IMATAG
IMATAG is a French B2B SaaS company that provides patented invisible digital watermarking, visual content monitoring, and authenticity verification for agencies, brands, media publishers, entertainment, and real estate clients to protect, track, and authenticate visual assets.
- Company typePrivate
- Founded2015
- HeadquartersRennes, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IMATAG does
IMATAG, founded in 2015 in Rennes, France, is a B2B SaaS provider of invisible digital watermarking and visual content monitoring solutions. The company was founded by three specialists from INRIA (the French national institute for computer science) and operates an exclusive patent license from INRIA, which is also a shareholder. Its core technology embeds imperceptible identifiers into images, videos, and PDFs using patented steganographic techniques that survive compression, cropping, rotation, resizing, and screenshots, with detection possible without access to the original file (blind watermarking). A reverse image search capability, fed by custom crawlers and exploration partners, reaches tens of millions of queries per day and recognizes altered copies of content across the web.
The product suite is built around three core offerings, Monitor (web tracking and brand protection), Leaks (forensic leak source identification), and Authenticity (content provenance certification), plus a public Digital Watermarking API and a Forensic Watermarking capability for traitor tracing. The product surface has expanded meaningfully since 2024, with the launch of IMATAG Authenticity (September 2024), PDF digital watermarking (November 2025), and video watermarking and detection via API (April 2026), positioning the company against emerging EU AI Act and US executive-order content labeling requirements.
IMATAG sells through an API-first, enterprise field sales motion to over 100 B2B clients across five verticals: agencies, brands, media and publishing (primary), and real estate and entertainment (secondary). Pricing is quote-based, typically annual, and undisclosed publicly. The company is privately held, has 18 employees, and has raised a single disclosed round of approximately $1.46M from ADAY in 2019, implying subsequent growth has been self-funded. Notable channel partners include dpa Picture Alliance, PIXRAY, DataTrails, and DAM platforms Bynder, Aprimo, and Wedia, alongside memberships in IPTC, CEPIC, and the Content Authenticity Initiative.
IMATAG firmographics
Firmographics- Name
- IMATAG
- Legal name
- IMATAG
- Website
- https://imatag.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMATAG is a French B2B SaaS company that provides patented invisible digital watermarking, visual content monitoring, and authenticity verification for agencies, brands, media publishers, entertainment, and real estate clients to protect, track, and authenticate visual assets.
- Ownership category
- akta.pro rank
IMATAG industry classification
Industry- Product category
- Digital Watermarking Software
- akta.pro primary industry
- Leak Detection & Source Attribution (Fingerprint Matching, Subscriber/Partner Tracing) (MPAHAMAE)
- akta.pro secondary industries
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE), Forensic Watermarking (Session/User Watermarking, Payload Design) (MPAHAMAA), Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK), Watermarking (Forensic/Visible) & Traceability (MPAHALAL)
Keywords
Where IMATAG is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
IMATAG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS/Cloud-based Watermarking Services: IMATAG generates revenue through subscription-based services offering watermarking, monitoring, leak detection, and authenticity verification solutions delivered via cloud API and platform access.
- API Usage and Integration Services: Revenue from API-based watermarking and detection services that integrate into existing workflows, with support for images, videos, and PDFs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on use case and volume |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
IMATAG product offering
Product offeringCore offering
IMATAG sells SaaS-based invisible digital watermarking and visual content monitoring solutions for B2B clients. Its patented steganographic technology embeds imperceptible identifiers into images, videos, and PDFs that survive compression, cropping, rotation, resizing, and screenshots, enabling organizations to track content distribution across the web, identify the source of leaks, and certify the authenticity and provenance of visual assets via a public API and integrated web platform.
Product overview
IMATAG offers a unified product suite centered on invisible digital watermarking technology for visual content protection. The core offering consists of three integrated products: Monitor (online content tracking and brand protection), Leaks (source identification for content leaks), and Authenticity (content provenance certification). These are powered by proprietary invisible watermarking and visual recognition technologies, all accessible via a public Digital Watermarking API. The platform supports watermarking, tracking, and forensic analysis of images, videos, and PDFs, with solutions serving industries including media, brands, entertainment, real estate, and agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Monitor
- Leaks
- Authenticity
- Digital Watermarking API
Quantifiable outcome
- Resists compression, cropping, rotation, resizing, and screenshots
- +2 more outcomes
Companies that use IMATAG
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
IMATAG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
IMATAG partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- dpa Picture Allianceflagshipdpa Picture Alliance selected IMATAG as their preferred invisible watermarking technology provider for protecting photo content.
- INRIAcoreIMATAG was founded by INRIA digital watermarking specialists. INRIA is a shareholder of IMATAG and has granted exclusive patent rights to the company. The collaboration represents the core technological foundation of the company.
- PIXRAYcorePartnership enabling photo agencies to pursue infringements on non-exclusive content using IMATAG watermarking and PIXRAY detection.
