Metro Atlanta Chamber

What Metro Atlanta Chamber does

The Metro Atlanta Chamber is a 167-year-old nonprofit business organization founded in 1859 to attract investment to Atlanta, now operating as the primary economic development convener for a 29-county region with 6.48 million residents. It functions as a 501(c)(6) trade association funded through tiered investor memberships ($2,500 Investor and $10,000 Board of Advisors) and corporate contributions, with a published Executive Governing Committee that includes C-suite representation from Delta Air Lines, The Home Depot, UPS, The Coca-Cola Company, Southern Company, and Invesco. The Chamber does not operate a technology platform; instead, it serves as a strategic convener and economic catalyst, anchored by a 60+ to 250-person staff across economic development, public policy, talent, communications, innovation, marketing, finance, and investor relations functions.

The Chamber's core deliverables are programs and research, not technology products. Its portfolio includes the Atlanta Sports Council (sports event recruitment and the Atlanta Esports Alliance), the Atlanta Growth Collective (mid-market founder community launched October 2023 with David Cummings chairing the advisory board), the "Atlanta – Where You Belong" talent brand (launched April 2024 with Dagger), the Delta Air Lines Insights on Leadership speaker series, the MACROview regional metrics platform, and recurring publications including the Talent Supply Report and Rankings reports. Distribution is primarily direct: event-driven member engagement (MAC Annual Meeting, Atlanta Sports Awards, Delta Insights), confidential corporate recruitment handled by the economic development team under Senior VP Gregg Simon, and international business development led by Senior Manager Stefan Harrigan. Earned media is activated via [email protected] and thought-leadership content from CEO Katie Kirkpatrick, Chief Economist Dr. Jerry Parrish, and Chief Economic Development Officer Kristi Brigman.

The Chamber's mission is executed through three workstreams: business attraction, retention and expansion (evidenced by the Assurant HQ relocation from New York to Cobb County, UCB's $2 billion biologics campus in Gwinnett County, and the U.S. Soccer national training center and HQ); talent and workforce development (Talent Supply Report, Atlanta Where You Belong, public policy briefings); and community and quality-of-place programming (Downtown Atlanta revitalization with Central Atlanta Progress, Atlanta Police Foundation, and Atlanta Regional Commission; FIFA World Cup 2026 hosting and international delegation summits). Customer segments span large Fortune 500/1000 corporations, high-growth startups, international/foreign-owned enterprises, individual talent, and key industry verticals (aerospace, cleantech, creative industries, fintech, life sciences, supply chain and advanced manufacturing, technology). Revenue mechanics are subscription-recurring via membership tiers, supplemented by founding-member corporate sponsorships that are not publicly priced.

Name

Metro Atlanta Chamber

Legal name

Metro Atlanta Chamber

Website

https://metroatlantachamber.com

Company type

Private

Founded year

1859

Operating status

Operating

Headcount range

101–250 employees

Short description

The Metro Atlanta Chamber is a 167-year-old nonprofit economic development organization representing businesses across the 29-county metro Atlanta region. It recruits corporate relocations, advocates for pro-business policy, and convenes regional stakeholders through tiered member investments and signature programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues and Investor Programs: The Chamber generates revenue through two investor membership tiers: Investor level ($2,500/year) for companies marketing to small and mid-sized businesses, providing listing in online directory, event invitations, newsletter subscription, and select networking opportunities; and Board of Advisors ($10,000/year) which includes all Investor benefits plus access to Delta Insights on Leadership events, Public Policy Briefings, Economic Outlook Briefings with Chief Economist, Board meetings, and exclusive leadership directory listings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Metro Atlanta Chamber is a nonprofit economic development organization that provides membership services, business recruitment, talent attraction, and public policy advocacy for the 29-county metro Atlanta region. Its core deliverables include tiered investor memberships (Investor at $2,500/year and Board of Advisors at $10,000/year), confidential site selection and relocation assistance, the Atlanta – Where You Belong talent brand initiative, the Atlanta Growth Collective for mid-market founders, and the Atlanta Sports Council for sports event recruitment.

