What Click & Grow does

Click & Grow is a privately held consumer-products company that designs and sells smart indoor gardening systems and proprietary pre-seeded plant pods, serving home consumers, corporate gifting buyers, educational institutions, and retail partners across North America, Europe, the Gulf States, and Asia-Pacific. The company's technology stack combines purpose-built hardware — LED grow lights and passive watering systems in capacities ranging from 3 to 51 plants (Smart Garden 3/9/9 PRO/27, Click & Grow 25, Wall Farm) — with a patented all-in-one growth medium called Plant Pods, made from coconut coir and peat that delivers pre-measured pH, moisture, and nutrients. A companion iOS/Android app provides plant care tips, harvest timing notifications, and (on PRO models) remote light scheduling.

The business operates a hybrid razor-and-blade model: one-time hardware sales at $124.95–$2,799.95 generate the initial customer relationship, while recurring Plant Pod consumables (3-pack, 9-pack, and 30-pack bundles at $14.95–$59.95 across 60+ varieties) drive ongoing revenue. Distribution is anchored by direct e-commerce through five regional sites (US, Canada, Europe, UK, Singapore) and supplemented by retail partnerships (Best Buy Canada, Sur La Table, Nordstrom, Virgin Megastore, Mediamarkt, Elko), B2B corporate gifting and wholesale programs, an affiliate network (Rakuten, CJ), and a recently launched 'Plants by Click & Grow' OEM/licensing platform. Marketing relies on content (blog, recipes), organic social (Instagram, Facebook community of 151K+, TikTok, Pinterest), influencer and affiliate programs, and earned media (NYT, Vogue, CNN, Jimmy Fallon). The company has sold more than 500,000 gardens worldwide as of April 2026, secured €2M in equity funding in April 2026 under new CEO Johan Schepers (ex-SodaStream/PepsiCo, appointed March 2026), and operates R&D from Tartu, Estonia with a US commercial presence headquartered in San Francisco.

Name

Click & Grow

Legal name

Click & Grow LLC

Website

https://clickandgrow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Click & Grow is a privately held smart indoor gardening company that sells proprietary LED-lit Smart Gardens (3 to 51 plant capacity) paired with recurring pre-seeded Plant Pod consumables, serving home consumers, B2B corporate gifting buyers, educational institutions, and retail partners across North America, Europe, the Gulf States, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Smart Indoor Gardening

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Smart indoor gardens
• Indoor herb gardens
• Plant pod systems
• Hydroponic growing kits
• Automated home gardening

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of smart indoor garden devices (Smart Garden 3, 9, 9 PRO, 27, Click & Grow 25, Wall Farm). These range from $124.95 to $2,799.95. The company also sells accessories and replacement parts.
2. Plant Pod Consumables: Recurring sales of Plant Pod refills (3-pack, 9-pack, 30-pack) ranging from approximately $14.95 to $59.95. These are consumable products that need replacement as plants complete their growth cycles (leafy greens: ~6 weeks, herbs: ~12 weeks, flowers: 12-18 weeks, fruits: ~21 weeks).
3. Plant Subscription: Recurring plant pod subscription service mentioned on the website, allowing customers to receive regular shipments of plant pods.
4. B2B Wholesale & Distribution: Bulk orders and wholesale distribution to authorized retailers and corporate customers. Includes distribution agreements with major retailers and bulk corporate gifting programs.
5. Affiliate & Partner Commissions: Affiliate program with 10%+ commissions on referred sales. Partners earn monthly payouts via PayPal with 45-day cookie tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels10 records

Core offering

Click & Grow designs, manufactures, and sells automated indoor smart gardens that allow consumers to grow herbs, leafy greens, vegetables, fruits, and flowers year-round without prior plant knowledge. The system pairs hardware units (Smart Garden 3/9/9 PRO/27, Click & Grow 25, Wall Farm) with proprietary pre-seeded Plant Pods containing a patented Smart Soil growth medium, automated LED lighting, and a passive self-watering reservoir. Revenue is generated through one-time hardware sales plus recurring consumable Plant Pod refills, supplemented by accessories and a B2B corporate gifting program.

