Incredible
Incredible (Norditech AB) is a Swedish voice-first AI agent platform that lets Mac users describe outcomes in natural speech and autonomously executes multi-step tasks across Gmail, Slack, Notion, Figma, Google Workspace, and legacy enterprise apps, serving prosumer individuals and SMB teams via subscription and usage-based credits.
- Company typePrivate
- Founded2024
- HeadquartersJönköping, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Incredible does
Incredible (legal entity Norditech AB, reg. no. 559266-7280) is a Swedish voice-first AI agent platform founded in 2024 and headquartered in Jönköping, Sweden. Its core product, Incredible 2.0, is a Mac desktop application that listens to natural spoken commands, interprets user intent, and autonomously executes multi-step tasks across integrated applications including Gmail, Slack, Notion, Figma, Google Workspace (Docs, Sheets, Calendar, Forms), browsers, and legacy enterprise systems such as Visma. The company coined the term 'vibe computing' to describe a paradigm in which users describe desired outcomes in natural voice and the AI determines and executes the necessary steps, eliminating clicking, typing, and menu navigation. The product suite is anchored by the Incredible Desktop Application and the underlying Incredible Agents orchestration system.
Underlying technology is built around voice/speech processing, intent understanding, and cross-application orchestration rather than disclosed proprietary foundation models, with infrastructure hosted on Supabase-managed AWS and data processing governed by GDPR-compliant EU data residency. The platform exposes deep integrations with Google Workspace APIs, Slack, Notion, Figma, and legacy systems, with documented privacy controls including opt-in usage diagnostics (audio, screenshots, conversation history) and explicit non-training-of-customer-data defaults.
Revenue mechanics combine subscription tiers (monthly billing) with a usage-based prepaid credit system for consumption-priced actions, sold via self-serve sign-up to individual/prosumer Mac users and a sales-assisted motion for SMB and B2B team deployments. Target segments are prosumer/individual productivity users and small-to-medium business teams seeking to automate cross-application workflows. Pricing is not publicly disclosed; the company is venture-backed by Spintop Ventures and Starbright Invest with approximately $1.5M in disclosed funding across two 2024-2025 rounds, operates a waitlist and demo-booking funnel, and is actively scaling its nine-person team across partnerships, growth, and content functions while pursuing SOC 2 Type 2 and ISO 27001 certifications to enable enterprise sales.
Incredible firmographics
Firmographics- Name
- Incredible
- Legal name
- Norditech AB
- Website
- https://incredible.one
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Incredible (Norditech AB) is a Swedish voice-first AI agent platform that lets Mac users describe outcomes in natural speech and autonomously executes multi-step tasks across Gmail, Slack, Notion, Figma, Google Workspace, and legacy enterprise apps, serving prosumer individuals and SMB teams via subscription and usage-based credits.
- Ownership category
- akta.pro rank
Incredible industry classification
Industry- Product category
- AI Productivity Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Voice Assistants & Voice UI (VUI) (HDAAAFAD), On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)
Keywords
Where Incredible is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Incredible business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: Subscription-based access to the Incredible AI platform with fees based on chosen service plan and features accessed.
- Credit System: Users purchase prepaid digital tokens (credits) that are consumed based on complexity and requirements of actions performed. Credits are non-refundable and non-transferable. Remaining unused credits can be refunded upon service discontinuation.
- Individual Use (Freemium): Individual users can access Incredible platform. The service processes commands, messages, and personal data based on user agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on service plan and features |
| Usage-based | Pay-as-you-go | Prepaid digital tokens consumed per action complexity |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Incredible product offering
Product offeringCore offering
Incredible provides a voice-first AI agent for Mac that listens to spoken commands, interprets intent, and autonomously executes multi-step tasks across applications including Gmail, Slack, Notion, Figma, Google Workspace, browsers, and legacy systems such as Visma. The product is delivered as a native Mac desktop application and a cloud-connected platform, targeting both individual Mac users and small-to-medium business teams seeking productivity automation.
Product overview
Incredible is a unified voice-first AI platform consisting of the Incredible 2.0 desktop application for Mac and the Incredible Agents system. The core product is a voice-driven AI that listens to spoken commands and autonomously executes multi-step tasks across applications including Gmail, Slack, Notion, Figma, Visma, and Google Workspace tools. Users speak desired outcomes and the AI determines the steps and executes them, eliminating the need for clicking, typing, or navigating menus. The product is built by Norditech AB, a Swedish company headquartered in Jönköping, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Incredible 2.0 Voice-first AI assistant for Mac that listens to spoken commands, interprets intent, and autonomously executes tasks across Gmail, Slack, Notion, Figma, Google Workspace, browsers, and legacy systems such as Visma, for individual prosumer users and teams.
- Incredible Desktop Application Native Mac desktop application that enables users to control their computer through voice commands, automatically clicking, typing, and navigating applications on their behalf to execute tasks.
- Incredible Agents AI agents that autonomously execute tasks on behalf of users across integrated third-party applications and services, including CRM, ERP, communication, document management, financial, and project management platforms.
Quantifiable outcome
- Voice interface eliminates 100% of clicking, typing, and menu navigation for task execution
Companies that use Incredible
Customer profileSegments2 records
Ideal customer profiles2 records
Incredible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature4 records
Incredible partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Google Workspace APIscoreGoogle APIs integration for Docs, Sheets, Forms, and Calendar. Incredible uses Google Workspace APIs to provide services across Google applications. Adheres to Google User Data Policy including Limited Use requirements.
- Cloud Infrastructure ProviderscoreCloud infrastructure providers for secure data processing. Diagnostic data stored in Supabase-managed infrastructure (AWS). EU/EEA data transfers protected via Standard Contractual Clauses and Data Privacy Framework.
- Payment Processing ProviderscoreThird-party payment processing providers for billing and subscription management services.
- CRM SystemscoreCustomer Relationship Management platforms integrated with Incredible for automated workflow execution across business applications.
- ERP PlatformscoreEnterprise Resource Planning systems integrated for cross-platform business data processing and task automation.
- Communication and Collaboration ToolscoreIntegration with communication and collaboration platforms (including Slack) for automated workflow and messaging functionality.
- Document and File Management SystemscoreDocument management platforms integrated including Notion and file management systems for cross-application automation.
- Financial and Accounting SoftwarecoreFinancial and accounting software integrations enabling automated financial data processing and workflow execution.
- Project Management PlatformscoreProject management platform integrations for task automation across project management workflows.
- Human Resources Management SystemscoreHR management system integrations for automated HR-related workflow execution.
- Business Intelligence and Analytics ToolscoreBusiness intelligence and analytics tool integrations for enhanced data processing and insights automation.
- Marketing and Sales Automation ToolscoreMarketing and sales automation platform integrations for automated marketing workflow execution.
Scale indicators4 records
Recent moves3 records
Expansion highlights6 records
Incredible competitors and assessment
Company assessmentBroad incumbents
- Apple Intelligence / Siri: Apple's on-device voice assistant and emerging AI platform for Mac/iOS. Directly comparable voice-first interface on the same Mac platform Incredible targets, and is the most disruptive incumbent given OS-level access.
- Microsoft Copilot: Microsoft's broad AI assistant embedded across Windows, Office, and Edge that takes actions across applications. Comparable in cross-app execution ambition; broad incumbent with vastly larger distribution and capital that competes with Incredible at the OS level.
- OpenAI Operator: OpenAI's browser-based agent that autonomously performs tasks across websites and apps. Closest frontier-lab counterpart to Incredible's cross-app autonomous execution thesis, with massive model and distribution advantages.
- Google Gemini: Google's general-purpose AI assistant with voice modes and cross-Google-Workspace action capabilities. Broad incumbent with deep native integration into the same Google apps Incredible targets via API.
Emerging players
- Replit Agent: AI agent inside Replit that autonomously builds software across an integrated environment. Comparable agentic execution pattern and PLG onboarding, though scoped to software development rather than general productivity.
- Rabbit r1: Voice-first AI hardware device executing tasks across apps via a 'Large Action Model'. Comparable voice-first cross-app agent positioning, though hardware-distributed rather than desktop software.
Direct peers
- Lindy AI: Builds autonomous AI agents that automate workflows and execute tasks across apps for individuals and teams. Closely comparable on product-led agent offering, target persona (prosumer/SMB), and pricing structure.
- MultiOn: Autonomous AI agent that browses the web and operates applications to complete tasks. Comparable cross-app execution model, though primarily web/browser-focused versus Incredible's desktop-app breadth.
- Adept AI: AI agent company building models that take actions across software applications on behalf of users. Highly comparable to Incredible's cross-application task-execution thesis, though Adept has historically emphasized model-first architecture rather than voice-first UX.
- Cognosys (now Skywork): AI agent platform for autonomous task execution across web and SaaS applications. Comparable agentic workflow positioning, with similar PLG-friendly onboarding and credits-based pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Incredible social profiles
Digital presenceIncredible compliance and trust
Trust signalCompliance3 records
Incredible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incredible leadership team
Management profileNumber of profiles
Profiles2 records
Incredible funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incredible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incredible
What does Incredible do?
Incredible provides a voice-first AI agent for Mac that listens to spoken commands, interprets intent, and autonomously executes multi-step tasks across applications including Gmail, Slack, Notion, Figma, Google Workspace, browsers, and legacy systems such as Visma. The product is delivered as a native Mac desktop application and a cloud-connected platform, targeting both individual Mac users and small-to-medium business teams seeking productivity automation.
Is Incredible a public or private company?
Incredible is a private company. It is classified as venture growth investor backed and is currently operating.
When was Incredible founded?
Incredible was founded in 2024. It employs 1 to 10 people.
Where is Incredible based?
Incredible is headquartered in Jönköping, Sweden, in the Europe region.
How does Incredible make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are credit System and individual Use (Freemium).
Who are Incredible's main competitors?
Broad incumbents on record are Apple Intelligence / Siri, Microsoft Copilot, OpenAI Operator and Google Gemini. Emerging players are Replit Agent and Rabbit r1. Direct peers are Lindy AI, MultiOn, Adept AI and Cognosys (now Skywork).
Does Incredible have an API?
No public API is recorded for Incredible.
What industry is Incredible in?
Incredible's product category is AI Productivity Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAFAD, Voice Assistants & Voice UI (VUI). Its NAICS code is 5132 and its SIC code is 7372.