What Visible does

Visible is a digital-first mobile virtual network operator (MVNO) and wholly-owned subsidiary of Verizon Communications, operated by Verizon Value LLC, targeting price-sensitive US consumers who want unlimited 5G service without contracts, hidden fees, or retail-store friction. The brand sells three mobile plan tiers—Visible ($25/month), Visible+ ($35/month), and Visible+ Pro ($45/month)—that resell Verizon's 4G LTE, 5G, and 5G Ultra Wideband networks under a prepaid, app-managed model with all taxes and fees baked into the advertised price. Visible was founded in 2016 and is headquartered in Denver with 101-250 employees.

The product portfolio has expanded beyond mobile in 2026 to include Visible Home Internet, a 5G fixed-wireless broadband offering priced at $30/month when bundled with a mobile line, and an eSIM Travel Pass aimed at inbound international visitors ahead of FIFA World Cup 2026. Supplementary revenue streams include Global Pass international roaming (140 countries), Visible Inner Circle group savings ($5/month per member for circles of 2+), Visible Protect device insurance, Visible Payback rewards, and smartwatch connectivity plans supporting Apple, Google, and Samsung devices. Distribution is exclusively digital—visible.com, iOS/Android apps, and eSIM activation—supplemented by Best Buy SIM kits and Back Market refurbished devices for physical acquisition, with device credits and 0% APR Affirm financing used to drive premium-tier upgrades.

The revenue model is overwhelmingly subscription-recurring across monthly and annual plan cadences, layered with hardware sales (phones, wearables) financed through Affirm and one-time device-credit promotions tied to multi-year service commitments. Visible monetizes its Verizon network access by trading ARPU compression for digital cost-to-serve efficiency, and uses aggressive promotional codes (SWITCH26, GOOGLE, SLAMDUNK, FRESHSTART, 5OFF5), a $20 Bring a Friend dual-credit referral program, and OEM partnerships with Apple, Google, Samsung, and Motorola as customer-acquisition engines rather than paid media at scale.

Name

Visible

Legal name

Verizon Value, Inc.

Website

https://visible.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Visible is a digital-first, Verizon-owned MVNO offering unlimited 5G mobile plans ($25-$45/month), 5G home internet, and eSIM travel passes to budget-conscious US consumers through an app-based, no-contract model with no physical retail stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Monthly Mobile Plans: Recurring monthly subscription revenue from three mobile plan tiers (Visible, Visible+, Visible+ Pro) ranging from $25-$45/month. Plans include unlimited data, talk, text, and hotspot with varying speed tiers and international features.
2. Annual Mobile Plans: Prepaid annual subscription plans offering discounted rates: $225/year for Visible ($275 value), $310/year for Visible+ ($375 value), $360/year for Visible+ Pro ($450 value). Customers save $25-$90 annually compared to monthly billing.
3. Home Internet Service: Visible Home Internet 5G service priced at $30/month (or $300 prepaid annually), requiring bundling with a mobile plan starting at $20/month. Includes free router with no contracts or data caps.
4. Device Sales and Financing: Phones and wearables sold at full retail or financed through Affirm (0% APR options). Promotional device credits offered with plan commitments (e.g., up to $480 credit for Pixel 10a with Visible+ Pro plan).
5. eSIM Travel Pass: International eSIM plans for travelers visiting the U.S., with plans from 7 to 45 days, available for pre-order with up to $10 discounts before June 10, 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Visible is a digital-first mobile virtual network operator that sells unlimited wireless service plans directly to consumers, running on Verizon's nationwide 5G and 4G LTE networks. The company offers tiered consumer plans (Visible, Visible+, Visible+ Pro), home internet, and add-ons such as international roaming passes, device protection, and rewards — all managed through an app and online experience without physical retail stores.

Product overview

Visible is a digital-first mobile virtual network operator (MVNO) owned by Verizon, offering consumer wireless services on Verizon's nationwide 5G and 4G LTE networks. The product portfolio consists of three main mobile plans (Visible, Visible+, and Visible+ Pro) ranging from $25 to $45/month, plus supplementary services including Home Internet fixed wireless broadband, Global Pass for international roaming, eSIM Travel Pass for visitors, and various add-on features like device protection (Visible Protect), family grouping (Visible Inner Circle), and financing (Affirm). The service operates on an app-based model with no physical retail stores, distributing SIM kits through Best Buy and partnering with Back Market for refurbished device sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Visible Entry-level unlimited wireless service plan on Verizon's nationwide 5G and 4G LTE network for individual consumers seeking simple, affordable mobile connectivity.
• Visible+ Mid-tier unlimited wireless plan offering enhanced features beyond the base Visible plan, sold to consumers wanting more premium benefits on Verizon's network.
• Visible+ Pro Premium unlimited plan providing priority access on Verizon's 5G Ultra Wideband network, targeted at consumers seeking the highest-tier experience.
• Visible Home Internet Fixed wireless home internet service delivered over Verizon's 5G network for U.S. consumers seeking an alternative to traditional wired broadband.
• Global Pass International roaming add-on that lets Visible members use their plan's talk, text, and data while traveling abroad.
• eSIM Travel Pass eSIM-based travel pass add-on that provides mobile connectivity for international travelers without requiring a physical SIM swap.
• Visible Protect Device protection add-on that provides coverage for Visible members' smartphones against damage, loss, or other eligible events.
• Visible Inner Circle Group savings program that lets Visible members invite others to join their "inner circle" and earn bill credits or discounts based on group participation.
• Visible Payback Member rewards program that pays Visible members back in bill credits for participating in offers, surveys, or other qualifying activities.

