Pan-Pek
Pan-Pek is a Croatian industrial bakery founded in 1992 that produces bread, pastries, burek, and doughnuts for daily fresh retail through 66 owned stores and wholesale to all major Croatian retail chains plus 200+ independent stores, serving both B2C consumers and B2B partners including export markets in Italy and the US.
- Company typePrivate
- Founded1992
- HeadquartersZagreb, Croatia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pan-Pek does
Pan-Pek d.o.o. is a Croatian industrial bakery founded in 1992 and headquartered in Zagreb (Planinska 2C). The company manufactures and distributes a broad range of bakery and confectionery products—including bread, pastries, burek, doughnuts (krafna), pinsa romana, sandwiches, hot-dogs, and sourdough—through a dual-channel model. Production combines automated lines with a live starter culture and manual craftsmanship (notably hand-rolled burek at the Đakovo facility), supported by a Bake Off "just in time" retail model that bakes products multiple times daily in-store. Sub-brands include Pan-pek Pure (clean-label additive-free line launched 2022), Krafneraj (carnival-themed doughnut brand), and the upcoming Fit & Fresh health line (June 2026).
Pan-Pek serves two primary customer segments: individual consumers purchasing daily fresh products through 66 company-owned specialized stores across Croatia, and B2B buyers including all major Croatian retail chains (Lidl, SPAR, Plodine, Kaufland), over 200 independent food stores, and partners using its B2B Webshop. Revenue mechanics combine direct retail sales, wholesale distribution, and a loyalty program (mobile app with prepaid cards, 1 point per 2 EUR spent, 5% prepaid bonus, and a 15% Senior Saturday discount). The company began exporting to Italy and the United States under prior PE ownership.
In July 2025, Polish bakery group Inter Europol Grupa acquired Pan-Pek from Enterprise VII (an Enterprise Investors fund) for an undisclosed consideration, marking Inter Europol's first international acquisition. The deal was advised by CMS (for the buyer) and Schoenherr (for the seller). The acquisition followed a November 2024 funding round of approximately $21.3 million from the European Bank for Reconstruction and Development and PBZ. With nearly 800 employees, two production facilities, and dual-channel distribution, Pan-Pek functions as Inter Europol's Adriatic/Central European platform asset for further regional expansion.
Pan-Pek firmographics
Firmographics- Name
- Pan-Pek
- Legal name
- PAN-PEK d.o.o.
- Website
- https://panpek.hr
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pan-Pek is a Croatian industrial bakery founded in 1992 that produces bread, pastries, burek, and doughnuts for daily fresh retail through 66 owned stores and wholesale to all major Croatian retail chains plus 200+ independent stores, serving both B2C consumers and B2B partners including export markets in Italy and the US.
- Ownership category
- akta.pro rank
Pan-Pek industry classification
Industry- Product category
- Industrial Bakery and Confectionery Manufacturing
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Bakery & Ingredients Wholesale Distribution (CRAOAAAG), Frozen Bakery & Dough Products Wholesale (AFAIAHAD)
Keywords
Where Pan-Pek is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices7 records
Markets served
Pan-Pek business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Store Sales: Pan-Pek generates primary revenue through its 66 company-owned specialized stores selling fresh-baked bread, pastries, sandwiches, and other bakery products directly to consumers. Products are baked fresh daily using the Bake Off model.
- Wholesale Distribution: Products are distributed to more than 200 food stores and all major retail chains including Lidl, SPAR, Plodine, and Kaufland. This B2B channel serves as a major revenue stream.
- Loyalty Program and Prepaid Cards: Pan-Pek operates a loyalty program through its mobile app where customers earn points (1 point per 2 EUR spent) and can use prepaid cards. Prepaid bonus top-ups receive a 5% increase. Points can be redeemed at 10 cents per point.
- B2B Webshop: Pan-Pek offers an online B2B Webshop for partners to conduct business transactions electronically, enabling wholesale ordering and business partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Loyalty Program - Point earning and redemption |
| Other | Pay-as-you-go | Senior Saturday Discount |
| Unit Pricing | Pay-as-you-go | Government Price-Controlled Products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Pan-Pek product offering
Product offeringCore offering
Pan-Pek manufactures and sells fresh-baked bread, pastries, doughnuts (krafna), burek, sandwiches, and confectionery products through 66 company-owned specialized retail stores across Croatia. The company also distributes wholesale to more than 200 food stores and all major retail chains (Lidl, SPAR, Plodine, Kaufland), with international exports to Italy and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Krafneraj: Carnival-themed brand associated with krafna (doughnut) products during carnival season
- Fit & Fresh by Pan-pek
- Pan-pek Pure
Products and services
- Pan-pek Pure - Additive-free product line Clean Label certified additive-free product line including carrot bread with carrot flakes/sesame/sunflower seeds, Crispy gold bread with sesame/sunflower/flax seeds, Homemade rustique bread, Golden loaf, Golden Kaiser roll, and Golden puff. Targeted at health-conscious consumers seeking products without artificial additives.
- Fit & Fresh by Pan-pek Health-focused product line launched by Pan-Pek for health-conscious consumers seeking to eat better without complications. Positioned as a healthy eating sub-brand.
- Krafneraj - Doughnut product line Carnival-themed sub-brand featuring Pan-Pek's traditional krafna (doughnut) products. Pan-Pek produces approximately 9 million doughnuts annually for the Croatian carnival season from its Zagreb facility.
- Pan-pek Sourdough Bread Sourdough bread introduced by Pan-Pek in May 2024 as a new product line leveraging traditional fermentation methods. Available in Pan-Pek retail stores.
