What SeedLinked does

SeedLinked is a Wisconsin-based benefit corporation (founded 2018, headquartered in Viroqua) that operates a cloud-based crowdsourced data platform for agricultural variety trialing and seed commerce. The platform enables plant breeders, seed companies, universities, extension agents, and nonprofit organizations to coordinate decentralized variety trials across large networks of growers, collecting structured performance data on yield, flavor, disease resistance, earliness, and appearance. It is available via web and native iOS/Android applications with offline data collection, supported in 8 languages and accessible across 16 countries in North America, Europe, Africa, and South America.

The platform's core technology is a browser-based Collaborative Variety Trial Manager Software combined with mobile apps and a data aggregation engine that ingests crowdsourced grower feedback. The methodology, grounded in participatory breeding research from scientific advisor Dr. Jacob van Etten (Bioversity International), has been validated to produce more predictive variety performance data than traditional replicated research station trials while reportedly reducing trial costs by up to 12x. Adjacent to the trial software, the platform includes a Seed Marketplace aggregating 13+ seed company partners (Fedco Seeds, Fruition Seeds, Harris Seeds, Hudson Valley Seed, and others) and a Community Feed for peer interaction; marketplace seeds ship directly from partners within the United States only.

The company monetizes through three channels: (i) annual SaaS subscriptions for trial manager software used by universities, extension programs, and seed companies; (ii) marketplace commissions on seed sales transacted through the platform (US-only fulfillment); and (iii) managed trial services where SeedLinked operates end-to-end trial logistics for grant-funded programs under multi-year contracts. Individual grower accounts remain free, supporting a freemium product-led growth motion that funnels into organizational and seed company revenue. SeedLinked has grown a network of 14,500+ growers and 35+ partner organizations and has secured institutional validation through the EU-funded LiveSeeding project, SARE grants, and partnerships with institutions including UW-Madison, Cornell, UBC, Stone Barns Center, and the CSU Ag Innovation Center.

Name

SeedLinked

Legal name

SeedLinked Co

Website

https://seedlinked.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SeedLinked is a Wisconsin-based ag-tech platform that crowdsources decentralized vegetable variety trials from a 14,500-grower network, selling trial management software subscriptions to universities and seed companies, marketplace commissions on partner seed sales, and managed trial services for grant programs.

Ownership category

akta.pro rank

Product category

Agricultural Technology — Crowdsourced Variety Trial & Seed Marketplace Platform

NAICS

Marketing Research and Public Opinion Polling (541910), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Services-Prepackaged Software (7372), Services-Commercial Physical & Biological Research (8731), Agricultural Services (700)

akta.pro primary industry

Digital Breeding & Bioinformatics Software (Breeding informatics, decision tools) (AFABALAL)

akta.pro secondary industry

Row Crop Seeds (Corn, Soybean, Wheat, Rice, Cotton) (AFABAFAA)

Keywords

• Collaborative variety trials
• Seed marketplace platform
• Agricultural data analytics
• Participatory plant breeding
• Variety trial software

Headquarters

HQ city

Viroqua

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Seed Marketplace Transaction Fees: SeedLinked operates a seed marketplace where seeds are purchased from multiple seed company partners. Seeds ship directly from seed company partners to customers. The company acts as an aggregator, processing orders and redirecting them to suppliers. Revenue is generated through transaction fees on seed sales.
2. Trial Management Software Subscriptions: SeedLinked offers subscription-based access to its Collaborative Trial Manager Software for institutions, universities, and organizations that want to run their own collaborative variety trials. This is a recurring SaaS revenue stream.
3. Managed Trial Services: For organizations running collaborative variety trials as part of grant programs, SeedLinked offers full-service trial management where they handle logistics, participant coordination, and data collection for a fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SeedLinked operates an ag-tech crowdsourced data platform that combines three integrated offerings: (1) a Collaborative Variety Trial Manager Software (browser + iOS/Android) sold to universities, seed companies, and nonprofits to organize decentralized variety trials across large grower networks; (2) full-service managed trial runs for grant-funded programs; and (3) a Seed Marketplace that aggregates 13+ third-party seed companies and uses crowdsourced trial reviews, ratings, and photos to power trait-based seed search and purchasing.