Quantifiable outcome

• Save $240-$360/year with annual plans vs monthly billing
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, primary and secondary.

• VerizoncoreOEM/ Whitelabel/ Licensing PartnerVisible is a wholly-owned subsidiary of Verizon Communications, operating as an MVNO that leverages Verizon's network infrastructure. This is the foundational partnership that enables all of Visible's service offerings, providing access to Verizon's 4G LTE, 5G, and 5G Ultra Wideband networks covering 99% of the US population.
• AffirmcoreTechnology or IntegrationFinancing partner providing 0% APR device financing options for customers. Enables customers to purchase phones with payment options from 0-36% APR, with some devices available at 0% APR for 12, 18, or 24 months. Down payment may be required depending on creditworthiness.
• Best BuyprimaryChannel Partner/ Reseller/ DistributorRetail distribution partnership where Best Buy sells Visible SIM kits and provides in-store activation support. Customers purchasing SIM kits at Best Buy receive exclusive promotional codes ($5-12/month off for 12-26 months depending on plan tier). Visible is available at Best Buy stores nationwide.
• Back MarketsecondaryChannel Partner/ Reseller/ DistributorRefurbished phone marketplace partnership offering additional savings for customers. Back Market device purchasers receive promotional codes ($5-10/month off for 24-36 months). Promotes sustainability through refurbished device sales while driving customer acquisition for Visible.
• Fios Home Internet / Frontier Fiber InternetsecondaryGTM or Marketing PartnerBundling partnership offering $15/month savings when customers combine Visible mobile plans with Fios Home Internet or Frontier Fiber Internet services. Separate enrollment required; discount removed if mobile service is terminated.
• ApplecoreTechnology or IntegrationDevice ecosystem partnership offering iPhone, iPad, and Apple Watch products. Promotional offers include free iPhone 17e for new Visible+ Pro customers with 24-month service credits ($599 value). Supports full range of Apple devices on Visible network including latest iPhone 17 series.
• GooglecoreTechnology or IntegrationDevice ecosystem partnership offering Google Pixel phones. Promotional offers include 50% off Pixel 10 series with annual plan (code GOOGLE) and up to $480 in monthly service credits for Pixel 10a with Visible+ Pro plan. Full range of Pixel devices supported including Pixel 10, 9, and 8 series.
• SamsungcoreTechnology or IntegrationDevice ecosystem partnership offering Samsung Galaxy smartphones and wearables. Galaxy S26 series and other Samsung devices available through Visible with device financing options through Affirm.
• MotorolasecondaryTechnology or IntegrationDevice partnership offering Motorola smartphones including Razr, moto g, and edge series. Motorola Razr 2025 and 2026 models featured in carrier promotions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mint Mobile: Digital-first prepaid MVNO offering unlimited plans starting around $15-$30/month, recently acquired by T-Mobile for $1.35B. Mint is the closest direct comparable to Visible in target customer (budget-conscious), distribution model (online-first), and value proposition (low-cost unlimited on a major carrier's network).
• Metro by T-Mobile: T-Mobile's prepaid sub-brand offering unlimited plans from $50/month with nationwide 5G access. Directly competes with Visible for the same budget-conscious consumer segment via a parent carrier's network, making it one of Visible's most direct competitive analogs.
• Boost Mobile: Prepaid MVNO currently operating on AT&T's network after DISH acquisition, offering unlimited plans in the $25-$50/month range. Competes directly with Visible for value-seeking mobile customers across overlapping distribution channels including Best Buy.
• Cricket Wireless: AT&T-owned prepaid wireless brand offering unlimited plans from $30-$60/month. A direct peer as another major carrier's budget sub-brand, competing for the same value-oriented consumer segment using similar network-leveraging strategy.
• Consumer Cellular: MVNO focused on budget-conscious consumers (especially seniors) leveraging AT&T and T-Mobile networks. Direct competitive overlap with Visible in the affordable unlimited segment, though skews older in demographic.
• Tracfone: Verizon-owned prepaid MVNO brand serving a similar budget consumer segment through retail and refill channels. Sister brand under the same Verizon parent, providing a benchmark for how Verizon positions multiple prepaid offerings against each other.
• Xfinity Mobile: Comcast's MVNO running on Verizon's network, bundling mobile service with home internet and Xfinity TV. Direct competitor leveraging the same underlying network, with a unique bundling play that mirrors Visible's bundling ambitions with home internet.
• Republic Wireless: Digital-first MVNO now operating on T-Mobile's network, offering budget unlimited plans with hybrid Wi-Fi/cellular technology. Comparable as a digital-only MVNO targeting cost-conscious consumers, though at smaller scale.

Broad incumbents

• T-Mobile: Major US wireless carrier and owner of Metro by T-Mobile and Mint Mobile. Indirect competitor through multiple sub-brands, and a structural threat as T-Mobile can subsidize MVNO acquisitions against Visible's pricing.
• Verizon: Parent company and largest US wireless carrier. While providing Visible its network infrastructure, Verizon's postpaid and other prepaid brands (Tracfone, Total Wireless) compete for overlapping customers, creating internal cannibalization risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visible
• YouTubeyoutube.com/@visible
• Facebookfacebook.com/visiblemobile
• Instagraminstagram.com/visiblemobile
• TikToktiktok.com/@visible

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visible