Womni

What Womni does

Womni is a Stockholm-based digital healthcare provider operating exclusively in Sweden that delivers specialist consultations and individualized treatment for women with hormonal health conditions, with a primary focus on menopause and perimenopause. The company was founded in 2020 by Dr. Naomi Flamholc, a physician with specialized menopause expertise, and Elin Emanuelsson. Services are delivered entirely online via video or phone through a proprietary patient portal (app.womni.se), with free validated self-assessment quizzes — built on the internationally established Menopause Rating Scale (MRS) — serving as the primary top-of-funnel acquisition tool. Clinical staff consist of doctors, midwives, gynecologists, sexologists, and therapists all specifically trained in menopause care and operating under SFOG (Swedish Society for Obstetrics and Gynecology) guidelines, with treatment plans individualized to symptoms, hormonal phase, and patient history rather than relying on generic protocols.

The business operates a hybrid revenue model combining per-visit fees (995 kr for doctor consultations, 550 kr for midwives, 1,350 kr for therapy, 1,980 kr for fertility assessments), prescription renewals (400 kr), blood test package referrals through national laboratory partners (Synlab, Unilabs, Werlabs), B2B corporate wellness programs (lectures, manager education, individual counseling) sold to employers and municipalities, and direct-to-consumer digital products including the 'Kraft i klimakteriet' online course co-developed with Yogobe and the Sömnskola (Sleep School) product. The company has built a notable proprietary data asset: the Klimakterierapporten annual research report draws on survey responses from 66,456 women (2021-2025), positioning Womni as a clinical thought leader. Distribution channels include direct website booking, employer benefit platforms (Wellnet, ePassi), and co-marketing partnerships. Since founding, Womni has treated more than 10,000 women and operates as a privately held, founder-controlled company without disclosed external venture funding.

Name

Womni

Legal name

Womni AB

Website

https://womni.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Womni is a Sweden-based digital healthcare provider offering specialist video and phone consultations, individualized treatment plans, and self-assessment tools for women with menopause, PMS, thyroid, fertility, and related hormonal conditions, serving both individual patients and B2B employer wellness programs.

Ownership category

akta.pro rank

Product category

Women's Digital Healthcare Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI)

akta.pro secondary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Menopause care
• Women's hormonal health
• Digital telemedicine
• Corporate wellness
• Specialist consultations

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Healthcare Consultations: Fee-per-appointment model for video or phone consultations with doctors (995 kr), midwives (550 kr), gynecologists (995 kr), sexologists (840 kr), and therapists (1350 kr). Fertility consultations priced at 1980 kr. Follow-up visits structured at 3-month intervals for patients on hormonal treatment. Prescription renewals at 400 kr.
2. Health Check-ups / Blood Testing: Blood panel packages for menopause assessment, including referral to Synlab, Unilabs, and Werlabs partner laboratories. Health checks provide lab results reviewed during subsequent consultation. Remiss valid for 3 months.
3. Online Programs and Products: Direct-to-consumer digital products including the 'Kraft i klimakteriet' online course (5-week program via Yogobe partnership) and the Sleep School (Sömnskola) product sold through shop.womni.se. Climate coaching via friskvårdsbidrag (corporate wellness benefit).
4. Corporate Wellness / B2B Services: B2B offerings including lectures, menopause coaching, individual counseling, and manager education programs sold to employers and municipalities. Accessed via corporate health benefit platforms (Wellnet, ePassi). Revenue flows through employer wellness benefit schemes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Womni is a Sweden-based digital healthcare provider that delivers specialist consultations and individualized treatment plans for women experiencing hormonal health conditions such as menopause, perimenopause, PMS/PMDS, thyroid disorders, fertility concerns, and pelvic floor issues. Services are delivered via video or phone by menopause-trained doctors, midwives, gynecologists, sexologists, and therapists, with referral-based blood testing through national laboratory partners and online self-help programs (Sömnskola, Kraft i klimakteriet).

