Toco Warranty
Toco Warranty, a US-based subsidiary of AmTrust Financial Services, provides subscription-based vehicle service contracts and home warranty plans. The company pioneered the industry's first month-to-month payment model, serving individual consumers and employer groups across the United States.
- Company typePrivate
- Founded2012
- HeadquartersWest Hills, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Toco Warranty does
Toco Warranty, legally operating as Verdoro LLC, is a US-based provider of subscription-based vehicle service contracts and home warranty plans. The company's core product is a monthly subscription model that eliminates long-term contracts, down payments, and multi-year commitments traditional to the extended warranty industry. Toco's product portfolio includes Toco Auto (vehicle service contracts with $100 per-visit deductible covering engine, transmission, electrical, A/C, drive axle, fuel system, and turbo components), Toco at Home (three-tier home warranty: Silver at $39/month, Gold at $59/month, Platinum at $79/month covering appliances and home systems), Toco at Work (employer-sponsored benefits including vehicle, home, and forthcoming marine coverage), and an upcoming Toco Marine product line currently in development. The company is a subsidiary of AmTrust Financial Services, with Technology Insurance Company (an AmTrust subsidiary rated "A" by A.M. Best) serving as the contract obligor/insurance carrier.
Toco operates a web-based platform (tocowarranty.com) that enables fully self-serve quoting, purchasing, claims filing, document uploads, and account management. The technology stack integrates Salesforce for CRM, Openbay+ (complimentary customer subscription offering up to 25% savings on auto maintenance bookings), automated claims processing systems, and a repair-shop-facing claims portal. Notable functional differentiators include direct payment to licensed repair facilities (eliminating customer reimbursement), 24-hour roadside assistance through Honk Technologies, a Powered by Toco affiliate portal for individuals and businesses (repair shops, dealerships), and a dedicated customer member portal.
The business model is predominantly recurring subscription revenue at the consumer level, with monthly billing and prorated refunds available upon cancellation. Distribution combines direct-to-consumer online sales, an inbound phone sales line (855-298-8626), an affiliate/channel referral program (poweredbytoco.com), repair facility partnerships, and B2B employee benefits sold via live demos with HR professionals and brokers. Customer segments include individual used-vehicle owners (primary), homeowners (secondary), and employer groups (Toco at Work). Geographic scope is US-dominant with restricted availability in CA, MA, MO, and WA; Canada is referenced in some materials. Toco has accumulated Stevie Awards and TITAN Business Awards recognition for customer service and business development, including a Grand Stevie Award in 2024.
Toco Warranty firmographics
Firmographics- Name
- Toco Warranty
- Legal name
- Verdoro LLC d/b/a Toco Warranty
- Website
- https://tocowarranty.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Toco Warranty, a US-based subsidiary of AmTrust Financial Services, provides subscription-based vehicle service contracts and home warranty plans. The company pioneered the industry's first month-to-month payment model, serving individual consumers and employer groups across the United States.
- Ownership category
- akta.pro rank
Toco Warranty industry classification
Industry- Product category
- Extended Warranty Services
- akta.pro primary industry
- Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)
Keywords
Where Toco Warranty is headquartered
LocationHeadquarters
- HQ city
- West Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Toco Warranty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Vehicle Service Contract Subscriptions: Monthly subscription-based vehicle service contracts providing coverage for auto repairs. Pricing varies based on vehicle make, model, year, mileage, and selected coverage level. Customers pay monthly with no down payment required. Revenue recognized over contract term with month-to-month flexibility.
- Home Warranty Subscriptions: Monthly subscription-based home warranty plans (Silver, Gold, Platinum tiers) covering home appliances and systems. Offered through month-to-month flexible plans with $75 or $100 deductible options per covered item.
- Employee Benefit Plans: B2B vehicle service contracts offered as employee benefits through employers. Revenue generated through employer-sponsored coverage with plans that include vehicle, home, and marine protection options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Vehicle Service Contract - Sample Quote (2019 Cadillac Catera, 50,001-75,000 miles) |
| Subscription | Monthly | Home Silver Plan - Essential Appliance Coverage |
| Subscription | Monthly | Home Gold Plan - Enhanced System Protection |
| Subscription | Monthly | Home Platinum Plan - Comprehensive Whole-Home Protection |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Toco Warranty product offering
Product offeringCore offering
Toco Warranty sells subscription-based extended warranty products directly to consumers, primarily vehicle service contracts and home warranty plans, on a month-to-month basis with no down payment and direct payment to repair facilities. It also distributes these products as voluntary employee benefits through employers and partners such as SEANC and the Milliman Connect benefits marketplace.
Product overview
Toco Warranty, operated by Verdoro LLC, offers a portfolio of protection products centered on vehicle service contracts (VSC) and home warranty plans. The core offerings include Toco Auto (vehicle service contracts with month-to-month flexibility), Toco at Home (home warranty plans in three tiers: Silver, Gold, and Platinum), and Toco at Work (employer-sponsored employee benefit plans). Toco pioneered the industry's first month-to-month subscription model for vehicle coverage. The company also operates complementary service tools including a claims center for repair shops, an affiliate program (Powered by Toco), and a customer member portal. Marine coverage is upcoming. All plans feature no down payment options, flexible cancellation, and direct payment to repair facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Toco at Work: Employer-sponsored coverage that gives employees valuable protection benefits, including vehicle, home, and future marine coverage options.
- Toco At Home
- Toco Marine
Products and services
- Toco Auto Subscription-based vehicle service contract covering engine, electrical, fuel system, cooling, air conditioning, drive axle, transmission, transfer case, and turbo/supercharger components, with a $100 per-visit deductible, 24/7 roadside assistance, rental reimbursement, trip interruption benefit, and no down payment; available on a month-to-month basis to individual vehicle owners.
