Refurbed

What Refurbed does

Refurbed is a Vienna-based, online marketplace for refurbished consumer electronics and household goods, founded in 2017 and operating across 24 European markets under Refurbed Marketplace GmbH. The platform aggregates certified third-party refurbishers and resellers, presenting inventory in three graded condition tiers (Excellent, Very Good, Good) with a minimum 12-month warranty, a 30-day money-back guarantee, and ISO 14040/44-verified environmental impact metrics. The catalog spans smartphones (iPhone, Samsung), laptops (MacBook, Lenovo, Dell), tablets, smartwatches, audio, cameras, gaming consoles, monitors, TVs, household and kitchen appliances, e-bikes, fitness equipment, baby products, and musical instruments.

The underlying technology is an AI-driven marketplace platform that supports seller onboarding (API, integrator, CSV feed options), dynamic pricing optimization, refurbishment-process efficiency, and market intelligence, processing data from over 9 million devices sold to date. Distribution is via 24 localized country domains (refurbed.de, refurbed.fr, refurbed.ie, refurbed.co.uk, etc.), iOS and Android applications, a dedicated B2B procurement portal (business.refurbed.de), and a supplier platform (supplier.refurbed.com).

Refurbed generates revenue primarily through marketplace commissions on transactions between certified refurbishers and end consumers, with secondary streams from B2B corporate sales and a BuyBack trade-in program. The company achieved EBITDA profitability in March 2025 with €2 billion in annual GMV (targeting approximately £860 million in FY2025 GMV), surpassed €3 billion cumulative GMV by March 2026, and reported 40%+ year-on-year GMV growth, 4 million+ customers, 50%+ repeat-purchase rates, and 160,000+ Excellent Trustpilot reviews (4.5/5). It is B-Corp certified and has raised over €120 million across funding rounds, including a $54 million Series B (August 2021, Evli Growth Partners and Almaz Capital) and a €50 million round (October 2025, led by Alex Zubillaga and Orilla).

Name

Refurbed

Legal name

Refurbed Marketplace GmbH

Website

https://refurbed.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Refurbed is a Vienna-based online marketplace for refurbished consumer electronics and household goods, connecting certified refurbishers with consumers across 24 European countries through an AI-driven platform with warranties and condition grading.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics Marketplace

NAICS

Used Merchandise Retailers (45951), Used Merchandise Retailers (459510)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Managed Consignment & Authentication-led Resale (CRAFAGAN)

akta.pro secondary industries

Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

Keywords

• Refurbished electronics marketplace
• Circular economy platform
• Recommerce online store
• Certified refurbished devices
• Sustainable consumer electronics

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Marketplace commission: Refurbed operates as a marketplace platform connecting certified refurbishers and sellers with consumers. The company generates revenue through commissions on transactions between sellers and buyers, taking a percentage of each sale completed on the platform.
2. Product sales (direct): Direct product sales through the marketplace platform where refurbed facilitates transactions between certified refurbishers and end consumers, earning margins on each transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Refurbed operates a pan-European online marketplace connecting certified third-party refurbishers and resellers with consumers, offering professionally refurbished consumer electronics (smartphones, laptops, tablets, smartwatches, gaming consoles, cameras, audio) and household products at 40-70% lower prices than new retail, with minimum 12-month warranty, 30-day money-back guarantee, and three condition tiers (Excellent, Very Good, Good). The marketplace operates across 24 European country-specific domains supported by an AI-driven platform for pricing, grading, and operational efficiency.

