RAS Luxury Oils
RAS Luxury Oils is an India-based D2C premium skincare brand operating a vertically integrated farm-to-face model with own Raipur farms. It sells clean botanical skincare across face, body, lip, and hair care to affluent Indian consumers via D2C, marketplaces, and retail stores.
- Company typePrivate
- Founded2017
- HeadquartersRaipur, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What RAS Luxury Oils does
RAS Luxury Oils, legally RAS Beauty Private Limited, is an India-based direct-to-consumer premium skincare brand founded in 2017 in Raipur, Chhattisgarh, by a multigenerational women-led team — Shubhika Jain, Suramya Jain, and mother Sangeeta Jain. The company operates a vertically integrated Farm-to-Face® model that sources botanical ingredients from its own sustainable farms in Raipur, formulates products in DSIR-approved labs, and manufactures in small batches in-house. Its portfolio spans more than 23 categories across face care (serums, face elixirs/oils, creams, sunscreens, cleansers, masks, toners, tools, skin tints), lip care (lipsticks, lip oils, lip tints), body care (lotions, washes, scrubs, oils, essential and cold-pressed oils), hair care, eye care, perfume, candles, wellness, and curated gifting sets. Products are positioned as clean beauty — formulated without sulfates, parabens, silicones, alcohol, phthalates, mineral oil, synthetic preservatives, fragrances, or dyes — and are priced in Indian Rupees across entry (INR 440 tinted balms), mid (INR 1,000-1,500), and premium tiers (up to INR 2,890 for face elixirs and INR 5,340 for gift sets).
The business runs an omnichannel go-to-market anchored by its own e-commerce website (rasluxuryoils.com), with parallel distribution across Amazon, Nykaa, and Flipkart marketplaces, quick commerce platforms, two exclusive brand outlets (Magneto Mall Raipur and Nexus Mall Seawoods Navi Mumbai), and HORECA partnerships. Revenue is generated primarily through unit-priced one-time consumer purchases rather than subscriptions; the company has served more than 500,000 cumulative customers and reported ARR of approximately Rs 100 crore (~USD 12 million) as of 2026 with a 75% revenue CAGR over three years. Funding has progressed from a $2M Series A in 2022 (Sixth Sense Ventures) through a $1.5M pre-Series A in 2023 (Green Frontier Capital), a $5M Series A in 2025 (Unilever Ventures-led), and a $7.5M Series B in March 2026 (Dabur Ventures-led). In April 2026, Dabur India acquired a 51% controlling stake for Rs 110-120 crore through Dabur Ventures — its maiden investment from a Rs 500 crore corpus — marking RAS's transition to a majority-owned subsidiary of a top-five Indian FMCG conglomerate while continuing independent operations under the RAS brand. Corporate headquarters are in Mumbai (Lower Parel) with primary manufacturing and farm operations in Raipur.
RAS Luxury Oils firmographics
Firmographics- Name
- RAS Luxury Oils
- Legal name
- RAS Beauty Private Limited
- Website
- https://rasluxuryoils.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RAS Luxury Oils is an India-based D2C premium skincare brand operating a vertically integrated farm-to-face model with own Raipur farms. It sells clean botanical skincare across face, body, lip, and hair care to affluent Indian consumers via D2C, marketplaces, and retail stores.
- Ownership category
- akta.pro rank
RAS Luxury Oils industry classification
Industry- Product category
- Luxury Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industry
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
Keywords
Where RAS Luxury Oils is headquartered
LocationHeadquarters
- HQ city
- Raipur
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
RAS Luxury Oils business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer (D2C) Sales: Primary revenue stream through company's own e-commerce website (rasluxuryoils.com) selling skincare, body care, lip care, and wellness products directly to consumers at premium price points.
- Marketplace Sales: Revenue through third-party e-commerce platforms including Amazon, Nykaa, and Flipkart, expanding reach beyond direct website customers.
- Quick Commerce and HORECA: Distribution through quick commerce channels and HORECA (Hotels, Restaurants, Cafes) partnerships for immediate availability and experiential retail.
- Exclusive Brand Outlets: Revenue from physical retail presence through exclusive brand stores in malls (Magneto Mall Raipur, Nexus Mall Seawoods Navi Mumbai).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Face Serums and Treatments - ₹480 to ₹2,392 |
| Unit Pricing | Pay-as-you-go | Face Elixirs and Oils - ₹945 to ₹2,745 |
| Unit Pricing | Pay-as-you-go | Moisturizers and Creams - ₹1,201 to ₹2,890 |
| Unit Pricing | Pay-as-you-go | Lip Products - ₹440 to ₹1,890 |
| Unit Pricing | Pay-as-you-go | Body Care - ₹518 to ₹1,640 |
| Unit Pricing | Pay-as-you-go | Gift Sets and Combos - ₹870 to ₹5,340 |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
RAS Luxury Oils product offering
Product offeringCore offering
RAS Luxury Oils is an Indian luxury skincare brand that operates a vertically integrated farm-to-face model, sourcing botanicals from its own sustainable farms in Raipur, Chhattisgarh, and manufacturing skincare, body care, lip care, hair care, perfume, candles, and wellness products in-house in small batches. The company sells its clean beauty products through a D2C e-commerce website, third-party marketplaces, and exclusive brand outlets. It is a registered trademark holder of the Farm-to-Face® concept and positions its portfolio in the premium Indian skincare segment with rare botanical actives such as saffron, rosehip, 24K gold, and bakuchiol.
Product overview
RAS Luxury Oils is an Indian D2C luxury skincare brand operating a vertically integrated farm-to-face model, sourcing botanicals from its own farms in Raipur, Chhattisgarh, and manufacturing products in-house. The company offers a comprehensive portfolio of clean beauty products organized across face care (Face Serums, Face Elixirs/Oils, Creams & Moisturizers, Sunscreens, Face Cleansers, Face Masks, Toners & Face Mists, Skin Tints), body care (Body Lotion, Body Wash, Body Scrub, Body Oil, Essential Oils, Cold Pressed Oils), lip & makeup (Lipsticks, Lip Oils, Lip Tints), hair care, eye care, perfume, candles, wellness products, and curated gifting sets. The brand positions itself on clean, high-performance skincare formulated without sulfates, parabens, silicones, alcohols, and synthetic ingredients. Products are sold through its D2C website and third-party marketplaces including Amazon, Nykaa, and Flipkart, with recent Series B funding of $7.5 million led by Dabur Ventures to accelerate omnichannel expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Face Serums Lightweight gel-based serums designed for everyday skincare routines, targeting specific skin concerns with active ingredients like Glutathione, Alpha Arbutin, Kojic Acid, Copper Peptides, and Retinal. Priced from ₹480 to ₹2,392.
- Face Elixirs and Face Oils Luxurious botanical oil formulations enriched with vitamins, minerals, and essential nutrients for deep skin treatment and revitalization, including the 24K Gold Radiance Beauty Boosting Face Elixir. Priced from ₹945 to ₹2,745.
- Creams and Moisturizers Day and night creams providing hydration, broad-spectrum SPF protection, and comprehensive skincare routines, including Super Recharge Bakuchiol Night Cream and Super Charge Multivitamin Day Gel Cream SPF 30. Priced from ₹1,201 to ₹2,890.
- Sunscreens Sun protection products formulated to shield skin from UVA, UVB, and blue light rays, including Solaris Ultra Light Daily Defence Sunscreen SPF 65 PA++++.
- Face Cleansers Gentle sulfate-free cleansers for daily use that thoroughly cleanse without stripping essential skin moisture, including Radiance Brightening Face Wash and cleansing oils.
- Face Masks Plant-based face masks addressing various skin concerns with hydrating and reviving recipes, including sleeping gel masks, clay masks, and exfoliating masks.
- Toners and Face Mists Refreshing toners that balance pH levels, reduce oiliness, and tighten pores, including Rose Nectar Face Mist & Toner and Glow Potion Essence Toner.
