What Sam Pack Auto Group does

Sam Pack Auto Group is a privately held, Pack-family-owned automotive dealership group headquartered in Farmers Branch, Texas, operating six franchised rooftops across the Dallas-Fort Worth metroplex under the unified Five Star brand umbrella. The portfolio comprises four Five Star Ford stores (Carrollton, North Richland Hills, Lewisville, and Dallas), one Five Star Chevrolet store (Carrollton), and one Five Star Subaru store (Grapevine), collectively authorized by Ford Motor Company, General Motors, and Subaru of America. Core revenue lines are new vehicle sales, certified pre-owned and used vehicle sales, finance and insurance products (financing commissions, extended warranties), service and parts, collision repair, and a commercial vehicles division serving fleet buyers with Ford E-Series and Chevrolet medium-duty chassis.

Beyond standard franchised retail, the group operates two distinct extensions: a Pack Performance Center offering upfitted specialty trucks through authorized partnerships with Shelby, Roush, Hennessey, Raptor, RTR, Rocky Ridge, and Black Widow, and a Five Star loyalty/referral program (Five Star Card). The group holds multiple OEM performance certifications and accolades including Ford Top 100 Dealer, Ford President's Award, Chevrolet Premier Club, Subaru Partners in Quality, and the 2024 Cars.com Dealer of the Year. The go-to-market is direct-to-consumer retail with local advertising, location-targeted SEO across DFW cities, OEM co-marketing programs, and customer referrals; the underlying technology stack is conventional dealership retail software with no proprietary platform, APIs, or developer-facing integrations documented.

The customer base is overwhelmingly individual consumers purchasing personal-use vehicles, supplemented by a commercial/fleet segment for work trucks; pricing is unit-based with $225 documentation fees disclosed, no standardized tiers, and transaction-level revenue mechanics tied to OEM allocations, F&I product attach, and service throughput. The group is actively positioning for electrification via EV inventory across all three OEMs and a customer-facing EV total-cost-of-ownership calculator.

Name

Sam Pack Auto Group

Legal name

Sam Pack Auto Group

Website

https://sampack.com

Company type

Private

Operating status

Operating

Short description

Sam Pack Auto Group is a privately held Texas dealership group operating six franchised Five Star rooftops across the Dallas-Fort Worth metroplex, retailing Ford, Chevrolet, and Subaru vehicles alongside a performance truck upfit division, commercial fleet sales, and full-service operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Farmers Branch

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new vehicles (Ford, Chevrolet, Subaru) and used/pre-owned vehicles including certified pre-owned programs. Revenue generated from markups over dealer invoice pricing.
2. Finance and Insurance Products: Financing arrangements for vehicle purchases, extended warranties, and other F&I products. Commission-based revenue from lenders and insurance providers.
3. Service and Collision Repair: Vehicle maintenance, repairs, and collision services. Parts and labor revenue from service departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sam Pack Auto Group is a Texas-based multi-brand automotive dealership group operating six franchised Five Star branded showrooms across the Dallas-Fort Worth metroplex, selling new, certified pre-owned, and used Ford, Chevrolet, and Subaru vehicles. The group complements vehicle sales with in-house financing, a service and parts department, a collision center, a commercial vehicle division for fleet buyers, and a performance center offering upfitted trucks under Shelby, Roush, Hennessey, Raptor, Rocky Ridge, Black Widow, and RTR brands.

Product overview

Sam Pack Auto Group is a multi-brand automotive dealership network operating as a platform of six franchised dealerships across the Dallas-Fort Worth metro area: Five Star Ford (four locations in Carrollton, North Richland Hills, Lewisville, and Dallas), Five Star Chevrolet (Carrollton), and Five Star Subaru (Grapevine). The core offering is new, certified pre-owned, and used vehicle sales across Ford, Chevrolet, and Subaru brands, complemented by a Performance Center offering specialty upfitted trucks (Shelby, Roush, Hennessey, Raptor, Rocky Ridge, Black Widow), a dedicated Commercial Vehicles division for fleet and business sales, and a full suite of after-sale services including collision repair, scheduled maintenance, and in-house financing. The group also operates an EV Calculator tool and a Five Star loyalty program. The dealer network collectively holds multiple OEM performance certifications and top-dealer recognitions including Ford Top 100 Dealer status.

Differentiator

Problem solved

Functional benefit

Brands

• Five Star Ford: Ford dealership brand operating multiple locations in Carrollton, North Richland Hills, Lewisville, and Dallas, TX
• Five Star Chevrolet
• Five Star Subaru
• Pack Performance

Products and services

• New Vehicle Sales Sale of brand-new Ford, Chevrolet, and Subaru automobiles including cars, trucks, SUVs, crossovers, vans, and commercial vehicles for individual and commercial buyers.
• Used Vehicle Sales Pre-owned and certified pre-owned vehicle sales across major brands, including inspection-certified CPO inventory for individual consumers.
• Five Star Ford Dealerships Five Star branded Ford dealership locations across Carrollton, North Richland Hills, Lewisville, and Dallas offering Ford new and used vehicle sales, manufacturer-certified service, and financing.
• Five Star Chevrolet Dealership Five Star Chevrolet dealership in Carrollton, Texas offering Chevrolet new and pre-owned vehicle sales, certified service, and manufacturer-backed F&I.
• Five Star Subaru Dealership Five Star Subaru dealership in Grapevine, Texas serving the Dallas-Fort Worth metro area with new and used Subaru sales, certified service, and manufacturer co-marketing.
• FS Performance Center Specialty performance vehicle programs delivering upfitted trucks and SUVs under Black Widow, Rocky Ridge, Shelby, Roush, Hennessey, Raptor, and RTR brands for performance-oriented buyers.
• Commercial Vehicle Sales Commercial truck and vehicle sales for businesses, including Ford E-Series box trucks and Chevrolet Silverado 4500 HD and 5500 LCF/Gas models for fleet and commercial buyers.
• Finance Center Vehicle financing, leasing, and loan services including credit applications, trade-in valuation, and certified pre-owned financing programs such as Ford Blue Advantage Money Back Guarantee.
• Service Center Manufacturer-backed vehicle maintenance and repair services including oil changes, batteries, tires, wheel alignment, tire rotation, brakes, and engine service at dealership service departments.
• Collision Center Vehicle collision repair and body work services at dealership locations, available to vehicles purchased at Sam Pack dealerships as well as outside vehicles.
• Five Star Card Loyalty Program Loyalty rewards program for Ford customers offering exclusive benefits and discounts on vehicle purchases and services across Sam Pack's Five Star Ford locations.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership group operating multiple Five Star Ford locations across Dallas-Fort Worth. Partnership includes access to Ford vehicle inventory, manufacturer incentives, co-marketing programs, and Ford certified pre-owned vehicle programs including Ford Blue Advantage Money Back Guarantee.
• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership (Five Star Chevrolet) in Carrollton, TX. Partnership includes new Chevrolet vehicle inventory, Chevrolet certified pre-owned program, and manufacturer support.
• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Subaru dealer (Five Star Subaru) in Grapevine, TX serving the greater Dallas-Fort Worth area. Partnership includes new Subaru vehicle sales, certified pre-owned program, and Subaru manufacturer incentives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonic Automotive: Public franchised dealer group with ~140 stores concentrated in the Sunbelt including Texas. Operates EchoPark used-vehicle standalone stores alongside franchised dealerships. Highly comparable business model with overlapping Texas footprint and similar OEM mix.
• Ken Garff Automotive Group: Large privately-held dealer group with ~60 dealerships across 10 western and central US states. Comparable as a privately-held multi-brand franchise dealer with similar F&I, service, and parts operations; differs in geographic footprint.
• Asbury Automotive Group: Public franchised dealer group with ~150 stores across 17 states operating multiple OEM brands. Comparable multi-franchise dealer platform with similar F&I, service, and parts revenue streams; materially larger and more geographically diversified.
• Group 1 Automotive: Public franchised dealer group with ~200 dealerships in the US and UK, operating multiple OEM brands including Toyota, Honda, BMW, and Ford. Highly comparable multi-OEM franchise model with similar new/used/service/parts revenue mix; differs in scale and geographic scope.
• Holman Automotive: Large privately-held automotive group operating franchised dealerships alongside fleet leasing and vehicle remarketing. Comparable as a privately-held multi-franchise dealer; differs by also having substantial fleet leasing and corporate fleet services.
• Hendrick Automotive Group: Largest privately-held US dealer group with ~140 dealerships across the Carolinas, Georgia, Texas, and other states. Operates multiple OEM franchises (including Chevrolet and Subaru) with similar service, parts, and collision operations; comparable to Sam Pack as a privately-held multi-OEM franchise group.

Regional players

• Bill Pearce Courtesy Auto Group: Multi-brand franchised dealership group based in Reno, Nevada, operating similar new, used, service, and F&I operations. Comparable at the multi-brand franchise dealer level though smaller and regionally focused outside Sam Pack's DFW market.

Broad incumbents

• Lithia Motors: Largest US dealer group by revenue, operating over 300 stores including Driveway digital retailing platform. Comparable multi-brand franchise model with strong focus on accretive M&A roll-up strategy; much larger and more acquisitive than Sam Pack.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating ~100 franchised dealerships across the US with strong Texas presence. Highly comparable multi-OEM dealership model; benefits from Berkshire parent capital and strategic flexibility Sam Pack lacks.
• AutoNation: Largest US franchised auto dealer group with ~300 stores across 19 states operating multiple OEM franchises. Comparable as a multi-brand franchise dealership platform; differs in scale (public, nationwide) versus Sam Pack's single-metro DFW focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sam-pack-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sam Pack Auto Group