Product overview

Click & Grow offers a unified indoor smart gardening ecosystem built around proprietary Smart Gardens and Plant Pods. The core product line includes five Smart Garden models: Smart Garden 3 (3-pod capacity), Smart Garden 9 (9-pod), Smart Garden 9 PRO (app-controlled 9-pod), Smart Garden 27 (27-pod), and The Click & Grow 25 (25-pod tray-based system). The flagship Smart Garden 9 is the most popular model, while the Click & Grow 25 targets serious home growers with its 5-week harvest cycle. The Wall Farm provides vertical growing for 51 plants. All gardens use proprietary Plant Pods—pre-seeded biodegradable pods with Smart Soil (coconut coir and peat)—available in over 60 varieties including herbs, greens, vegetables, fruits, and flowers, sold in 3-pack, 9-pack, and 30-pack formats. The ecosystem includes accessories (watering tools, plant stands, upgrade kits), partner products (HydroVase), gift cards, and a mobile app for plant care management. The company recently secured €2 million investment and appointed new CEO Johan Schepers to drive growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Garden 3 Compact indoor smart garden with capacity for 3 plant pods, featuring automated LED grow lights and a passive self-watering system. Designed for consumers wanting a hassle-free entry into indoor gardening without prior plant knowledge.
• Smart Garden 9 Mid-size 9-pod indoor smart garden with LED grow lights and passive watering. Includes starter Plant Pods (3 Basil, 3 Green Lettuce, 3 Mini Tomato) and is the company's flagship and most popular model.
• Smart Garden 9 PRO Advanced 9-pod Smart Garden with app-controlled and touch-controlled LED grow lights, supporting custom light schedules, snooze functionality, and remote light management via the Click & Grow mobile app.
• Smart Garden 27 Large 27-pod indoor smart garden for dedicated home growers wanting to scale up their indoor growing capacity beyond the 9-pod base model.
• The Click & Grow 25 Large-format 25-pod indoor garden with a 5-week harvest cycle enabled by a sliding tray system, water tank base, LED grow lights, and dedicated app management. Targeted at serious home growers seeking continuous harvest.
• The Wall Farm Indoor vertical gardening system designed to grow 51 plants vertically, maximizing growing capacity in minimal floor space.
• Plant Pods Proprietary pre-seeded, biodegradable plant pods using patented Smart Soil growth medium. Sold as recurring consumables in 3-pack, 9-pack, and 30-pack sizes across more than 60 varieties including herbs, leafy greens, vegetables, fruits, and flowers.
• Plant Pod Mixes (Summer 2026 Collection) Curated themed Plant Pod collections released as part of the Summer 2026 lineup, pairing complementary plants for specific culinary or aesthetic use cases. Includes Among the Wildflowers Mix, Fire & Flavor Mix, Summer Sweets Mix, and Loaded Water Mix.
• Gardening Accessories Supporting tools and accessories for Smart Garden users, including watering globes, herb shears, plant stands, pollinator brushes, bug traps, reed straws, and plant watering indicators.
• Plants by Click & Grow Licensing Program B2B licensing platform enabling third parties to integrate Click & Grow's Plant Pod system into their own gardens, or to license the full package (garden, plants, app, and support). HydroVase by Ermonix is an example partner product.
• Click & Grow Gift Card Digital gift cards in variable amounts starting from $25, allowing recipients to choose any product from the Click & Grow catalog. Marketed for birthdays, holidays, housewarmings, and corporate gifting.

