Boum

Name

Boum

Legal name

Boum AG

Website

https://boum.garden

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Smart Garden Irrigation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Water Supply and Irrigation Systems (221310)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD)

akta.pro secondary industries

Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)

Keywords

• Smart plant watering
• Solar irrigation systems
• Capillary subirrigation
• Automated drip irrigation
• Urban gardening products

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Starter Sets: Sale of automated watering system starter kits (Drip, Core, Pro) and individual components (pots, tanks, controllers, accessories). One-time purchase model with modular expandability.
2. App Premium Subscription: Premium app features including extended support, additional plant care tips, and advanced monitoring capabilities. Bundled free with Pro sets, optional add-on for other products.
3. Accessories and Consumables: Replacement parts (wicks, hoses, valves), soil and fertilizer, gardening tools, replacement sponges, and limescale remover. Repeat purchase items for existing customers.
4. Gift Vouchers: Gift vouchers available in various denominations for gifting the Boum system to others.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Boum designs, manufactures, and sells automated, solar-powered plant watering systems for urban balconies, terraces, and indoor spaces. The product range includes weather-adaptive smart drip irrigation kits (Boum Drip) and capillary (wick) subirrigation starter sets (Boum Core and Boum Pro) with integrated water tanks, pots, controllers, and a mobile app with AI assistant Herby. All systems operate without a fixed water or electricity connection, using solar power and refillable tanks.

Differentiator

Problem solved

Functional benefit

Products and services

• Boum Drip Set Weather-adaptive smart drip irrigation starter kit that uses sensors and weather data to autonomously water up to 20 plants in customers' existing pots, raised beds, or gardens via drippers. Designed for urban consumers who want automated watering without buying new pots.
• Boum Core Set Entry-level capillary (subirrigation) starter set for balcony, terrace, or indoor plants. Uses lightweight polypropylene pots with integrated wicks so plants self-regulate water intake from a 32L tank. Targeted at beginners and small balconies.
• Boum Pro Set Premium capillary (subirrigation) starter set with a 35L tank and 80% recycled-material planter. Includes lifetime Boum App Premium subscription. Targeted at design-conscious urban consumers seeking an all-in-one premium automated watering experience.
• Boum Controllers (Boum 2 and Boum 3) Solar-powered smart controller unit combining a pump, multiple sensors (water level, water flow, temperature), solar battery, and WiFi. Sits as a lid on the water tank, autonomously drives irrigation, and transmits data to the Boum app. Sold as a standalone upgrade/replacement component.
• Boum Water Tanks Refillable water reservoirs (32L, 35L, 55L) used with Boum controllers to supply automated irrigation for up to 3 weeks without refilling. Sold as standalone components for expansion or replacement.
• Boum Pots (Core 13L, Pro 15L, Pro 30L, Pro Balcony Box 13L) Standalone capillary-irrigation planters (Core 13L polypropylene, Pro 15L and 30L recycled-material, and Pro Balcony Box 13L) that integrate with Boum controllers via wicks and float valves for automated bottom-watering. Sold separately to expand starter sets.
• Boum App Premium Subscription Premium subscription tier of the Boum mobile app that unlocks enhanced support, additional plant care features, and advanced monitoring of the Boum irrigation system, including access to the AI assistant Herby and the 4000-plant database.
• Boum Accessories and Consumables Repeat-purchase replacement parts and consumables (wicks, hoses, valves, sponges, soil, fertilizer, limescale remover, gardening tools) for the Boum irrigation system.

