Steady
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Steady firmographics
Firmographics- Name
- Steady
- Legal name
- Steady Media GmbH
- Website
- https://steady.page
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Steady industry classification
Industry- Product category
- Creator Economy Software
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Digital Content & Media Subscriptions (CRAFAIAA), E-book Subscription & Bundling Services (MPAJAMAB), RSS/Feed Readers & Subscription Aggregators (MPACAKAD)
Keywords
Where Steady is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Steady business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform commission: Steady charges a 10% commission on membership earnings regardless of which features are used. This is their primary revenue stream. No upfront costs - creators only pay once they start making money. Additional transaction fees apply for payment processing.
- Newsletter advertising: Steady Ads marketplace connects advertisers with newsletter publishers. The platform takes a cut from advertising placements across their portfolio of newsletters targeting influential audiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free tier with full platform access |
| Subscription | Monthly | Paid memberships with multiple tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Steady product offering
Product offeringCore offering
Steady operates a SaaS membership platform that enables independent media makers to monetize newsletters, podcasts, video channels, and magazines through paid memberships. The platform provides integrated paywall widgets, payment processing (PayPal, Apple Pay, GoCardless), analytics dashboards, GDPR-compliant data handling, and VAT automation across European markets. Steady charges a 10% commission on creator earnings with no upfront costs, and additionally operates Steady Ads, an AI-powered marketplace matching advertisers with newsletter publishers.
Product overview
Steady is a European membership platform (SaaS) founded in 2016, headquartered in Berlin, enabling independent media makers to monetize content through newsletters, podcasts, video channels, and magazines. The platform operates on a 10% commission model with no upfront costs. Core offerings include the membership platform, newsletter tool, and white-label paywall integration. Add-on modules encompass the Steady Accounting Team (VAT/tax handling), Steady Success Team (personal guidance), Steady Ads (AI-powered newsletter advertising marketplace), Discovery (content marketplace), Referral Program (affiliate earning up to €300/referral), Community hub (2,800+ media makers with Slack access), and the upcoming Steady Growth College educational program. The platform integrates with WordPress, MailChimp, Spotify, Discord, and multiple payment providers including PayPal, Apple Pay, and GoCardless.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Platform SaaS platform that enables independent media makers to monetize content (newsletters, podcasts, video channels, magazines) through subscription memberships, with integrated paywall, payment processing, analytics, and multi-channel publishing tools.
- Newsletter Tool Free newsletter publishing tool with personalized audio RSS feed for members-only content, email marketing automation, and drip campaigns for abandoned carts and unsubscribes.
- Steady Ads AI-powered advertising marketplace that matches advertisers with newsletter publishers for targeted ad placements across Steady's portfolio of European newsletters.
- Discovery Content discovery feed and community section featuring featured publications, category browsing, and the ability to follow new creators and projects on the Steady platform.
- Referral Program Affiliate/referral program allowing Steady users to earn up to €300 per referred creator through 5% of referred user's monthly revenue, with unlimited referrals and no cap.
- Community Community hub providing Slack-based networking, Growth Day in-person events, and resources for 2,837+ media makers using the Steady platform.
Quantifiable outcome
- Creators earn more due to lower commission structure - example shows €14 more per month vs Patreon Pro, €113 more vs Patreon Premium for €2,492 gross earnings scenario
- +1 more outcomes
Companies that use Steady
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Steady technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature10 records
Steady partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- WordPresscoreSteady integrates with WordPress for content management and website integration. Media makers can embed Steady login buttons, paywalls, and membership widgets directly into WordPress sites.
- MailChimpcoreIntegration with MailChimp for email marketing and audience management. Allows creators to sync Steady memberships with existing MailChimp lists and campaigns.
- SpotifycoreSpotify integration for subscription podcast content. Creators can offer Spotify-linked membership access to exclusive audio content.
- GoCardlesscorePayment provider for direct debit functionality. Part of Steady's payment processing infrastructure alongside credit card, PayPal, and Apple Pay options.
- PayPalcorePayment processing partner for membership fee collection. PayPal (Europe) S.à r.l. et Cie, S.C.A. handles payment collection and transmits address data to Steady for contract fulfillment.
- Apple PaycoreMobile payment option through Apple Pay service. Apple Distribution International handles payment processing with Steady receiving payment confirmation for contract fulfillment.
