Mokselle (marketing And Sales)

What Mokselle (marketing And Sales) does

Mokselle (operating as Moxelle / Моксель) is a privately-held digital marketing agency founded in 2010 and registered as a sole proprietorship (ИП) under Chernikov Eduard Nikolaevich, headquartered at Nahimovsky Prospekt 58, Moscow, with remote-first operations. The agency develops websites (selling landing pages, multi-page CMS sites, and e-commerce catalogs), SEO promotion, contextual advertising in Yandex.Direct and Google Ads, targeted social media advertising, and lead generation assets (quiz-sites and single-screen lead magnets). It targets primarily small and medium-sized businesses across Russia, CIS, the USA, and Europe, and reports 800+ completed projects, 500+ clients, a 4.9/5 rating, and an 8% average website conversion rate over eight years of operation.

The technology stack is built on manual hand-coded HTML-5, CSS3, and JS (explicitly no website constructors), with Adobe Photoshop for design mockups and Figma for prototyping. The primary CMS platforms are WordPress and 1C-Bitrix, supplemented by integrations with AmoCRM, Bitrix24, Yandex.Metrica, Google Analytics, Telegram, and WhatsApp. Proprietary service-line components include a 5-question marketing quiz calculator that produces personalized commercial proposals, multilanding content-customization for ad campaigns, an interactive variant quiz embedded in CMS sites, and an internal landing page builder that allows clients to add new pages without coding.

The revenue model is predominantly project-based, with one-time website build fees ranging from 100,000 to 300,000 RUB (Landing+YaD at 100,000 RUB, Site PRO at 200,000 RUB, Site Ultra at 300,000 RUB), contextual advertising setup at 25,000 RUB (22,500 RUB when bundled), and a flagship Marketing Bundle priced via personalized quote. The agency supplements one-time project revenue with recurring SEO and advertising management contracts, using a FIX PRICE model with payments split over 3-5 installments, free audits as top-of-funnel lead capture, and a sales-led GTM delivered via phone, WhatsApp, Telegram, and email.

Name

Mokselle (marketing And Sales)

Legal name

Черников Эдуард Николаевич (Chernikov Eduard Nikolaevich)

Website

https://mokselle.ru

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mokselle (Moxelle) is a Moscow-based, bootstrapped digital agency founded in 2010 that designs websites, SEO, and lead-generation campaigns (including quiz-sites) for SMB clients across Russia, the CIS, the USA, and Europe, delivered by a remote team of ~20 specialists on WordPress and 1C-Bitrix.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

SEO/SEM & Performance Marketing Tools (BPAMALAM)

Keywords

• Website development services
• SEO promotion services
• Contextual advertising setup
• Landing page creation
• Digital marketing agency

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development Services: One-time project-based revenue from development of selling landing pages, multi-page websites, and e-commerce catalogs on WordPress/Bitrix CMS. Fixed-price contracts (FIX PRICE) with payment split into 3-5 installments.
2. Contextual Advertising Setup: One-time setup fee for Yandex.Direct and Google Ads campaigns, including keyword collection, copywriting for A/B testing, negative keyword filtering, UTM tagging, and analytics configuration.
3. SEO Promotion: Ongoing SEO services including semantic core collection, site structure optimization, meta-tag writing, image optimization, and technical SEO.
4. Targeted Social Media Advertising: Setup of targeted advertising campaigns on Instagram and Facebook including audience development, creative production, pixel registration, and retargeting configuration.
5. CRM Integration Services: One-time integration of client websites with CRM systems (AmoCRM, Bitrix24) and Telegram lead routing.
6. Social Media Packaging: Branding and social media account setup and optimization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Mokselle is a digital agency that builds hand-coded, custom-design landing pages, multi-page CMS websites (WordPress and 1C-Bitrix), and e-commerce catalogs for businesses. It bundles these with internet marketing services including SEO promotion to TOP-10 in Yandex and Google, contextual advertising setup in Yandex.Direct and Google Ads, targeted social media advertising, lead-magnet and quiz-site development, and integration with CRMs (AmoCRM, Bitrix24) and analytics (Yandex.Metrica, Google Analytics). Its flagship offering, the Marketing Bundle, combines a selling landing page with a gamified quiz-site and lead magnet to maximize lead conversion.

