Ninjacart

Agricultural Supply Chain Servicesninjacart.com

Ninjacart is an India-based B2B agritech platform connecting 800,000+ farmers with 100,000+ retailers and wholesalers across 120+ cities, operating a tech-enabled fresh produce supply chain with 1,500+ tonnes of daily throughput and AI-driven pricing, demand forecasting, and logistics.

Company typePrivate
Founded2015
HeadquartersBengaluru, India
Headcount1,001–5,000
GTM typeB2B
OfferingServices

What Ninjacart does

Ninjacart (legal entity: 63Ideas Infolabs Private Limited) operates a B2B fresh produce supply chain platform headquartered in Bengaluru, India. Founded in 2015 and pivoted from B2C hyperlocal delivery to B2B agritech in 2019, the company connects 800,000+ farmers, 100,000+ retailers/wholesalers, and 20,000+ transport partners across 120+ cities, moving 1,500+ tonnes of produce daily through 200+ warehouses with a stated 12-hour farm-to-retailer delivery SLA. The platform is built on a microservices architecture with real-time data processing, event-driven systems, and AI/ML capabilities, including proprietary tools such as Ninja Vision (computer-vision shelf cataloguing), an in-house Agentic AI credit risk system, demand forecasting, pricing algorithms, and fraud detection, developed over seven years with $100M+ of platform investment.

The company monetizes primarily through transaction-based markups on fresh produce procurement and sale (B2B trading), supplemented by technology licensing and advisory revenue via Ninja Tech Ventures and credit facilitation fees routed through partner lenders. Its go-to-market combines enterprise field sales targeting retailers, wholesalers, and large partners (notably Flipkart, with $145M invested by Walmart/Flipkart Group) with a portfolio of sub-brands addressing specific value-chain nodes: Ninja Mandi (trader marketplace), Ninja Kisan (farmer services), Ninja Kirana (retailer app), Ninja Global (UAE/GCC cross-border trade), and Ninja Tech Ventures (tech licensing). Ninjacart has international offices in Kuala Lumpur (Malaysia) and serves markets in India, Southeast Asia, and the Middle East.

For FY2025, the company reported revenue of Rs 1,634 crore (~USD 195M) with losses narrowed to Rs 256 crore, achieving operating profitability in core businesses and targeting overall profitability by FY2027. The investor base includes Tiger Global, Walmart, Flipkart, Syngenta Ventures, Accel, STIC Investment, Qualcomm Ventures, and Trifecta Capital, with cumulative disclosed funding exceeding $350M and a May 2021 valuation above $500M.

Ninjacart firmographics

Firmographics

Name: Ninjacart
Legal name: 63Ideas Infolabs Private Limited
Website: https://ninjacart.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Ninjacart is an India-based B2B agritech platform connecting 800,000+ farmers with 100,000+ retailers and wholesalers across 120+ cities, operating a tech-enabled fresh produce supply chain with 1,500+ tonnes of daily throughput and AI-driven pricing, demand forecasting, and logistics.
Ownership category
akta.pro rank

Ninjacart industry classification

Industry

Product category: Agricultural Supply Chain Services
NAICS: Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)
SIC: Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry: Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)
akta.pro secondary industry: Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

B2B fresh produce supply
Agri supply chain platform
Agricultural commodity trading
Agri-tech logistics services
Farm-to-retailer sourcing

Where Ninjacart is headquartered

Location

Headquarters

HQ city: Bengaluru
HQ country: India
HQ region: Asia

Offices2 records

Markets served

Ninjacart business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Fresh Produce Trading: B2B platform facilitating trade of fresh fruits and vegetables between farmers and retailers/wholesalers. Revenue generated from markups on procurement and sale prices, with payment collected after delivery and acceptance.
Technology Licensing (Ninja Tech Ventures): Offering proprietary supply chain technology to global agri-tech startups via licensing and advisory partnerships. Enables partners to leverage Ninjacart's proven tech stack for a fraction of the development cost.
Credit Facilitation: Ninjacart facilitates credit facilities to eligible users through partner lenders (banks, NBFCs). While not a lender itself, the platform earns facilitation fees for processing applications and assisting with collections.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	B2B fresh produce pricing - transaction-based model

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Ninjacart product offering

Product offering

Core offering

Ninjacart operates a tech-enabled B2B fresh produce supply chain platform that procruits fruits and vegetables directly from farmers through collection centers and delivers them to retailers, wholesalers, and enterprise customers within 12 hours. The platform uses proprietary AI/ML, real-time data architecture, and an event-driven microservices stack to power pricing, demand forecasting, inventory, logistics, and credit risk across 120+ cities. Complementary sub-brands include Ninja Mandi (agri trading app), Ninja Kisan (farmer services), Ninja Kirana (retailer tools), and Ninja Global (international trade), with technology licensing to global agri-tech startups via Ninja Tech Ventures.

Product overview

Ninjacart operates as a platform-plus-modules architecture with its core B2B fresh produce supply chain platform at the center, supported by multiple sub-brands and specialized products. The main Ninjacart platform connects farmers to retailers and wholesalers with 12-hour delivery. Supporting products include Ninja Mandi (trading app), Ninja Kisan (farmer services), Ninja Kirana (retailer tools), and Ninja Global (international trade). Ninja Tech Ventures provides technology licensing to global partners. The ecosystem also includes AI-powered tools like Ninja Vision for inventory management, the Ninja Seller App for store operations, and a $25Mn Agri Seed Fund for ecosystem investment.

