What HOKALI does

HOKALI (legal entity Hokali, Inc., Delaware) is a B2B marketplace and full-service management platform that connects PK-12 schools and school districts with vetted instructors for on-site enrichment programming. Founded in 2020 by Tomás Bisi (CEO & CTO) and Ignacio Javier Viau in San Francisco, the company delivers after-school programs, summer camps, aftercare, recess/in-school support, and California ELOP-aligned expanded learning programs across 11 U.S. cities. The company reports 240+ school and district partners, 17,252 children enrolled, 1,154 booked programs, 14,204 lessons delivered, and a network of 350+ certified background-checked instructors covering 40+ enrichment activities spanning STEM, arts, sports, and music.

The core technology is the HOKALI Platform — a centralized SaaS solution for program management that handles instructor sourcing and matching, enrollment, payments, attendance tracking, parent communication, and data-driven reporting for districts. Supporting products include the HOKALI Educator App (mobile scheduling/attendance/check-in for instructors), HOKALI Academy (professional development, webinars, and community for educators), and an AI Enrichment Program (a curriculum teaching AI literacy concepts to students). Programs are aligned with WASC accreditation standards, and HOKALI was selected for Y Combinator (2022) and Endeavor's ScaleUp Program (2025).

HOKALI generates revenue through a per-student, per-lesson transaction fee for school and district programs (starting at $20 per student per 1-hour lesson, with variation by program type), managed-services program management fees charged to schools/districts for full-service delivery, and direct-to-family summer camp enrollment ($400/week, $800/two weeks, $1,600/four weeks with 15% early-enrollment discounts). The go-to-market is enterprise field sales targeting district leadership, supplemented by event presence at superintendent forums (RTM, ERDI) and a specialized California ELOP funding sales motion; summer camps additionally offer self-serve family enrollment. Total disclosed funding to date is approximately $790K across early rounds (Blue Startups, Parallel18, Y Combinator-led seed with Goodwater Capital and Nomad Ventures), with a 2025 investment from Team Ignite Ventures.

Name

HOKALI

Legal name

Hokali, Inc.

Website

https://hokali.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

HOKALI operates a B2B platform connecting PK-12 schools and districts with 350+ vetted instructors for on-site enrichment programs including after-school, summer camps, aftercare, and California ELOP-aligned services across 11 U.S. cities.

Ownership category

akta.pro rank

Product category

K-12 Enrichment Platform and Services

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)

akta.pro secondary industry

Test Prep & Exam Readiness (K–12) (EDAJALAC)

Keywords

• After-school enrichment programs
• K-12 enrichment platform
• Educator marketplace
• Summer camp programs
• Whole-child programming

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Per-Student Program Fees: Schools and districts pay per student per lesson/hour for enrichment programs. Pricing starts at $20 per student per 1-hour lesson with variations based on program type and activities offered.
2. Summer Camp Enrollment: Direct enrollment fees for summer camp programs sold to families. Tiered pricing: $400/week (1 week), $800/2 weeks (multi-week), $1360/4 weeks (full camp) with 15% early enrollment discounts.
3. Platform & Program Management: HOKALI charges schools and districts for full-service program management including instructor sourcing, curriculum delivery, attendance tracking, and administrative oversight.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

HOKALI operates a managed B2B marketplace and full-service platform that connects PK-12 schools and districts with a network of 350+ vetted, background-checked educators to deliver on-site enrichment programming. Its core products include the HOKALI Platform for program management (enrollments, payments, attendance, parent communication, analytics), After-School Programs, Summer Camps, Aftercare, Recess / In-School Support, and California ELOP-aligned programming, complemented by the HOKALI Educator App and HOKALI Academy for educator training.

Product overview

HOKALI is a full-service and management platform delivering whole-child programming for PK–12 schools and districts. The core offering consists of the HOKALI Platform for program management combined with enrichment programs including After-School Programs, Summer Camps, Aftercare, and Recess/In-School Support services. The company also provides specialized ELOP-aligned programs for California schools and the HOKALI Academy for educator training and certification. The HOKALI Educator App enables instructors to manage classes on the go, while the Artificial Intelligence Enrichment Program introduces AI literacy to students. HOKALI connects schools with over 350 background-checked, vetted educators to deliver 40+ enrichment activities including STEM, arts, sports, music, and social-emotional learning. The company operates across multiple U.S. cities including San Francisco Bay Area, Los Angeles, Sacramento, San Diego, Houston, Austin, Miami, New Jersey, New York, and South Carolina, serving 240+ schools and districts with approximately 17,252 enrolled children and 1,154 booked programs.

Differentiator

Problem solved

Functional benefit

Brands

• HOKALI Academy: A community where educators learn, connect, and thrive, fostering both professional excellence and personal growth through expert-led webinars, collaborative learning, and ongoing training.

Products and services

• HOKALI Platform Centralized management platform that enables PK-12 schools and districts to find, book, and manage whole-child enrichment programming, including enrollments, payments, attendance tracking, parent communication, and data-driven analytics.
• After-School Programs On-site after-school enrichment programs covering 40+ activities across STEM, arts, sports, and music, designed to spark curiosity, build real-world skills, and inspire K-12 students.
• Summer Camps Full-day summer camp programs featuring sports, STEM, art, and creative activities, including the All Stars Summer Camp with themed activity tracks, sold with tiered weekly pricing and 15% early enrollment discounts.
• Aftercare Before and after-school care providing a secure, inspiring space where children can relax, socialize, and continue learning through hands-on activities, creative workshops, sports, and social-emotional learning.
• Recess / In-School Support In-school support services placing HOKALI educators in classrooms, lunch, and recess to assist teachers and deliver enrichment activities including sports, arts, music, and SEL-focused wellness programs.
• ELOP (Expanded Learning Opportunities Program) Programs aligned with California's Expanded Learning Opportunities Program (ELO-P) for TK-6 students, combining academic support, enrichment activities, and recreation beyond the traditional school day with over 40 diverse learning experiences.
• HOKALI Academy Professional development platform for HOKALI educators providing onboarding, training, certification, mentorship, expert-led webinars, collaborative learning spaces, and community events to foster educator excellence.
• HOKALI Educator App Mobile application that enables HOKALI instructors to manage classes on the go, access schedules, check in, take attendance, and receive reminders from their smartphone.
• Artificial Intelligence Enrichment Program AI literacy program for upper elementary and middle school students teaching foundational AI concepts including data, patterns, algorithms, and machine learning through hands-on interactive activities and real-world examples.

Quantifiable outcome

• 17,252 children enrolled in programs
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Capitanes de BarriocoreStrategic or Co-development Partner · 21 May 2025HOKALI partnered with Capitanes de Barrio, a nonprofit using sports to empower youth in underserved communities. Together with Civic House, they launched a fundraising campaign to expand Capitanes de Barrio's organizational capacity and programs serving children in vulnerable neighborhoods through sports and education.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Outschool: Online marketplace connecting families with instructors for enrichment classes across many subjects. Directly comparable two-sided marketplace model for K-12 enrichment, though Outschool is virtual-first and serves families directly.
• BellXcel: National nonprofit that partners with schools and districts to deliver expanded learning, summer, and after-school programs. Comparable mission and district-partnership GTM, though structured as a nonprofit.
• ActivityHero: Marketplace platform for parents to discover and book kids' classes, camps, and after-school activities. Closest direct competitor to HOKALI on the parent-facing enrichment marketplace side.
• Playworks: National nonprofit providing recess and in-school support staff/coaches to schools. Directly comparable in the recess and in-school enrichment segment HOKALI serves.
• After-School All-Stars: National after-school program provider serving Title I schools with free enrichment programming. Comparable in-school district-based enrichment delivery and target population, though nonprofit.
• EnrichLA: LA-based after-school enrichment provider partnering with public schools to deliver on-site programming. Closest geographic and operational analog to HOKALI's in-school model.

Broad incumbents

• Varsity Tutors: Large online tutoring and enrichment platform serving families, schools, and districts. Overlaps with HOKALI in K-12 enrichment/tutoring but is much broader and primarily virtual.
• YMCA: Largest traditional provider of after-school and summer programming in the U.S. through school and community-site partnerships. A broad incumbent in the same delivery category, though operating very differently from HOKALI's platform model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HokaliCo
• LinkedInlinkedin.com/company/hokali

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOKALI