What Meiyou does

Meiyou (美柚) is a Xiamen-based, privately held women's health and lifestyle platform founded in 2013. Its flagship apps — Meiyou (美柚) for menstrual, conception, pregnancy, and parenting tracking, and Baby Record (宝宝记) for maternal and infant care — cover the full female lifecycle and have accumulated 300M+ cumulative users and 50M+ MAU by 2025, with reported 70%+ newborn market penetration in China (roughly 7 in 10 new mothers). Underlying technology includes the proprietary '织女大模型' (Zhinu LLM) developed in 2023, deep-learning-based multi-dimensional user profiling, predictive analytics for menstrual cycle and ovulation, and an AI-driven recommendation engine, supplemented by a 7x24 internet hospital licensed for OB/GYN and pediatric consultation.

The company operates a 'tool + content + e-commerce' integrated ecosystem. Beyond the core apps, it runs three coupon and rebate platforms (柚子街 / Youzi Street, 羊毛省钱, 返还网) integrating with Taobao and JD.com, a Creator Center for content publishing, and the '女人通' (Nvrentong) B2B advertising platform with regional sales coverage across North, East, and South China targeting brands seeking female demographic reach. Revenue is primarily advertising through the Nvrentong platform (reportedly serving 400M+ female users), with secondary streams from subscription/premium features, e-commerce affiliate commissions, and data-driven targeting services.

Meiyou has raised approximately $225M+ across funding rounds through a 2016 Series E of 1 billion RMB (~$150M), with disclosed investors including Cathay Capital, Matrix Partners China, K2VC, and SIG Asia. The company achieved annual profitability in 2016, removed its VIE structure the same year, and completed a headquarters campus in Xiamen in 2023. It has been recognized on the Hurun Global Gazelle list in 2024 and 2025 and ranked #1 by QuestMobile in both Menstrual Health and Parenting & Maternal tracks in 2025.

Name

Meiyou

Legal name

厦门美柚股份有限公司

Website

https://meiyou.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Meiyou is a China-based women's health and lifestyle platform serving 50M+ monthly active users with period, pregnancy, and parenting apps, supported by a proprietary women's health AI model and a B2B advertising platform reaching female demographics.

Ownership category

akta.pro rank

Product category

Women's Health and Lifestyle Mobile Applications

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Maternal & High-Risk Pregnancy Remote Monitoring (BP, glucose, fetal/uterine monitoring) (HLALAFAG), Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

Keywords

• Women's health apps
• Menstrual tracking software
• Pregnancy parenting tools
• Female lifestyle platform
• Female traffic advertising

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising: Primary revenue stream through '女人通' (Nu Ren Tong) advertising platform serving B2B advertisers targeting female demographics; offers multiple ad formats including in-feed ads, in-page ads, and splash ads
2. E-commerce services: Revenue from product matrix including 柚子街 (coupon platform), 羊毛省钱 (cashback/coupon service), and 返还网 (rebate network) through affiliate commissions and transaction take rates
3. Premium/Subscription services: Freemium model with premium features available for subscription; provides enhanced features for paying users within the apps 美柚 and 宝宝记
4. Data monetization: AI-driven user profiling and targeting capabilities serve enterprise advertising clients seeking precise female demographic targeting

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Meiyou operates a multi-product female lifestyle and health platform built around the flagship Meiyou app, which provides menstrual tracking, pregnancy planning, pregnancy management, and parenting tools covering the full female lifecycle. The company extends its offering through Bao Bao Ji (pregnancy/parenting app), e-commerce coupon platforms (Youzi Street, Yangmao Saver, Fanhuan), the Nvren Tong B2B female traffic advertising platform, and the Meiyou Internet Hospital providing 7x24 OB/GYN and pediatric consultations.