Product overview

SeedLinked is a Benefit Corporation operating a multi-component agricultural technology platform built around three core pillars: collaborative variety trial software and services, a seed marketplace, and a community feed. The core product is the SeedLinked Collaborative Variety Trial Manager Software — a browser-based platform and mobile app enabling plant breeders, seed companies, universities, and nonprofits to organize decentralized variety trials across large grower networks, with real-time data collection, analytics, and results sharing. Adjacent to the trialing software, SeedLinked offers managed trialing services for breeders and for universities/extension agents/nonprofits who need full-service trial support. The Seed Marketplace integrates directly with the trialing platform, using crowdsourced trial reviews, ratings, and photos to power seed search and purchasing from 12+ partner seed companies. The Community Feed is a social layer enabling communication among trial participants, growers, and seed companies. A key new offering is Perennial Crop Trials, expanding the platform from annual vegetable trials (tomatoes, peppers, broccoli, beans, lettuce) to include honeyberry, hazelnuts, and other perennial crops with multi-year trial capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Collaborative Variety Trial Manager Software Browser-based subscription software for organizing and managing collaborative variety trials across hundreds of grower participants and geographic locations. Includes participant communication, QR code generation for single-site trials, check variety designation, offline data collection mode, real-time analytics dashboards, and Excel/CSV data export. Sold to universities, extension programs, seed companies, and nonprofit research organizations. Available in English, French, German, Italian, and Spanish.
• Collaborative Variety Trials (Managed Service) Full-service managed trial engagement in which SeedLinked handles trial logistics, seed distribution, grower coordination, and data collection on behalf of institutional clients (universities, extension agents, nonprofits, seed companies). Returns complete trial data, comments, and images. Sold under multi-year contracts, often in conjunction with grant-funded research programs. Priced up to 12x cheaper than traditional replicated research-station trials while delivering more predictive real-world data.
• SeedLinked Seed Marketplace Online seed marketplace aggregating listings from 13+ third-party seed company partners (including Fedco Seeds, Fruition Seeds, Harris Seeds, Hudson Valley Seed Company, Seed Savers Exchange, etc.), backed by crowdsourced performance reviews, ratings, comments, and photos from SeedLinked's collaborative variety trials. Allows growers to filter by traits (yield, flavor, disease resistance, earliness, appearance), hardiness zone, organic status, and in-stock availability. SeedLinked processes orders and seeds ship directly from partner seed companies to customers. Ships only to US addresses.
• Perennial Crop Trials Expansion of the SeedLinked platform beyond annual vegetable crops (tomatoes, peppers, broccoli, beans, lettuce) to include perennial crop trials. Initial focus on honeyberry (Lonicera caerulea) with planned expansion to hazelnuts, currants, elderberries, and perennial tree fruits. Includes multi-year trial capacity, crop-specific trait ontologies (bloom timing, harvest duration), peer discussion feeds, and community photo galleries. Supports SARE-funded research initiatives and breeding networks.
• SeedLinked Mobile App (iOS and Android) Native mobile application for iOS and Android enabling growers to search and purchase seeds on the SeedLinked Marketplace, participate in collaborative variety trials, track plantings, submit reviews with photos and comments, and access trial results while on the go. Supports offline data collection with sync when connectivity is restored. Available in English, French, German, Italian, and Spanish; distributed via Apple App Store and Google Play Store.