Differentiator

Problem solved

Functional benefit

Products and services

• Doctor Consultation (Läkare)
• Midwife Consultation (Barnmorska)
• Therapist Consultation (Samtalsterapeut)
• Gynecologist Consultation
• Sexologist Consultation
• Fertility Consultation with Blood Panel
• Menopause Health Check (Hälsokontroll)
• Prescription Renewal Service
• Kraft i klimakteriet Online Course
• Sömnskola (Sleep School)
• Corporate Wellness Program (Företagshälsa)

Quantifiable outcome

• Over 10,000 women treated since 2020
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WerlabscoreStrategic or Co-development Partner · 1 January 2024Werlabs and Womni collaborated to launch a menopause blood test package targeting women aged 40-60+. The package includes comprehensive hormone and biomarker blood testing plus a consultation with a Womni menopause specialist. This partnership extends Womni's reach to Werlabs' customer base while providing lab analysis for Womni's clinical assessments.
• SynlabcoreTechnology or IntegrationWomni sends blood test referrals to Synlab for menopause-related blood panel analysis. Synlab operates laboratory clinics throughout Sweden where patients undergo blood sampling. Results are reviewed by Womni doctors during follow-up consultations.
• UnilabscoreTechnology or IntegrationWomni sends blood test referrals to Unilabs for menopause-related blood panel analysis. Unilabs operates laboratory clinics throughout Sweden where patients undergo blood sampling. Results are reviewed by Womni doctors during follow-up consultations.
• WellnetcoreChannel Partner/ Reseller/ DistributorWellnet is a corporate wellness benefit platform that enables Womni to reach employees through employer-provided friskvårdsbidrag (wellness allowances). Employees log into the Wellnet portal to access Womni's menopause coaching and counseling services as a covered wellness benefit.
• ePassiminorChannel Partner/ Reseller/ DistributorePassi is a health and wellness benefit platform integrated into Womni's B2B distribution, allowing employees to use their wellness allowances to access Womni's menopause coaching services.
• ApoteketminorGTM or Marketing PartnerApoteket (Swedish pharmacy chain) is listed as a partner, likely providing pharmaceutical products such as local estrogen treatments prescribed by Womni doctors, or promotional visibility for the menopause care brand.
• YogobecoreStrategic or Co-development PartnerWomni and Yogobe co-created the 'Kraft i klimakteriet' (Power in Menopause) 5-week online program combining medical expertise from Womni's Chief Medical Officer Naomi Flamholc with Yogobe's fitness and yoga platform. The course includes lectures, strength training, yoga, and stress management. Womni co-developed the content and receives referrals from Yogobe's user base.
• Strängnäs KommuncoreGTM or Marketing PartnerSträngnäs Municipality partnered with Womni for a two-year menopause wellness program starting autumn 2024, providing physical and digital lectures, individual counseling, and manager education for municipal employees. This represents Womni's first major municipal customer and provides a case study for B2B expansion.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Midi Health: US-based digital menopause clinic providing telehealth consultations, HRT management, and comprehensive midlife women's care. Directly comparable to Womni in offering type, target demographic, and digital delivery model, though operating at much larger scale.
• Elektra Health: US digital menopause care provider combining telehealth with educational content and care navigation. Similar product-led approach via educational entry points (quizzes, content) feeding into paid specialist consultations.
• Vira Health: UK evidence-based digital menopause care combining telehealth with digital therapeutics. Comparable focus on menopause specialization and clinical depth in addressing hormonal symptoms.
• Evernow: US digital women's health platform specializing in menopause and perimenopause care with telehealth consultations and prescription management. Directly comparable care model, patient demographic, and clinical focus on hormonal symptoms.
• Peppy Health: UK digital health platform providing employer-sponsored menopause, fertility, and men's health support. Closely aligned B2B corporate wellness model targeting the same employer wellness benefit structure Womni uses via Wellnet/ePassi.

Others

• Yogobe: Nordic digital fitness and yoga platform. Strategic distribution partner for Womni's 'Kraft i klimakteriet' course, demonstrating the adjacent content/fitness ecosystem that can funnel into women's health services.

Broad incumbents

• Carrot Fertility: US fertility and family-forming benefits platform serving employers. Adjacent rather than direct competitor — overlaps with Womni's fertility consultation offering and B2B employer benefits distribution.
• Maven Clinic: Large US digital women's and family health platform covering fertility, maternity, pediatrics, and menopause. Broader incumbent with overlapping women's health category and similar B2B employer benefits distribution model.

Emerging players

• MyElla: European digital menopause support platform combining telehealth with educational content and lifestyle interventions. Emerging peer with similar focus but earlier-stage traction outside the Nordics.

Regional players

• Gynva: Swedish digital women's health clinic offering telehealth consultations with gynecologists and midwives. Most direct local competitor to Womni within Sweden, with similar digital delivery and pricing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Womnihealth
• LinkedInlinkedin.com/company/womni

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Womni