Mymoria
Mymoria GmbH is a Berlin-based, digitally enabled funeral services provider operating across Germany via online planning portals, a 24/7 hotline, and physical funeral boutiques, serving bereaved families arranging at-need funerals and individuals pre-planning and pre-funding their arrangements.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mymoria does
Mymoria GmbH is a Berlin-headquartered, digitally enabled funeral services company operating across Germany since 2016. It serves two distinct customer cohorts: bereaved families arranging a funeral at time of death, and individuals pre-planning and pre-funding their own arrangements. The company positions itself as a 'modern funeral home,' combining an online planning platform, a 24/7 toll-free hotline (0800 803 8000), and physical funeral boutiques in over five major German cities to provide coverage that exceeds what any single traditional funeral home can offer in a market of 5,000+ funeral institutes.
Mymoria firmographics
Firmographics- Name
- Mymoria
- Legal name
- mymoria GmbH
- Website
- https://mymoria.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mymoria GmbH is a Berlin-based, digitally enabled funeral services provider operating across Germany via online planning portals, a 24/7 hotline, and physical funeral boutiques, serving bereaved families arranging at-need funerals and individuals pre-planning and pre-funding their arrangements.
- Ownership category
- akta.pro rank
Mymoria industry classification
Industry- Product category
- Funeral and Death Care Services
- NAICS
- Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Routine In-Home Hospice Care (HSABAFAA)
- akta.pro secondary industry
- End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)
Keywords
Where Mymoria is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Mymoria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Funeral Services: Full-service funeral arrangements including body transport, hygienic preparation, cremation or burial, memorial services, and cemetery arrangements. Services are provided at time of death and billed as one-time services.
- Pre-planning / Pre-payment: Funeral pre-planning services where customers can arrange and optionally prepay for their future funeral. This provides revenue certainty and financial security for the company while offering customers peace of mind.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fire cremation (Feuerbestattung) |
| Unit Pricing | Pay-as-you-go | Natural burials (tree/sea burial) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mymoria product offering
Product offeringCore offering
mymoria GmbH is a modern German funeral home that provides end-to-end funeral arrangement services — including body transport, hygienic preparation, cremation or burial, memorial services, and cemetery arrangements — through a hybrid model combining online planning tools, a 24/7 telephone hotline, and physical funeral boutiques across Germany. The company also offers a Bestattungsvorsorge (pre-planning) portal that allows individuals to arrange and pre-finance their own funeral in advance.
Product overview
Mymoria operates as a modern funeral home with a hybrid service model combining online platforms with physical boutiques across Germany. The core offering consists of two integrated digital products: the Online-Bestattungsplanung platform for arranging funerals and requesting quotes, and the Bestattungsvorsorge-Portal for advance funeral planning and pre-financing. These digital platforms are supported by stationäre Bestattungsboutiquen in major cities providing in-person consultations. The service portfolio includes primary burial services (Feuerbestattung, Erdbestattung, Seebestattung, Baumbestattung) plus specialty services such as Motorradbestattung and Einbalsamierung. Additional offerings encompass document services (Sterbeurkunden), a Bestatter-Finder tool, and informational resources including a Todesfall-Checkliste. Customer trust is reinforced through public review displays on Trusted Shops and Google.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 70%+ of burials in Germany are cremations, making cremation services a core market need
Companies that use Mymoria
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Mymoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mymoria partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Bestattungshaus Rauf (bikerabschied.de)minorSpecialized motorcycle funeral service provider within the mymoria family. Offers custom Harley-Davidson for transporting coffins or urns to final resting place, enabling unique biker funerals with personalized routes.
- Bestattungen FeldmannminorFamily-owned funeral home in Leer (Ostfriesland), part of the mymoria network of local funeral partners.
- Erbacher BestattungenminorFamily-owned funeral home in Niefern-Öschelbronn, part of the mymoria network of local funeral partners.
- Bestattungen Pietät KaiserminorFamily-owned funeral home in Sindelfingen, part of the mymoria network of local funeral partners.
- Bestattungshaus LamprechtminorFuneral home in Strausberg (Brandenburg), part of the mymoria network of local funeral partners.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mymoria competitors and assessment
Company assessmentDirect peers
- Ahorn Bestattungen: One of the larger multi-branch funeral home chains in Germany offering both at-need services and Vorsorge (pre-planning). Directly comparable to mymoria as a national, branded alternative to traditional family-run funeral homes with a multi-location service model.
- FriedWald: Germany's leading provider of tree burials (Baumbestattung) in designated forest locations, with which mymoria already partners. Comparable as it serves the same end-customer for a major alternative burial type and operates on a national franchise/certified-forest model.
- RuheForst: Forest burial provider in Germany, also a mymoria partner. Comparable as a parallel natural-burial option that competes for the same environmentally minded customers mymoria targets with its Baumbestattung offering.
- Bestattungen Pietaet: German regional funeral home chain offering pre-planning and full-service funeral arrangements. Comparable to mymoria in the German mid-market as a multi-location, transparent-pricing competitor with similar customer segments.
- Farewill: UK-based online will-writing, funeral planning, and direct cremation provider. Comparable to mymoria as a digital-first funeral services brand that has built a sizable pre-planning and at-need book largely online, demonstrating the digital-funeral model at scale in another European market.
- Tulip Cremation: US modern cremation provider combining online arrangement with local service delivery. Comparable to mymoria for the same digital-plus-local-service hybrid model applied to the dominant cremation use case.
- Lantern: US online pre-planning and at-need funeral services platform. Comparable to mymoria's Bestattungsvorsorge-Portal and online arrangement flow as a digital-native end-of-life planning brand serving families.
- Bestattungshaus.de: Germany-focused online funeral home directory and information resource. Comparable to mymoria's Bestatter-Finder and content-led SEO approach in the German funeral information and lead-generation market.
Regional players
- Coop Bestattung: Swiss online funeral services provider offering transparent, fixed-price funeral packages via a digital model. Comparable to mymoria as a DACH-region digital-first funeral operator targeting similar customer pain points around price transparency and convenience.
Emerging players
- Eterneva: US-based company turning ashes into memorial diamonds and offering a tech-enabled remembrance experience. Comparable to mymoria as an emerging modern, branded, consumer-experience-led end-of-life services company expanding what 'funeral services' can mean.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mymoria social profiles
Digital presenceMymoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mymoria leadership team
Management profileNumber of profiles
Profiles4 records
Mymoria subsidiaries and ownership
Company hierarchySubsidiaries5 records
Mymoria funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mymoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mymoria
What does Mymoria do?
mymoria GmbH is a modern German funeral home that provides end-to-end funeral arrangement services — including body transport, hygienic preparation, cremation or burial, memorial services, and cemetery arrangements — through a hybrid model combining online planning tools, a 24/7 telephone hotline, and physical funeral boutiques across Germany. The company also offers a Bestattungsvorsorge (pre-planning) portal that allows individuals to arrange and pre-finance their own funeral in advance.
Is Mymoria a public or private company?
Mymoria is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mymoria founded?
Mymoria was founded in 2016. It employs 51 to 100 people.
Where is Mymoria based?
Mymoria is headquartered in Berlin, Germany, in the Europe region.
How does Mymoria make money?
Two revenue lines are on record. Funeral Services are the primary driver. The others are pre-planning / Pre-payment.
Who are Mymoria's main competitors?
Direct peers on record are Ahorn Bestattungen, FriedWald, RuheForst, Bestattungen Pietaet, Farewill, Tulip Cremation, Lantern and Bestattungshaus.de. Coop Bestattung is listed as a regional player. Eterneva is listed as an emerging player.
Does Mymoria have an API?
No public API is recorded for Mymoria.
What industry is Mymoria in?
Mymoria's product category is Funeral and Death Care Services. Its primary akta.pro industry code is HSABAFAA, Routine In-Home Hospice Care, with a secondary code of HLADALAL, End-of-Life Planning & Hospice/Palliative Care Coordination. Its NAICS code is 812210 and its SIC code is 8051.