Pop Up Grocer
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Pop Up Grocer firmographics
Firmographics- Name
- Pop Up Grocer
- Legal name
- Pop Up Grocer
- Website
- https://popupgrocer.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pop Up Grocer industry classification
Industry- Product category
- Specialty Grocery / Curated Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411), Retail-Variety Stores (5331)
- akta.pro primary industry
- Independent Supermarkets & Neighborhood Grocers (CRAHAAAB)
- akta.pro secondary industry
- Pop-Up / Temporary Variety Stores (CRAGAJAJ)
Keywords
Where Pop Up Grocer is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pop Up Grocer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Consignment Sales: Pop Up Grocer operates on a consignment basis with emerging brands. Brands ship products to store locations, items are sold at instructed prices, and unsold inventory is returned or donated. Revenue generated from the margin between wholesale and retail prices.
- Brand Showcase Fees: One-time flat showcase fees charged to accepted brands for featuring their products in Pop Up Grocer locations. Discounts offered for underrepresented and under-resourced brands.
- E-commerce Sales: Direct online sales of curated boxes (5-8 items), limited-edition boxes, and collectible merchandise with free nationwide shipping.
- Café Revenue: In-store café serving beverages including the Dream Matcha Latte, generating additional revenue from the NYC flagship location.
- Delivery Partnerships: Products available for delivery through Uber Eats platform, generating revenue from third-party delivery commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Curated boxes with 5-8 items from the in-store assortment |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Pop Up Grocer product offering
Product offeringCore offering
Pop Up Grocer is a discovery-focused grocery retail platform that curates and sells new, better-for-you products from emerging independent brands through a permanent NYC flagship store, rotating 30-day pop-up locations, an online shop, and a Nordstrom partnership in 71 stores nationwide. It sources brands via an online application and showcase program, operates on consignment terms, and offers curated subscription boxes, a brand directory, and an on-site café.
Product overview
Pop Up Grocer is a discovery destination for new, better-for-you products, operating as a single unified concept combining a permanent NYC flagship grocery store and café with an online presence. The core offering includes physical and pop-up retail locations featuring curated brands, complemented by the Brand Directory (an online catalog of 1,200+ vetted brands), Wellness Collection, and Nordstrom/Uber Eats distribution partnerships. The business model also includes Curated Boxes and Subscriptions for recurring deliveries, the Pop Up Grocer Fund grant program, and a Brand Application/Showcase Program enabling emerging brands to feature their products through consignment arrangements.
Differentiator
Problem solved
Functional benefit
Brands
- The Pop Up Grocer Fund: Annual program that selects one founder to receive a package of cash + creative services to support brand growth.
Products and services
- NYC Flagship Store and Café
Quantifiable outcome
- 1,200+ brands featured in the PUG family
- +3 more outcomes
Companies that use Pop Up Grocer
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Pop Up Grocer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pop Up Grocer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- NordstromflagshipBeginning November 2024, Pop Up Grocer products are featured in the home section of 71 Nordstrom stores coast to coast across the US. Key markets include Manhattan, Austin, Seattle, San Diego, McLean, San Jose, Chicago, Palo Alto, Dallas, and Scottsdale.
- Whims (2024 Fund Recipient)flagshipWhims Delights selected as the 2024 recipient of The Pop Up Grocer Fund, receiving a package of cash and creative services to support brand growth. Annual program selects one founder from applicant pool.
- Uber EatscorePop Up Grocer products available for delivery through Uber Eats platform, expanding accessibility to customers who prefer delivery convenience.
- ShopifycoreShopify powers the online e-commerce platform enabling online store functionality, brand directory, and subscription services.
Scale indicators5 records
Recent moves1 record
Pop Up Grocer competitors and assessment
Company assessmentBroad incumbents
- Misfits Market: Online specialty food retailer using a discovery/subscription model to deliver curated food and wellness products. Comparable on the curated e-commerce and subscription motion.
- Sephora: While a beauty retailer, Sephora's model of curating emerging brands and giving them shelf access with consumer discovery is a strong analog for what Pop Up Grocer does in food/beverage categories.
- Whole Foods Market: Established national specialty grocery retailer with strong emphasis on natural, organic, and emerging brands. Competes for the same better-for-you shopper and serves as a top-of-funnel wholesale buyer for many PUG brands.
- Thrive Market: Online membership-based grocery retailer focused on natural, organic, and better-for-you products. Competes for the same conscious-shopper audience but at much larger scale and on a digital/membership model.
Emerging players
- Public Goods: Online-first curated essentials retailer with a discovery and membership model. Overlaps in the curated discovery thesis and subscription-style e-commerce motion.
- Imperfect Foods: Online specialty food delivery service with curated discovery boxes and subscription model. Comparable on the subscription/discovery box motion and better-for-you audience.
- Locali / Neighborhood Grocery: Independent neighborhood grocery concepts in NYC featuring curated assortment and prepared food/café. Comparable neighborhood-format discovery grocer with rotating products.
Direct peers
- Other Markets: Specialty retail concept that curates emerging food and wellness brands in a discovery-driven store format. Highly comparable in audience (conscious shoppers, emerging female founders) and curation approach.
- Gelso & Grand: NYC-based specialty grocery market offering a curated, design-forward assortment of premium and emerging food brands. Comparable in physical retail curation and better-for-you positioning.
- Foxtrot Market: Foxtrot (and its successor concepts) operated a similar neighborhood grocery + café + delivery model focused on discovery-driven assortment of emerging food and beverage brands. Closest direct comparable in format and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pop Up Grocer social profiles
Digital presencePop Up Grocer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pop Up Grocer leadership team
Management profileNumber of profiles
Profiles1 record
Pop Up Grocer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pop Up Grocer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pop Up Grocer
What does Pop Up Grocer do?
Pop Up Grocer is a discovery-focused grocery retail platform that curates and sells new, better-for-you products from emerging independent brands through a permanent NYC flagship store, rotating 30-day pop-up locations, an online shop, and a Nordstrom partnership in 71 stores nationwide. It sources brands via an online application and showcase program, operates on consignment terms, and offers curated subscription boxes, a brand directory, and an on-site café.
Is Pop Up Grocer a public or private company?
Pop Up Grocer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pop Up Grocer founded?
Pop Up Grocer was founded in 2019. It employs 1 to 10 people.
Where is Pop Up Grocer based?
Pop Up Grocer is headquartered in New York, United States, in the North America region.
How does Pop Up Grocer make money?
Five revenue lines are on record. Consignment Sales are the primary driver. The others are brand Showcase Fees, E-commerce Sales, café Revenue and delivery Partnerships.
Who are Pop Up Grocer's main competitors?
Broad incumbents on record are Misfits Market, Sephora, Whole Foods Market and Thrive Market. Emerging players are Public Goods, Imperfect Foods and Locali / Neighborhood Grocery. Direct peers are Other Markets, Gelso & Grand and Foxtrot Market.
Does Pop Up Grocer have an API?
No public API is recorded for Pop Up Grocer.
What industry is Pop Up Grocer in?
Pop Up Grocer's product category is Specialty Grocery / Curated Retail. Its primary akta.pro industry code is CRAHAAAB, Independent Supermarkets & Neighborhood Grocers, with a secondary code of CRAGAJAJ, Pop-Up / Temporary Variety Stores. Its NAICS code is 445110 and its SIC code is 5411.