TokenInsight
TokenInsight is a private cryptocurrency data and research firm that aggregates real-time pricing and ratings across 18,979 cryptocurrencies and 55 exchanges, delivering subscription-based Data API access, recurring exchange liquidity and rating reports, and free market news to traders, exchanges, and institutional analysts globally.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TokenInsight does
TokenInsight is a private cryptocurrency data and research firm founded in 2018 and headquartered in San Francisco, operating as TokenInsight Ltd. The company aggregates real-time market data across 18,979 cryptocurrencies and 55 exchanges, providing pricing, market capitalization, 24-hour spot and derivatives volume, global open interest, exchange liquidity metrics, and ETH gas pricing. Its proprietary TokenInsight Rating System and Crypto Exchange Liquidity Report produce recurring monthly and quarterly assessments, and the firm maintains an annual TokenInsight Awards program to position itself as an independent third-party authority in the crypto ecosystem.
The product surface spans a web platform (cryptocurrencies, exchanges, research, news, capitals/funding data, TokenWiki), a mobile application, and a Data API serving institutional clients. Distribution is multilingual (English, Korean, Russian) and self-serve, supported by a broad social and community footprint. The business model is primarily subscription-based (Data API, research reports) with a freemium layer (newsletter and basic market data) used for funnel development. The firm is privately held with no disclosed parent, recent institutional funding round, or leadership team beyond founder and CEO Tao Hu.
TokenInsight firmographics
Firmographics- Name
- TokenInsight
- Legal name
- TokenInsight Ltd.
- Website
- https://Tokeninsight.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TokenInsight is a private cryptocurrency data and research firm that aggregates real-time pricing and ratings across 18,979 cryptocurrencies and 55 exchanges, delivering subscription-based Data API access, recurring exchange liquidity and rating reports, and free market news to traders, exchanges, and institutional analysts globally.
- Ownership category
- akta.pro rank
TokenInsight industry classification
Industry- Product category
- Cryptocurrency Market Intelligence
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Index Providers & Benchmark Administrators (FSADAHAB)
- akta.pro secondary industry
- DEX Analytics, Indexers & Trading Terminals (FSADABAK)
Keywords
Where TokenInsight is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
TokenInsight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Data API Services: TokenInsight offers a Data API providing cryptocurrency market data, exchange ratings, and blockchain research data to institutional and individual users on a subscription basis.
- Research Reports: The company produces and distributes industry research reports including Crypto Exchange Liquidity Reports and Crypto Exchange Reports, available through subscription or individual purchase.
- Free Content/Newsletter: TokenInsight provides free cryptocurrency news and basic market data to drive platform engagement and promote premium services. The company invites users to subscribe to a free newsletter for crypto news and insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free newsletter and basic market data access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
TokenInsight product offering
Product offeringCore offering
TokenInsight operates a cryptocurrency data aggregation and research platform covering 18,979 cryptocurrencies and 55 exchanges. The platform delivers real-time pricing, market capitalization, exchange ratings, blockchain news, and proprietary research reports through its website, mobile app, and Data API for institutional and individual users.
Product overview
TokenInsight is a cryptocurrency data and research platform providing a comprehensive suite of products and services for blockchain and Web3 market intelligence. The platform operates as a multi-product ecosystem including a cryptocurrencies tracking platform (18,979 coins), an exchanges analytics platform (55 exchanges), research reports, news aggregation, investment data (Capitals), TokenWiki knowledge base, and a Data API for programmatic access. The TokenInsight Rating system provides periodic reviews and assessments of market participants, while specialized reports like the Crypto Exchange Liquidity Report deliver deep-dive analysis on specific market segments. The platform is accessible via web and mobile applications, with programmatic access through its API product.
Differentiator
Problem solved
Functional benefit
Brands
- TokenInsight API: Crypto market data API product providing pricing and market data.
Products and services
- Cryptocurrencies Platform Web-based cryptocurrency tracking platform providing real-time prices, ratings, market capitalization, 24-hour volume, and ecosystem information for 18,979 cryptocurrencies, serving investors and traders.
- Exchanges Platform Analytics and ratings platform for cryptocurrency exchanges covering 55 venues, providing liquidity analysis, trading volume metrics, and comparative performance data.
- Research Reports In-depth cryptocurrency and blockchain market research including quarterly exchange reports, liquidity reports, and thematic publications covering market trends and analysis.
- TokenInsight Data API Programmatic API providing access to TokenInsight's cryptocurrency market data including prices, ratings, exchange data, market capitalization, trading volumes, and research reports for developers and institutional users.
- TokenInsight Mobile App Mobile application for accessing cryptocurrency prices, ratings, news, and research on-the-go for individual users and traders.
- Capitals Cryptocurrency investment and funding data platform tracking capital flows, venture investments, and funding rounds in the blockchain ecosystem.
- TokenWiki Cryptocurrency wiki and knowledge base providing detailed information about tokens, projects, and blockchain protocols.
- News Aggregated cryptocurrency and blockchain news coverage providing latest updates on crypto markets, projects, and industry developments.
Quantifiable outcome
- Covers 55 cryptocurrency exchanges globally for liquidity analysis and ratings
- +2 more outcomes
Companies that use TokenInsight
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
TokenInsight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TokenInsight partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights5 records
TokenInsight competitors and assessment
Company assessmentDirect peers
- CoinGecko: CoinGecko is one of the largest cryptocurrency data aggregators globally, tracking thousands of coins and hundreds of exchanges with prices, market cap, and rankings. It is the most direct competitor to TokenInsight's core crypto tracking and rating platform.
- CoinMarketCap: CoinMarketCap (acquired by Binance in 2020) is the largest crypto price-tracking and exchange-ranking platform. It directly competes with TokenInsight across cryptocurrencies data, exchange ratings, and market capitalization metrics.
- Messari: Messari provides crypto research, market intelligence, and on-chain analytics with a strong institutional focus. It directly overlaps with TokenInsight's research reports, ratings, and Data API offerings for professional investors.
- CryptoCompare: CryptoCompare offers institutional-grade crypto market data, indices, and an API targeting hedge funds and exchanges. It directly competes with TokenInsight's Data API and exchange rating products.
- Kaiko: Kaiko is an institutional crypto market data provider offering exchange data, indices, and reference rates. It overlaps with TokenInsight's exchange liquidity reports and Data API, particularly for institutional and enterprise clients.
- Glassnode: Glassnode specializes in on-chain and market analytics for digital assets, providing indicators and dashboards for institutional investors. It competes with TokenInsight's data and research offerings with a stronger on-chain focus.
- The Block: The Block is a crypto research and data provider offering news, research, and institutional-grade market data. It overlaps with TokenInsight's research reports, news, and Data API offerings.
- DefiLlama: DefiLlama is the leading DeFi TVL aggregator offering free, comprehensive DeFi protocol and chain analytics. It competes with TokenInsight's Capitals product and broader data coverage for DeFi-focused users.
Emerging players
- Santiment: Santiment provides crypto market intelligence combining on-chain, social, and development data. It overlaps with TokenInsight's data and research offerings but with a stronger behavioral analytics focus.
- CoinCodex: CoinCodex offers cryptocurrency price tracking, exchange listings, and basic market data. It is a smaller-scale direct competitor to TokenInsight's consumer-facing tracking and rating platform.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TokenInsight social profiles
Digital presenceTokenInsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
TokenInsight leadership team
Management profileNumber of profiles
Profiles1 record
TokenInsight funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TokenInsight M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TokenInsight
What does TokenInsight do?
TokenInsight operates a cryptocurrency data aggregation and research platform covering 18,979 cryptocurrencies and 55 exchanges. The platform delivers real-time pricing, market capitalization, exchange ratings, blockchain news, and proprietary research reports through its website, mobile app, and Data API for institutional and individual users.
Is TokenInsight a public or private company?
TokenInsight is a private company. It is classified as venture growth investor backed and is currently operating.
When was TokenInsight founded?
TokenInsight was founded in 2018. It employs 11 to 50 people.
Where is TokenInsight based?
TokenInsight is headquartered in San Francisco, United States, in the North America region.
How does TokenInsight make money?
Three revenue lines are on record. Data API Services are the primary driver. The others are research Reports and free Content/Newsletter.
Who are TokenInsight's main competitors?
Direct peers on record are CoinGecko, CoinMarketCap, Messari, CryptoCompare, Kaiko, Glassnode, The Block and DefiLlama. Emerging players are Santiment and CoinCodex.
Does TokenInsight have an API?
Yes. TokenInsight offers a Data API for cryptocurrency market data access. The API provides access to cryptocurrency prices, ratings, exchange data, market capitalization, trading volumes, and research reports. Specific endpoint details, authentication methods, rate limits, and data formats are not specified in the available content. Developer documentation is at api.tokeninsight.com/reference/api-overview.
What industry is TokenInsight in?
TokenInsight's product category is Cryptocurrency Market Intelligence. Its primary akta.pro industry code is FSADAHAB, Crypto Index Providers & Benchmark Administrators, with a secondary code of FSADABAK, DEX Analytics, Indexers & Trading Terminals. Its NAICS code is 523 and its SIC code is 6200.