Quantifiable outcome

• Over 10 million plants grown by the Click & Grow community
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Little Kitchen AcademycoreStrategic or Co-development Partner · 27 February 2026Educational partnership collaboration on 'Kids in the Kitchen' blog series sharing recipes and tips for getting kids interested in food and cooking. Little Kitchen Academy students harvest fresh basil directly from Click & Grow Smart Gardens for hands-on cooking classes, creating a complete farm-to-table learning experience.
• KitchenAid UKminorGTM or Marketing Partner · 16 February 2026Joint marketing partnership celebrating KitchenAid UK's 2026 Colour of the Year (Spearmint). Social media giveaway featuring Smart Garden 9, Mint Plant Pods, and KitchenAid Color of the Year Spearmint Stand Mixer. Cross-promotional content on Instagram.
• University of TartucoreStrategic or Co-development Partner · 1 March 2020Applied research collaboration (2020-2022) to develop concept of new growth substrate and compatible growing device concepts at TRL6. Project budget €285,979.88 with 70% funded by Estonian smart specialisation programme.
• Best BuycoreChannel Partner/ Reseller/ DistributorAuthorized retailer partnership for North American distribution of Click & Grow products through Best Buy stores in Canada.
• Sur La TablecoreChannel Partner/ Reseller/ DistributorUS specialty retail partner for kitchen and home products carrying Click & Grow smart indoor gardens.
• NordstromminorChannel Partner/ Reseller/ DistributorDepartment store retailer partnership for distribution of Click & Grow products.
• Virgin MegastoreminorChannel Partner/ Reseller/ DistributorRegional retail partnership for Gulf States distribution of Click & Grow products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gardyn: Gardyn produces AI-powered vertical indoor gardens (Gardyn Home, Home Kit, and 3.0) with subscription plant pods and a strong app experience. Direct competitor to Click & Grow in the smart indoor gardening category with similar recurring pod revenue model and aspirational home positioning.
• Rise Gardens: Rise Gardens makes modular smart indoor hydroponic gardens (Personal, Family, and Gardyn-tier sizes) with app control and proprietary seed pods. Closest direct competitor to Click & Grow with overlapping product line, similar target market (home consumers wanting fresh produce), and competing consumables business model.
• Lettuce Grow: Lettuce Grow sells self-watering, soil-free Farmstand hydroponic towers in multiple sizes (12-36 plant tiers) targeting home consumers wanting fresh greens. Overlaps with Click & Grow in the indoor growing consumer category with a vertical/tower orientation versus Click & Grow's flat countertop format.

Broad incumbents

• Hydrofarm Holdings: Hydrofarm is a publicly traded manufacturer and distributor of hydroponics equipment and supplies for both commercial and home growers. Relevant as a broader incumbent in the controlled environment agriculture equipment space serving overlapping customer needs.
• AeroGarden (Scotts Miracle-Gro): AeroGarden is the category leader in countertop smart indoor gardens with a broad product range (3-pod to 24-pod models). Backed by Scotts Miracle-Gro's massive distribution and lawn/garden retail relationships, it is the most direct incumbent comparable to Click & Grow's product offering and target customer.
• Scotts Miracle-Gro: Scotts Miracle-Gro is the parent of AeroGarden and one of the largest lawn and garden consumer brands in North America. Relevant as a broader incumbent whose scale, retail relationships, and brand power in adjacent outdoor gardening categories make it the most significant competitive threat to Click & Grow's positioning.

Emerging players

• iDOO: iDOO produces budget-friendly smart indoor hydroponic gardens with LED grow lights, often priced 30-50% below Click & Grow. Targets price-sensitive consumers in the same smart indoor garden category with similar pod-based consumables, putting pressure on the entry-tier Smart Garden 3.
• Urban Cultivator: Urban Cultivator manufactures indoor hydroponic growing appliances for both residential and commercial kitchens. Already listed as a Click & Grow partner brand selling Plant Pod-compatible products, it represents a closely adjacent peer in the residential indoor growing appliance category.
• Plantaform: Plantaform makes the Smart Indoor Garden using fogponics technology, an emerging alternative to hydroponics with similar home-consumer positioning. Smaller and earlier-stage than Click & Grow but targets the same effortless home-growing use case.

Others

• Miracle-Gro (indoor products line): Miracle-Gro's broader indoor gardening product line (potting mixes, indoor plant foods, small grow kits) competes for the same home gardener consumer wallet. Relevant as an adjacent mass-market incumbent with deep retail presence in lawn and garden centers that Click & Grow also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clickandgrow
• LinkedInlinkedin.com/company/click-&-grow
• Instagraminstagram.com/clickandgrow
• TikToktiktok.com/@clickandgrow
• Pinterestpinterest.com/clickandgrow
• Xx.com/clickandgrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Click & Grow