Greater MSP
- Company typePrivate
- Founded2011
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greater MSP does
GREATER MSP Partnership is a 501(c)(3) nonprofit economic development partnership founded in 2011 that serves as the convening body for the 15-county Minneapolis-Saint Paul metropolitan area. The organization operates as a coalition of more than 4,500 individuals drawn from over 300 leading businesses, universities, cities, counties, and philanthropic organizations, functioning as the de facto regional brand and economic strategy coordinator for the $356.4 billion MSA. Its revenue model is funded primarily through annual investor contributions from these partner organizations, supplemented by federal and state grants (including a $500,000 EDA Build Back Better Regional Challenge award).
The partnership delivers value through a portfolio of strategic initiatives rather than a single product. Core operating programs include MBOLD (food and agriculture innovation), Minnesota MedTech 3.0 (designated the U.S. Tech Hub for medical technology in 2023), ConnextMSP (talent network for young professionals of color), Business Bridge (supplier diversity accelerator), Forge North (startup ecosystem coalition of 150+ partners), the Minnesota SAF Hub (sustainable aviation fuel), and the Make It. MSP. talent attraction program. Underlying technology assets include the Regional Indicators Dashboard (tracking economic, environmental, and social metrics against peer metros) and the MSP ARPA Tracker (monitoring $1.2 billion in American Rescue Plan Act spending across 12 counties and 17 cities). The partnership also facilitated the launch of the MSP Equity Fund, a $50 million venture capital fund of funds managed with gener8tor.
Greater MSP operates as a community-led, event-driven convening organization. Its go-to-market centers on coalition membership and direct enterprise engagement, with board and PAC portals serving as member-only engagement channels. Strategic anchors include Fortune 500 companies such as Medtronic, Mayo Clinic, General Mills, Target, Wells Fargo, U.S. Bank, and Ecolab, alongside government partners at the city, county, state, and federal level. Recent project wins include the North Wind $1.1 billion Minnesota Aerospace Complex (with U.S. Department of Defense sponsorship) and Philips' expanded R&D and manufacturing presence in Plymouth. The organization is led by President and CEO Peter Frosch and is governed independently without a parent company.
Greater MSP firmographics
Firmographics- Name
- Greater MSP
- Legal name
- GREATER MSP Partnership
- Website
- https://greatermsp.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Greater MSP industry classification
Industry- Product category
- Regional Economic Development Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Business Service Centers (56143), Employment Placement Agencies (561311)
- SIC
- Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370), Services-Employment Agencies (7361)
- akta.pro primary industry
- Facilities Operations Outsourcing (Integrated FM, Work Orders, Asset Mgmt) (EDAEALAF)
- akta.pro secondary industry
- Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD)
Keywords
Where Greater MSP is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greater MSP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investor Contributions: GREATER MSP is funded by over 300 leading businesses, universities, cities, counties, and philanthropic organizations that invest in the partnership to accelerate regional economic competitiveness and inclusive growth.
- Federal & State Grants: The organization secures federal funding through programs like the EDA Build Back Better Regional Challenge and collaborates with state agencies for economic development initiatives.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Greater MSP product offering
Product offeringCore offering
Greater MSP is the regional economic development partnership for the 15-county Minneapolis-Saint Paul region, coordinating job creation, capital investment, and inclusive growth by connecting businesses with data, partners, sites, and incentives. It delivers this through strategic industry coalitions (MBOLD, Minnesota MedTech 3.0, Minnesota SAF Hub, Forge North, Business Bridge), talent programs (ConnextMSP, Make It. MSP.), the MSP Equity Fund, and data platforms including the Regional Indicators Dashboard and MSP ARPA Tracker.