Product overview

Refurbed operates as a multi-category online marketplace for refurbished consumer electronics and household products across Europe. The platform offers a unified marketplace connecting certified refurbishers and sellers with consumers, featuring products across categories including smartphones (iPhones, Samsung), laptops (MacBooks, Lenovo, Dell), tablets (iPads), smartwatches, audio/headphones, cameras, gaming consoles (PlayStation, Nintendo, Xbox), desktops, monitors, TVs, household appliances, kitchen appliances, printers, E-Bikes, fitness equipment, baby & kids products, and musical instruments. The platform's core value proposition includes products graded in three condition levels (Excellent, Very Good, Good), minimum 12-month warranty, 30-day money-back guarantee, and environmental benefits including 83% CO2 reduction versus new products. Additional offerings include a B2B corporate sales program, Supplier/Seller Platform for partners, BuyBack Program for device trade-ins, and a mobile app for iOS and Android. Refurbed has expanded to 24 European markets serving 486 million potential consumers, with recent AI-driven platform enhancements for pricing optimization and market intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbed Consumer Marketplace Pan-European online marketplace for certified refurbished consumer electronics and household products, offering 40-70% savings versus new retail with three condition tiers, minimum 12-month warranty, and 30-day money-back guarantee. Operates across 24 country-specific localized domains.
• Refurbed B2B Corporate Sales Dedicated B2B sales program enabling companies and organizations to purchase refurbished electronics in bulk for corporate or employee use, with dedicated business account support and bulk purchasing options.
• Refurbed Supplier/Seller Platform Marketplace platform for EU-based certified refurbishers and resellers to list and manage their refurbished product inventory across European markets, with API integrations, CSV feed options, data insights, and seller support.
• Refurbed BuyBack Program Trade-in program allowing customers to sell their old devices to Refurbed, with bulk purchase options available for quantities of 10+ units for business inquiries.
• Refurbed Mobile App Native iOS and Android mobile applications providing an optimized shopping experience for refurbished products with push notifications and mobile checkout functionality.

Quantifiable outcome

• 83% reduction in CO₂ emissions per refurbished product vs new purchase
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• GoPromajorStrategic or Co-development Partner · 1 March 2026Exclusive partnership announced March 2026 for refurbished GoPro products in Ireland, Denmark, and Sweden. This marks refurbed's first major consumer electronics brand collaboration in the camera category, demonstrating growing brand partnership strategy and significant demand for refurbished cameras.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Grover: Grover is a Berlin-based tech rental platform offering consumer electronics on subscription. While its model is rental rather than resale, it targets the same circular-economy-conscious consumer and overlaps with Refurbed's B2B and sustainability positioning.

Direct peers

• Rebuy: Rebuy is a German recommerce marketplace specializing in refurbished electronics, books, and media. It operates a similar buyback-and-resell model and is one of Refurbed's closest competitors in the DACH region.
• MusicMagpie: MusicMagpie is a UK-based recommerce company selling refurbished electronics, smartphones, and media products. It operates a similar buyback-and-resell model and competes with Refurbed in UK and European refurbished electronics.
• Back Market: Back Market is the leading European refurbished electronics marketplace, founded in France and operating across multiple countries. It competes directly with Refurbed in certified refurbished smartphones, laptops, and consumer electronics with similar warranty and quality assurance models.
• Decluttr: Decluttr is a UK-based recommerce platform selling refurbished CDs, DVDs, books, electronics, and tech. It operates a similar trade-in and resale model targeting value-conscious consumers in the UK and Europe.
• asgoodasnew: asgoodasnew is a German online retailer specializing in refurbished smartphones, tablets, laptops, and consumer electronics. It operates with similar certified-refurbishment and warranty guarantees, directly competing in DACH markets.
• Swappie: Swappie is a European marketplace focused on refurbished iPhones, with vertically integrated refurbishment operations. It competes directly with Refurbed in the high-margin refurbished smartphone segment across Europe.

Broad incumbents

• GameStop: GameStop is a major video game and consumer electronics retailer with a significant refurbished gaming and console business. It competes with Refurbed in the refurbished gaming console category as a broader omnichannel incumbent.
• Best Buy: Best Buy is a large US-based consumer electronics retailer with a certified refurbished (Geek Squad Certified) program. It competes as a broader incumbent offering refurbished electronics with warranty, though its primary focus is on new product retail.
• Amazon Renewed: Amazon Renewed is Amazon's certified refurbished electronics program, offering a broad range of pre-owned devices across categories. As a broader incumbent with massive logistics and marketing scale, it competes with Refurbed in the same value-conscious consumer segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/refurbed_com
• Facebookfacebook.com/refurbed.official
• LinkedInlinkedin.com/company/refurbed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refurbed