What Crofarm does

Crofarm is a Gurugram-based agritech company founded in 2016 that operated Otipy, a farm-to-consumer platform connecting farmers directly to consumers through a network of community resellers across North India. The platform's core proposition was bypassing traditional agricultural supply chain intermediaries to deliver fresher produce to consumers while improving price realization for farmers. Crofarm raised a total of $43.2 million across multiple funding rounds from investors including WestBridge Capital (lead investor in the December 2021 Series B of $25.5 million), SIG, Omidyar Network, Smile Group, and Pravega Ventures.

Otipy's go-to-market relied on community resellers who acted as local delivery points, aggregating demand from individual consumers in their neighborhoods and sourcing produce directly from partner farmers. Pricing was quote-based and not publicly disclosed. The subsidiary reportedly reached INR 160 crore in revenue in FY24 while narrowing losses to INR 51 crore, suggesting meaningful top-line traction. However, the business model proved structurally insufficient to compete with quick commerce platforms (Zepto, Blinkit, Instamart) that offered 10-minute fresh produce delivery backed by deeper capital and denser dark-store networks.

In 2025, Otipy ceased operations after failing to close a Series C round as investor appetite for farm-to-fork models cooled. Employees and vendors reported unpaid dues with no formal communication from management. The status of the parent Crofarm entity is not explicitly documented, and the crofarm.com domain currently resolves to a default nginx page, consistent with full operational wind-down.

Name

Crofarm

Legal name

Crofarm

Website

https://crofarm.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crofarm is a Gurugram-based agritech company that operated Otipy, a farm-to-consumer platform connecting farmers directly to consumers through community resellers in North India. Otipy shut down in 2025 after failing to compete with quick commerce platforms offering 10-minute delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Core offering

Crofarm operated Otipy, a farm-to-consumer agritech platform that sourced fresh produce directly from farmers and delivered it to consumers through a network of community resellers. The platform eliminated multiple intermediaries in the agricultural supply chain, enabling farmers to reach end consumers more efficiently while providing households with fresher produce. The Otipy brand ceased operations in 2025 after failing to compete with quick commerce platforms.

Product overview

Crofarm was a Gurugram-based agritech company that operated the Otipy platform — a farm-to-consumer service connecting farmers directly with consumers via community resellers. The company has since shut down operations.

Differentiator

Problem solved

Functional benefit

Brands

• Otipy: Farm-to-consumer agritech platform operated by Crofarm that connected farmers directly to consumers through community resellers. The platform was shut down in 2025 after raising $43.2 million in funding.

Products and services

• Otipy

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Zepto: India's leading 10-minute grocery and fresh produce delivery platform. Directly cited in source data as a competitor that displaced Otipy via superior speed and breadth; serves the same consumer demand for fresh produce that Crofarm targeted.
• Blinkit: Quick-commerce grocery delivery platform owned by Zomato, offering 10–15 minute delivery of fresh produce and staples. Cited in source data as one of the quick commerce players that drove Otipy's shutdown; directly overlaps Crofarm's consumer proposition.
• Swiggy Instamart: Quick-commerce vertical of Swiggy offering rapid grocery and fresh produce delivery. Identified in source data as a competitor that eroded Otipy's value proposition; targets the same urban Indian consumer seeking fresh produce convenience.
• Ninjacart: India-based B2B agritech platform that sources fresh produce directly from farmers and supplies retailers. Most direct comparable to Crofarm's farm-to-business supply chain model, with overlapping farmer-supply infrastructure.
• DeHaat: Full-stack agritech platform serving Indian farmers with inputs, advisory, and market linkage for produce. Highly comparable farm-side business model to Crofarm, with overlapping farmer relationships and agri-supply chain focus.
• Waycool Foods: India-based agritech supply chain company distributing fresh produce, dairy, and staples from farm to business customers. Closely comparable B2B farm-to-retail model and product mix to Crofarm's core supply chain.

Broad incumbents

• Bigbasket (Tata): Largest online grocery retailer in India (now owned by Tata), offering scheduled and same-day fresh produce delivery. A broader grocery incumbent competing with Crofarm's consumer-facing proposition with much larger assortment and capital base.
• JioMart (Reliance Retail): Omnichannel grocery retail venture of Reliance Retail. A large, well-capitalized incumbent across both quick commerce and scheduled grocery delivery that competes with Crofarm's consumer proposition at scale.

Emerging players

• Agrostar: Indian agritech platform focused on farm inputs and advisory with growing output linkage. Comparable in farmer-facing agritech model though differentiated on input side rather than produce distribution.

Others

• Udaan: India B2B commerce platform connecting manufacturers, wholesalers, and retailers across categories including FMCG. Adjacent ecosystem player in Indian B2B commerce with overlapping retailer and supply chain relationships relevant to Crofarm's model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/crofarm_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crofarm