- DataTrailscoreDataTrails Proof Portal partnership enabling new era in media authenticity with IMATAG. Deep integration for content authenticity verification.
- IPTCcoreListed as a proud member organization. IPTC is a consortium of news agencies developing metadata standards for media content.
- CEPICcoreListed as a proud member organization. CEPIC is the European association of image agencies and photographers.
- Content Authenticity InitiativecoreListed as a proud member organization. Coalition working on content authenticity standards and verification.
- CP2AminorListed as a proud member organization.
- PAJ (Photographe Auteur Journaliste)minorListed as a partner on IMATAG's website partner section.
- Internet RemovalsminorListed as a partner on IMATAG's website partner section for internet removal services.
- ActivominorListed as a partner on IMATAG's website partner section for consulting services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
IMATAG competitors and assessment
Company assessmentEmerging players
- Attestiv: Content authenticity and deepfake-detection platform for media, insurance, and enterprise. Comparable in the image and media authentication use case, with somewhat broader focus on synthetic media detection beyond watermarking.
Broad incumbents
- Synamedia: Major video software provider offering watermarking and content security as part of broader video platform offerings. Comparable in video watermarking/leak attribution but at much larger scale across M&E.
- Digimarc: Established US-listed digital watermarking pioneer covering product packaging, retail, and media use cases. Direct comparable on the watermarking technology axis but operates at much larger scale with broader portfolio beyond visual content protection.
- Irdeto: Global provider of content security, watermarking, and anti-piracy solutions for pay-TV operators and streaming platforms. Comparable in forensic watermarking for video, with broader cybersecurity portfolio.
- Adobe (Content Credentials): Adobe's Content Credentials feature embeds C2PA provenance metadata into images and documents, positioning Adobe as a major competitor in content authenticity for creative professionals. Comparable use case, but built on metadata/cryptography standards rather than steganographic watermarking.
- NAGRA (Kudelski Group): Long-standing content protection and forensic watermarking vendor for the media & entertainment industry. Comparable in the watermarking-for-M&E use case, but typically embedded in larger broadcast/security platforms.
Direct peers
- TruePic: Content authenticity and digital provenance platform using cryptographic signatures plus watermarking for image verification. Direct comparable in the content authenticity / provenance use case for media and brands.
- Verimatrix: Provider of forensic watermarking and content security for pay-TV, OTT, and streaming services. Closely comparable on video watermarking/leak attribution for premium content, though Verimatrix focuses more on anti-piracy than image authenticity.
- ContentArmor: French specialist in forensic watermarking and content protection for premium video, sports, and live streaming. Direct comparable on forensic watermarking-as-a-service and is geographically and technologically adjacent to IMATAG.
Others
- Pixray: Image-rights enforcement and copyright-protection platform partnered with IMATAG to pursue infringements on non-exclusive content. Adjacent/complementary rather than competitive - extends IMATAG's monetization of detected leaks into legal enforcement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IMATAG social profiles
Digital presenceIMATAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMATAG leadership team
Management profileNumber of profiles
Profiles8 records
IMATAG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMATAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMATAG
What does IMATAG do?
IMATAG sells SaaS-based invisible digital watermarking and visual content monitoring solutions for B2B clients. Its patented steganographic technology embeds imperceptible identifiers into images, videos, and PDFs that survive compression, cropping, rotation, resizing, and screenshots, enabling organizations to track content distribution across the web, identify the source of leaks, and certify the authenticity and provenance of visual assets via a public API and integrated web platform.
Is IMATAG a public or private company?
IMATAG is a private company. It is classified as venture growth investor backed and is currently operating.
When was IMATAG founded?
IMATAG was founded in 2015. It employs 11 to 50 people.
Where is IMATAG based?
IMATAG is headquartered in Rennes, France, in the Europe region.
How does IMATAG make money?
Two revenue lines are on record. SaaS/Cloud-based Watermarking Services are the primary driver. The others are API Usage and Integration Services.
Who are IMATAG's main competitors?
Attestiv is listed as an emerging player. Broad incumbents are Synamedia, Digimarc, Irdeto, Adobe (Content Credentials) and NAGRA (Kudelski Group). Direct peers are TruePic, Verimatrix and ContentArmor. Pixray is listed as an others.
Does IMATAG have an API?
Yes. IMATAG offers a public API for digital watermarking that enables automated video watermarking and detection, image watermarking and detection, PDF watermarking, and forensic analysis. The API supports blind watermarking technology that remains imperceptible while being resilient to common transformations such as compression, resizing, or editing. Video processing supports files up to 5 GB and up to three hours in duration, across formats such as MP4 or MOV. A sandbox environment with a limited 10 MB quota on the uploads folder is available for testing with CC0-watermarked demo images. Developer documentation is at www.imatag.com/api.
What industry is IMATAG in?
IMATAG's product category is Digital Watermarking Software. Its primary akta.pro industry code is MPAHAMAE, Leak Detection & Source Attribution (Fingerprint Matching, Subscriber/Partner Tracing), with a secondary code of MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution).