Eterneva
- Company typePrivate
- Founded2017
- HeadquartersKerrville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Eterneva firmographics
Firmographics- Name
- Eterneva
- Legal name
- Eterneva
- Website
- https://eterneva.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Eterneva industry classification
Industry- Product category
- Memorial Diamonds
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)
- akta.pro secondary industry
- Diamond Jewelry (CRAKAAAA)
Keywords
Where Eterneva is headquartered
LocationHeadquarters
- HQ city
- Kerrville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Eterneva business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Memorial Diamond Sales: One-time purchase of custom memorial diamonds made from cremated remains or hair. Prices range from $3,499 (0.25ct) to $42,000+ (3ct+), with special pricing for larger stones. Includes the full Diamond Journey experience with updates, tracking, and homecoming delivery.
- Financing Revenue (Affirm/CareCredit): Partnership-based financing revenue through Affirm (0% APR for 6/12 months, 14.99% for 18 months) and CareCredit, allowing customers to spread payments over time. Example: $3,499 diamond at $583.17/month for 6 months interest-free.
- Jewelry Settings and Settings: Separate sales of jewelry settings (rings, pendants, bracelets) in various metals (14k gold, 18k gold, platinum) with custom design options. Customers can work with Eterneva's jewelry design consultants or use their own jeweler.
- Welcome Kit: $50 Welcome Kit + $1 process initiation fee, includes welcome video, instruction booklet, cubic zirconia size samples, ash container, and return postage for sending loved one's remains.
- Insurance Partnership (Jeweler's Mutual): Partnership with Jeweler's Mutual for diamond insurance, providing coverage for loss, theft, accidental damage, and mysterious disappearance worldwide. Certificate of Replacement Value provided by Eterneva.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level 0.25ct diamonds across all colors |
| Unit Pricing | Pay-as-you-go | Mid-size 0.5ct diamonds |
| Unit Pricing | Pay-as-you-go | Premium 0.75ct diamonds |
| Unit Pricing | Pay-as-you-go | Luxury 1.0ct diamonds |
| Unit Pricing | Pay-as-you-go | Large 1.5ct diamonds |
| Unit Pricing | Pay-as-you-go | Statement 2.0ct diamonds |
| Unit Pricing | Pay-as-you-go | Prestige 3.0ct diamonds |
| Unit Pricing | Pay-as-you-go | Oversize 4ct+ and 5ct+ diamonds |
| Subscription | Monthly | Affirm Financing - 6 Month Term |
| Subscription | Monthly | Affirm Financing - 12 Month Term |
| Subscription | Monthly | Affirm Financing - 18 Month Term |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Eterneva product offering
Product offeringCore offering
Eterneva converts cremated ashes or hair of deceased loved ones and pets into genuine, certified memorial diamonds using HPHT technology, offered in multiple colors (colorless, blue, yellow, red, green, black, pink, light blue), cuts, and sizes from 0.1 to 5+ carats priced from $3,499 to $42,000+. The company complements the physical diamond with a 10-12 month 'Diamond Journey' experience including a $50 Welcome Kit, dedicated care team, digital tracking portal with milestone updates, third-party carbon validation, GIA-certified grading, and optional jewelry settings.
Product overview
Eterneva is a memorial diamond company offering a single unified product—the transformation of carbon-containing materials (cremated ashes, hair, or other meaningful carbon sources) into genuine diamonds using HPHT technology. The core offering is the Memorial Diamond, supplemented by Living Diamonds (from hair during life) and Pet Diamonds. Additional services include the Blueprint pre-planning module, Welcome Kit (required starter package), jewelry settings, Digital Diamond Tracker (customer tracking portal), and financing options through Affirm and CareCredit. The company positions itself as a premium, experience-focused provider with dedicated care teams, regular photo/video updates, and the only third-party validated memorial diamond lab in the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Blueprint: Pre-planning service that allows customers to make arrangements for a memorial diamond in advance, locking in today's pricing and design preferences.
- Living Diamonds
Products and services
- Memorial Diamonds Certified diamonds grown from carbon extracted from cremated remains using HPHT technology, offered in colors (colorless, blue, yellow, red, green, black, pink, light blue), cuts (round, emerald, cushion, princess, asscher, radiant, heart), and sizes from 0.1 to 5+ carats, priced $3,499 to $42,000+.
- Living Diamonds Diamonds created from hair collected during a person's lifetime, offering a celebration-of-life rather than a post-mortem memorial. Produced using the same carbon extraction and HPHT process as memorial diamonds.
- Pet Diamonds Memorial diamonds created from the ashes or hair of deceased pets (dogs, cats, horses, other animals), letting pet owners honor their companion with a lasting diamond tribute.
- Blueprint Pre-Planning Service Pre-planning service allowing customers to arrange their memorial diamond in advance, selecting color, size, cut, and engraving preferences with beneficiary designation and payment-plan options at locked-in pricing.
- Welcome Kit $50 onboarding kit containing video instructions, return postage, ash collection containers, cubic zirconia size samples, and a booklet explaining the diamond creation process; required to begin the memorial diamond journey.