- Toco At Home Subscription home warranty protection plan available in three monthly tiers (Silver, Gold, Platinum) covering essential home systems and major appliances (HVAC, plumbing, electrical, water heater, refrigerator, oven/range, washer, dryer, dishwasher, microwave, garage door opener, doorbell, ceiling fans, and programmable thermostat) with deductibles per covered item.
- Toco at Work Employer-sponsored voluntary benefit program packaging Toco's vehicle service contract, home warranty, and forthcoming marine coverage as a single employee benefit, sold through employer partnerships, HR/broker channels, association deals (e.g., SEANC), and benefits marketplaces (Milliman Connect).
Quantifiable outcome
- Direct claims payment of $5,000 for transmission repair on 2012 Mercedes GLK 350
- +1 more outcomes
Companies that use Toco Warranty
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Toco Warranty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Toco Warranty partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, regional and core.
- Milliman ConnectstrategicToco at Work re-launched employee vehicle service contract benefit on Milliman Connect platform, making Toco coverage available through this employer benefits marketplace.
- State Employee Association of North Carolina (SEANC)strategicPartnership to offer groundbreaking auto repair benefit to SEANC members. Toco at Work employee benefit program providing vehicle service contracts as part of association member benefits.
- Northcoast Warranty Services, Inc.regionalNorthcoast Warranty Services serves as the Service Contract Obligor/Provider and Administrator for Florida residents. License #49127, located at 800 Superior Avenue E, 21st Floor, Cleveland, OH 44114. Also handles administration for home warranty plans.
- AssureSolv LLCcoreThird-party service administrator handling claims processing, claim review, and reimbursement for home warranty plans. Manages the claims workflow from submission through resolution. Available via toco.warrantysphere.com portal.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Toco Warranty competitors and assessment
Company assessmentDirect peers
- CarShield: CarShield is the largest direct-to-consumer vehicle service contract provider in the U.S., offering month-to-month and multi-term plans via heavy TV/digital advertising. It is Toco's closest direct competitor with overlapping product structure, target customer (used-car owners), and DTC distribution motion.
- CARCHEX: CARCHEX provides direct-to-consumer extended vehicle protection plans for used and high-mileage vehicles. It overlaps with Toco in product offering, target buyer, and online sales motion.
- American Auto Shield: American Auto Shield is an administrator and provider of vehicle service contracts sold through dealer and direct channels. It is named as a key competitor in Toco's market context and shares the VSC product category.
- Protect My Car: Protect My Car offers vehicle service contracts and maintenance plans to used-car owners, primarily through direct-to-consumer channels. It competes directly with Toco in auto extended warranty positioning and customer demographic.
- Warranty Direct: Warranty Direct offers extended auto warranties and vehicle service contracts to consumers and dealers. It is cited as a key player in the U.S. auto extended warranty market alongside Toco and shares the core VSC product category.
- First American Home Warranty: First American Home Warranty is one of the largest U.S. providers of residential home warranty / service contracts for appliances and systems. It is directly comparable to Toco's Toco at Home product on coverage scope, customer (homeowner), and subscription/contract economics.
- Endurance Warranty Services: Endurance is a leading direct-to-consumer auto extended warranty provider offering multi-tier vehicle service contracts to used-car owners. It overlaps with Toco on core product, customer segment, and online purchase/claims experience, and is explicitly named as a key competitor in Toco's market research.
- CarGuard: CarGuard provides direct-to-consumer vehicle service contracts and auto protection plans with a focus on used vehicles. It competes with Toco in the same online, no-down-payment VSC segment.
Broad incumbents
- SquareTrade (Allstate): SquareTrade, owned by Allstate, is a major provider of extended warranties and protection plans for electronics, appliances, and vehicles sold through retailers and direct channels. It overlaps with Toco in the protection-plan category and brings Allstate-level scale and capital.
- Assurant (Fortegra): Assurant is a large, diversified insurance and protection-products provider with broad vehicle service contract and extended warranty programs serving dealers, lenders, and consumers. It is comparable to Toco as a broad incumbent in the warranty space with far greater scale and capital base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Toco Warranty social profiles
Digital presenceToco Warranty compliance and trust
Trust signalCompliance1 record
Toco Warranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toco Warranty leadership team
Management profileNumber of profiles
Profiles3 records
Toco Warranty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toco Warranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toco Warranty
What does Toco Warranty do?
Toco Warranty sells subscription-based extended warranty products directly to consumers, primarily vehicle service contracts and home warranty plans, on a month-to-month basis with no down payment and direct payment to repair facilities. It also distributes these products as voluntary employee benefits through employers and partners such as SEANC and the Milliman Connect benefits marketplace.
Is Toco Warranty a public or private company?
Toco Warranty is a private company. It is classified as corporate owned and is currently operating.
When was Toco Warranty founded?
Toco Warranty was founded in 2012. It employs 101 to 250 people.
Where is Toco Warranty based?
Toco Warranty is headquartered in West Hills, United States, in the North America region.
How does Toco Warranty make money?
Three revenue lines are on record. Vehicle Service Contract Subscriptions are the primary driver. The others are home Warranty Subscriptions and employee Benefit Plans.
Who are Toco Warranty's main competitors?
Direct peers on record are CarShield, CARCHEX, American Auto Shield, Protect My Car, Warranty Direct, First American Home Warranty, Endurance Warranty Services and CarGuard. Broad incumbents are SquareTrade (Allstate) and Assurant (Fortegra).
Does Toco Warranty have an API?
No public API is recorded for Toco Warranty.
What industry is Toco Warranty in?
Toco Warranty's product category is Extended Warranty Services. Its primary akta.pro industry code is FSAJALAK, Powertrain & Component-Specific Vehicle Warranty Programs.