-year broadcast-cycle economics.
• Madison Square Garden Sports Corp. Publicly traded sports holding company owning the New York Knicks (NBA) and New York Rangers (NHL). Comparable model of asset-bundling premier sports IP with long-dated media-rights cash flows and live-event revenue.

Broad incumbents

• Endeavor Group Holdings: Sports and entertainment conglomerate holding UFC (until TKO merger), IMG, PBR, and talent agencies. Operates a comparable portfolio of owned sports properties, representation businesses, and event IP.
• Live Nation Entertainment: Largest live-entertainment and ticketing platform (Ticketmaster, concert promotion). Previously exposed to Liberty via the Liberty Live tracking stock; comparable in live-event monetisation, scale, and exposure to discretionary consumer spend.

Emerging players

• Penske Entertainment (IndyCar / Indianapolis Motor Speedway): Operates the IndyCar Series and Indianapolis Motor Speedway — a North American open-wheel motorsport competitor. Comparable product and audience overlap with F1/MotoGP, though materially smaller in scale and revenue.
• WRC Promoter (World Rally Championship): Commercial rights holder of the FIA World Rally Championship. A direct motorsport-rights peer, though smaller in audience and commercial scale than F1/MotoGP; competes for the same sponsor and broadcaster budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/liberty__media
• LinkedInlinkedin.com/company/liberty-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments36 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Media