Automax
Automax is a private, multi-franchise car dealership group in Killeen, Texas, founded in 1984, selling and servicing Ford, Hyundai, Volkswagen, and Mitsubishi vehicles for retail consumers across Central Texas.
- Company typePrivate
- Founded1984
- HeadquartersKilleen, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Automax does
Automax is a private, for-profit automotive dealership group headquartered in Killeen, Texas, founded in 1984. The company operates as a multi-franchise retailer in Central Texas, holding sales and service rights for four OEM brands: Ford, Hyundai, Volkswagen, and Mitsubishi. With a headcount in the 251-500 range, the group supports a multi-rooftop retail footprint serving walk-in consumer buyers in the Killeen / Fort Cavazos / Central Texas trade area.
The company's core offering is the standard auto-dealership stack: new vehicle sales, used vehicle sales, manufacturer-certified pre-owned, financing and insurance (F&I) product placement, trade-in valuation, and a parts-and-service operation tied to its franchise agreements. Its revenue mechanics follow the conventional dealer model — gross profit on vehicle unit sales (front-end), F&I per-unit retro commissions (back-end), and recurring parts/service labor on warranty and customer-pay work. Multi-OEM coverage allows it to capture cross-shop demand and to rebalance inventory mix across gasoline, hybrid, and (via Hyundai and VW) electric nameplates.
Operationally, Automax competes as a regional, multi-brand dealer rather than a national auto group or a digital retail platform. No proprietary technology platform, AI/ML capability, app ecosystem, or subscription pricing model is disclosed in the available data, and the company's public web surface is limited. Senior leadership includes Brian Pritchard as CEO with Martin Magill and Thomas Elliott listed in CFO roles. The available data does not support a deeper technology, pricing, or financial-profile characterization beyond standard regional dealer operations.
Automax firmographics
Firmographics- Name
- Automax
- Website
- https://automax.com
- Company type
- Private
- Founded year
- 1984
- Headcount range
- 251–500 employees
- Short description
- Automax is a private, multi-franchise car dealership group in Killeen, Texas, founded in 1984, selling and servicing Ford, Hyundai, Volkswagen, and Mitsubishi vehicles for retail consumers across Central Texas.
- Ownership category
- akta.pro rank
Automax industry classification
Industry- Product category
- Automotive Retail
- NAICS
- New Car Dealers (44111), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Automax is headquartered
LocationHeadquarters
- HQ city
- Killeen
- HQ country
- United States
- HQ region
- North America
Markets served
Automax business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Automax product offering
Product offeringCore offering
Automax is a multi-brand car dealership in Central Texas that retails new Ford, Hyundai, Volkswagen, and Mitsubishi vehicles. The dealership supports typical automotive retail functions including vehicle sales, trade-ins, and customer financing.
Product overview
No product or service information is available in the source data provided.
Differentiator
Problem solved
Functional benefit
Products and services
- New Ford vehicle sales
- New Hyundai vehicle sales
- New Volkswagen vehicle sales
- New Mitsubishi vehicle sales
- Used vehicle sales
- Auto financing
- Vehicle trade-in
Companies that use Automax
Customer profileIdeal customer profiles1 record
Automax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Automax partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Automax competitors and assessment
Company assessmentBroad incumbents
- AutoNation: AutoNation is the largest publicly-traded US automotive retailer with a multi-brand, multi-state footprint. Comparable to Automax as a multi-franchise new-vehicle dealer group, but operating at vastly greater scale and across many more markets.
- Group 1 Automotive: Group 1 Automotive is a publicly-traded, multi-brand dealership group with significant Texas exposure alongside operations across the US and UK. Directly comparable to Automax in business model (multi-franchise new/used vehicle retailer with F&I and parts/service), but national/international in scope.
- Sonic Automotive: Sonic Automotive operates franchised dealerships across multiple US states with a meaningful Texas presence. Comparable as a multi-brand franchise dealer group sharing the same OEM relationships, EchoPark used-vehicle operation, and F&I monetization that Automax relies on.
- Hendrick Automotive Group: Hendrick is one of the largest privately-held dealership groups in the US, with deep concentration in the Southeast but also competing for talent, OEM allocations, and customers in broader Sun Belt markets. Compares to Automax on private, multi-brand franchised retailing at scale.
- Berkshire Hathaway Automotive: Berkshire Hathaway Automotive is the dealership arm of Berkshire Hathaway, operating a national network of franchised dealerships. Directly comparable to Automax in core franchised retail model and OEM-relationship dynamics, though materially larger and better capitalized.
Regional players
- Sam Pack Auto Group: Sam Pack is a large private Texas-based dealership group headquartered in the Dallas-Fort Worth Metroplex carrying several of the same OEMs (Ford, Hyundai, VW-adjacent). Comparable to Automax as a Texas-rooted private multi-franchise dealer competing for the same regional customer pool.
- David McDavid Auto Group: David McDavid is a Texas-based, privately-held dealership group operating multiple franchises in the Dallas-Fort Worth area. Shares Automax's business model (multi-brand franchised retail plus F&I and service) and competes for Texas dealer talent and OEM allocations.
- Mac Haik Auto Group: Mac Haik operates multi-brand franchised dealerships primarily in the Houston and Central Texas corridor, overlapping Automax's geographic market and OEM relationships. Closest peer in terms of private, Texas-rooted multi-brand franchise strategy.
- Ken Garff Automotive Group: Ken Garff is a large privately-held dealership group anchored in the Mountain West/Texas region. Comparable to Automax as a private, multi-brand franchised dealer competing on similar operational metrics (units per rooftop, F&I PVR, service absorption).
Emerging players
- CarMax: CarMax is the largest US used-vehicle retailer with a national omnichannel platform. Comparable to Automax on the used-vehicle and F&I monetization side of the business and represents a structural competitor for used-vehicle and trade-in inventory in Central Texas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Automax social profiles
Digital presenceAutomax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automax leadership team
Management profileNumber of profiles
Profiles4 records
Automax funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automax
What does Automax do?
Automax is a multi-brand car dealership in Central Texas that retails new Ford, Hyundai, Volkswagen, and Mitsubishi vehicles. The dealership supports typical automotive retail functions including vehicle sales, trade-ins, and customer financing.
When was Automax founded?
Automax was founded in 1984. It employs 251 to 500 people.
Where is Automax based?
Automax is headquartered in Killeen, United States, in the North America region.
Who are Automax's main competitors?
Broad incumbents on record are AutoNation, Group 1 Automotive, Sonic Automotive, Hendrick Automotive Group and Berkshire Hathaway Automotive. Regional players are Sam Pack Auto Group, David McDavid Auto Group, Mac Haik Auto Group and Ken Garff Automotive Group. CarMax is listed as an emerging player.
Does Automax have an API?
No public API is recorded for Automax.
What industry is Automax in?
Automax's product category is Automotive Retail. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 44111 and its SIC code is 5500.