Name

Koestlin

Legal name

Koestlin d.d. Tvornica keksa i vafla

Website

https://koestlin.hr

Company type

Public

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Biscuit and Wafer Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Biscuit manufacturing
• Wafer production
• Confectionery products
• Salted snack manufacturing
• Extruded snacks

Headquarters

HQ city

Bjelovar

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Koestlin generates revenue through the manufacture and sale of confectionery products including biscuits, wafers, tea biscuits, salted snacks, and extruded products. Products are sold through retail distribution and export to international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Koestlin manufactures and sells branded biscuits, tea biscuits, filled and chocolate-topped tea biscuits, chocolate-coated and uncoated wafers, salted long-life pastries, and extruded corn/peanut snacks from its Bjelovar factory. Production runs across 10 lines at 25,000 tonnes annual capacity and more than 70,000 kg daily output, supplying Croatian retail grocery chains and exporting more than 50% of output through a dedicated export department to international markets.

Product overview

Koestlin d.d. Tvornica keksa i vafla (Biscuits and Wafers Factory) is a Croatian confectionery company founded in 1905, producing over 70,000 kg of sweet and savory pastries daily with 10 production lines capacity of 25,000 tonnes annually. The product portfolio is organized around 17 branded sub-products spanning: cookies/biscuits (Petit Beurre, Piknik), breakfast biscuits, chocolate cookies, filled tea biscuits (Paris brand in multiple flavors), chocolate-topped tea biscuits (Čoko Princeza), chocolate-coated wafers (Karat, Mignon, Rum), uncoated wafers (Chocolate, Cocoa, Hazelnut, Fruit, Tea varieties), premium sustainable wafers (palm oil-free), salty long-lasting pastries (Saltas brand), extruded snacks (corn flips and peanut flips). The company exports over 50% of production to international markets. An EU-funded R&D project focuses on developing new palm oil-free wafer categories.

Differentiator

Problem solved

Functional benefit

Brands

• Breakfast biscuits: Breakfast biscuit brand with varieties including Cereals & Cranberry, Cereals & Choco, Muesli & Fruit, and Nuts & Honey.
• Choco Cookies
• Čoko Princeza
• Premium Wafers
• Wafers
• Tea Napolitanke
• Paris
• Saltas
• Speculaas
• Piknik
• Petit Beurre
• Tea Time
• Gastro
• Karat
• Mignon
• Rum

Products and services

• Keksi (Cookies/Biscuits) Broad category of cookie and biscuit products including Petit Beurre (classic French-style butter biscuit), Piknik (butter cookie), Piknik Family, and Piknik bez šećera (sugar-free), produced in multiple size formats for retail consumers.
• Čajna peciva (Tea biscuits) Tea biscuit category featuring Breakfast biscuits (Cereals & Cranberry, Cereals & Choco, Muesli & Fruit, Nuts & Honey), Choco Cookies Original, Speculaas, Tea Time ring-shaped biscuits, and GASTRO Coffee & Tea Biscuits for the hospitality sector.
• Punjena čajna peciva (Filled tea biscuits - Paris) Filled tea biscuit category built around the Paris brand with variants including Paris Original (cream filling), Paris Cocoa, Paris Lemon, Paris Chocolate, and PARIS SPECULAAS (milk cream with almonds and spices), featuring a 22% filling ratio and proprietary crispy structure.
• Prelivena čajna peciva (Chocolate-topped tea biscuits - Čoko Princeza) Chocolate-topped tea biscuit category headlined by the Čoko Princeza brand (Original with classic chocolate coating and Kokos coconut variant), biscuits dipped in 24% Kandit chocolate; marketed internationally as 'Principessa Cioccolato'.
• Preliveni vafel proizvodi (Chocolate-coated wafers - Karat, Mignon, Rum) Chocolate-coated wafer products including Karat (milk filling, Kandit chocolate coating), Mignon (cocoa cream filling, Kandit chocolate coating), and Rum (cocoa cream with rum aroma, Kandit chocolate coating); available in 26g single-serve and 200g formats.
• Vafel proizvodi (Uncoated wafers) Uncoated wafer products with 72% filling ratio, including Chocolate, Cocoa, Hazelnut, Rum, VOĆNE KOCKE (fruit wafers with lemon/orange/strawberry and lemon&lime variants), Tea Wafers, Tea Napolitanke, and Premium varieties (Chocolate and Vanilla with 75% cream filling, made without palm oil).
• Slano trajno pecivo (Salted long-life pastries - Saltas) Long-shelf-life salted snacks under the Saltas brand, including Saltas Kikiriki (peanut sticks), Saltas Slani Štapići (salted sticks), Saltas Slani pereci (pretzels), Saltas Spicy Peanut, Saltas sir & paprika, available in multiple packaging sizes.
• Ekstrudirani proizvodi (Extruded snacks) Extruded corn-grit snack products including Saltas Flips kikiriki (peanut-coated corn snacks) in 40g and 90g sizes, and Saltas kroks kukuruzni (corn flips) in 70g size, made from corn grits with various flavor coatings.
• Gastro (HoReCa coffee and tea biscuits) Coffee and tea biscuits designed for hospitality sector (hotels, restaurants, cafes, catering) supplied in bulk single-serve format of 250 x 5.6g (total 1,400g) for professional food service.
• XMAS Holiday Collection 2024 Seasonal Christmas/holiday product assortment featuring Xmas Cookies Hazelnut (Paris tea biscuits with hazelnut cream, 225g), Xmas Cookies Speculaas (Speculaas biscuits with milk cream, 225g), and Speculaas (traditional spiced Christmas biscuit, 200g).
• XMAS Holiday Collection 2025 Seasonal Christmas/holiday confectionery assortment featuring Xmas Cookies Speculaas (milk cream with spiced Speculaas biscuits, 225g) and Speculaas (classic Christmas biscuit, 200g).

Quantifiable outcome

• More than 70,000 kg produced daily
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• KanditcoreTechnology or Integration · 1 January 1905Kandit is a key chocolate supplier for Koestlin products. Kandit chocolate is featured as a key ingredient in premium products such as Karat wafers (described as 'irresistible Kandit chocolate'), Mignon, and other chocolate-coated products. This is a long-standing supplier relationship essential to Koestlin's product quality.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kraš: Croatian confectionery manufacturer producing biscuits, wafers and chocolate products in the same domestic and regional markets as Koestlin. Direct competitor across overlapping biscuit/wafers categories and similar export footprint to the Balkans and EU.
• Lotus Bakeries: Belgian biscuit manufacturer famous for speculoos and caramelized biscuits — directly overlapping Koestlin's Speculaas and Paris product lines. Comparable in scale, export orientation, and branded biscuit portfolio.
• Bahlsen: German family-owned biscuit and wafer manufacturer with comparable product portfolio (cookies, wafers, chocolate-coated biscuits). Comparable industrial-scale production and strong export presence; closest European category competitor.
• Loacker: Italian wafer and biscuit specialist with premium positioning across filled wafers and cookies. Direct peer in the chocolate-coated and filled wafer segments where Koestlin's Karat, Mignon, Premium Wafers compete.

Broad incumbents

• Mondelez International: Global biscuits and chocolate giant (Oreo, LU, Milka). Competes with Koestlin in essentially every export market across biscuits and wafers but at vastly greater scale; primary category incumbent.
• Nestlé: Diversified food conglomerate with significant biscuit and confectionery exposure across Europe. Competes broadly in retail biscuits, wafers and chocolate-coated segments served by Koestlin.

Regional players

• Atlantic Grupa: Croatian food and beverage group with biscuit and confectionery operations (Bananica, Cockta-era brands). Regional peer sharing Croatian retail, distribution and export infrastructure.
• Ülker: Turkish biscuits and confectionery manufacturer with strong regional footprint across CEE, MENA and Balkans — directly overlapping Koestlin's exported categories (cookies, wafers, crackers) in those geographies.
• Podravka: Major Croatian food company with confectionery and biscuit lines plus broader food portfolio. Regional peer sharing Croatian manufacturing base and export channels into Central/Eastern Europe.

Others

• Kandit: Croatian chocolate manufacturer and Koestlin's key chocolate supplier; adjacent player in confectionery with shared regional ecosystem. Included as an ecosystem/partner relevant for evaluating supplier dependency and category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFSKGw5ulCBh0IDuycca4gw
• Facebookfacebook.com/Koestlin#!/Koestlin
• LinkedInlinkedin.com/company/koestlin-d.d.
• Instagraminstagram.com/koestlin1905

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koestlin