What Picap does

Picap is a Latin American multi-modal mobility and logistics platform headquartered in Bogotá, Colombia, with a regional office in Mexico City and operations spanning 11 countries including Colombia, Mexico, Guatemala, Nicaragua, Paraguay, Argentina, Chile, Brazil, Ecuador, Dominican Republic, and Costa Rica. Founded in 2018, the company operates a mobile application that connects riders with motorcycle, car, and taxi drivers (referred to as 'pilotos'), positioning itself as a solution to urban traffic congestion by leveraging motorcycles that travel at 33 km/h in traffic versus 10-12 km/h for buses and cars, claiming up to 60% time savings for commuters.

The platform is built around a core ride-hailing product (Picap Rent) with tiered service offerings including Moto Rent, Moto VIP (premium motorcycles), Carro, and Taxi, augmented by a corporate mobility tier (Corporativo). Picap has expanded its product surface beyond mobility into logistics through the Pibox sub-brand, which includes Pibox Express (on-demand package delivery with real-time tracking), Pibox Enterprise (B2B fleet management and route optimization software), and Picarga (freight transport). Supporting infrastructure includes Picash, an in-app digital wallet for cashless payments and instant driver payouts, alongside driver welfare programs (Pipro for medical/legal/road assistance and Piprime for rewards). The company markets itself as offering the lowest commission rate in the market as a driver acquisition lever, with stated monthly earning potential of up to $8,000,000 COP for motorcycle pilots.

Picap generates revenue primarily through transaction fees (commissions) on each completed ride, supplemented by subscription-based corporate mobility contracts through its Corporativo tier. The go-to-market motion is product-led growth via mobile app distribution on Apple App Store, Google Play, and Huawei AppGallery, with country-specific QR code campaigns and driver recruitment landing pages. The company has raised approximately $6 million in disclosed funding across multiple rounds (Signia Venture Partners, Unpopular Ventures, VU Venture Partners, Transition Level Investments, Combinator VOF) and operates with 101-250 employees. Leadership comprises co-founder and CEO Daniel Rodriguez Mendez, co-founder and CFO Hector Neira Duque, CTO Juan Sebastian Silva, and COO Harlyn Pacheco.

Name

Picap

Legal name

Picap

Website

https://picap.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Picap is a Colombian-founded, LATAM-wide multi-modal mobility and logistics platform operating across 11 countries, offering motorcycle, car, and taxi ride-hailing alongside package delivery, freight, corporate mobility, and an in-app digital wallet to consumers and businesses.

Ownership category

akta.pro rank

Product category

Ride-hailing & Mobility Platform

NAICS

Taxi and Ridesharing Services (48531)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

akta.pro secondary industries

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)

Keywords

• Ride-hailing services
• Mobility platform
• Delivery logistics
• Motorcycle taxi
• Corporate mobility

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Commission from rides: Picap earns commission from each ride completed by pilots (drivers). The company markets itself as having the lowest commission rate in the market. Drivers keep the majority of fares with Picap taking a smaller percentage.
2. Corporate accounts (Corporativo): Business mobility solutions for companies, providing transportation benefits to employees. Corporate accounts generate recurring revenue through subscription or volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Picap operates a multi-modal ride-hailing mobile platform that connects riders with independent motorcycle, car, and taxi drivers (pilotos) across 11 Latin American countries, charging a commission per ride. The company has expanded beyond passenger mobility into same-day package delivery (Pibox Express), enterprise fleet/dispatch software (Pibox Enterprise), and freight transport (Picarga), all anchored by an in-app digital wallet (Picash).

Product overview

Picap is a LATAM mobility and logistics platform operating under a multi-product architecture. The core platform is Picap Rent, a ride-hailing service offering motorcycle (Moto Rent, Moto VIP), car (Carro), and taxi rides through a mobile app. A corporate tier (Corporativo) extends the ride-hailing offering to business clients. Adjacent to the mobility core, Picap operates the Pibox sub-brand for logistics and delivery: Pibox Express (on-demand package delivery), Pibox Enterprise (B2B fleet management and route optimization software), and Picarga (freight/cargo vehicle reservation). Supporting financial infrastructure includes Picash (in-app digital wallet) and Pipro (driver benefits and assistance program). The platform is available across Colombia, Mexico, Guatemala, Nicaragua, Paraguay, Argentina, Chile, Brazil, Ecuador, Dominican Republic, and Costa Rica.

