What xNomad does

xNomad is a Stockholm-headquartered marketplace that connects brands with short-term retail spaces (pop-up stores) across Europe, the United States, and China. The platform lists 4,000+ retail locations, of which 1,000+ are searchable, and serves a community of over 200,000 brands spanning fashion and luxury (Oscar de la Renta, Marc-o-polo, Armani, Alexander McQueen, Vetements, Alohas, NAKD), beauty (Kiko, Billie Eilish fragrance), sportswear (On Running), and consumer technology and fintech (Samsung, SHEIN, Klarna). Functionally, the product is a search-and-book web marketplace with city-level inventory and pricing in markets such as Paris, New York, Berlin, Los Angeles, and Stockholm, supported by content and data insights on foot traffic, conversion rates, and seasonal performance. There is no app or public API, and the underlying architecture appears to be a standard two-sided listing and booking platform rather than a technology-led platform.

xNomad monetizes through a layered revenue model: a 20% commission on booking transactions, a premium landlord subscription priced at €49 per month, agency services that handle end-to-end pop-up execution, and add-on services including logistics, staffing, furniture, and marketing. This combination positions the company both as a transaction marketplace and as a service provider that captures incremental value beyond the booking fee. Customers range from enterprise global brands to emerging DTC labels, and the landlord side is monetized through both listing exposure and paid subscriptions.

The company operates with 11-50 employees and has raised multiple funding rounds from 2019 through 2022, including a SEK 32 million round in February 2022 led by Luminar Ventures with participation from Antler, Sting, Vinnova, Workshop, Groundbreak, and Leap. Its strategic direction has shifted from a pure marketplace toward a bundled "Retail as a Service" offering, particularly in the US, alongside geographic expansion and recurring revenue initiatives for landlords.

Name

xNomad

Legal name

xNomad

Website

https://xnomad.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

xNomad is a Stockholm-based marketplace that connects brands with short-term retail spaces across Europe, the USA, and China. It serves over 200,000 brands and 4,000+ spaces, monetizing via booking commissions, landlord subscriptions, agency services, and retail activations.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Landlord Commission: Platform takes 20% commission on bookings when space is filled. Landlords receive automated weekly deposits for earnings.
2. Landlord Premium Subscription: Premium tier at €49/month per space offering better visibility, premium badge, unlimited requests, and access to xnomad.co & thestorefront.fr marketplaces
3. Brand Service Fees: Fees from brands for add-on services including design, furniture rental, staffing, point-of-sale, and influencer marketing
4. Agency Services: Full agency solution for brands launching multiple stores including location scouting, concept design, and retail rollout support

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

xNomad operates a global online marketplace that connects brands with landlords of short-term retail, pop-up, showroom, and event spaces bookable from a single day to a full year. The platform includes space quality certification, online booking and payments, foot-traffic and conversion analytics, and optional move-in-ready services (design, furniture, staffing, marketing) bundled with rentals.

Product overview

xNomad operates as a dual-function platform combining a marketplace and agency model. The core offering is the xNomad Space Marketplace, the world's largest global pop-up store platform enabling brands to book retail spaces, pop-up stores, showrooms, and event venues across Europe, USA, and China. The platform is complemented by the xNomad Agency service providing full-service location scouting and concept design for brands launching multiple stores. Additional modules include Retail as a Service for USA market expansion, Move-In-Ready Packages offering design, furniture, staffing and marketing add-ons, and dual-tier landlord listings (Basic free and Premium paid).

Differentiator

Problem solved

Functional benefit

Products and services

• xNomad Space Marketplace Global online marketplace where brands can search, filter, and book short-term retail, pop-up, showroom, and event spaces by the day, week, or month. All listed spaces are quality-certified and payments are processed online with automated paperwork.
• xNomad Agency Full-service agency offering for brands launching multiple stores, providing end-to-end support from location scouting and concept design to retail experience creation and rollout of brand activations.
• Retail as a Service (USA) Turnkey USA retail expansion solution for international brands entering cities such as NYC, LA, Miami, and San Francisco, including market analysis, staffing, design, and hands-on operational support.
• Move-In-Ready Packages Optional add-on bundle including branded store design, furniture rental, data and analytics, staffing, point-of-sale setup, and influencer marketing, offered alongside marketplace space bookings to make spaces operational quickly.
• Landlord Listings (Basic & Premium) Supply-side listing product for commercial landlords to publish retail spaces on the xNomad marketplace. A free Basic tier allows up to 3 brand requests per month per space, while a €49/month Premium tier adds premium badge, better visibility, unlimited requests, more KPIs, and enhanced data insights.

Quantifiable outcome

• 26,395 daily visitors for prime Paris locations
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• WorkshopminorGTM or Marketing PartnerSwedish business development organization. Listed as proud partner.
• GroundbreakminorGTM or Marketing PartnerSwedish startup support organization. Listed as proud partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Appear Here: UK-founded global marketplace for short-term retail and pop-up space, directly competing with xNomad on both sides of the market (brands and landlords) across London, Paris, NYC and other major fashion cities. Most analogous competitor in product, customer base and model.
• Peerspace: Two-sided marketplace for booking hourly/daily creative and event spaces. While oriented toward events/photoshoots rather than retail, it shares the same curated-listing, instant-booking marketplace mechanics and serves brand experiential marketing budgets — directly comparable to xNomad's pop-up use case.
• Splacer: Marketplace for unique short-term event and pop-up spaces, originally NYC-focused. Closely comparable to xNomad on short-duration space booking for brand activations and experiential marketing, with similar curated-inventory model and brand customer base.

Broad incumbents

• CBRE Group: World's largest commercial real estate services firm with deep relationships with global retail landlords and brand occupiers. Not a marketplace, but represents the established channel that xNomad could either replace for short-term deals or partner with — and a potential entrant if short-term retail becomes a meaningful category.
• JLL: Global commercial real estate services and investment management firm with significant retail leasing and tenant-representation capabilities. Comparable as the institutional channel competing for short-term retail mandates and as a potential strategic acquirer or partner for xNomad.
• Cushman & Wakefield: Major global commercial real estate services firm with retail brokerage, tenant representation and flexible-space advisory practices. Overlaps with xNomad on landlord relationships and brand retail rollout, though primarily via long-term leases rather than short-term marketplace transactions.

Emerging players

• Gathery: Online marketplace connecting people with unique event and gathering spaces for short-term use. Comparable to xNomad on short-duration, curated-inventory marketplace model, though primarily oriented around personal/social events rather than retail activations.
• Pop Up Grocer: US-based pop-up platform that pairs emerging CPG/food brands with retail space and brand activations. Operates a curated marketplace for short-term retail, comparable in model but focused on grocery/CPG rather than fashion/luxury — adjacent to xNomad's brand segments.

Others

• Breather: On-demand workspace and meeting-room rental platform. Uses a similar marketplace/booking model for short-duration commercial space, but focuses on offices rather than retail — adjacent category that could expand into retail or compete for the same flexible-space investor capital.
• Industrious: Premium flexible office and workspace provider with an asset-light, tech-enabled operating model. Adjacent to xNomad in commercial-flex-space thesis, though focused on offices; useful comparable for how platform+services commercial-space businesses scale and what valuation they attract.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xNomad