What Settly does

Settly is an Amsterdam-based HRtech company founded in 2019 that provides a digital employee relocation platform combined with managed relocation services for HR teams at mid-to-large European enterprises. The company targets Dutch and European technology and growth companies relocating international employees, addressing a workflow that spans visa and immigration processing, housing search, settling-in support, expense management, and 30% ruling administration. Settly reports having completed 5,000+ successful relocations for 100+ companies across 97+ nationalities, with a stated 9.2 customer satisfaction score and 24-hour onboarding.

The platform is delivered via separate company and employee portals, with modular add-ons including an Expense Manager, Financial Reporting module, and an AI-assisted Digital Housing Assistant. Service offerings cover visa and immigration, expat housing, short-term relocation, and 30% ruling assistance, delivered through a combination of in-house relocation specialists and an extended partner network across several European countries. The technology stack is web-based with integrations to HR and enterprise systems, though specific integration partners are not publicly disclosed.

Settly operates a demo-first enterprise sales motion with annual subscription-based pricing (not publicly disclosed), supplemented by professional-services revenue from individual relocation engagements. The company raised €6M in seed funding in June 2023 from 2050 (Marie Ekeland) and Mediahuis Ventures — its first external round — with proceeds earmarked for product development, market growth, and geographic expansion. Co-founders Marieke Van Iperen (CEO) and Kimo Paula (CMO) lead the company.

Name

Settly

Legal name

Settly B.V.

Website

https://settly.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Settly is an Amsterdam-based HRtech company providing a digital employee relocation platform combined with managed services — including visa processing, housing, expense management, and 30% ruling support — for HR teams at European enterprises relocating international talent.

Ownership category

akta.pro rank

Product category

Employee Relocation Platform

NAICS

Employment Services (5613), Professional Employer Organizations (561330)

SIC

Services-Help Supply Services (7363), Services-Employment Agencies (7361)

akta.pro primary industry

International Relocation Management (End-to-End) (HSAKACAE)

akta.pro secondary industries

Global Mobility, Immigration & Relocation Administration Outsourcing (BPACAKAM), Tax, Payroll & Compensation (Relocation) Services (THACALAG), Destination Services & Settling-In Support (THACALAB), Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF)

Keywords

• Employee relocation services
• Relocation management platform
• Global mobility software
• Visa immigration services
• Expat housing solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Relocation Services Platform: Subscription-based platform providing end-to-end employee relocation services including visa processing, housing assistance, and expense management for HR teams
2. Professional Relocation Services: Individual service fees for visa & immigration, expat housing, short-term relocation, and 30% ruling assistance

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Settly provides an all-in-one employee relocation platform and accompanying services that help HR teams relocate international hires into the Netherlands and other countries. Its offering combines a web-based platform (with relocation tracking, expense management, financial reporting, and a digital housing assistant) with dedicated specialist services covering visa and immigration, the 30% ruling, expat housing, short-term relocations, and end-to-end relocation management.

Product overview

Settly operates as a platform-plus-services architecture, combining a central Relocation Platform with specialized service offerings. The platform provides Expense Manager and Financial Reporting modules for budget management and analytics, while the Digital Housing Assistant enables employees to find shared housing. Complementing the platform are dedicated service offerings including Visa & Immigration Services, 30% Ruling Assistance, Short-Term Relocation, Expat Housing, and general Relocation Services. The platform is available to both HR teams (company dashboard) and relocating employees (employee app), with dedicated relocation specialists providing expert guidance throughout the process.

Differentiator

Problem solved

Functional benefit

Products and services

• Relocation Platform All-in-one digital platform for HR teams to manage employee relocations, providing visibility of the entire relocation process, documentation management, planning tools, and real-time status updates on appointments, deadlines, and key dates.
• Visa & Immigration Services Immigration expertise covering visa applications, renewals, and work permits to ensure employees can enter and work in their destination country compliantly.
• 30% Ruling Service Specialized service helping eligible expats in the Netherlands apply for and maintain the 30% tax exemption ruling, a common relocation benefit for international talent.
• Short-Term Relocation Services Flexible relocation packages designed for temporary or short-duration assignments, covering housing, logistics, and settling-in support.
• Expat Housing Services Comprehensive housing support including travel planning, home finding, and assistance with setting up utilities and services in the destination country.
• Relocation Services Full-service relocation management through an extensive network of partners, providing end-to-end support from travel planning to settling-in for employees and their families.

Quantifiable outcome

• Save 40% more time per relocation
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Global Mobility Solutions (GMS): GMS provides corporate relocation management and immigration services for employers, with a strong focus on U.S. and global moves. Directly comparable to Settly as a B2B platform-plus-services provider managing end-to-end employee relocations for enterprise HR teams.
• Cartus: Cartus is a major global relocation management company serving corporate clients with end-to-end mobility services including visa, housing, and settling-in support. Closely aligned with Settly's full-service relocation model and enterprise HR target customer.
• Sirva: Sirva is one of the largest global relocation and moving services providers, offering managed corporate relocation, immigration, and destination services. Comparable to Settly as a comprehensive relocation platform serving enterprise HR teams internationally.
• Weichert Workforce Mobility: Weichert Workforce Mobility is a corporate relocation management company providing policy consulting, global mobility services, and technology tools. Direct competitor to Settly in serving HR teams managing international employee relocations.
• Localyze: Localyze is a German-based relocation and immigration platform serving companies hiring international talent across Europe. Directly comparable to Settly as a European tech-enabled relocation management platform with visa, housing, and settling-in services.

Emerging players

• ReloTalent: ReloTalent is a digital relocation platform focused on European markets, offering tech-enabled relocation support for tech companies and startups. Highly comparable to Settly as a younger, Europe-focused digital-native relocation platform.
• Urbanbound: Urbanbound provides a tech-enabled relocation platform targeting HR teams and employees, with relocation management software and personalized support services. Comparable to Settly's platform-plus-services approach and HR team focus.
• Deel: Deel is a global HR and payroll platform that includes immigration and relocation support for distributed teams. Comparable to Settly in serving tech companies hiring international talent, with broader employer-of-record capabilities.
• Jobbatical: Jobbatical is an Estonia-based relocation and immigration platform focused on helping companies relocate international hires, with visa, housing, and settling-in support. Comparable to Settly in targeting European tech companies and offering tech-enabled relocation services.

Broad incumbents

• Workday: Workday is a major HR and workforce management platform whose broader HCM suite could integrate or compete with Settly's relocation functionality. Relevant as a large incumbent that could acquire Settly or build competing global mobility features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Settly