Deel
Deel is a global HR and payroll platform serving 40,000+ companies across 150+ countries, enabling compliant hiring, payroll, benefits, IT, and mobility via a unified HRIS with built-in AI and owned local infrastructure.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Deel does
Deel is a global HR and workforce management platform founded in 2019 and headquartered in San Francisco, serving 40,000+ companies ranging from startups to large enterprises across 150+ countries. The platform supports approximately 1.5 million workers, providing compliant hiring, payroll, benefits administration, immigration support, IT equipment provisioning, and HR management through a unified HRIS foundation. The company has reached $1.4B+ in annual recurring revenue as of March 2026 and operates profitably.
The product architecture is modular and consolidated: Deel Payroll (powered by a proprietary single real-time payroll engine in 50+ countries), Deel HR (with modules for ATS, performance, compensation, and workforce planning), Deel Hire (EOR, contractor management, PEO), Deel Benefits (100+ countries), Deel Mobility (75+ countries, 200+ visa types), and Deel IT (device lifecycle and 24/7 support in 130+ countries). Deel AI is integrated across products, and the Akai agentic automation platform — originally built internally and now sold externally — automates workflows across payments, expenses, compliance, and support. Acquisitions (Hofy, PaySpace, Zavvy, Assemble, Zeitgold, PayGroup, Capbase, Employ Africa Group, Safeguard Global Payroll, Omnipresent, Sastrify) and partnerships with Stripe, MoonPay, BVNK, Workday, SAP, and Oracle underpin the platform's breadth.
Deel's business model is a subscription per-seat/per-employee model with published tiers: EOR at $599–$899/employee/month, Contractor at $49, US PEO at $125, HR modules at $5–$56, and Deel IT at $45–$133. Go-to-market is hybrid — product-led self-serve for SMBs, enterprise field sales with dedicated onboarding and SSO/SIEM features, and a reseller/embedded channel for marketplaces and platforms (Deel Embedded, Aspire, Cocoroco). Multiple certifications (SOC 2 Type II, ISO 27001, GDPR, Workday GPC-certified) and 175+ customer case studies anchor enterprise readiness, while brand investments such as the Arsenal FC sleeve sponsorship extend top-of-funnel reach.
Deel firmographics
Firmographics- Name
- Deel
- Legal name
- Deel Inc.
- Website
- https://deel.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Deel is a global HR and payroll platform serving 40,000+ companies across 150+ countries, enabling compliant hiring, payroll, benefits, IT, and mobility via a unified HRIS with built-in AI and owned local infrastructure.
- Ownership category
- akta.pro rank
Deel industry classification
Industry- Product category
- Global HR & Payroll Software
- NAICS
- Professional Employer Organizations (561330)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Global Employer of Record (EOR) Services (BPACAHAA)
- akta.pro secondary industries
- Global Payroll & Multi-Country Payroll Management (BPACAHAC), Contractor of Record (COR) / Global Contractor Management (BPACAHAE), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Global Mobility, Immigration & Relocation (BPACAPAN), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Employer of Record (EOR) & Global Payroll (FSAMAKAB)
Keywords
Where Deel is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Deel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Employer of Record (EOR) Services: Monthly subscription fees per employee for full legal employment in 110+ countries, including payroll, tax filings, benefits, and compliance management
- Contractor Management: Monthly fees per contractor for centralized contractor management, compliant contracts, payments in 120+ currencies, and automated invoicing
- HR Software Modules: Modular HR platform with Core HR at $5/employee/month, Recruit at $14, Develop at $22, and Full HR Solution at $56 per employee per month
- Deel IT Services: Device lifecycle management, MDM, endpoint protection, and 24/7 global IT support as monthly per-user or per-device subscriptions
- Stablecoin/Crypto Payroll: USD-backed stablecoin wallet enabling contractors to hold, earn, and spend globally - processed $250 million in crypto payouts in 2025
- Acquisition Integration: Revenue from acquired companies including PayGroup, Hofy, Zavvy, Capbase, Zeitgold, and Assemble integrated into Deel's platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EOR Standard - $599/employee/month |
| Subscription | Monthly | EOR Enterprise - $899/employee/month |
| Subscription | Monthly | US PEO - $125/employee/month |
| Subscription | Monthly | Contractor - $49/contractor/month |
| Subscription | Monthly | Contractor of Record - $325/contractor/month |
| Per seat | Monthly | Core HR - $5/employee/month |
| Per seat | Monthly | Recruit - $14/employee/month |
| Per seat | Monthly | Develop - $22/employee/month |
| Per seat | Monthly | Full HR Solution - $56/employee/month |
| Per seat | Monthly | Deel IT Starter - $45/user/month |
| Per seat | Monthly | Deel IT Growth - $125/user/month |
| Per seat | Monthly | Deel IT Scale - $133/user/month |
| Per seat | Monthly | Managed Global Payroll - $29/employee/month |
| Transaction based/ take rate | Pay-as-you-go | Talent - $99/hire + recruitment fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Deel product offering
Product offeringCore offering
Deel operates a unified global people platform that enables companies to hire, manage, pay, and equip workers in 150+ countries without setting up local entities. Its core offerings include Employer of Record (EOR) services, contractor management, global payroll, HRIS, benefits administration, immigration and mobility support, and IT device management, all powered by a proprietary single payroll engine and AI-driven automation.