Quantifiable outcome

• Plants grow over 40% better than in conventional pots
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• StartuptickerminorOthersBoum was featured on Startupticker as a funded Bern-based urban gardening startup, receiving 1.3 million euros in funding coverage.
• Zulauf GartencentercoreChannel Partner/ Reseller/ DistributorSwiss garden center in Schinznach-Dorf offering Boum Pro sets and pots with dedicated sales island. Provides expert advice on the system and plants. Boum customers receive 10% discount.
• VEG and the CityminorChannel Partner/ Reseller/ DistributorSwiss urban gardening shop offering vegetable seedlings, herbs, and indoor plants. Part of Boum's Trusted Partner Program with discount offers for Boum customers.
• UrbanrootsminorChannel Partner/ Reseller/ DistributorSwiss online shop for seeds and plants. Partner in Boum's Trusted Partner Program offering seeds to Boum customers.
• Andermatt BiogartenminorChannel Partner/ Reseller/ DistributorSwiss organic garden center offering seedlings, herbs, seeds, and beneficial insects. Partner in Boum's Trusted Partner Program.
• HORNBACH SwitzerlandcoreChannel Partner/ Reseller/ DistributorMajor Swiss DIY retail chain. Starting April 2026, Boum Core sets available in 5 HORNBACH stores (Littau, Etoy, Galgenen, Riddes, Affoltern). Significant retail expansion for physical product availability.
• University of BerncoreStrategic or Co-development PartnerBoum was founded as a spin-off of the University of Bern in November 2021. Original technology developed with involvement from plant biology professor Matthias. The university supported the startup through various programs including the Stage-Up competition.
• SRF (Swiss National Television)minorGTM or Marketing PartnerSwiss national public broadcaster that featured Boum in their coverage, providing national brand exposure.
• NZZ (Neue Zuercher Zeitung)minorGTM or Marketing PartnerLeading Swiss newspaper that featured Boum in their coverage, providing credibility and reach among educated, urban readers.
• Max HeinzerminorGTM or Marketing PartnerFormer fencing world champion featured in Boum's 2025 TV commercial. Enthusiastic supporter who grows tomatoes with Boum.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Xiaomi Mi Flora / Xiaomi Smart Garden: Xiaomi's smart plant sensor and garden-care line offers low-cost connected soil/sensor products with an app. Competes on connected plant monitoring rather than full irrigation automation, but at scale and aggressive price points.
• Hozelock: UK-based established watering and garden hardware brand with growing smart-controller offerings. Comparable on drip irrigation, watering timers, and broad consumer-garden distribution.
• Kärcher: German cleaning and outdoor equipment incumbent with a growing smart watering and garden segment. Overlaps with Boum on pumps, controllers, and DACH retail, but is much broader and not focused on small-space urban gardening.

Direct peers

• Rachio: Smart sprinkler controller vendor competing in residential weather-based irrigation automation. Comparable product category (smart controller + drip) though focused on in-ground sprinkler systems rather than balcony pots.
• Click & Grow: Smart indoor garden product company selling automated planters with built-in water reservoirs, lighting, and an app. Comparable on automated indoor/balcony plant care and app-driven user experience.
• RainMachine: US-based smart irrigation controller vendor offering Wi-Fi-connected weather-adaptive sprinklers. Closely comparable on the smart-controller / weather-adaptive watering axis that Boum Drip addresses.
• GARDENA smart system (city gardening): Gardena's micro-drip and city-garden balcony sets specifically target urban balcony gardening, overlapping head-on with Boum Drip and Boum Core use cases among apartment dwellers.
• Gardena: Gardena (owned by Husqvarna Group) is Europe's leading smart-garden watering brand, offering Wi-Fi-connected controllers, drip and sprinkler systems, and robotic mowers. Directly comparable to Boum across smart irrigation, DACH retail presence, and target consumer gardener.

Regional players

• Oase (Living Water): German premium water/garden products company with pumps, pond, and irrigation ranges. Comparable on DACH garden-retail distribution and water-handling hardware, though focused more on ponds and outdoor water features than pots.

Emerging players

• Parrot Pot / Parrot Flower Power (historical): Parrot's discontinued-but-once-competing connected plant pot and sensor line established the smart-planter category Boum now competes in; useful as a historical analogue for what incumbents tried and where Boum can differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boum-garden

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boum