Product overview

Meiyou operates as a comprehensive women's life services provider with a multi-product matrix built around the 'tool + content + e-commerce' three-dimensional model. The core platform consists of 美柚 (Meiyou) - the flagship women's health management app - and 宝宝记 (Baby Record) - a pregnancy and parenting tool. These are supported by e-commerce add-ons including 柚子街 (coupon aggregation), 羊毛省钱 (cashback), and 返还网 (rebate network). The ecosystem is extended through 女人通 (advertising platform), 创作者中心 (creator platform), and 美柚互联网医院 (internet hospital). Together these products cover the complete female lifecycle from menstruation through pregnancy to parenting, serving over 500 million monthly active users with health management, knowledge content, community interaction, online shopping, and internet medical services.

Differentiator

Problem solved

Functional benefit

Brands

• 宝宝记: Pregnancy and parenting tool app - a maternity-specific tool for pregnancy tracking, baby growth album, and family co-parenting services
• 柚子街
• 羊毛省钱
• 返还网
• 美柚女人通

Products and services

• Meiyou App (美柚) Flagship women's health management app providing full lifecycle services (menstrual tracking, pregnancy planning, pregnancy management, parenting support) with health recording, knowledge content, community interaction, and online shopping features for women across all life stages.
• Bao Bao Ji (宝宝记 / Baby Record) Pregnancy and parenting specialized tool providing maternal health management, baby growth albums, and family co-parenting features (with invite-only family sharing) covering the conception-to-parenting journey.
• Youzi Street (柚子街) High cost-performance women's shopping platform aggregating coupons from Taobao, JD.com and other e-commerce sites, offering exclusive subsidies and daily curated deals.
• Yangmao Saver (羊毛省钱) Coupon search and cashback platform offering up to 56% coupon savings, 5% food delivery cashback, daily sign-in rewards, and new-user exclusive red packets.
• Fanhuan (返还网) Full-service money-saving platform offering discounts up to 65% off major brands, purchase cashback up to 60%, and food delivery red packets up to 66 yuan.
• Nvren Tong (女人通) Advertising Platform B2B female traffic advertising trading service platform enabling advertisers to deliver targeted ads (information flow ads, in-page ads, splash ads) to Meiyou's 400+ million female user base with regional sales teams covering North, East, and South China.
• Creator Center (创作者中心) Content creator platform enabling creators to publish, manage, and monetize content on Meiyou's female-focused audience network.
• Meiyou Internet Hospital (美柚互联网医院) Online medical consultation platform providing free consultations covering obstetrics, gynecology, pediatrics and other clinical departments with 7x24 hour health advisory services.
• MeetYou (Overseas Version) International version of Meiyou women's health app launched for overseas markets.

Quantifiable outcome

• 70%+ newborn market penetration rate - approximately 7 out of 10 new mothers in China use Meiyou
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• TOPHERmajorGTM or Marketing Partner · 1 January 2025Media partner for CSR initiatives; co-founded '妇儿健康生活产业链商业向善实践基地' (Women and Children's Health Industry Chain Commercial Goodness Practice Base) at 2025 Commercial Goodness Action Conference
• 厦门弘爱妇产医院 (Xiamen Humanity Obstetrics & Gynecology Hospital)coreStrategic or Co-development Partner · 1 January 2022Healthcare partner for '新妈演习生' (New Mom Dry Run) prenatal delivery simulation program; provides expert lectures, delivery simulations, pain experience for fathers, and expert consultations; program held annually since 2022 benefiting 100+ families
• 蔻德罕见病关爱中心 (CORD Rare Disease Center)minorStrategic or Co-development Partner · 1 January 2022Charitable partnership for rare disease children; distributed '儿童节关爱礼包' (Children's Day Care Packages) to 300 rare disease patient families in Fujian, Hunan, Guangdong provinces through '快乐成长'育蕾计划
• 慧灵公益机构 (Huilin Public Welfare Organization)minorStrategic or Co-development Partner · 1 January 2022Charitable partnership for children with intellectual disabilities; donated care supplies through '快乐成长'育蕾计划 to improve quality of life for children with intellectual disabilities
• 珠海市琪琪聋儿听力语言康复中心 (Zhuhai Qiqi Hearing and Speech Rehabilitation Center)minorStrategic or Co-development Partner · 1 January 2022Charitable partnership for hearing-impaired children; donated supplies to support hearing rehabilitation for deaf children as part of '快乐成长'育蕾计划
• 广州悦尔公益基金会 (Guangzhou Yueer Charity Foundation)coreStrategic or Co-development Partner · 1 January 2021Major CSR partner for the '快乐成长'育蕾计划 (Happy Growth Plan); donated 3.27 million RMB in materials and funds; program benefited families across 31 provinces with 340,000+ person-times reached; also collaborated on '悦尔优库' WeChat mini-program for digital charity
• 中国关心下一代工作委员会儿童发展研究中心 (China关心下一代 Children Development Research Center)majorStrategic or Co-development Partner · 1 January 2021Awarded as '2020年度关爱母婴公益行动优秀合作伙伴' (2020 Excellent Partner for Maternal and Infant Public Welfare Action) and '倡导科学育儿内容传播示范单位' (Scientific Parenting Content Dissemination Demonstration Unit) in 2021
• 悦尔优库 (Yueer Youku)majorTechnology or Integration · 1 January 2021Digital charity platform WeChat mini-program; Meiyou donated materials to the platform enabling families nationwide to apply for maternal and infant supplies online; platform won 2022 China Charity Project Competition Top 100
• 中国儿童少年基金会 (China Children and Infants Foundation)coreStrategic or Co-development Partner · 1 January 2018CSR partnership launched '幸福万家——母婴1000天健康行动之守护儿童安全公益行' (Safe Children Public Welfare Program) in 2018; donated 2 million RMB in 2019 for children's safety, medication, and travel safety education
• 中国妇女发展基金会 (China Women's Development Foundation)coreStrategic or Co-development Partner · 1 January 2013Long-term CSR partnership; Meiyou participates in the '中国女性宫颈健康促进计划' (China Women's Cervical Health Promotion Program) as a media partner; launched HPV prevention awareness campaigns and promoted vaccination among female users

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Babytree (宝宝树): Chinese parenting and maternal-infant platform offering community, content, e-commerce, and tools for new parents. Direct competitor in the China parenting/maternal segment where Meiyou claims 70%+ newborn market share.
• Flo Health: Global leader in period and ovulation tracking app, serving 380M+ users worldwide. Closest international functional equivalent to Meiyou with freemium model, AI-driven predictions, and female health focus.
• Clue: Berlin-based period and ovulation tracking app known for science-backed approach and strong brand in Western markets. Direct functional peer in menstrual tracking and reproductive health predictions.
• Ovia Health: Women's and family health app covering fertility, pregnancy, and parenting (now part of Labcorp). Comparable in covering the full female lifecycle with employer-sponsored benefits distribution model.
• Dayima (大姨妈): China's leading period and menstrual tracking app, the closest direct competitor to Meiyou's flagship product in the menstrual health track. Both compete for the same female user base in China with similar tracking and community features.

Broad incumbents

• BabyCenter: Global pregnancy and parenting platform owned by Everyday Health Group, providing content, tools, and community for expecting parents. Established incumbent with overlapping pregnancy/parenting tool offering.
• Mumsnet: UK-based parenting community and information platform. Adjacent peer sharing community-driven parenting support model, though primarily UK-focused rather than directly competitive.

Emerging players

• Maya (Plackal Tech): Period tracker and women's health app with AI-powered predictions. Comparable mobile-first period and fertility tracking product competing in overlapping global markets.
• The Bump: Pregnancy and baby tracker app with week-by-week content and tools (owned by The Knot Worldwide). Overlaps with Meiyou's Baby Record in pregnancy tracking and registry/commerce features.
• Wildflower Health: Women's health platform offering personalized health programs through health plans and employers. Comparable in women's health focus with B2B2C distribution and clinical health content approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/meiyou

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meiyou