DAZN Group
DAZN Group is a global sports streaming platform founded in 2015 and headquartered in London, offering live and on-demand sports content to consumers across 23 countries, with rights to major leagues, integrated betting, and B2B2C streaming infrastructure for sports teams and leagues.
- Company typePrivate
- Founded2015
- HeadquartersCity Of London, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What DAZN Group does
DAZN Group is a privately held global sports streaming and entertainment platform founded in 2015 and headquartered in London, United Kingdom. The company operates a direct-to-consumer service that streams live and on-demand sports content across web, mobile, and connected TV applications, with a presence in 23 countries and a workforce of over 5,200 employees. DAZN holds exclusive and non-exclusive rights to major sporting properties including boxing (UK and Ireland), NRL (international distribution across 200+ markets), CFL (six-year deal starting 2027), and partners such as Zuffa Boxing, Golden Boy Promotions, and the ARLC.
The platform layer beyond streaming integrates live betting and gaming (DAZN Bet), merchandise and ticket purchasing under a single wallet, and community features including live chat, polls, and reactions. DAZN generates revenue primarily through subscription fees, supplemented by advertising (including programmatic via The Trade Desk) and pay-per-view for marquee boxing events. Following the 2024 acquisition of Foxtel Group (approximately $2.12 billion), DAZN substantially expanded its Australian pay-TV and streaming footprint; the 2026 announced acquisition of ViewLift added a B2B2C and SaaS streaming infrastructure business serving 15 US pro sports teams and 5 Regional Sports Networks. The company is also exploring a majority stake in Main Street Sports Group (formerly Diamond Sports/FanDuel Sports Network) and launching a new DAZN Inflight division in 2027 to serve in-flight and on-ship passengers. Ownership is distributed, with News Corp holding a 6% stake (with board seat) and Telstra a 3% stake following the Foxtel transaction; the company is reported to be considering an IPO.
DAZN Group firmographics
Firmographics- Name
- DAZN Group
- Legal name
- DAZN Group Limited
- Website
- https://dazngroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DAZN Group is a global sports streaming platform founded in 2015 and headquartered in London, offering live and on-demand sports content to consumers across 23 countries, with rights to major leagues, integrated betting, and B2B2C streaming infrastructure for sports teams and leagues.
- Ownership category
- akta.pro rank
DAZN Group industry classification
Industry- Product category
- Sports Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industry
- Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)
Keywords
Where DAZN Group is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
DAZN Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Streaming: DAZN generates revenue primarily through subscription fees for its sports streaming platform, offering live and on-demand sports content to consumers globally.
- Advertising: DAZN offers programmatic advertising capabilities through partnerships like The Trade Desk, targeting sports viewers with tailored advertisements.
- B2B2C and SaaS Streaming Services: Following the ViewLift acquisition, DAZN provides streaming infrastructure and solutions to sports teams, leagues, and regional sports networks on a B2B2C and SaaS model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-view boxing events |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
DAZN Group product offering
Product offeringCore offering
DAZN Group operates a global direct-to-consumer sports streaming platform delivering thousands of live and on-demand sporting events to subscribers across more than 200 markets via web and mobile/TV apps. The platform integrates viewing with live betting and gaming (DAZN Bet), merchandise and ticket purchasing, and community features, and following its acquisition of ViewLift it also sells B2B2C and SaaS streaming infrastructure to sports teams, leagues, and regional sports networks.
Product overview
DAZN Group operates as a single unified sports entertainment platform offering live and on-demand streaming of sports content globally. The core product is the DAZN streaming platform, which serves as the primary direct-to-consumer offering. The platform is supplemented by DAZN Inflight, a new division launching in 2027 to serve in-flight and on-ship passengers. DAZN's platform integrates viewing with features like live betting and gaming (Play along), merchandise and ticket purchasing (Shop), and community engagement (Join the community), creating an interconnected sports entertainment experience rather than a modular architecture.
Differentiator
Problem solved
Functional benefit
Brands
- DAZN Inflight: In-flight and on-ship sports content streaming division launching in 2027
- DAZN Bet
Products and services
- DAZN Streaming Platform DAZN's primary direct-to-consumer sports streaming platform that allows users worldwide to stream thousands of live and on-demand sports events anytime, anywhere, on any device, integrated with live betting, shopping, and community features.
- DAZN Bet Integrated live betting and gaming sub-brand and platform offering that lets DAZN viewers place bets and play along as they watch sports events, spanning hundreds of sports.
- DAZN B2B2C / SaaS Streaming Solutions (ViewLift-powered) Scalable B2B2C and SaaS streaming and digital solutions for sports content owners, serving 15 major US professional sports teams, five Regional Sports Networks, and global properties including NHL and LIV Golf.
- DAZN Inflight A new DAZN division offering live sports content streaming to in-flight and on-ship passengers, designed to compete with IMG's Sport 24 in the travel entertainment sector.
Quantifiable outcome
- DAZN growing TikTok followers by nearly 200% during FIFA Club World Cup 2025 partnership
- +1 more outcomes
Companies that use DAZN Group
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
DAZN Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DAZN Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, core, major and regional.
- Paramount+strategicRyan Garcia vs Conor Benn WBC Welterweight Title fight announced as collaboration between Zuffa Boxing and Golden Boy Promotions, broadcast globally on Paramount+ and exclusively on DAZN in UK and Ireland.
- Zuffa BoxingstrategicPartnership for boxing fight broadcasts including Ryan Garcia vs Conor Benn, with DAZN as exclusive UK and Ireland broadcaster.
- Golden Boy PromotionsstrategicPartnership for boxing fight broadcasts including Ryan Garcia vs Conor Benn, with DAZN as exclusive UK and Ireland broadcaster.
- ViewLiftcoreDAZN acquired ViewLift, a leading provider of streaming and digital solutions for US sports content owners. ViewLift serves 15 major US pro sports teams and 5 Regional Sports Networks, plus global properties including NHL and LIV Golf. The acquisition enables DAZN to expand beyond direct-to-consumer into scalable B2B2C and SaaS streaming models.
- TikTokmajorDAZN partnered with TikTok during FIFA Club World Cup 2025, growing its TikTok followers by nearly 200% and driving over 500,000 fans to its platform. DAZN is leveraging TikTok GamePlan product suite for sports fan discovery and engagement.
- The Trade DeskstrategicDAZN partnered with The Trade Desk to bolster its programmatic advertising offering as part of its ambition to build a global digital platform combining sports viewing with betting and fan engagement.
- News CorpcoreNews Corp sold its Foxtel Group stake to DAZN for approximately $2.12 billion (AU$3.4 billion). News Corp received full repayment of AU$578 million shareholder loans and retained a 6% equity stake in DAZN with a board seat.
- DAZN Soccer JapanregionalDAZN suspended new subscriptions to DAZN Soccer package in Japan after identifying issues with how plan details and contract terms were presented to customers. No timeline for resuming subscriptions provided.
- Main Street Sports GroupstrategicDAZN is exploring acquiring a majority stake in Main Street Sports Group (formerly Diamond Sports, operating FanDuel Sports Network), which would give DAZN access to regional sports broadcast rights for MLB, NBA, and NHL teams.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
DAZN Group competitors and assessment
Company assessmentBroad incumbents
- Amazon Prime Video: Amazon Prime Video streams Thursday Night Football and other major sports rights in the US and internationally. It competes with DAZN for premier rights and viewer attention, and represents the deep-pocketed tech-giant entrant that can subsidize sports as part of a broader ecosystem.
- Netflix: Netflix has aggressively moved into live sports with NFL Christmas Day games, the WWE Raw deal, and boxing. As a globally dominant streaming incumbent expanding into sports, it is a primary competitive threat to DAZN's growth narrative and pricing power.
- Peacock (NBCUniversal): Peacock streams exclusive NFL Sunday Night Football playoff games, Premier League in the US, and WWE/MLB content. As an NBCUniversal streaming product bundling sports with entertainment, it competes for the same US sports subscriber wallet as DAZN.
- ESPN (Disney): ESPN is the largest US sports media platform with linear channels, ESPN+ DTC streaming, and deep rights across NFL, NBA, MLB, and college sports. It is DAZN's closest broad incumbent competitor as both companies race to scale DTC sports streaming globally, with ESPN recently launching flagship content on Disney+.
- Paramount+ (Paramount Global): Paramount+ holds UEFA Champions League rights and is co-distributing certain DAZN boxing PPV events globally. It is both a partner and a competitor in the sports streaming space, particularly for premium soccer and boxing.
- YouTube / YouTube TV: YouTube holds NFL Sunday Ticket in the US and is expanding into more live sports globally. YouTube TV provides sports-focused linear streaming bundles. It is a major competing distribution rail for live sports and could outbid DAZN for marquee rights.
- Apple TV+: Apple TV+ holds the 10-year MLS Season Pass global rights and is investing in additional sports properties. It competes directly with DAZN for global soccer and sports streaming subscribers, leveraging Apple's ecosystem and balance sheet.
Direct peers
- IMG (Sport 24): IMG's Sport 24 is the incumbent in-flight and on-ship live sports channel that DAZN Inflight will directly compete with starting 2027. Both serve airlines and cruise lines with bundled live sports rights, making Sport 24 the most directly comparable peer in DAZN's new vertical.
- Sky Sports: Sky Sports is a premium pay-TV sports broadcaster with deep Premier League and UK/European football rights, plus F1, golf, and cricket. It is a direct competitor to DAZN in the UK and Ireland sports-rights market, particularly for boxing and European football.
- FuboTV: FuboTV is a sports-first US live TV streaming platform carrying RSN content and major sports networks. It is a direct DTC sports streaming peer to DAZN, particularly relevant as regional sports networks consolidate and FanDuel Sports Network comes back into the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DAZN Group social profiles
Digital presenceDAZN Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAZN Group leadership team
Management profileNumber of profiles
Profiles3 records
DAZN Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
DAZN Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAZN Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAZN Group
What does DAZN Group do?
DAZN Group operates a global direct-to-consumer sports streaming platform delivering thousands of live and on-demand sporting events to subscribers across more than 200 markets via web and mobile/TV apps. The platform integrates viewing with live betting and gaming (DAZN Bet), merchandise and ticket purchasing, and community features, and following its acquisition of ViewLift it also sells B2B2C and SaaS streaming infrastructure to sports teams, leagues, and regional sports networks.
Is DAZN Group a public or private company?
DAZN Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was DAZN Group founded?
DAZN Group was founded in 2015. It employs 1,001 to 5,000 people.
Where is DAZN Group based?
DAZN Group is headquartered in City Of London, United Kingdom, in the Europe region.
How does DAZN Group make money?
Three revenue lines are on record. Subscription Streaming is the primary driver. The others are advertising and B2B2C and SaaS Streaming Services.
Who are DAZN Group's main competitors?
Broad incumbents on record are Amazon Prime Video, Netflix, Peacock (NBCUniversal), ESPN (Disney), Paramount+ (Paramount Global), YouTube / YouTube TV and Apple TV+. Direct peers are IMG (Sport 24), Sky Sports and FuboTV.
Does DAZN Group have an API?
No public API is recorded for DAZN Group.
What industry is DAZN Group in?
DAZN Group's product category is Sports Streaming Services. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPAKAOAE, Live Sports Pay-Per-View (PPV) & Event Streaming. Its NAICS code is 516210 and its SIC code is 7822.