Trice

What Trice does

Trice Technologies Inc. is a Delaware-incorporated, Austin-headquartered fintech operating a cloud-native, API-first embedded payments platform that connects businesses directly to U.S. real-time payment rails operated by The Clearing House (RTP) and the Federal Reserve (FedNow), with additional ACH access via NACHA. The platform enables instant, irrevocable bank-to-bank transfers using ISO 20022 messaging and an off-core architecture that allows financial institutions to add real-time capabilities without disrupting existing core banking systems. Trice's product surface is organized around a core embedded payment API and two modules — Money-In for real-time inbound collection (including Request for Payment workflows, instant account funding, and balance top-ups) and Money-Out for instant disbursements, bulk payouts, and automated recurring transfers. End markets span banks and credit unions, fintech platforms, digital wallets, alternative lenders, B2B payments companies, merchants and marketplaces, and online gaming and betting operators.

Revenue is generated through transaction fees on real-time payment volume, with no publicly disclosed pricing; enterprise and developer clients access quote-based, pay-as-you-go pricing via direct sales and self-serve API integration. Funds movement is executed through a banking partner network (TransPecos Banks, G Bank, Great North Bank, and First Federal Bank of Florida), and the platform claims reach across more than 40 percent of U.S. checking accounts following the inclusion of Wells Fargo in deposit authorization. The company has raised approximately $3 million in seed funding from Diagram Ventures, JAM FINTOP, and Royal Bank of Canada, operates with a team in the 11-50 range, and is led by CEO Doug Yeager, whose prior payments background includes founding SimplyTapp (HCE on Android) and TradeWind Technologies.

Name

Trice

Legal name

Trice Technologies Inc.

Website

https://trice.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Trice is an API-first embedded payments platform that enables instant, irrevocable B2B bank transfers via RTP and FedNow rails, serving financial institutions, fintechs, digital wallets, lenders, and marketplaces.

Ownership category

akta.pro rank

Product category

Real-Time Payment Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments) (FSAMAHAD)

akta.pro secondary industries

Wire/RTP Request-for-Payment (RFP) & Pay-by-Bank Messaging (FSAMAHAJ), Wire/RTP Message Formatting, Routing & Translation (ISO 20022 / MT-MX) (FSAMAHAE), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Real-time payments
• Embedded payment API
• RTP and FedNow rails
• B2B payment infrastructure
• Request for payment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real-Time Payments-as-a-Service: Trice operates as a payments platform providing real-time money movement infrastructure. Revenue is generated through transaction fees for processing instant payments via RTP and FedNow rails. The platform enables businesses to send and receive instant, irrevocable bank transfers, with funds transfers performed by financial institution partners including TransPecos Banks, G Bank, Great North Bank, and First Federal Bank of Florida.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Trice provides a cloud-native, API-first embedded payment platform that connects businesses to the RTP and FedNow real-time payment rails, enabling instant, irrevocable B2B bank-to-bank transfers. The platform is structured around two modules—Money-In for real-time inbound payment collection and Money-Out for instant outbound disbursements—offering ISO 20022 messaging, Request for Payment (RfP) workflows, and compliance controls that can be integrated in weeks rather than months without disrupting existing banking cores.

Product overview

Trice offers a unified real-time payments-as-a-service platform built as a cloud-native API-first architecture. The core product is the Trice Embedded Payment API, which connects to RTP and FedNow payment rails to enable instant, irrevocable B2B bank transfers. The platform consists of two primary modules: Money-In (for receiving instant payments with guaranteed settlement and no chargebacks) and Money-Out (for sending instant disbursements with irrevocable fund transfers). Together, these modules provide end-to-end real-time money movement for financial institutions, fintech platforms, digital wallets, lenders, B2B payments, and merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Trice Embedded Payment API Cloud-native API-first platform that connects businesses to the RTP and FedNow real-time payment rails, enabling instant, irrevocable B2B bank transfers with zero settlement risk and no chargebacks, designed for financial institutions, fintechs, digital wallets, lenders, and merchants.
• Money-In Real-time inbound payment module enabling instant fund collection with guaranteed irrevocable settlement, instant account activation and funding, automated balance top-ups, and streamlined Request for Payment (RfP) workflows for businesses collecting payments from customers.
• Money-Out Real-time outbound payment module enabling instant disbursements, irrevocable fund transfers, bulk and recurring payouts automation, and instant cash-out capabilities for businesses sending money to customers, vendors, and employees.

Quantifiable outcome

• Eliminates 200 BPS (2%) average deposit reversals associated with ACH and card processing when combined with account intelligence tools
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• TransPecos BankscoreTechnology or IntegrationTransPecos Banks is one of Trice's financial institution partners that performs funds transfers and holds funds for the Trice Platform. Part of Trice's banking network for RTP/FedNow transactions.
• G BankcoreTechnology or IntegrationG Bank is a financial institution partner performing funds transfers and holding funds for the Trice Platform as part of the real-time payment infrastructure.
• Great North BankcoreTechnology or IntegrationGreat North Bank serves as a financial institution partner for Trice, enabling fund transfers and deposits through the real-time payment rails network.
• First Federal Bank of FloridacoreTechnology or IntegrationFirst Federal Bank of Florida is a banking partner for Trice, facilitating funds transfers and holding deposits as part of the Trice payment platform.
• The Clearing House (RTP Network)coreTechnology or IntegrationTrice is an approved technology provider and real-time payments gateway for the RTP network from The Clearing House, enabling instant irrevocable bank-to-bank transfers.
• Federal Reserve (FedNOW Network)coreTechnology or IntegrationTrice is an approved technology provider and real-time payments gateway for the FedNOW network from the Federal Reserve, providing access to federal real-time payment infrastructure.
• NACHA (ACH Network)coreTechnology or IntegrationTrice is an approved technology provider for the ACH network from NACHA, enabling traditional batch payment processing alongside real-time rails.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orum: Orum offers an instant payment API that connects businesses to RTP, FedNow, and ACH rails. It is the closest direct competitor to Trice, addressing the same developer and fintech buyer with real-time money movement capabilities.
• Increase: Increase provides a real-time payments platform and APIs for sending and receiving instant payments via RTP/FedNow. Comparable to Trice in targeting fintechs and banks with infrastructure-grade instant payment tooling.
• Modern Treasury: Modern Treasury is a payment operations platform offering APIs for bank transfers, including real-time rails. It competes with Trice for the same fintech and B2B payments buyer but with a broader product surface.
• Finix: Finix is an embedded payments platform that lets software platforms and fintechs move money and accept payments. It competes with Trice for embedded finance customers, with broader card acquiring in addition to A2A.
• Unit: Unit is an embedded banking and payments platform providing APIs for accounts, cards, and money movement. It competes with Trice in the embedded finance layer, with a broader stack that includes account opening and ledgering.
• Dwolla: Dwolla offers an account-to-account payment API that initiated the modern A2A platform category in the US. It overlaps with Trice on ACH and increasingly RTP/FedNow payment initiation for fintech and platform customers.
• Highnote: Highnote is an embedded payments platform offering card issuing and A2A payment capabilities. It targets similar software platforms and fintechs as Trice, with a broader issuing-led proposition.

Broad incumbents

• Plaid: Plaid is a broad financial data and payments platform whose Plaid Transfer product offers A2A payment initiation. It competes with Trice for fintech payment-rail buyers but as part of a much larger data and connectivity ecosystem.
• Stripe Treasury: Stripe Treasury enables platforms to embed banking and money-movement functionality via APIs. It overlaps with Trice's Money-In/Money-Out use cases but is part of Stripe's much broader commerce and payments stack.

Emerging players

• Sila: Sila provides a money transfer and ACH API for fintech applications, with growing focus on real-time and bank-rail connectivity. It is a smaller-scale comparable to Trice in the developer-first payment API category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tricepay

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trice