Quantifiable outcome

• Up to 68% higher variety adoption rates for seed companies using collaborative trials
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• Colorado State University Ag Innovation CentercoreStrategic or Co-development Partner · 1 January 2023The CSU Ag Innovation Center, directed by Jordan Kraft Lambert since 2023, provides free strategic guidance to agricultural startups including SeedLinked. The center operates from CSU Spur in Denver and has helped SeedLinked CEO Nicolas Enjalbert with fundraising and business pivots. The partnership has helped turn CSU Spur into a hub for agricultural innovation.
• LiveSeeding ProjectflagshipStrategic or Co-development Partner · 1 January 2021SeedLinked is a key component of the EU-funded LiveSeeding project, a multi-country initiative across 16 countries aimed at enhancing organic seed sovereignty and participatory breeding. SeedLinked serves as the digital platform for collaborative variety trials across Europe, supporting the project's goal of promoting seed diversity and climate-resilient organic agriculture.
• Living Seeds - Sementes VivascoreStrategic or Co-development PartnerLiving Seeds, a certified organic seed company in Portugal, leads breeding efforts for drought-tolerant open-pollinated tomato varieties as part of the LiveSeeding project. SeedLinked supports their work by providing a platform for participatory variety trials with over 30 farmers and gardeners evaluating tomato breeding lines.
• ESAC and INIAV (Portugal)coreStrategic or Co-development PartnerEscola Superior Agrária de Coimbra (ESAC) and Instituto Nacional de Investigação Agrária e Veterinária (INIAV) coordinate citizen science and farmer trials in Portugal as part of the LiveSeeding project, engaging a broad network of growers across diverse microclimates using the SeedLinked platform.
• Seed Savers ExchangecoreStrategic or Co-development PartnerSeed Savers Exchange uses SeedLinked's trial management software for their ADAPT Community Science Program, transforming how they collect, share, and use information about seed variety performance from their member network.
• UW-Madison Seed to Kitchen CollaborativecoreStrategic or Co-development PartnerThe University of Wisconsin-Madison program uses SeedLinked software to coordinate collaborative variety trials for tomato, pepper, and potato breeding lines, enabling farmers and gardeners across the Midwest to participate in varietal evaluation.
• Stone Barns Center for Food & AgriculturecoreStrategic or Co-development PartnerStone Barns Center uses SeedLinked as their data collection tool for variety trials, engaging everyone from sophisticated food professionals to entry-level consumers in evaluating seed varieties for agronomic and tasting data.
• University of British Columbia CANOVIcoreStrategic or Co-development PartnerThe Canadian Organic Vegetable Improvement (CANOVI) program at UBC uses SeedLinked trial management software to coordinate variety trials across British Columbia as part of the seed security program.
• Farm Folk City FolkcoreStrategic or Co-development PartnerFarm Folk City Folk uses SeedLinked for the Citizen Seed Trial program in British Columbia, engaging farmers and gardeners in evaluating seed varieties for regional adaptation.
• Minnesota Fruit & Vegetable Growers AssociationcoreStrategic or Co-development PartnerPartnership with Minnesota Fruit & Vegetable Growers Association and Minnesota Department of Agriculture Specialty Crop Block Grant funding enabled the Midwest Broccoli Trial, testing varieties for black rot and Alternaria tolerance with 80+ farmers and gardeners.
• Seed Company Partners (Marketplace)coreChannel Partner/ Reseller/ DistributorSeedLinked Marketplace integrates 13+ seed company partners including Ann Arbor Seed Company, Fedco Seeds, Fruition Seeds, Harris Seeds, Hudson Valley Seed Company, Jung Seed, Nature & Nurture Seeds, Seed Savers Exchange, Siskiyou Seeds, Totally Tomatoes, Turtle Tree Seed, and Wild Mountain Seeds. Seeds ship directly from partners to customers.
• Cornell University (Cover Crop Breeding Network)coreStrategic or Co-development PartnerDr. Solveig Hanson at Cornell leads cover crop variety trials using SeedLinked, as part of the Cover Crop Breeding Network. Winter pea trials are being conducted in Zones 5-8 with evaluations for emergence, vigor, winter survival, and biomass.
• University of Missouri Center for Regenerative AgriculturecoreStrategic or Co-development PartnerDr. Etienne Sutton leads the National Cover Crop Variety Development Project at MU Center for Regenerative Agriculture, partnering with SeedLinked for variety trials and data collection.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Indigo Ag: Indigo Ag is a large ag-tech platform combining microbial seed treatments with a digital marketplace and agronomic data platform. Comparable to SeedLinked as a digital platform connecting growers, seed/input data, and marketplace commerce, but operating at much greater scale and broader scope across row crops.
• Climate Corporation (Bayer): Climate Corporation (acquired by Bayer) operates one of the largest digital ag platforms, providing farmers with data-driven agronomic decision tools and field-level analytics. Comparable to SeedLinked in aggregating grower data to support seed and input decisions, but at vastly greater scale and integrated into Bayer's seed and crop protection portfolio.
• Farmers Business Network: Farmers Business Network operates a farmer-data network and e-commerce marketplace for inputs, including seeds. Comparable to SeedLinked in building a grower-data network that informs purchasing decisions and in operating a marketplace, but focused on row-crop inputs at greater scale.
• Granular (Corteva): Granular (acquired by Corteva) provides farm management software and analytics, including trial and field data tools for seed companies and growers. Comparable to SeedLinked on the trial management and grower-data software axis, though much broader in scope and integrated into Corteva's seed business.

Direct peers

• Benson Hill: Benson Hill combines AI-driven crop design with seed development and a data platform for plant breeders. Most directly comparable to SeedLinked on the data-and-breeding-decision-tools axis, with overlapping customer base of seed companies and breeders, though Benson Hill is much larger and publicly traded.

Emerging players

• Sound Agriculture: Sound Agriculture develops on-demand crop inputs and a digital platform for nutrient efficiency and sustainability. Partially comparable to SeedLinked as an emerging ag-tech company using data and biology to improve seed and input decisions, though focused on different product categories.
• Pivot Bio: Pivot Bio develops microbial nitrogen-fixing products for row crops with a data-driven farmer engagement platform. Comparable to SeedLinked as a venture-backed ag-tech platform using data to influence input decisions, though focused on fertilizer alternatives rather than seed selection.
• Brightseed: Brightseed uses AI to map plant bioactives and accelerate nutrition and ingredient discovery with food and ingredient companies. Comparable to SeedLinked on the AI-for-plant-biology axis and in serving ingredient/food customers with crop data, though focused on bioactive discovery rather than variety trialing.
• Agremo: Agremo provides AI-powered aerial imagery analytics and field data tools for farmers and agribusinesses. Comparable to SeedLinked as a digital decision-support platform for growers and agribusinesses using data-driven insights, though focused on field imagery rather than variety performance.
• Plenty: Plenty operates a vertical farming platform combining proprietary growing technology with crop genetics and data. Comparable to SeedLinked on the data-driven crop variety and growing-system axis, though in indoor farming rather than open-field seed selection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/seedlinked
• YouTubeyoutube.com/channel/UCU80QnjivdIiDgkdawL2gUw
• Facebookfacebook.com/seedlinked
• LinkedInlinkedin.com/company/seedlinked
• Instagraminstagram.com/seedlinked

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeedLinked