Werlabs
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Werlabs firmographics
Firmographics- Name
- Werlabs
- Legal name
- Werlabs AB
- Website
- https://werlabs.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Werlabs industry classification
Industry- Product category
- Preventive Health Services
- NAICS
- Medical Laboratories (621511), Offices of Physicians (6211), Medical and Diagnostic Laboratories (6215)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)
- akta.pro secondary industries
- Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Werlabs is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Werlabs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Individual Health Checkups: One-time purchase of health checkup packages ranging from basic tests (895 kr) to comprehensive gender-specific packages (3,350-3,995 kr). Customers purchase via website and visit sampling locations for blood draw.
- Membership Subscription: Monthly subscription at 29 kr/month after 12-month commitment (first 3 months free with annual health check purchase). Members receive up to 25% discount on all products and 10% discount on all products.
- Corporate Health Services: B2B health assessment services for companies including health surveys, blood tests, blood pressure measurement, and aggregated corporate reporting. Targets employers seeking to improve employee health and reduce sick leave.
- Individual Blood Tests: Individual biomarker tests ranging from 145 kr (Folate) to 2,495 kr (Allergy XL) for specific health concerns like hormones, vitamins, thyroid, allergies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kvinna Plus - Comprehensive women's health checkup with midwife consultation |
| One time/ perpetual license | Pay-as-you-go | Kvinna - Comprehensive women's health checkup |
| One time/ perpetual license | Pay-as-you-go | Man Plus - Comprehensive men's health checkup |
| One time/ perpetual license | Pay-as-you-go | Man - Comprehensive men's health checkup |
| One time/ perpetual license | Pay-as-you-go | Standard - General comprehensive health checkup |
| One time/ perpetual license | Pay-as-you-go | Bas - Entry-level health checkup |
| One time/ perpetual license | Pay-as-you-go | Hjärta - Heart health checkup with blood pressure |
| One time/ perpetual license | Pay-as-you-go | Atlet - Athletic performance health checkup |
| Subscription | Monthly | Membership - Monthly subscription with discounts |
| Unit Pricing | Pay-as-you-go | Individual blood tests - Various biomarkers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Werlabs product offering
Product offeringCore offering
Werlabs operates a digital preventive health platform that lets customers order blood-based health checkups and biomarker tests online, visit one of 200+ sampling locations across Sweden (including mobile units), and receive physician-reviewed results through a personal digital journal within 2-4 working days. The company also offers a corporate health assessment program (Företagshälsa) and a recurring membership subscription with discounts on all products.
Product overview
Werlabs is a health testing platform offering a comprehensive portfolio of blood-based health checkups and biomarker tests. The core offering consists of eight named health checkup products (Kvinna, Kvinna Plus, Man, Man Plus, Standard, Bas, Hjärta, Atlet) providing varying depths of health assessment from basic disease risk screening to comprehensive medical evaluations. Supporting the health checks are approximately 40+ individual blood tests organized into categories (Hormones, Specific Organs, Vitamins & Minerals, Women's Health, Men's Health, Allergy). Premium offerings like Kvinna Plus and Man Plus include midwife consultations. The company also provides a subscription membership program (Medlemskap) offering recurring health monitoring with discounts, and corporate health services (Företagshälsa) for businesses. All tests are conducted through a network of 200+ sampling locations across Sweden with analysis by partnered accredited laboratories (Synlab, Unilabs, Karolinska Universitetslaboratoriet), and results are delivered digitally through a personal journal.
Differentiator
Problem solved
Functional benefit
Products and services
- Hälsokontroll Kvinna (Women's Health Check) Comprehensive health checkup focused on women's health providing a complete assessment of general health status with focus on hormones, energy levels, and balance through different life phases. Priced at 2,395 kr (1,850 kr for members).
- Hälsokontroll Kvinna Plus (Women's Plus Health Check) Largest and most comprehensive women's health checkup providing deep medical assessment, including a consultation with a midwife specialized in menopause for women aged 40-60. Priced at 3,995 kr (3,350 kr for members).
- Hälsokontroll Man (Men's Health Check) Comprehensive health checkup focused on men's health providing insight into heart, blood fats, and energy levels to maintain good health, performance, and prevention. Priced at 2,395 kr.
- Hälsokontroll Man Plus (Men's Plus Health Check) Largest and most comprehensive men's health checkup providing deep medical assessment. Priced at 3,995 kr.
- Hälsokontroll Standard (Standard Health Check) Comprehensive health checkup providing a complete assessment of general health status. Priced at 1,895 kr (1,395 kr for members).
- Hälsokontroll Bas (Basic Health Check) The smallest health checkup that provides answers about risk for the most common lifestyle diseases. Priced at 1,295 kr (895 kr for members).
- Hälsokontroll Hjärta (Heart Health Check) Evaluates the most common risk factors for cardiovascular diseases. Includes blood pressure measurement. Priced at 1,045 kr (695 kr for members).
- Hälsokontroll Atlet (Athlete Health Check) Performance mapping for serious athletes or those with high training load who want to optimize their performance and health. Priced at 3,295 kr (2,695 kr for members).
- Företagshälsa (Corporate Health) Health surveys, blood tests, blood pressure measurement and analysis by doctors for businesses, with aggregated company-level reports and strategic insights for workplace health initiatives. Sold to 1,200+ Swedish companies.
- Medlemskap (Membership) Subscription program offering up to 25% discount on annual health checks, 10% discount on all products, contact with medical staff, and extended test prescriptions. First 3 months free with annual health check purchase, then 29 kr/month with a 12-month commitment.
- Individual Blood Tests (e.g., Testosterone, Thyroid, Vitamin D, Iron, Allergy, Omega-3) Individual biomarker blood tests covering hormones, thyroid, vitamins, minerals, allergies, and specific organs. Prices range from 145 kr (Folate) to 2,495 kr (Allergy XL), e.g., Testosterone 245 kr, Vitamin D 275 kr, Thyroid 345 kr, Iron 445 kr.
- Presentkort (Gift Cards) Gift cards for health checkups available across all product tiers, valid for one year from purchase date.
Quantifiable outcome
- 350,000+ people helped to understand their health since 2013
- +3 more outcomes
Companies that use Werlabs
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Werlabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Werlabs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SynlabcoreAccredited laboratory partner for blood test analysis. One of three accredited lab partners providing diagnostic services for Werlabs' health checkups across their 200+ sampling locations.
- UnilabscoreAccredited laboratory partner for blood test analysis. One of three accredited lab partners providing diagnostic services for Werlabs' health checkups across their sampling network.
- Karolinska UniversitetslaboratorietcoreAccredited laboratory partner for blood test analysis. One of three accredited lab partners, associated with Karolinska Institutet, providing diagnostic services for Werlabs' health checkups.
- WomniminorMidwife consultation service integrated into women's health packages. Offers specialized consultations for hormones, fertility, and menopause through Womni's trained midwives.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Werlabs competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Werlabs social profiles
Digital presenceWerlabs compliance and trust
Trust signalCompliance1 record
Werlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werlabs leadership team
Management profileNumber of profiles
Profiles5 records
Werlabs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werlabs
What does Werlabs do?
Werlabs operates a digital preventive health platform that lets customers order blood-based health checkups and biomarker tests online, visit one of 200+ sampling locations across Sweden (including mobile units), and receive physician-reviewed results through a personal digital journal within 2-4 working days. The company also offers a corporate health assessment program (Företagshälsa) and a recurring membership subscription with discounts on all products.
Is Werlabs a public or private company?
Werlabs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Werlabs founded?
Werlabs was founded in 2013. It employs 101 to 250 people.
Where is Werlabs based?
Werlabs is headquartered in Stockholm, Sweden, in the Europe region.
How does Werlabs make money?
Four revenue lines are on record. Individual Health Checkups are the primary driver. The others are membership Subscription, corporate Health Services and individual Blood Tests.
Does Werlabs have an API?
No public API is recorded for Werlabs.
What industry is Werlabs in?
Werlabs's product category is Preventive Health Services. Its primary akta.pro industry code is HLAAAMAC, Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays), with a secondary code of HLAHACAL, Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers). Its NAICS code is 621511 and its SIC code is 2835.