Fair
Fair Tech Inc. operates as a digital-first provider of vehicle service contracts (extended auto warranties) on a month-to-month subscription basis, serving individual US vehicle owners with four coverage tiers, direct shop payment, and a 30-day money-back guarantee, distributed via its website, mobile app, phone, and insurance-agency channel.
- Company typePrivate
- Founded2024
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fair does
Fair Tech Inc. (operating as Fair and fairwarranty.com) is a US-based, digitally distributed provider of vehicle service contracts (VSCs) — the products commonly marketed as extended auto warranties — that begin after the expiration of the manufacturer's warranty. Its core offering is a four-tier monthly subscription portfolio (Powertrain/Vital, Standard, Premium, Ultimate) covering more than 1,000 mechanical and electrical parts, complemented by 24/7 roadside assistance, trip-interruption reimbursement, and a digital claims workflow that pays repair shops directly rather than reimbursing the customer. Pricing is quote-based, marketed at up to 50% less than dealer alternatives with savings up to $1,600, and contracts are month-to-month with a 30-day money-back guarantee; coverage is backed by an A.M. Best rated provider and is not currently available in California.
The product is delivered through a self-serve web and mobile-app stack (fairwarranty.com and app.v2.fairwarranty.com) with instant quoting, an online claims dashboard with real-time status updates, and a phone-based sales and support operation. Distribution combines direct-to-consumer digital sales, a phone sales line, an authorized dealer/partner network, and — as of January 2026 — an embedded channel through insurance agencies via an integration with Canopy Connect that auto-prefills policy and vehicle data. A repair-shop network is provided through a partnership with Openbay, supporting coast-to-coast claim fulfillment.
The company is a privately held Delaware C-corp founded in 2024, headquartered in Dover, Delaware, with 1–10 employees and approximately $1.44 million in disclosed seed funding from Antler, Blue Collective, Render Capital, and Redbud VC. Revenue mechanics are recurring subscription premiums on VSCs with optional add-ons; leadership comprises CEO William Betteridge (former operations leader at Cruise, Uber, Instacart, and TikTok) and CRO Stephen Bates (Fellow of the Society of Actuaries with prior actuarial roles at SCOR and Oliver Wyman).
Fair firmographics
Firmographics- Name
- Fair
- Legal name
- Fair Tech Inc.
- Website
- https://fairwarranty.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fair Tech Inc. operates as a digital-first provider of vehicle service contracts (extended auto warranties) on a month-to-month subscription basis, serving individual US vehicle owners with four coverage tiers, direct shop payment, and a 30-day money-back guarantee, distributed via its website, mobile app, phone, and insurance-agency channel.
- Ownership category
- akta.pro rank
Fair industry classification
Industry- Product category
- Vehicle Service Contracts
- NAICS
- Automotive Repair and Maintenance (8111)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industries
- Warranty & Service Contract / Mechanical Breakdown Insurance (FSAJAMAM), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where Fair is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Vehicle Service Contract (VSC) Subscriptions: Monthly subscription-based vehicle service contracts covering mechanical and electrical repairs after manufacturer warranty expires. Customers pay recurring monthly fees for coverage, with flexibility to cancel anytime. Plans range from basic powertrain coverage to comprehensive exclusionary coverage.
- Optional Add-ons and Enhanced Coverage: Additional coverage tiers and add-ons such as enhanced electrical, hybrid-specific parts, and high-tech component coverage available for purchase on top of base plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Powertrain plan - Basic coverage for critical components |
| Subscription | Monthly | Standard plan - Core protection with additional systems |
| Subscription | Monthly | Premium plan - Most comprehensive coverage similar to manufacturer warranty |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Fair product offering
Product offeringCore offering
Fair sells monthly subscription Vehicle Service Contracts (VSCs), marketed as extended auto warranties, that cover mechanical and electrical repairs after the manufacturer's warranty expires. Plans are offered in four tiers — Vital (powertrain), Standard, Premium, and Ultimate — collectively covering more than 1,000 vehicle parts and bundled with 24/7 roadside assistance, trip interruption coverage, and a 30-day money-back guarantee. Customers receive personalized quotes in minutes via the Fair website or mobile app, file claims digitally with real-time tracking, and have repair shops paid directly by Fair after claim approval.
Product overview
Fair is a modern vehicle protection company offering auto extended warranties as Vehicle Service Contracts (VSCs) designed for transparency and customer-friendly experience. The product portfolio centers on four coverage tiers—Vital (powertrain basics), Standard (core protection), Premium (most popular comprehensive), and Ultimate (manufacturer-warranty-level coverage)—covering 1,000+ parts including engine, transmission, electrical, and hybrid components. Supporting the core warranty products are complementary services including 24/7 roadside assistance, trip interruption coverage, digital claims processing with same-day approval and direct shop payment, and a customer portal for account management. Fair operates on a month-to-month subscription model with flexible pricing and a 30-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Fair Vehicle Service Contracts (Auto Extended Warranties) Subscription-based Vehicle Service Contracts covering mechanical and electrical failures after the manufacturer's warranty expires, sold in four tiers: Vital (powertrain basics covering transfer case), Standard (core protection including engine, transmission, electrical, steering, brakes, suspension, heating/A/C), Premium (most popular tier adding hybrid-specific parts, enhanced electrical, enhanced transmission, and enhanced engine coverage), and Ultimate (comprehensive exclusionary coverage similar to manufacturer warranties). Bundled benefits include 24/7 roadside assistance (towing, jump-starts, flat tire help, lockout service), trip interruption coverage (hotel and rental car expenses), 30-day money-back guarantee, and the ability to use any certified mechanic.