Product overview

Mokselle (Moxelle) is a digital marketing agency offering comprehensive internet marketing services focused on lead generation and sales. The core offering consists of website creation (landing pages, multi-page CMS sites, e-commerce catalogs) combined with digital marketing services including SEO promotion, contextual advertising, and targeted social media advertising. The flagship product is the Marketing Bundle combining a selling landing page with quiz-sites and lead magnets to maximize conversion. The company differentiates through author/custom design, manual valid coding, marketing-based site structuring, and integration with CRM systems (AmoCRM/Bitrix24) and analytics platforms (Yandex.Metrica, Google Analytics). They work primarily with WordPress and Bitrix CMS platforms and offer additional services including social media packaging, sales scripting, and website automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Creation (Создание сайтов) Development of selling landing pages and multi-page websites with marketing strategies, designed to generate leads and increase sales for SMB clients. Includes hand-coded HTML5/CSS3/JS design, Figma prototyping, PSD mockups, and CMS (WordPress or 1C-Bitrix) implementation.
• SEO Promotion (SEO-продвижение) Search engine optimization to achieve TOP 10 positions in Yandex and Google, including semantic core collection, site structure optimization, meta-tag writing, image optimization, and technical SEO.
• Contextual Advertising (Контекстная реклама) Setup of profitable advertising campaigns in Yandex.Direct and Google Ads, including keyword collection, A/B copywriting, negative keyword filtering, UTM tagging, retargeting, and analytics configuration. Priced at 25,000 RUB standalone or 22,500 RUB when bundled with a website order.
• Targeted Advertising (Таргетированная реклама) Social media advertising setup and creative production for Instagram, Facebook, and VK platforms, including audience development, pixel registration, and retargeting configuration.
• Lead Magnet Development (Разработка лид-магнита) Development of single-screen lead magnets — valuable offers such as checklists, guides, and consultations — exchanged for customer contact information. Delivered within 3–7 working days as a fast lead-capture tool.
• Landing Page Development (Создание Landing Page) Creation of modern, selling landing pages with marketing triggers, designed to capture warm leads at minimum cost. Available in tiered packages (e.g., Landing+YaD 100,000 RUB; Site Ultra 300,000 RUB) with hand-coded design and Figma prototyping.
• Quiz-Site Development (Квиз-сайт) Interactive website with an embedded quiz of 4–7 questions that engages visitors via gamification, personalizes questions based on user responses, integrates with lead magnets, and is claimed to deliver up to 6× higher conversion than standard landing pages at 3× lower cost.
• Multi-Page CMS Website Multi-page selling website built on a CMS (WordPress or 1C-Bitrix) with unlimited pages, internal blog, SEO-optimized structure, optional interactive variant quiz, and an internal landing-page builder for client self-service.
• Selling Website with Catalog on CMS E-commerce solution combining a multi-page selling website with a product catalog featuring filters, search functionality, and interactive product cards designed as individual landing pages. Recommended for clients with up to 1,000 SKUs on WordPress or larger catalogs on 1C-Bitrix.
• Marketing Bundle (Маркетинговая связка) Flagship product combining a selling landing page with a quiz-site and lead magnet, including author prototype/mockup of site and quiz, exclusive design, 8+ internal pages, A/B split testing, embedded or standalone quiz, and CMS admin for independent landing page creation. Priced via personalized quote.
• Social Media Packaging (Упаковка социальных сетей) Social media branding and visual packaging service — setup and optimization of clients' social media accounts to establish a professional online presence.

Quantifiable outcome

• Average 8% conversion rate across all developed websites
• +9 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• 1C-BitrixcoreTechnology or IntegrationMoxelle is an official Bitrix partner. The company develops multi-page selling websites on the 1C-Bitrix CMS platform, which provides an ecosystem for e-commerce with built-in CRM, analytics, and automation tools. Bitrix is recommended for clients with large product catalogs (1,000+ items), complex business processes, warehouse/logistics, and 1C/marketplace integrations.
• AmoCRMcoreTechnology or IntegrationMoxelle offers integration of client websites with AmoCRM as part of its additional services package. CRM integration is offered as an add-on to website development contracts.
• Bitrix24coreTechnology or IntegrationMoxelle offers website integration with Bitrix24 CRM system as part of its additional services. Bitrix24 integration allows lead capture routing to the CRM for sales management.
• Yandex.DirectcoreTechnology or IntegrationMoxelle sets up and manages Yandex.Direct contextual advertising campaigns for clients as a core service. Includes keyword collection, A/B copywriting, negative keyword filtering, UTM tagging, and Yandex.Metrica analytics integration. Multilanding technology is specifically tied to Yandex advertising.
• Google Ads (AdWords)coreTechnology or IntegrationMoxelle sets up Google Ads campaigns for clients including search and display network campaigns. Pixel registration and retargeting configuration are included as part of the service.
• WordPresscoreTechnology or IntegrationWordPress with WooCommerce is the primary CMS platform used by Moxelle for client website development. Recommended for clients with up to 500-1,000 products, niche brands, and content-driven e-commerce. Used for multi-page sites with quiz functionality.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kokoc Group: Kokoc Group is a Russia-headquartered group of digital marketing agencies offering SEO, contextual advertising, web development, and SMM. Competes for the same pool of Russian SMB customers seeking bundled internet marketing services.
• Elama: Elama is a Russia-based digital advertising agency specializing in Yandex.Direct and Google Ads contextual advertising setup and management, with adjacent SEO and web analytics services. Directly overlaps with Mokselle's core contextual advertising setup offering and similar SMB target customer.
• Demis Group: Demis Group is a Russian digital agency focused on SEO promotion, contextual advertising, and website development. It is a direct competitor in the Russian SMB segment with an overlapping service portfolio and similar agency-client delivery model.
• Ingate: Ingate is a long-established Russian digital agency providing website development, SEO promotion, contextual advertising, and integrated internet marketing services. It targets the same Russian SMB and mid-market segment with a comparable full-service bundle.
• ADVENTUM: ADVENTUM is a Russia-based digital agency providing SEO, contextual advertising, web analytics, and website development. Directly comparable as a competitor for the same Russian SMB clients with similar full-cycle internet marketing offerings.
• SeoPult (Rookee): SeoPult/Rookee is a Russian SEO and contextual advertising platform that also offers agency-style services for SMB lead generation. Overlaps with Mokselle on SEO promotion and Yandex/Google Ads setup, though with a more productized, self-serve tilt.
• Netpeak: Netpeak is a large Ukrainian/CIS digital marketing agency offering SEO, PPC, web analytics, and website development services to SMB and enterprise clients. It is a directly comparable competitor in the CIS market, providing the same bundled SEO + contextual advertising + web development stack as Mokselle but at significantly greater scale.

Emerging players

• Disruptive Advertising: Disruptive Advertising is a US digital agency specializing in PPC management, SEO, and conversion rate optimization for SMBs and e-commerce. Comparable on paid search, SEO, and landing page optimization offerings that overlap with Mokselle's contextual advertising and SEO services.

Broad incumbents

• Thrive Internet Marketing Agency: Thrive is a US-based full-service digital marketing agency offering web design, SEO, PPC, and social media advertising to SMBs. Comparable as a Western competitor in the same agency category, though with deeper specializations and broader geographic reach than Mokselle.
• WebFX: WebFX is a large US digital marketing agency offering SEO, PPC, web design, and content marketing to mid-market and enterprise clients. It operates in the same category of integrated digital marketing services but at significantly greater scale and with proprietary marketing technology (MarketingCloudFX).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mokselle-marketing-and-sales-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mokselle (marketing And Sales)