Differentiator

Problem solved

Functional benefit

Brands

Ninja Mandi: Exclusive platform for agri traders and farmers - the most transparent agricultural trading app in India
Ninja Kisan
Ninja Kirana
Ninja Global
Ninja Tech Ventures
Ninja India Ventures

Products and services

Ninjacart (Core B2B Fresh Produce Supply Chain Platform) India's leading B2B agritech platform that procures fresh fruits and vegetables directly from farmers through collection centers and delivers them to retailers, wholesalers, and enterprise customers across 120+ cities within 12 hours, powered by real-time pricing, demand forecasting, and logistics automation.
Ninja Mandi Transparent agricultural trading app for agri traders and farmers offering real-time price updates, secure payment gateways, AI/ML-powered market insights, and blockchain-secured transactions across the commodity value chain.
Ninja Kisan

Quantifiable outcome

Reduces food wastage by up to 40% through shorter supply chain and efficient handling
+3 more outcomes

Companies that use Ninjacart

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Ninjacart technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature7 records

Ninjacart partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

Avanti FinanceminorStrategic or Co-development Partner · 5 April 2022Partnership to launch innovative credit products focused on the agri value chain, facilitating access to credit for farmers and small businesses.
EntlaqminorStrategic or Co-development PartnerStrategic alliance with Egyptian agritech organization Entlaq to support the Egyptian agritech sector through knowledge sharing and partnership.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Ninjacart competitors and assessment

Company assessment

Direct peers

DeHaat: India's largest agritech platform connecting farmers to input suppliers, buyers, and financiers. Closely comparable to Ninjacart in serving farmers and agri buyers via a tech-enabled B2B model across India.
WayCool Foods: B2B fresh produce and food distribution platform operating a full-stack supply chain from farm to retailer. Directly comparable to Ninjacart in fresh produce sourcing, distribution, and farmer-retailer intermediation.
Crofarm: Agritech startup aggregating demand from retailers and supplying directly from farmers. Direct competitor in India's B2B fresh produce supply chain with similar farmer-retailer marketplace mechanics.
AgroStar: Agri-input commerce platform serving Indian farmers with advisory, inputs, and market linkage. Comparable as a farmer-facing digital agritech platform with B2B elements and data-driven supply chain.
Samunnati: India's largest agri-finance and agri-value-chain platform. Comparable to Ninjacart's credit facilitation arm and farmer-facing financial services through an aggregator model.

Broad incumbents

Bigbasket (Tata): India's largest online grocery platform, now owned by Tata. Comparable as a downstream B2B/B2C fresh produce buyer and a potential Flipkart/Walmart competitor that competes for the same retailer shelf space.
JioMart (Reliance Retail): Reliance Retail's omni-channel grocery platform. Comparable as a large-scale grocery buyer competing for kirana retailer relationships and direct sourcing from farmers in India.
Udaan: India's largest B2B commerce platform across multiple categories including FMCG and grocery. Comparable as a B2B platform serving kirana retailers with broad assortment including fresh produce.

Regional players

Twiga Foods: Kenya-based B2B fresh produce distribution platform connecting smallholder farmers to retailers. Comparable in business model and tech-enabled supply chain approach, though operating in a different geography.

Others

Greenlight Planet / Sun King: Not directly comparable in produce; included as a thematically adjacent Indian platform with similar last-mile distribution infrastructure and rural network assets that overlap with Ninjacart's farmer reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Ninjacart financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ninjacart leadership team

Management profile

Number of profiles

Profiles8 records

Ninjacart subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Ninjacart funding detail

Funding detail

Funding overview

Funding rounds16 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ninjacart M&A and investment

M&A and investment

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninjacart

What does Ninjacart do?

Is Ninjacart a public or private company?

Ninjacart is a private company. It is classified as venture growth investor backed and is currently operating.

When was Ninjacart founded?

Ninjacart was founded in 2015. It employs 1,001 to 5,000 people.

Where is Ninjacart based?

Ninjacart is headquartered in Bengaluru, India, in the Asia region.

How does Ninjacart make money?

Three revenue lines are on record. Fresh Produce Trading is the primary driver. The others are technology Licensing (Ninja Tech Ventures) and credit Facilitation.

Who are Ninjacart's main competitors?

Direct peers on record are DeHaat, WayCool Foods, Crofarm, AgroStar and Samunnati. Broad incumbents are Bigbasket (Tata), JioMart (Reliance Retail) and Udaan. Twiga Foods is listed as a regional player. Greenlight Planet / Sun King is listed as an others.

Does Ninjacart have an API?

No public API is recorded for Ninjacart.

What industry is Ninjacart in?

Ninjacart's product category is Agricultural Supply Chain Services. Its primary akta.pro industry code is CRAFAHAK, Chemicals, Ingredients & Raw Materials Marketplaces, with a secondary code of AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks). Its NAICS code is 3114 and its SIC code is 2033.