Steady

Name

Steady

Legal name

Steady Media GmbH

Website

https://steady.page

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creator Economy Software

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

Digital Content & Media Subscriptions (CRAFAIAA), E-book Subscription & Bundling Services (MPAJAMAB), RSS/Feed Readers & Subscription Aggregators (MPACAKAD)

Keywords

• Membership platform software
• Newsletter monetization tools
• Creator economy SaaS
• Subscription content platform
• Independent media publishing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform commission: Steady charges a 10% commission on membership earnings regardless of which features are used. This is their primary revenue stream. No upfront costs - creators only pay once they start making money. Additional transaction fees apply for payment processing.
2. Newsletter advertising: Steady Ads marketplace connects advertisers with newsletter publishers. The platform takes a cut from advertising placements across their portfolio of newsletters targeting influential audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Steady operates a SaaS membership platform that enables independent media makers to monetize newsletters, podcasts, video channels, and magazines through paid memberships. The platform provides integrated paywall widgets, payment processing (PayPal, Apple Pay, GoCardless), analytics dashboards, GDPR-compliant data handling, and VAT automation across European markets. Steady charges a 10% commission on creator earnings with no upfront costs, and additionally operates Steady Ads, an AI-powered marketplace matching advertisers with newsletter publishers.

Product overview

Steady is a European membership platform (SaaS) founded in 2016, headquartered in Berlin, enabling independent media makers to monetize content through newsletters, podcasts, video channels, and magazines. The platform operates on a 10% commission model with no upfront costs. Core offerings include the membership platform, newsletter tool, and white-label paywall integration. Add-on modules encompass the Steady Accounting Team (VAT/tax handling), Steady Success Team (personal guidance), Steady Ads (AI-powered newsletter advertising marketplace), Discovery (content marketplace), Referral Program (affiliate earning up to €300/referral), Community hub (2,800+ media makers with Slack access), and the upcoming Steady Growth College educational program. The platform integrates with WordPress, MailChimp, Spotify, Discord, and multiple payment providers including PayPal, Apple Pay, and GoCardless.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Platform SaaS platform that enables independent media makers to monetize content (newsletters, podcasts, video channels, magazines) through subscription memberships, with integrated paywall, payment processing, analytics, and multi-channel publishing tools.
• Newsletter Tool Free newsletter publishing tool with personalized audio RSS feed for members-only content, email marketing automation, and drip campaigns for abandoned carts and unsubscribes.
• Steady Ads AI-powered advertising marketplace that matches advertisers with newsletter publishers for targeted ad placements across Steady's portfolio of European newsletters.
• Discovery Content discovery feed and community section featuring featured publications, category browsing, and the ability to follow new creators and projects on the Steady platform.
• Referral Program Affiliate/referral program allowing Steady users to earn up to €300 per referred creator through 5% of referred user's monthly revenue, with unlimited referrals and no cap.
• Community Community hub providing Slack-based networking, Growth Day in-person events, and resources for 2,837+ media makers using the Steady platform.

Quantifiable outcome

• Creators earn more due to lower commission structure - example shows €14 more per month vs Patreon Pro, €113 more vs Patreon Premium for €2,492 gross earnings scenario
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core.

• WordPresscoreTechnology or IntegrationSteady integrates with WordPress for content management and website integration. Media makers can embed Steady login buttons, paywalls, and membership widgets directly into WordPress sites.
• MailChimpcoreTechnology or IntegrationIntegration with MailChimp for email marketing and audience management. Allows creators to sync Steady memberships with existing MailChimp lists and campaigns.
• SpotifycoreTechnology or IntegrationSpotify integration for subscription podcast content. Creators can offer Spotify-linked membership access to exclusive audio content.
• GoCardlesscoreTechnology or IntegrationPayment provider for direct debit functionality. Part of Steady's payment processing infrastructure alongside credit card, PayPal, and Apple Pay options.
• PayPalcoreTechnology or IntegrationPayment processing partner for membership fee collection. PayPal (Europe) S.à r.l. et Cie, S.C.A. handles payment collection and transmits address data to Steady for contract fulfillment.
• Apple PaycoreTechnology or IntegrationMobile payment option through Apple Pay service. Apple Distribution International handles payment processing with Steady receiving payment confirmation for contract fulfillment.
• IntercomcoreTechnology or IntegrationChat tool provider for customer support. Intercom Inc. provides in-platform messaging for user inquiries and support requests.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial login integration (Facebook) and advertising pixel tracking. Meta Pixel used for conversion tracking and ad optimization. Company pages on Facebook and Instagram for marketing.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Substack: Substack is a leading newsletter-first publishing platform with a 10% take-rate on paid subscriptions. It directly competes with Steady for independent writers and newsletter creators and is explicitly named in Steady's comparison pages.
• Ghost: Ghost is an open-source publishing platform with built-in membership and subscription features, popular with independent publishers. Steady lists Ghost as a migration source and runs comparison content against it for European creators.
• Patreon: Patreon is the dominant global membership platform for creators, charging tiered commissions on membership earnings. It is Steady's primary direct competitor across podcasts, video and magazine creators; Steady differentiates on its flat 10% take-rate and European/GDPR-native positioning.
• Ko-fi: Ko-fi provides memberships, tips and a storefront for creators with a low take-rate and global creator base. It overlaps directly with Steady's offering for independent media makers seeking membership revenue without heavy platform fees.
• Memberful: Memberful is a membership infrastructure layer for creators and publishers, providing paywalls and subscription management that can be embedded into existing sites. It targets the same SMB/publisher customer segment as Steady.
• Buy Me a Coffee: Buy Me a Coffee is a creator-monetization platform offering memberships, one-time tips and storefronts to independent creators. It competes with Steady for the same solo creator and small-publisher audience with a similarly low-friction onboarding model.
• Mighty Networks: Mighty Networks provides community-led membership platforms with paid tiers, courses and content hosting. It competes with Steady for creators building paid communities on top of content, though with a stronger community-app orientation.
• Memberstack: Memberstack is a membership and authentication layer for no-code websites, enabling paid memberships, gated content and subscriptions. It targets the same creator/publisher SMB segment that Steady serves with its paywall and membership features.

Emerging players

• Beehiiv: Beehiiv is a newsletter-focused platform offering publishing, monetization (ads and subscriptions) and audience growth tools. It overlaps with Steady's newsletter product and Steady Ads marketplace from an emerging-player angle.

Broad incumbents

• Kajabi: Kajabi is a broader all-in-one platform for creators covering courses, memberships, newsletters, websites and marketing automation. It is a broader incumbent targeting the same independent-creator and SMB-publisher audience as Steady, but with a heavier course/community emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZynWS3nlh-ZkEBknkZEHsA
• LinkedInlinkedin.com/company/steady-media
• Instagraminstagram.com/steady.europe
• Facebookfacebook.com/joinsteady

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds9 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steady