- Skin Tints Skincare-infused skin tints blending makeup with advanced skincare for natural radiance, including Glo-Tint Radiance Skin Perfector with SPF protection.
- Face Tools Ancient beauty tools including face rollers, gua sha tools, and electric facial devices for lymphatic drainage, microcirculation, and reducing puffiness.
- Lipsticks Lumiere Satin Matte Lipsticks with botanical oils for long-lasting coverage and smooth, moisturized lips. Priced at ₹1,900.
- Lip Oils SuperPlump Maximizing Lip Oil Gloss, India's first 6-in-1 formula functioning as gloss, oil, balm, tint, mask, and plumper with SPF 20. Priced at ₹1,490.
- Lip Tints Tinted liquid lip balms with natural skin-loving oils for use on lips, eyes, and cheeks, including Oh-So-Luxe Tinted Liquid Lip Balm. Priced from ₹440.
- Body Lotion Rich yet lightweight body lotions with organic oils and skin-repairing actives for hydration, including Brighten Lactic Acid Body Lotion and Nourish Softening Body Lotion. Priced from ₹893.
- Body Wash Non-stripping hydrating body washes with pure organic ingredients and mood-lifting aromas, including Brighten AHA Botanical Body Wash. Priced from ₹893.
- Body Scrub All-natural body scrubs with skin-loving actives for gentle exfoliation, smoothing, and softening skin.
- Body Oil Vitamin and nutrient-rich body oils with floral extracts for smoothening, hydrating, and elevating mood, including Radiance Brightening Body Oil. Priced from ₹518.
- Essential Oils 100% pure essential oils derived from flowers, leaves, and bark through steam distillation or cold-pressed processes for skin and hair care.
- Cold Pressed Oils 100% cold-pressed pure plant oils for use as carrier oils, massage oils, or nutrient-rich additions to bath and body products.
- Hair Care Hair and scalp care products including serums, elixirs, and scalp rollers formulated to strengthen, hydrate, and restore hair, including Root-ine Hair Growth Serum.
- Eye Care Products for under-eye treatment including serums, roller tools, and blends for puffiness, dark circles, and tired eyes.
- Perfume Extrait de perfumes from The Celestial Collection celebrating individuality through captivating fragrances.
- Candles Hand-poured 100% natural soy wax candles crafted using Precision Wax Blending Technology for mood enhancement.
- Gifting Sets Curated luxury skincare gift sets for self-care, celebration, and everyday indulgence, including Complete Radiance Giftset and Golden Glow Massage Gift Set. Priced from ₹870 to ₹5,340.
- Wellness Wellness gift hampers and products for holistic self-care including hand washes and aromatherapy items.
Quantifiable outcome
- 75% revenue CAGR over three years with ARR of approximately Rs 100 crore
- +2 more outcomes
Companies that use RAS Luxury Oils
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
RAS Luxury Oils technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RAS Luxury Oils partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
RAS Luxury Oils competitors and assessment
Company assessmentDirect peers
- Plum: Indian vegan and cruelty-free D2C beauty brand selling skincare, haircare, and body care across its own site, marketplaces, and retail. Closely comparable on clean-beauty positioning, omnichannel strategy (D2C + Amazon + Nykaa + Flipkart), and premium price points within the Indian market.
- Dot & Key: Indian D2C skincare brand targeting young consumers with vitamin-infused, multi-functional formulations sold via D2C and major marketplaces. Comparable on affordable-premium Indian skincare, omnichannel D2C + Amazon/Nykaa distribution, and rapid scaling trajectory.
- Sugar Cosmetics: Indian D2C color cosmetics brand with strong omnichannel distribution including Nykaa, Amazon, and exclusive brand outlets. Comparable on premium positioning, omnichannel GTM (D2C + marketplaces + EBOs), and multi-category beauty portfolio targeted at urban Indian women.
- Minimalist: Indian D2C skincare brand focused on science-backed active-ingredient formulations (similar actives such as retinoids, peptides, and AHA/BHA). Comparable on premium-positioned skincare, marketplace + D2C omnichannel, and target audience of ingredient-literate Indian consumers.
- Juicy Chemistry: Indian D2C certified-organic clean beauty brand selling skincare, body care, and haircare with in-house formulations. Most directly comparable on the 'clean, botanical, in-house formulated' positioning that defines RAS's Farm-to-Face proposition.
- mCaffeine: India's largest caffeinated personal care D2C brand selling skincare, haircare, and body care directly to consumers through its own site and marketplaces. Highly comparable on D2C-first model, premium-positioned clean beauty, marketplace distribution, and Indian consumer base.
- Kama Ayurveda: Indian luxury ayurvedic beauty and wellness brand owned by Nykaa's parent FSN, selling skincare, body care, and wellness through D2C, marketplaces, and exclusive boutiques. Comparable on premium positioning, botanical/natural ingredient narrative, and Indian heritage brand-building.
- Forest Essentials: India's leading luxury ayurvedic skincare brand sold through own boutiques, luxury hotels, and selective retail. Comparable on premium botanical positioning, India-made luxury skincare narrative, physical retail experience, and gifting-led revenue mix.
Broad incumbents
- Mamaearth (Honasa Consumer): India's largest listed D2C beauty and personal care company (parent of Mamaearth, The Derma Co., Bblunt, Aqualogica). Comparable on India-focused D2C-first beauty model, clean/natural positioning, and omnichannel distribution, but materially larger and now public — making it the broad incumbent benchmark for the category.
Others
- Nykaa (FSN E-Commerce Ventures): India's leading beauty and personal care multi-brand retailer and platform where RAS is a key premium D2C brand distributed. Comparable as the dominant channel partner for premium Indian beauty, and a direct stakeholder in RAS's distribution and brand-building — also adjacent competitor via Nykaa's own private-label and Kama Ayurveda brands.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
RAS Luxury Oils social profiles
Digital presenceRAS Luxury Oils financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAS Luxury Oils leadership team
Management profileNumber of profiles
Profiles3 records
RAS Luxury Oils funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAS Luxury Oils M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAS Luxury Oils
What does RAS Luxury Oils do?
RAS Luxury Oils is an Indian luxury skincare brand that operates a vertically integrated farm-to-face model, sourcing botanicals from its own sustainable farms in Raipur, Chhattisgarh, and manufacturing skincare, body care, lip care, hair care, perfume, candles, and wellness products in-house in small batches. The company sells its clean beauty products through a D2C e-commerce website, third-party marketplaces, and exclusive brand outlets. It is a registered trademark holder of the Farm-to-Face® concept and positions its portfolio in the premium Indian skincare segment with rare botanical actives such as saffron, rosehip, 24K gold, and bakuchiol.
Is RAS Luxury Oils a public or private company?
RAS Luxury Oils is a private company. It is classified as corporate owned and is currently operating.
When was RAS Luxury Oils founded?
RAS Luxury Oils was founded in 2017. It employs 51 to 100 people.
Where is RAS Luxury Oils based?
RAS Luxury Oils is headquartered in Raipur, India, in the Asia region.
How does RAS Luxury Oils make money?
Four revenue lines are on record. Direct-to-Consumer (D2C) Sales are the primary driver. The others are marketplace Sales, quick Commerce and HORECA and exclusive Brand Outlets.
Who are RAS Luxury Oils's main competitors?
Direct peers on record are Plum, Dot & Key, Sugar Cosmetics, Minimalist, Juicy Chemistry, mCaffeine, Kama Ayurveda and Forest Essentials. Mamaearth (Honasa Consumer) is listed as a broad incumbent. Nykaa (FSN E-Commerce Ventures) is listed as an others.
Does RAS Luxury Oils have an API?
No public API is recorded for RAS Luxury Oils.
What industry is RAS Luxury Oils in?
RAS Luxury Oils's product category is Luxury Skincare. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps). Its NAICS code is 456120 and its SIC code is 2844.