- IntercomcoreChat tool provider for customer support. Intercom Inc. provides in-platform messaging for user inquiries and support requests.
- Meta (Facebook/Instagram)coreSocial login integration (Facebook) and advertising pixel tracking. Meta Pixel used for conversion tracking and ad optimization. Company pages on Facebook and Instagram for marketing.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Steady competitors and assessment
Company assessmentDirect peers
- Substack: Substack is a leading newsletter-first publishing platform with a 10% take-rate on paid subscriptions. It directly competes with Steady for independent writers and newsletter creators and is explicitly named in Steady's comparison pages.
- Ghost: Ghost is an open-source publishing platform with built-in membership and subscription features, popular with independent publishers. Steady lists Ghost as a migration source and runs comparison content against it for European creators.
- Patreon: Patreon is the dominant global membership platform for creators, charging tiered commissions on membership earnings. It is Steady's primary direct competitor across podcasts, video and magazine creators; Steady differentiates on its flat 10% take-rate and European/GDPR-native positioning.
- Ko-fi: Ko-fi provides memberships, tips and a storefront for creators with a low take-rate and global creator base. It overlaps directly with Steady's offering for independent media makers seeking membership revenue without heavy platform fees.
- Memberful: Memberful is a membership infrastructure layer for creators and publishers, providing paywalls and subscription management that can be embedded into existing sites. It targets the same SMB/publisher customer segment as Steady.
- Buy Me a Coffee: Buy Me a Coffee is a creator-monetization platform offering memberships, one-time tips and storefronts to independent creators. It competes with Steady for the same solo creator and small-publisher audience with a similarly low-friction onboarding model.
- Mighty Networks: Mighty Networks provides community-led membership platforms with paid tiers, courses and content hosting. It competes with Steady for creators building paid communities on top of content, though with a stronger community-app orientation.
- Memberstack: Memberstack is a membership and authentication layer for no-code websites, enabling paid memberships, gated content and subscriptions. It targets the same creator/publisher SMB segment that Steady serves with its paywall and membership features.
Emerging players
- Beehiiv: Beehiiv is a newsletter-focused platform offering publishing, monetization (ads and subscriptions) and audience growth tools. It overlaps with Steady's newsletter product and Steady Ads marketplace from an emerging-player angle.
Broad incumbents
- Kajabi: Kajabi is a broader all-in-one platform for creators covering courses, memberships, newsletters, websites and marketing automation. It is a broader incumbent targeting the same independent-creator and SMB-publisher audience as Steady, but with a heavier course/community emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Steady social profiles
Digital presenceSteady compliance and trust
Trust signalCompliance1 record
Steady financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steady leadership team
Management profileNumber of profiles
Profiles22 records
Steady funding detail
Funding detailFunding overview
Funding rounds9 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steady M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steady
What does Steady do?
Steady operates a SaaS membership platform that enables independent media makers to monetize newsletters, podcasts, video channels, and magazines through paid memberships. The platform provides integrated paywall widgets, payment processing (PayPal, Apple Pay, GoCardless), analytics dashboards, GDPR-compliant data handling, and VAT automation across European markets. Steady charges a 10% commission on creator earnings with no upfront costs, and additionally operates Steady Ads, an AI-powered marketplace matching advertisers with newsletter publishers.
Is Steady a public or private company?
Steady is a private company. It is classified as venture growth investor backed and is currently operating.
When was Steady founded?
Steady was founded in 2016. It employs 11 to 50 people.
Where is Steady based?
Steady is headquartered in Berlin, Germany, in the Europe region.
How does Steady make money?
Two revenue lines are on record. Platform commission is the primary driver. The others are newsletter advertising.
Who are Steady's main competitors?
Direct peers on record are Substack, Ghost, Patreon, Ko-fi, Memberful, Buy Me a Coffee, Mighty Networks and Memberstack. Beehiiv is listed as an emerging player. Kajabi is listed as a broad incumbent.
Does Steady have an API?
Yes. Steady offers a public API for developers. The API documentation is available at https://developers.steadyhq.com/. No additional technical details about the API (type, auth method, rate limits, versioning, sandbox) are specified in the source material. Developer documentation is at developers.steadyhq.com.
What industry is Steady in?
Steady's product category is Creator Economy Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAFAIAA, Digital Content & Media Subscriptions. Its NAICS code is 513210 and its SIC code is 7372.