Quantifiable outcome
- Save up to $1,600 compared to dealer warranty prices (50% less)
- +3 more outcomes
Companies that use Fair
Customer profileSegments2 records
Ideal customer profiles2 records
Fair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Fair partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Canopy ConnectcorePartnership and integration enabling insurance agencies to generate Fair auto warranty quotes directly within Canopy Connect's insurance intake platform. The integration automatically prefills policy and vehicle information during intake, allowing agents to deliver quotes in seconds without disrupting existing agency workflows. This represents a new revenue stream for insurance agencies and embedded distribution channel for Fair.
- OpenbaycorePartnership providing curated network of top-rated repair facilities powered by Openbay. Enables Fair customers to search for certified mechanics or use their preferred licensed repair shop. Network provides coast-to-coast coverage for customers regardless of location.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Fair competitors and assessment
Company assessmentDirect peers
- CarShield: Largest U.S. direct-to-consumer vehicle service contract provider, offering multi-tier extended auto warranty plans with nationwide coverage. Directly competes with Fair for the same consumer segment through similar monthly subscription-style contracts.
- Endurance Warranty (Optevo): Major U.S. VSC provider offering exclusionary and stated-component extended warranty plans to consumers, with a multi-tier product structure comparable to Fair's Powertrain / Standard / Premium / Ultimate offerings.
- CARCHEX: Direct competitor in the extended auto warranty space, marketing multi-tier VSCs to consumers with dealership-adjacent and direct channels. Competes with Fair on coverage breadth and price positioning.
- Protect My Car: VSC and vehicle protection plan provider with monthly payment options and multi-tier coverage. Operates in the same DTC extended-warranty category as Fair with similar subscription-style pricing.
Emerging players
- Toco Warranty: Digital-first VSC startup targeting the same digitally-native consumer segment as Fair with online quoting and tiered coverage plans. Earlier-stage competitor with a similar customer-acquisition playbook.
- Olive Auto (now part of Trovo): Tech-enabled auto protection startup that pioneered a modern, app-based approach to VSCs before being acquired by Trovo. Useful comparable for understanding the trajectory and exit dynamics for digitally-native VSC players.
Broad incumbents
- Assurant (Prizm / SureAuto): Large insurance and protection-products incumbent with a meaningful U.S. vehicle service contract and extended warranty portfolio distributed through dealers, retailers, and financial institutions. Represents the scaled, institutional alternative to Fair's startup model.
- Lemonade: Digital-native insurance carrier expanding into auto-related products. While primarily a P&C insurer, Lemonade represents the broader InsurTech benchmark for digital-first underwriting, customer experience, and embedded distribution — directly relevant to Fair's ambitions.
Others
- Canopy Connect: Embedded insurance verification platform and Fair's distribution partner. Important ecosystem peer: Canopy's agent network is the channel through which Fair scales its B2B2C embedded warranty offering.
- Openbay: Online marketplace for auto repair services and Fair's shop-network partner. Comparable as an enabling ecosystem participant whose certified-repair-shop network underpins Fair's nationwide service capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fair social profiles
Digital presenceFair compliance and trust
Trust signalCompliance1 record
Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair leadership team
Management profileNumber of profiles
Profiles2 records
Fair funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair
What does Fair do?
Fair sells monthly subscription Vehicle Service Contracts (VSCs), marketed as extended auto warranties, that cover mechanical and electrical repairs after the manufacturer's warranty expires. Plans are offered in four tiers — Vital (powertrain), Standard, Premium, and Ultimate — collectively covering more than 1,000 vehicle parts and bundled with 24/7 roadside assistance, trip interruption coverage, and a 30-day money-back guarantee. Customers receive personalized quotes in minutes via the Fair website or mobile app, file claims digitally with real-time tracking, and have repair shops paid directly by Fair after claim approval.
Is Fair a public or private company?
Fair is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fair founded?
Fair was founded in 2024. It employs 11 to 50 people.
Where is Fair based?
Fair is headquartered in Wilmington, United States, in the North America region.
How does Fair make money?
Two revenue lines are on record. Vehicle Service Contract (VSC) Subscriptions are the primary driver. The others are optional Add-ons and Enhanced Coverage.
Who are Fair's main competitors?
Direct peers on record are CarShield, Endurance Warranty (Optevo), CARCHEX and Protect My Car. Emerging players are Toco Warranty and Olive Auto (now part of Trovo). Broad incumbents are Assurant (Prizm / SureAuto) and Lemonade. Others are Canopy Connect and Openbay.
Does Fair have an API?
No public API is recorded for Fair.
What industry is Fair in?
Fair's product category is Vehicle Service Contracts. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAJAMAM, Warranty & Service Contract / Mechanical Breakdown Insurance. Its NAICS code is 8111 and its SIC code is 7600.