- Jewelry Settings Custom jewelry settings including rings, pendants, and bracelets available in 14k gold, 18k gold, rose gold, and platinum, with Eterneva design consultants or the customer's own jeweler able to set the memorial diamond.
Quantifiable outcome
- 4,000+ families have trusted Eterneva
- +2 more outcomes
Companies that use Eterneva
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Eterneva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Eterneva partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TDI Brooks InternationalcoreWorld-renowned carbon testing and forensic organization that tests carbon content in cremated remains, hair, and aquamation ashes. Provides independent validation of carbon extraction capabilities.
- B&B Labs (College Station)coreLeading analytical chemistry lab in College Station, Texas that found cremated remains contain 1-4% carbon and hair contains upwards of 30% carbon. Eterneva partners with B&B Labs for total carbon analysis.
- GIA (Gemological Institute of America)coreWorld's most respected gemological institute for diamond grading. Eterneva partners with GIA for diamond certification, with GIA-certified gemologists grading diamonds at the Kerrville facility.
- Jeweler's MutualcoreInsurance partner offering bespoke coverage for memorial diamonds. Covers theft, damage, accidental loss, and mysterious disappearance worldwide. Eterneva sends Certificate of Replacement Value and insurance application link when diamond arrives home.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Eterneva competitors and assessment
Company assessmentEmerging players
- ashes2gems: Memorial diamond service offering cremation diamonds with personalized cuts and settings. Targets a similar bereaved buyer segment with a more streamlined, lower-touch process.
- Saint Diamonds: Smaller memorial diamond maker offering personalized diamonds from ashes/hair with focus on bespoke service. Niche overlap with Eterneva's premium-concierge positioning.
Broad incumbents
- Diamond Foundry: Vertically integrated lab-grown diamond producer using CVD technology with significant venture backing. A broad incumbent in lab-grown diamond manufacturing rather than the memorial niche.
- Brilliant Earth: Large publicly-adjacent DTC jewelry brand specializing in ethically sourced and lab-grown diamonds. Competes indirectly via lab-grown diamond jewelry but does not focus on the memorial/cremation niche.
- MiaDonna: Lab-grown diamond fine jewelry retailer focused on ethical and sustainable diamonds. Adjacent competitor offering lab-grown diamond products outside the memorial category.
- Pure Grown Diamonds: Established lab-grown diamond producer and brand selling certified lab-grown gems across jewelry categories. Broader incumbent in lab-grown diamonds rather than memorialization.
Direct peers
- LifeGem: One of the earliest US-based memorial diamond companies, transforming ashes or hair into certified diamonds. Direct US-headquartered competitor with overlapping GIA-certified output and cremation-focused customer base.
- Algordanza: Swiss-founded global memorial diamond company that grows diamonds from cremated ashes using HPHT technology. Operates in over 30 countries and is the most direct international comparable to Eterneva's memorial diamond service.
- Heart in Diamond: Memorial diamond company that creates diamonds from hair or ashes of loved ones (and pets), offering multiple colors and cuts. Closely overlaps Eterneva on product, technology (HPHT/CVD), and customer segment.
- DNA2Diamonds: US-based memorial diamond service that extracts carbon from ashes or hair to grow certified diamonds. Competes head-to-head with Eterneva in the North American memorial diamond segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eterneva social profiles
Digital presenceEterneva compliance and trust
Trust signalCompliance3 records
Eterneva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eterneva leadership team
Management profileNumber of profiles
Profiles2 records
Eterneva funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eterneva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eterneva
What does Eterneva do?
Eterneva converts cremated ashes or hair of deceased loved ones and pets into genuine, certified memorial diamonds using HPHT technology, offered in multiple colors (colorless, blue, yellow, red, green, black, pink, light blue), cuts, and sizes from 0.1 to 5+ carats priced from $3,499 to $42,000+. The company complements the physical diamond with a 10-12 month 'Diamond Journey' experience including a $50 Welcome Kit, dedicated care team, digital tracking portal with milestone updates, third-party carbon validation, GIA-certified grading, and optional jewelry settings.
Is Eterneva a public or private company?
Eterneva is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eterneva founded?
Eterneva was founded in 2017. It employs 11 to 50 people.
Where is Eterneva based?
Eterneva is headquartered in Kerrville, United States, in the North America region.
How does Eterneva make money?
Five revenue lines are on record. Memorial Diamond Sales are the primary driver. The others are financing Revenue (Affirm/CareCredit), jewelry Settings and Settings, welcome Kit and insurance Partnership (Jeweler's Mutual).
Who are Eterneva's main competitors?
Emerging players on record are ashes2gems and Saint Diamonds. Broad incumbents are Diamond Foundry, Brilliant Earth, MiaDonna and Pure Grown Diamonds. Direct peers are LifeGem, Algordanza, Heart in Diamond and DNA2Diamonds.
Does Eterneva have an API?
No public API is recorded for Eterneva.
What industry is Eterneva in?
Eterneva's product category is Memorial Diamonds. Its primary akta.pro industry code is CRAKAJAM, Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading), with a secondary code of CRAKAAAA, Diamond Jewelry. Its SIC code is 3911.