Cleardekho
Cleardekho is an Indian omnichannel affordable eyewear retailer selling prescription eyeglasses, sunglasses, and computer glasses through 100+ stores across 60+ Tier II/III/IV cities plus e-commerce, targeting value-conscious consumers underserved by premium optical brands.
- Company typePrivate
- Founded2016
- HeadquartersGhaziabad, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cleardekho does
ClearDekho is an Indian affordable eyewear retailer founded in 2016 and headquartered in Ghaziabad, operating an omnichannel model that combines 100+ physical retail stores (company-owned and franchised) across 60+ cities with an e-commerce storefront at cleardekho.com. The company sells prescription eyeglasses, sunglasses, computer glasses, and accessories under its ClearDekho house brand and a "Jon Snow" sub-brand, with frames offered in metal and plastic across full-rim, half-rim, and rimless styles. Its customer base consists of value-conscious consumers in Tier II, III, and IV Indian cities and towns that are underserved by premium-focused optical chains such as Lenskart.
The business operates on a one-time product sale revenue model with pricing not publicly disclosed and supported by an "Apply Franchise" recruitment program, social media marketing, content marketing through a Knowledge Center, and SEO-driven e-commerce. Cumulative scale as of April 2025 includes over 2 lakh customers served and 4 lakh+ eyewear products sold, with the company claiming 3x growth over the prior three years. Cleardekho is a private company (legal entity: ClearDekho Eyewear Pvt. Ltd.) that raised approximately USD 11 million across seed (2020), pre-Series A led by Aroa Ventures (2021), and Series A led by SphitiCap (2022) rounds, with early-stage backing from SOSV-MOX, Gemba Capital, and Venture Catalysts among others. No AI, app, API, or proprietary technology stack is publicly disclosed.
In April 2025, Cleardekho was fully acquired by Jaipuria Group, a diversified Indian conglomerate, which set a Rs 300 crore (approximately USD 36 million) topline revenue target within three years and a 10% market share ambition within five to seven years. Post-acquisition, ClearDekho is managed under Jaipuria Group's retail venture Jaipuria Brandz and continues to operate independently under its brand name. Co-founders Shiv Singh (CEO) and Saurabh Dayal remain associated with the business.
Cleardekho firmographics
Firmographics- Name
- Cleardekho
- Legal name
- ClearDekho Eyewear Pvt. Ltd.
- Website
- https://cleardekho.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Cleardekho is an Indian omnichannel affordable eyewear retailer selling prescription eyeglasses, sunglasses, and computer glasses through 100+ stores across 60+ Tier II/III/IV cities plus e-commerce, targeting value-conscious consumers underserved by premium optical brands.
- Ownership category
- akta.pro rank
Cleardekho industry classification
Industry- Product category
- Eyewear Retail
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
Keywords
Where Cleardekho is headquartered
LocationHeadquarters
- HQ city
- Ghaziabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Cleardekho business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Eyewear Product Sales: ClearDekho generates revenue through direct sales of affordable eyewear products including eyeglasses, sunglasses, and computer glasses through both online (e-commerce) and offline (physical retail stores) channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Cleardekho product offering
Product offeringCore offering
ClearDekho is an Indian affordable eyewear retailer that sells prescription eyeglasses, sunglasses, and computer glasses through an omnichannel model combining 100+ physical retail stores (company-owned and franchise) across 60+ cities with a direct-to-consumer e-commerce website. The company offers frames in metal and plastic materials across styles such as round, cat eye, aviator, wayfarer, and club master under its own ClearDekho brand and the Jon Snow sub-brand.
Product overview
ClearDekho is an Indian affordable eyewear retail chain that operates an omnichannel business model. The company offers a portfolio of eyewear products including prescription eyeglasses, sunglasses, and computer glasses. Products are available under the company's own ClearDekho brand as well as the Jon Snow sub-brand. Frames are offered in both metal and plastic materials with various styles including full-rim, half-rim, and rimless options. The company operates over 100 stores across 60+ cities in India, primarily targeting low-income consumers in Tier II, III, and IV cities. ClearDekho was acquired by Jaipuria Group in April 2025 and is managed under Jaipuria Brandz retail venture.
Differentiator
Problem solved
Functional benefit
Brands
- Jon Snow: A sub-brand of ClearDekho offering eyeglasses and sunglasses with various frame styles including round, rectangle, cat eye, wayfarer, aviator, and hexa shapes.
Products and services
- Eyeglasses Prescription eyeglasses offered in metal and plastic frame materials with full-rim, half-rim, and rimless options, targeted at value-conscious consumers in Tier II, III, and IV Indian cities who need affordable vision correction.
- Sunglasses
Companies that use Cleardekho
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Cleardekho technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cleardekho partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cleardekho competitors and assessment
Company assessmentDirect peers
- Lenskart: India's dominant omnichannel eyewear retailer selling prescription glasses, sunglasses, and contact lenses online and through 2,000+ stores. Direct competitor with broader assortment and premium positioning, but increasingly overlapping in Tier II-IV India.
- Specsmakers: India-based eyewear retailer operating physical stores and online, focused on affordable prescription eyewear and sunglasses. Targets a similar value-conscious mass-market customer and competes directly with Cleardekho's affordable positioning.
- EyeMyEye: Online-first Indian eyewear retailer offering affordable prescription glasses, sunglasses, and contact lenses. Directly competes with Cleardekho's e-commerce channel on price and convenience in the value segment.
- Coolwinks: Value-focused eyewear brand owned by Lenskart offering affordable frames and sunglasses online. Competes with Cleardekho on price in the mass-market online eyewear segment.
Broad incumbents
- Titan Eye+: Titan Company's optical retail chain with 800+ stores across India selling branded and private-label eyewear. Established incumbent with broader portfolio and brand trust; overlaps with Cleardekho in physical retail and value-tier offerings.
- Reliance Trends Eyewear: Eyewear section of Reliance Retail's large-format fashion stores offering affordable frames and sunglasses. Competes with Cleardekho on price and convenience in Tier II-IV cities where Reliance has a strong retail footprint.
Emerging players
- Vincent Chase: Lenskart-owned eyewear brand sold through Lenskart's online and offline channels, offering affordable fashionable frames. Overlaps with Cleardekho's mass-market positioning and competes for similar consumers.
- John Jacobs: Premium eyewear brand owned by Lenskart featuring designer-style frames and sunglasses. Adjacent competitor selling through Lenskart's channels; relevant as a competitive threat if Cleardekho attempts to move up-market.
- FrameKart: Indian online eyewear retailer offering affordable prescription glasses and sunglasses with home try-on. Niche direct-to-consumer player competing in the same online value segment as Cleardekho.
- Glassic: Indian eyewear brand offering prescription glasses and sunglasses through online channels with an affordability angle. Small but comparable emerging player in the value eyewear segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Cleardekho social profiles
Digital presenceCleardekho financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleardekho leadership team
Management profileNumber of profiles
Profiles2 records
Cleardekho funding detail
Funding detailFunding overview
Funding rounds5 records
Investors27 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleardekho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleardekho
What does Cleardekho do?
ClearDekho is an Indian affordable eyewear retailer that sells prescription eyeglasses, sunglasses, and computer glasses through an omnichannel model combining 100+ physical retail stores (company-owned and franchise) across 60+ cities with a direct-to-consumer e-commerce website. The company offers frames in metal and plastic materials across styles such as round, cat eye, aviator, wayfarer, and club master under its own ClearDekho brand and the Jon Snow sub-brand.
Is Cleardekho a public or private company?
Cleardekho is a private company. It is classified as corporate owned and is currently acquired.
When was Cleardekho founded?
Cleardekho was founded in 2016. It employs 101 to 250 people.
Where is Cleardekho based?
Cleardekho is headquartered in Ghaziabad, India, in the Asia region.
How does Cleardekho make money?
One revenue line is on record: eyewear Product Sales.
Who are Cleardekho's main competitors?
Direct peers on record are Lenskart, Specsmakers, EyeMyEye and Coolwinks. Broad incumbents are Titan Eye+ and Reliance Trends Eyewear. Emerging players are Vincent Chase, John Jacobs, FrameKart and Glassic.
Does Cleardekho have an API?
No public API is recorded for Cleardekho.
What industry is Cleardekho in?
Cleardekho's product category is Eyewear Retail. Its primary akta.pro industry code is CRAFAEAF, General Merchandise/Department Store Omnichannel. Its NAICS code is 45613 and its SIC code is 3851.