Differentiator

Problem solved

Functional benefit

Brands

• Pibox: Package delivery and logistics service offering express delivery and enterprise logistics solutions including route optimization and real-time tracking.
• Picarga
• Picash
• Piprime
• Pipro

Products and services

• Picap Rent (Moto Rent, Moto VIP, Carro, Taxi) Multi-modal on-demand ride-hailing mobile app connecting riders with independent motorcycle, car, and taxi drivers (pilotos) for point-to-point urban transportation across 11 LATAM countries. Consumers choose between Moto Rent (standard motorcycle), Moto VIP (premium high-displacement motorcycle), Carro (four-wheeled vehicle), and Taxi (traditional taxi), all booked through the same app.
• Corporativo Subscription-based corporate mobility product that lets businesses provide Picap ride-hailing services to their employees as a benefit or managed travel channel, with consolidated billing and recurring monthly pricing.
• Pibox Express On-demand same-day package delivery and courier service for consumers and small businesses, with real-time tracking and flexible payment options including cash, card, and cash-on-delivery.
• Pibox Enterprise B2B fleet management and dispatch software for delivery operators, featuring automated order assignment, route optimization, real-time order management, photographic delivery evidence, cubicaje (capacity) optimization, and customer-rated driver performance monitoring.
• Picarga Freight and cargo transport service that lets businesses reserve vehicles of different capacities to move merchandise, with shipment tracking and cost-reduction features.

Quantifiable outcome

• Save up to 60% of travel time compared to public transport
• +1 more outcomes

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Workshop and accessories partners (unnamed)minorOthersPicap has alliances with motorcycle workshops and accessories shops offering discounts and benefits to drivers. These partnerships provide maintenance support and equipment discounts for the pilot (driver) network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uber: Global ride-hailing leader operating across all 11 LATAM countries where Picap is present. Direct competitor on car and increasingly moto services, with vastly greater capital and a multi-vertical super-app (Uber Eats, Freight) that defines the competitive ceiling for Picap.
• DiDi Global: Chinese ride-hailing giant that acquired 99 (Brazil) and operates actively in Mexico and other LATAM markets. Competes directly with Picap on taxi aggregation and moto services, and represents one of the most aggressive price-subsidizing entrants in the region.
• Cabify: Spanish-origin ride-hailing platform with deep concentration in Spanish-speaking LATAM countries (Mexico, Colombia, Argentina, Chile, Peru, Ecuador, Dominican Republic) — a near-mirror of Picap's footprint. Directly competes on premium car and corporate mobility offerings.
• InDrive: Fast-growing ride-hailing app using a price-negotiation model, now active in multiple LATAM markets (Brazil, Mexico, Colombia, and others). Competes directly with Picap for drivers via differentiated take-rate economics, putting particular pressure on Picap's "lowest commission" positioning.
• Rappi: Colombian-founded super-app operating across LATAM with delivery, payments, and ride-hailing verticals. Headquartered in Bogotá like Picap, Rappi is both a competitor on mobility and a possible complement via shared logistics infrastructure; its multi-vertical model closely parallels Picap's Pibox and Picash strategy.
• 99 (by DiDi): Brazilian ride-hailing app fully owned by DiDi and dominant in Brazil — one of Picap's 11 markets. Direct car and moto competitor in Brazil with the backing of DiDi's global capital base.

Emerging players

• Maxim: Russia-origin taxi-hail and delivery app that has expanded aggressively across LATAM markets. Competes with Picap on taxi dispatch and driver acquisition in several countries, often at low commission to attract supply.
• Beat (formerly Taxibeat): Greek-origin ride-hailing app that expanded into LATAM (notably Mexico, Colombia, Peru, Chile, Argentina) before retreating from several markets. Overlaps with Picap's footprint and represents a cautionary tale of a regional rider app attempting multi-country LATAM scale.

Broad incumbents

• Gett: Global ground transportation platform with a strong corporate / B2B mobility focus. Closely comparable to Picap's Corporativo product line and a benchmark for how Picap's corporate mobility offering could mature into a higher-margin, contracted-revenue business.
• Lyft: U.S. ride-hailing incumbent with similar two-sided consumer marketplace model and recent expansion into moto and multi-modal services. Not active in LATAM, but a useful category benchmark for Picap's product strategy and unit economics trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wznmHkbmqWg
• Facebookfacebook.com/share/p/HYk7b2zYCvpmW9ex/?mibextid=oFDknk
• Instagraminstagram.com/p/C7pwTC-BxxH
• Xx.com/picapco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picap