Product overview

The Metro Atlanta Chamber (MAC) is a 167-year-old business organization representing businesses, colleges and universities, and nonprofits across the 29-county metro Atlanta region. MAC's core functions include economic development, public policy advocacy, talent initiatives, and community programs. The Chamber's primary 'products' are its programs and services: the Atlanta Where You Belong talent brand initiative, Atlanta Growth Collective entrepreneurial community, Atlanta Sports Council sports tourism division, Delta Insights on Leadership speaker series, and MACROview regional metrics platform. MAC also provides downloadable research reports, economic data, and serves as a convener for business leaders, policymakers, and innovators across the region.

Differentiator

Problem solved

Functional benefit

Brands

• Atlanta – Where You Belong: Talent attraction and retention brand launched in April 2024 to draw top-tier talent to the 29-county metro Atlanta area.
• Atlanta Growth Collective
• Atlanta Sports Council
• Atlanta Esports Alliance
• MACROview
• Delta Insights on Leadership

Products and services

• Investor Membership Annual membership tier at $2,500/year for small and mid-sized businesses, providing listing in the online directory, invitation to two keynote leadership events, subscription to monthly Newsletter, select Networking event invitations, and invitation to the MAC Annual Meeting.
• Board of Advisors Membership Annual membership tier at $10,000/year for leadership-level engagement. Includes all Investor benefits plus Delta Insights on Leadership invitations, MAC Public Policy Briefings, MAC Economic Outlook Briefings with the Chief Economist, September Board of Directors meeting, specially curated Board of Advisors Luncheons, exclusive Leadership Directory listings, monthly communication from the President & CEO, Talent Supply Report access, quarterly Economic Development Newsletter, and monthly 'Georgia by the Numbers' video by the Chief Economist.
• Business Recruitment and Site Selection Services Confidential economic development services for companies considering relocation or expansion to metro Atlanta. The economic development team assigns a project manager, helps evaluate the region, and connects companies with state, local, academic, and utility partners. Led by Senior Vice President Gregg Simon.
• International Business Development Services Global business development services targeting foreign-owned enterprises considering U.S. market entry via metro Atlanta. Includes custom market research, talent availability metrics, business expansion support, and relocation assistance for employees. Led by Senior Manager Stefan Harrigan.
• Atlanta Sports Council Services A division of the Chamber that recruits and hosts major sporting events, including the Championship Hosting Division and Atlanta Esports Alliance. Creates positive economic and social impact through sports tourism. Led by President Dan Corso.

Quantifiable outcome

• Georgia ranked #1 state for doing business 12 consecutive years (Area Development Magazine)
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered major and core.

• South Africa – U.S. Chamber of CommercemajorGTM or Marketing Partner · 18 June 2026Partnership for pre-match business breakfast with South African Minister of Sport, Arts, and Culture Gayton McKensie, and Neil Diamond, President of South Africa-U.S. Chamber of Commerce. Discussion focused on opportunities for deeper collaboration between metro Atlanta and South Africa.
• Spain-U.S. Chamber of CommercemajorGTM or Marketing Partner · 15 June 2026Partnership for Spain Business Summit at the Metro Atlanta Chamber with over 200 business leaders. Spanish Ambassador to the U.S. Ángeles Moreno Bau and Atlanta Mayor Andre Dickens participated. Economic ties: $1.7 billion in goods between Spain and Georgia in 2024; Spanish companies invested $20+ million in the state over five years.
• Georgia Department of Economic Development (GDEcD)coreStrategic or Co-development Partner · 15 June 2026Partnership for international business recruitment and World Cup delegations. Deputy Commissioner Lizann Grupalo participated in Spain Business Summit. GDEcD Global Commerce team led competitive projects including U.S. Soccer headquarters attraction with Senior Project Manager John Soper.
• Russell Innovation Center for Entrepreneurs (RICE)coreStrategic or Co-development Partner · 14 June 2026Host venue for Cabo Verde presidential visit and business investment forum. RICE is recognized as the #1 Black entrepreneurial center in the country, serving as a hub for Black entrepreneurs and innovation in metro Atlanta.
• SCAD (Savannah College of Art and Design)coreStrategic or Co-development Partner · 12 June 2026SCAD announced an extensive partnership with FIFA World Cup 26 Atlanta Host Committee, Metro Atlanta Chamber, and City of Atlanta to develop wayfinding campaigns, art installations, and social media strategy for World Cup matches. More than 200 SCAD students and alumni contributed to initiatives including The Last Mile wayfinding campaign, interactive murals at key downtown locations, and social media management for the Metro Atlanta Chamber across multiple platforms.
• FIFA World Cup 26 Atlanta Host CommitteecoreStrategic or Co-development Partner · 12 June 2026Partnership to host eight FIFA World Cup 26 matches in Atlanta, including a semifinal on July 15. Atlanta expects over 500,000 visitors and will be one of only two U.S. cities to have hosted both the Olympic Games and the FIFA World Cup.
• City of AtlantacoreStrategic or Co-development Partner · 12 June 2026City partnership for FIFA World Cup 26 hosting and related initiatives including wayfinding campaigns, art installations, and social media strategy development.
• UCB (Biopharmaceutical)majorStrategic or Co-development Partner · 25 March 2026UCB announced $2 billion investment for first U.S. pharmaceutical biologics manufacturing campus in Dacula, Georgia (Gwinnett County). The 460,000-square-foot facility on 79 acres is the largest capital investment in Gwinnett County's history and anchors the Rowen innovation district. Expected to create 330 jobs and generate $5 billion economic impact.
• TriNetmajorStrategic or Co-development Partner · 18 March 2025TriNet announced 750 new jobs at new corporate center in Dunwoody, DeKalb County over five years. The approximately 150,000-square-foot facility will focus on technology, HR consulting, client management, and sales roles. Represents $15.4 million investment.
• Dagger (Creative Agency)coreGTM or Marketing Partner · 22 April 2024MAC teamed up with Atlanta-based creative agency Dagger to develop and launch the 'Atlanta – Where You Belong' talent brand across multiple platforms with message: 'Only Atlanta has your dream career and life.' Dagger is recognized as one of AdWeek's fastest-growing agencies for four consecutive years and a two-time recipient of AdAge's Small Agency of the Year award.
• Atlanta Ventures / David CummingscoreStrategic or Co-development Partner · 23 October 2023Partnership with David Cummings, CEO and founder of Atlanta Ventures, to launch Atlanta Growth Collective. Cummings chairs the advisory board. Board members include Marc Gorlin (Roadie), Stephanie Nadi Olson (We Are Rosie), Ryan Wilson (The Gathering Spot). The initiative fills gaps in support for growth-stage startups.
• U.S. Soccer FederationmajorStrategic or Co-development Partner · 25 September 2023U.S. Soccer selected metro Atlanta for first-of-its-kind national training center and new headquarters. All 27 of U.S. Soccer's National Teams will use the facility. Part of broader sports strategy leveraging FIFA World Cup 2026 hosting and Atlanta's soccer profile.
• Georgia PowercoreStrategic or Co-development Partner · 25 September 2023Partner in U.S. Soccer headquarters recruitment project. Chairman, President and CEO Kim Greene serves as 2028 Metro Atlanta Chamber Board Chair. Georgia Power is a core investor and leader in the chamber's Executive Governing Committee.
• University System of GeorgiamajorStrategic or Co-development Partner · 25 September 2023Partner in U.S. Soccer headquarters attraction and broader economic development initiatives. Part of the collaborative team including Georgia Department of Economic Development, Georgia Power, and Metro Atlanta Chamber.