Product overview
Deel is a modular global HR and payroll platform built as a platform-plus-products architecture. The core platform comprises Deel Payroll (for paying employees and contractors globally), Deel HR (a modular system with add-on modules including ATS/Recruit, Engage for performance and development, Compensation Management, and Workforce Planning), Deel Hire (for finding and onboarding global talent), Deel Benefits (for benefits administration), Deel Mobility (for immigration and relocation), and Deel IT (for global device and IT operations management). Deel AI is a built-in AI assistant available across all products. Additional offerings include Deel Embedded (API/white-label for partners), Deel Services (expert HR consultancy), Akai (agentic workflow automation), Deel Payroll Engine (proprietary real-time calculation infrastructure), Deel Local Payroll (for companies running their own payroll), Deel Field Services (for field operations in energy/mining/logistics), and the Deel Stablecoin Wallet (crypto payroll payments). The platform serves 40,000+ companies across 150+ countries and processes over $20 billion in annual payroll.
Differentiator
Problem solved
Functional benefit
Brands
- Deel IT: Global IT management platform for remote teams covering device lifecycle management, mobile device management, endpoint protection, and 24/7 global tech support across 130+ countries.
- Deel HR
- Deel Payroll
- Deel Benefits
- Deel Hire
- Deel Mobility
- Akai
- Engage
- Deel Field Services
Products and services
- Deel Payroll Deel Payroll is a single platform to run payroll for employees and contractors across countries. It supports both self-serve and fully managed payroll models, with unified data, built-in compliance, and global payments including crypto payouts. Powers payroll in 50+ countries through Deel's owned payroll engine.
- Deel HR Deel HR is a modular global HR software platform for managing distributed teams across multiple countries. It runs on a unified HRIS foundation and adds modules including ATS, Engage, Compensation Management, and Workforce Planning, all sharing the same HR data.
- Deel IT Deel IT is a global IT management platform covering device lifecycle management, mobile device management (MDM), endpoint protection, and 24/7 global IT support. Enables automated onboarding and offboarding of IT equipment and app access across 130+ countries.
- Deel Benefits Deel Benefits is a global benefits administration platform enabling companies to design, shop, enroll, and manage employee benefits across 100+ countries, including statutory and optional benefits with 100+ benefit carriers managed.
- Deel Hire Deel Hire is a global hiring platform enabling companies to find and hire employees and contractors in 150+ countries without setting up local entities. Includes an AI-powered ATS, EOR services, contractor management, PEO for US employees, and talent sourcing.
- Deel Mobility Deel Mobility is a global immigration and employee relocation platform supporting work permits in 75+ countries, 200+ visa types, and business visas in 102 countries. Includes visa management, right-to-work verification, and relocation support by 40+ immigration specialists.
- Deel Embedded Deel Embedded is an API and white-label platform allowing partners, resellers, and platforms to embed Deel's hiring, payroll, and compliance infrastructure into their own products, enabling fully branded hiring experiences for marketplace and platform partners.
- Deel AI Deel AI is a built-in AI assistant trained on HR and compliance data from experts across 150+ countries. It provides instant answers to HR and legal questions, payroll compliance queries, and platform navigation support, using OpenAI's LLM combined with Deel's proprietary Knowledge Hub.
- Akai Akai is Deel's agentic workflow automation platform that builds interconnected systems of AI agents which accumulate organizational playbooks over time. It handles automated workflows across payments, expenses, compliance, support, and sales functions, reportedly handling over 100,000 cases monthly and saving 50,000+ hours monthly.
- Deel Engage Deel Engage is an AI-powered performance and career development module integrated into Deel HR, offering goals and OKRs, performance review cycles, learning management, AI-assisted career frameworks, personalized development plans, and engagement and sentiment surveys.
- Deel Field Services Deel Field Services extends Deel's EOR platform to handle high-risk, location-based deployments including field workers in oil and gas, mining, construction, and heavy logistics. Covers 110+ countries with owned entities across 40+ African markets, providing specialized pay structures, HSE compliance, and rotational scheduling.