Product overview
Greater MSP is a 501(c)(3) regional economic development partnership for the 15-county Minneapolis-Saint Paul region. Rather than a unified software product, it offers a portfolio of strategic initiatives and services including Business Investment Services (connecting companies with data, sites, and incentives), data platforms (Regional Indicators Dashboard, MSP ARPA Tracker), talent programs (ConnextMSP, Make It. MSP.), and strategic coalitions (MBOLD for food and agriculture, Minnesota MedTech 3.0 for medical technology, Minnesota SAF Hub for sustainable aviation fuel, Forge North for startups). The organization also manages the MSP Equity Fund, a $50 million venture capital fund of funds, and Business Bridge initiative for supplier diversity.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Investment Services Core service that helps companies expand and invest in the Greater MSP region by connecting them with curated data, partner introductions, site options, and incentive packages, and by coordinating across local and state agencies to support business growth.
- MBOLD Coalition of leading food and agriculture companies, researchers, and producers working together to accelerate solutions for a sustainable global food system through pre-competitive collaboration on protein innovation, sustainable packaging, and circular economy.
- Minnesota MedTech 3.0 U.S. Tech Hub for medical technology that mobilizes the region's world-leading medical technology ecosystem to define the next era of healthcare innovation through industry, research, and clinical collaboration, with Medtronic, Mayo Clinic, and Boston Scientific as anchor partners.
- Minnesota SAF Hub Convening initiative advancing sustainable aviation fuel (SAF) to reduce aviation emissions and grow a clean energy industry by coordinating partners across agriculture, energy, aviation, and government.
- ConnextMSP Inclusive talent network ensuring young professionals of color in the Minneapolis-Saint Paul region are recruited, hired, and supported by local employers as they launch their careers, delivered through a coalition of 40+ partner organizations.
- Business Bridge Supplier-diversity accelerator where 20 of Minnesota's largest headquarters companies work together to spend $1 billion more with minority-owned companies over a decade.
- Make It. MSP. Regional talent attraction and retention initiative that helps position the Greater Minneapolis-Saint Paul region as a top destination for new graduates and young professionals.
- Regional Indicators Dashboard Public-facing data platform tracking the 15-county region's economic, environmental, and social outcomes against peer metropolitan areas on indicators such as Gross Regional Product growth, venture capital, and talent migration.
- MSP ARPA Tracker Searchable digital resource tracking the spending plans of 12 counties and 17 cities in the Greater MSP region for American Rescue Plan Act funds, monitoring approximately $1.2 billion in ARPA allocations.
Quantifiable outcome
- 27,000 projected additional jobs from bio-innovation sector growth over 10 years
- +4 more outcomes
Companies that use Greater MSP
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
Greater MSP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greater MSP partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered minor and core.
- Bansk GroupminorConsumer-focused private investment firm that acquired So Good So You, a Bold Growth program alumnus. Demonstrates mentorship program's success in scaling food and beverage innovation.
- North WindcoreSt. Paul-based aerospace engineering firm investing $1.1B to build Minnesota Aerospace Complex in Rosemount. Public-private partnership with U.S. Department of Defense sponsorship. Primary sponsor and operator of the nation's most advanced aerospace testing facility.
- U.S. Department of DefensecorePrimary sponsor of the Minnesota Aerospace Complex through Office of Under Secretary of Defense for Research & Engineering and Test Resource Management Center. Supports development of hypersonic flight capabilities for national defense.
- Protein Catalyst PartnerscoreMBOLD's Protein Catalyst initiative bringing together world's leading food and agriculture companies to expand private sector role in creating and producing protein products through research and mentorship.
- NLC Health VenturescoreStrategic partnership between Minnesota MedTech 3.0 and NLC Health Ventures (world-leading venture builder in health and medtech based in Netherlands) to connect European medtech startups to Minnesota. NLC will integrate into MMT3.0 ecosystem and explore establishing a U.S. platform office in Minnesota. Joint investment fund exploration also underway.
- Mayo CliniccoreWorld's best hospital and key research partner in MedTech 3.0 coalition. Collaborating on medical technology innovation, clinical research, and technology adoption.
- MedtroniccoreGlobal MedTech leader and anchor company in Minnesota's medical technology ecosystem. CEO Geoff Martha serves as champion for MedTech 3.0 strategy.