- Pinsa Romana product line Traditional Italian flatbread (precursor to pizza) product line including Slavonska pinsa with kulen/pancetta/paprika, pinsa with prosciutto, mixed pinsa, and margherita pinsa. Prepared fresh in Pan-Pek stores.
- Hot-dog in panini bread Hot-dog served in a new panini bread with crispy crust and soft interior, toasted on-site with customer-selected fillings (ketchup, mayonnaise, mustard). Available in Pan-pek retail stores from May 2025.
- Pan-Pek Mobile Application Loyalty mobile application with digital card, point collection (2 EUR = 1 bod), prepaid bonuses (5% extra), birthday rewards, referral points, and coffee stamp collection. Available on Apple Store and Google Play, driving customer retention across Pan-pek stores.
- B2B Webshop for Wholesale Partners Online B2B Webshop enabling wholesale partners and business customers to place orders and conduct business transactions electronically with Pan-Pek for bakery product supply.
Quantifiable outcome
- 9 million doughnuts produced annually for carnival season
- +2 more outcomes
Companies that use Pan-Pek
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Pan-Pek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pan-Pek partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CMSminorCMS law firm advised Inter Europol on the acquisition of Pan-Pek, providing legal counsel for the transaction.
- SchoenherrminorSchoenherr law firm advised the sellers (Enterprise Investors) on the sale of Pan-Pek to Inter Europol.
- JamnicacorePan-Pek and Jamnica partnered for a joint promotional campaign offering a 15,000 EUR giveaway. Customers purchasing Pan-pek products along with at least one Jamnica product (Jamnica, Jana, Jana vitamin, Jana Ice Tea, Sensation, or Toco) and scanning the Pan-pek loyalty app could win prizes. The campaign ran in three rounds with 5 winners of 1,000 EUR consumer cards per round.
- DukatcorePan-Pek and Dukat partnered for Christmas and other promotional giveaways, including a Peugeot 208 car giveaway. The partnership leverages both brands' market presence in Croatia for joint marketing campaigns.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Pan-Pek competitors and assessment
Company assessmentBroad incumbents
- Grupo Bimbo: Global bakery manufacturer with extensive branded and private-label operations across Europe, including markets adjacent to Croatia. Comparable as a scaled bakery player pursuing health-and-wellness positioning across multiple geographies.
- Premier Foods plc: UK-listed branded food manufacturer with a substantial bakery portfolio (bread, pastries, cakes). Comparable in product mix (bread, sweet bakery, pastries) and retail-channel distribution model.
- Lantmännen Cerealia: Nordic/European food group with bakery, breakfast cereals, and grain-based product lines. Comparable as a European multi-category bakery manufacturer with retail and B2B distribution.
- Aryzta AG: Swiss-listed bakery company serving European retail and foodservice with frozen and fresh bakery products. Comparable as a European-scale producer operating in similar fresh/frozen bakery categories and retail channels.
- Inter Europol Grupa: Poland's largest bakery group and Pan-Pek's new strategic parent since July 2025. Operates large-scale bakery manufacturing across multiple categories and brands; relevant for benchmarking group-level scale and European expansion strategy.
Direct peers
- Koestlin: Long-established Croatian/Slovenian bread and bakery manufacturer producing packaged and fresh bakery products for retail chains. Comparable in scale, product category, and wholesale-to-retail distribution model.
- Mlinar: Croatian bakery chain with retail stores and industrial production across Croatia and the wider region. Most direct comparable in geography, product mix (bread, pastries, doughnuts), and retail-store operating model.
Regional players
- Pevec trgovački centar (Bakery division): Croatian retail chain operating in-store bakeries and food retail. Comparable as a regional competitor combining retail and bakery production in the Croatian market, though primarily a retailer.
- Droga Kolinska (Atlantic Grupa): Slovenian/regional food company (part of Atlantic Grupa) producing biscuits, snacks, and bakery products sold across the Adriatic and broader CEE region. Comparable as a regional branded packaged bakery/snack manufacturer.
- Žito Group: Slovenian food group with milling, bakery, and confectionery operations serving Central European markets. Comparable as a regional multi-category bakery/food manufacturer with similar customer base in the Adriatic region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pan-Pek social profiles
Digital presencePan-Pek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pan-Pek leadership team
Management profileNumber of profiles
Profiles3 records
Pan-Pek funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pan-Pek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pan-Pek
What does Pan-Pek do?
Pan-Pek manufactures and sells fresh-baked bread, pastries, doughnuts (krafna), burek, sandwiches, and confectionery products through 66 company-owned specialized retail stores across Croatia. The company also distributes wholesale to more than 200 food stores and all major retail chains (Lidl, SPAR, Plodine, Kaufland), with international exports to Italy and the United States.
Is Pan-Pek a public or private company?
Pan-Pek is a private company. It is classified as corporate owned and is currently operating.
When was Pan-Pek founded?
Pan-Pek was founded in 1992. It employs 501 to 1,000 people.
Where is Pan-Pek based?
Pan-Pek is headquartered in Zagreb, Croatia, in the Europe region.
How does Pan-Pek make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are wholesale Distribution, loyalty Program and Prepaid Cards and B2B Webshop.
Who are Pan-Pek's main competitors?
Broad incumbents on record are Grupo Bimbo, Premier Foods plc, Lantmännen Cerealia, Aryzta AG and Inter Europol Grupa. Direct peers are Koestlin and Mlinar. Regional players are Pevec trgovački centar (Bakery division), Droga Kolinska (Atlantic Grupa) and Žito Group.
Does Pan-Pek have an API?
No public API is recorded for Pan-Pek.
What industry is Pan-Pek in?
Pan-Pek's product category is Industrial Bakery and Confectionery Manufacturing. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 3118 and its SIC code is 2050.