• Cobb County (Assurant)majorStrategic or Co-development Partner · 17 July 2023Assurant, a global insurance provider, relocated headquarters from New York to Cobb County at end of 2022, contributing to Georgia's count of 19 Fortune 500 companies. Metro Atlanta emerged as a prime destination for major corporations to establish headquarters.
• Atlanta Sports CouncilcoreStrategic or Co-development PartnerThe Atlanta Sports Council creates positive economic and social impact by recruiting and hosting major sporting events. President Dan Corso leads the organization and also serves as President of the Atlanta World Cup Host Committee. Division includes Championship Hosting and Atlanta Esports Alliance.
• Atlanta Police FoundationmajorStrategic or Co-development PartnerPartner in Downtown Atlanta revitalization efforts. Part of the collaborative stakeholder ecosystem working on public safety, cleanliness, and urban experience improvements.
• Central Atlanta ProgressmajorStrategic or Co-development PartnerPartner in Downtown Atlanta improvement initiatives. Part of the stakeholder ecosystem including Atlanta Regional Commission, Georgia State University, and others working on downtown revitalization.
• Atlanta Regional CommissionmajorStrategic or Co-development PartnerPartner in regional planning and coordination. Works with MAC on data, infrastructure, and regional development initiatives across the 29-county metro area.
• Georgia State UniversitymajorStrategic or Co-development PartnerPartner in Downtown Atlanta revitalization (GSU Blue Line walking path) and broader economic development. President Brian Blake participates in leadership discussions. GSU is noted for graduating more Black students than any other college in the country.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dallas Regional Chamber: Dallas-Fort Worth's regional chamber and EDO, with a comparable Fortune 500 corporate membership base and similar focus on HQ recruitment, talent attraction, and major-event hosting. Direct Sun Belt competitor for relocations from coastal markets.
• Greater Houston Partnership: Houston's regional chamber and economic development organization, similarly focused on Fortune 500 corporate recruitment, international investment attraction, and major-event hosting (Super Bowl, NCAA Final Four). Directly competes with Metro Atlanta for Sun Belt HQ relocations.
• Charlotte Regional Business Alliance: Charlotte's combined chamber and economic development group, similarly built around banking/finance Fortune 500 members and competing for the same Sun Belt HQ relocation pipeline (most recently captured Honeywell's advanced materials business).
• Greater Boston Chamber of Commerce: Boston's regional chamber representing major employers across the metro. Comparable tiered-membership model and similar role convening Fortune 500 leadership around economic development, though anchored in life sciences and higher-ed rather than logistics and consumer.
• Bay Area Council: San Francisco Bay Area's regional business association, organized as a public-policy and economic-development chamber. Comparable in serving a 29+ county region with deep Fortune 500 corporate membership and policy advocacy focus, though anchored in tech rather than diversified industry.
• Greater Philadelphia Chamber of Commerce: Philadelphia's regional chamber with a comparable Fortune 500 corporate membership base and economic development mandate. Similar focus on talent attraction, public policy advocacy, and cross-county regional coordination.
• Nashville Area Chamber of Commerce: Nashville's regional chamber, often cited as Atlanta's closest peer in Sun Belt growth trajectory. Comparable talent-attraction initiatives and HQ recruitment wins (Oracle, Amazon operations), serving as a head-to-head competitor for relocations.
• Greater Washington Board of Trade: DC-area regional business organization representing major employers across the DMV. Comparable scale, similar Fortune 500 governance structure, and similar emphasis on cross-jurisdictional economic development and policy advocacy.

Others

• Georgia Department of Economic Development: State-level economic development agency that complements rather than competes with the Metro Atlanta Chamber. The two are formal co-recruitment partners (e.g., on UCB, U.S. Soccer HQ) and overlap on international business attraction, site selection, and industry-vertical strategy.
• Atlanta Convention & Visitors Bureau (Explore Atlanta): Atlanta's destination marketing organization, distinct from but closely aligned with the Chamber's Atlanta Sports Council on event hosting and tourism strategy. Adjacent rather than competing — both serve the metro's visitor economy agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/atlchamber
• Facebookfacebook.com/metroatlantachamber
• LinkedInlinkedin.com/company/metro-atlanta-chamber
• Instagraminstagram.com/atlantachamber

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

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Frequently asked questions about Metro Atlanta Chamber