- Boston ScientificcoreMajor MedTech company in MedTech 3.0 coalition, working to consolidate and expand Minnesota presence while advancing next-generation medical technology.
- Destination Medical Center (DMC)coreLargest public-private economic initiative in Minnesota's history (Rochester). $8M investment in Biolabs facility at Discovery Square. Partners with GREATER MSP on MedTech innovation infrastructure.
- Medical Alley AssociationcoreAssociation representing Minnesota's Medical Alley ecosystem. President & CEO Roberta Antoine Dressen collaborates on healthcare innovation and economic development.
- U.S. Department of CommercecoreDesignated Minnesota as the official U.S. Tech Hub for MedTech in 2023, recognizing the region's global leadership and 3.0 strategy to build the sector's next frontier.
- Itasca ProjectcoreFormal integration of Itasca Project into GREATER MSP Partnership. Itasca, a 70+ participant employer-led alliance founded in 2004, continues its brand while gaining access to GREATER MSP's operational support and broader network.
- General MillscoreLead investor in Myplas USA ($9.2M equity investment) through MBOLD coalition. General Mills, as MBOLD co-chair, collaborates on sustainable packaging, circular economy initiatives, and protein innovation across the food and agriculture sector.
- CargillcoreMBOLD member collaborating on circular economy for flexible films. Cargill evaluates potential product applications using recycled resin and explores directing film waste to Myplas USA for recycling.
- TargetcoreMBOLD member and supporting investor in Myplas USA ($9.2M equity investment). Target collaborates across sustainability initiatives and is anchor investor in MSP Equity Fund.
- Schwan's CompanycoreMBOLD member and lead investor in Myplas USA ($9.2M equity investment). Schwan's Company collaborates on sustainable packaging and circular economy initiatives.
- EcolabcoreMBOLD member and supporting investor in Myplas USA. Ecolab participates in sustainable packaging and circular economy initiatives.
- Land O'LakescoreMBOLD member collaborating on circular economy for flexible films. Land O'Lakes evaluates recycled resin applications and explores directing film waste to Myplas for recycling.
- University of MinnesotacoreMBOLD member and research partner. Evaluating recycled resin product applications and exploring film waste redirection to Myplas USA. Key research partner in Minnesota Aerospace Complex.
- Myplas USAcoreSouth Africa-based plastic recycler establishing first U.S. facility in Rogers, MN through MBOLD coalition investment. Will recycle nearly 90M pounds of flexible film annually, creating ~270-300 jobs.
- Charter Next GenerationcoreWisconsin-based film manufacturer, lead investor in Myplas USA ($9.2M equity). Will purchase recycled resin from Myplas for food, industrial, and healthcare film products.
- Center for Economic InclusioncoreLed by Tawanna Black, partnering to shape 2030 regional ambition for racial inclusion and inclusive economic growth strategy.
- gener8torcoreVenture capital fund and startup accelerator powering MSP Equity Fund ($50M fund of funds) and Forge North coalition. Operates gBETA Medtech accelerator with cohorts focused on Black founders.
- Forge North CoalitioncoreCoalition of 100+ startups, investment firms, corporations, and support organizations working to make MSP the best place for everyone to start and scale ventures. Powered by GREATER MSP.
- ConnextMSP Partners (40+ organizations)coreGrowing coalition of 40+ organizations shaping the ConnextMSP talent network for young professionals of color. Includes colleges, universities, career readiness programs, and employers committed to inclusive hiring.
- First Independence Bankcore7th largest Black-owned commercial bank in the U.S., opening first Twin Cities branch at 3430 University Ave. SE in Minneapolis. Supported by coordinated effort from five major Twin Cities banks.
- OneTencoreNational coalition of leading executives upskilling, hiring, and promoting 1 million Black individuals without four-year degrees into family-sustaining jobs. Partner in Minnesota Apprentice Network.
- AoncoreGlobal professional services firm co-launching Minnesota Apprentice Network. Apprenticeship model with community colleges to hire students in full-time roles while they study.