- Deel Stablecoin Wallet Deel Stablecoin Wallet is a crypto payment wallet enabling contractors across 150+ countries to hold, earn, and spend US dollar-backed stablecoin balances. Built on Stripe's infrastructure, addresses currency instability in high-inflation markets like Argentina.
- Deel Local Payroll Deel Local Payroll is a payroll solution for companies running payroll through their own entities in specific countries. It unifies payroll operations across multiple jurisdictions with a single interface and local compliance built in.
Quantifiable outcome
- 60% less time processing payroll
- +7 more outcomes
Companies that use Deel
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Deel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature6 records
Deel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship, strategic and minor.
- StripecoreDeel chose Stripe to create a stablecoin wallet enabling contractors across 150+ countries to hold, earn, and spend USD-backed balances. Stripe's infrastructure powers the stablecoin wallet for global crypto payroll payouts processed by Deel.
- BVNKcoreDeel launched stablecoin salary payouts powered by BVNK for US and Eurozone customers, processing $250 million in crypto payouts in 2025. BVNK provides stablecoin payment infrastructure for international payroll.
- Arsenal FCflagshipMulti-year sleeve sponsorship deal reportedly worth £18m-per-year plus bonuses; Deel named Official HR Platform Partner with Deel logo on left sleeve of all three kit shirts from 2026/27 season. Partnership expands on existing HR Platform Partner role since December 2025.
- MoonPaycoreMoonPay partnership enables Deel to offer stablecoin salary payouts to workers globally, with MoonPay handling conversion, wallet delivery, and off-ramp infrastructure. Service launched for UK and EU workers with US expansion planned.
- AspirestrategicAspire partnered with Deel to integrate Deel's Employer of Record infrastructure into Aspire's financial platform. Collaboration enables businesses to hire, pay, and manage teams across borders while combining financial operations with compliant workforce management.
- WorkdaycoreWorkday integration certified (GPC-certified) for enterprise clients; Deel provides consolidated reporting across Workday-run and Deel-run payroll with unified visibility
- SAPcoreSAP integration for enterprise customers enabling consolidated payroll reporting and data synchronization between Deel and SAP systems
- Oracle NetSuitecoreOracle NetSuite integration for enterprise clients enabling seamless data flow between payroll and financial systems
- OktacoreOkta integration for identity management and SSO; enables seamless authentication across Deel platform and enterprise identity systems
- ReFreshminorSydney-based startup ReFresh raised $1.3M and partnered with global HR platform Deel to address Australia's new psychosocial safety compliance requirements
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Deel competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Deel social profiles
Digital presenceDeel compliance and trust
Trust signalCompliance4 records
Deel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deel leadership team
Management profileNumber of profiles
Profiles9 records
Deel subsidiaries and ownership
Company hierarchySubsidiaries10 records
Deel funding detail
Funding detailFunding overview
Funding rounds12 records
Investors37 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deel M&A and investment
M&A and investmentM&A15 records
Investments11 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deel
What does Deel do?
Deel operates a unified global people platform that enables companies to hire, manage, pay, and equip workers in 150+ countries without setting up local entities. Its core offerings include Employer of Record (EOR) services, contractor management, global payroll, HRIS, benefits administration, immigration and mobility support, and IT device management, all powered by a proprietary single payroll engine and AI-driven automation.
Is Deel a public or private company?
Deel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Deel founded?
Deel was founded in 2019. It employs 5,001 to 10,000 people.
Where is Deel based?
Deel is headquartered in San Francisco, United States, in the North America region.
How does Deel make money?
Six revenue lines are on record. Employer of Record (EOR) Services are the primary driver. The others are contractor Management, HR Software Modules, deel IT Services, stablecoin/Crypto Payroll and acquisition Integration.
Does Deel have an API?
Yes. Deel offers a public REST API with public documentation at developer.deel.com. The API enables programmatic access to Deel's core platform features including workforce management, payroll, HR, and compliance data. The API supports integrations with enterprise systems through documented endpoints, code samples, and regularly updated documentation. The API is used by customers and partners to build custom integrations, automate workflows, and embed Deel functionality into their own applications. Developer documentation is at developer.deel.com/docs/welcome.
What industry is Deel in?
Deel's product category is Global HR & Payroll Software. Its primary akta.pro industry code is BPACAHAA, Global Employer of Record (EOR) Services, with a secondary code of BPACAHAC, Global Payroll & Multi-Country Payroll Management. Its NAICS code is 561330 and its SIC code is 7361.