- AccenturecoreGlobal professional services company pioneering professional apprenticeships since 2016. Pioneered earn-and-learn program through community colleges, non-profits, and tech academies in 35+ cities.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Greater MSP competitors and assessment
Company assessmentDirect peers
- World Business Chicago: Chicago's public-private economic development partnership driving corporate attraction, inclusive growth, and industry cluster strategy — directly comparable in scale, governance model, and corporate member base.
- Greater Houston Partnership: Houston's regional economic development organization convening 1,000+ member companies to drive job growth, capital investment, and industry cluster development — directly comparable to Greater MSP's coalition model and member-funded structure.
- Metro Atlanta Chamber: Atlanta's regional chamber driving economic development, talent attraction, and industry cluster growth across metro counties — comparable scope of corporate member engagement and regional brand promotion.
- Detroit Regional Partnership: Public-private economic development organization marketing Southeast Michigan and leading site-selection and business attraction — comparable member-funded, regional-promotion mission.
- Bay Area Council: San Francisco Bay Area business-led public-policy and economic development organization — comparable coalition model of major employers advocating and executing on regional competitiveness initiatives.
- Greater Philadelphia Chamber of Commerce: Philadelphia region's primary business and economic development organization advancing job growth, business attraction, and inclusive economic strategy — comparable member-funded model and regional focus.
- Greater Washington Partnership: Regional business coalition for the DC-Virginia-Maryland corridor focused on talent, infrastructure, and economic competitiveness — analogous coalition-driven model targeting multi-county regional growth.
- Nashville Area Chamber of Commerce: Middle Tennessee's leading business and economic development organization coordinating talent, business attraction, and inclusion initiatives — similar regional coalition and corporate-investor model.
- Greater Cleveland Partnership: Cleveland's regional chamber and economic development partnership combining business attraction, talent, and inclusive growth programs — closely mirrors Greater MSP's integrated approach across economic, talent, and equity priorities.
- St. Louis Regional Business Council: St. Louis regional business leadership organization focused on economic competitiveness and cross-sector collaboration — directly comparable multi-county regional partnership structure and member base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Greater MSP social profiles
Digital presenceGreater MSP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greater MSP leadership team
Management profileNumber of profiles
Profiles5 records
Greater MSP subsidiaries and ownership
Company hierarchySubsidiaries8 records
Greater MSP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greater MSP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greater MSP
What does Greater MSP do?
Greater MSP is the regional economic development partnership for the 15-county Minneapolis-Saint Paul region, coordinating job creation, capital investment, and inclusive growth by connecting businesses with data, partners, sites, and incentives. It delivers this through strategic industry coalitions (MBOLD, Minnesota MedTech 3.0, Minnesota SAF Hub, Forge North, Business Bridge), talent programs (ConnextMSP, Make It. MSP.), the MSP Equity Fund, and data platforms including the Regional Indicators Dashboard and MSP ARPA Tracker.
Is Greater MSP a public or private company?
Greater MSP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greater MSP founded?
Greater MSP was founded in 2011. It employs 11 to 50 people.
Where is Greater MSP based?
Greater MSP is headquartered in Saint Paul, United States, in the North America region.
How does Greater MSP make money?
Two revenue lines are on record. Investor Contributions are the primary driver. The others are federal & State Grants.
Who are Greater MSP's main competitors?
Direct peers on record are World Business Chicago, Greater Houston Partnership, Metro Atlanta Chamber, Detroit Regional Partnership, Bay Area Council, Greater Philadelphia Chamber of Commerce, Greater Washington Partnership, Nashville Area Chamber of Commerce, Greater Cleveland Partnership and St. Louis Regional Business Council.
Does Greater MSP have an API?
No public API is recorded for Greater MSP.
What industry is Greater MSP in?
Greater MSP's product category is Regional Economic Development Services. Its primary akta.pro industry code is EDAEALAF, Facilities Operations Outsourcing (Integrated FM, Work Orders, Asset Mgmt), with a secondary code of BPAEABAD, Network Management (LAN/WAN/Wi‑Fi) Services. Its NAICS code is 54151 and its SIC code is 8744.