Quad

What Quad does

Quad/Graphics, Inc. (NYSE: QUAD) is a marketing experience (MX) company founded in 1971 and headquartered in Sussex, Wisconsin, operating with approximately 10,000 employees across 10 countries and serving roughly 2,100 clients. The company has evolved from its origins as a commercial printing business into an integrated platform spanning four agencies — Rise (omnichannel media), Betty (creative), Favorite Child (brand design), and Direct (direct marketing) — alongside production capabilities including commercial printing, packaging, in-store displays, branded merchandise, postal optimization, and managed services. Its core technology stack is anchored by a proprietary household data platform containing over 3 billion data points covering 92% of U.S. households and 250 million consumers, with technology products including the In-Store Connect retail media network, At-Home Connect direct mail automation, Audience Builder (powered by Snowflake Cortex AI), 3D Commerce (using ALLSIDES computer vision), and the Accelerated Marketing Insights testing platform.

Quad generates revenue across multiple streams: large-scale production services (commercial printing, packaging, in-store displays, branded merchandise) account for the majority of revenue; media agency services through Rise and Betty deliver strategy, creative, and media buying; postal optimization leverages a long-standing USPS partnership handling 9.1% of total USPS marketing mail and periodical volume; and technology/data services provide AI-powered audience creation and retail media network capabilities. Approximately 22% of FY2025 net sales came from integrated solutions that combine multiple service lines. The go-to-market model is enterprise field sales with 50+ dedicated client teams serving CPG, retail, healthcare, financial services, and publishing verticals; pricing is not publicly disclosed but operates on B2B enterprise contracts. FY2025 net sales were $2.4 billion, down 9.4% from $2.7 billion in FY2024, reflecting ongoing structural print decline partially offset by integrated solutions growth. Adjusted EBITDA margin improved to 7.7% in Q1 2026 from 7.2% year-over-year.

Name

Quad

Legal name

Quad/Graphics, Inc.

Website

https://quad.com

Company type

Public

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Quad/Graphics is a publicly traded marketing experience company serving roughly 2,100 enterprise clients in CPG, retail, healthcare, financial services, and publishing with integrated creative, production, media, and data-driven marketing solutions across 10 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Services: Commercial printing, packaging, in-store displays, branded merchandise, and managed services generating the majority of company revenue through large-scale manufacturing and fulfillment operations
2. Media Agency Services: Integrated media services through Rise, Betty, Favorite Child, and Direct agencies providing strategy, creative, planning and buying across digital, programmatic and traditional channels
3. Postal Optimization: End-to-end postal logistics and optimization services leveraging USPS partnership and scale to reduce costs for clients
4. Technology and Data Services: AI-powered audience creation, analytics, measurement and retail media network services
5. Integrated Solutions: 22% of total 2025 net sales from integrated solutions combining multiple service offerings

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Quad is a marketing experience (MX) company that helps brands create content at scale, reach audiences, and optimize campaigns across online and offline channels. Its integrated offering combines a family of agencies (Rise for omnichannel media, Betty and Favorite Child for creative, and Direct for direct marketing) with production services (commercial printing, packaging, in-store signage and displays, branded merchandise, managed services, and postal optimization) and proprietary technology platforms (In-Store Connect retail media network, At-Home Connect, Local Connect, 3D Commerce, Accelerated Marketing Insights, and the CORE data platform).

Product overview

Quad is a marketing experience (MX) company offering an integrated platform of solutions spanning creative, production, media, and technology. The MX Solutions Suite includes four agencies (Rise for omnichannel media, Betty and Favorite Child for creative services, and Direct for direct marketing), technology products (In-Store Connect retail media network, At-Home Connect and Local Connect marketing platforms, 3D Commerce scanning, and Accelerated Marketing Insights testing), and production services (commercial printing, packaging, in-store displays, postal optimization, managed services, and branded merchandise). The company also operates QuadMed healthcare subsidiary. These offerings integrate through Quad's CORE proprietary data platform with 3 billion household data points, enabling brands to execute omnichannel campaigns from concept through activation.

Differentiator

Problem solved

Functional benefit

Brands

• In-Store Connect: In-store retail media network platform enabling digital displays and advertising at point of purchase in physical stores
• Package InSight
• GlobalPassport
• Accelerated Marketing Insights
• At-Home Connect
• Local Connect
• Rise Connex
• 3D Commerce
• CORE
• Household Fusion
• LAMà

Products and services

• Rise Omnichannel media agency providing digital analytics, attribution, optimization, and media planning across digital, programmatic, and traditional channels for enterprise brands.
• Betty

Quantifiable outcome

• 19% average reduction in postal and operating costs for direct marketing clients
• +11 more outcomes

Named customers39 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Wakefern Food Corp.minorChannel Partner/ Reseller/ Distributor · 8 May 2026Wakefern transitioned its advertising and weekly circular production to Quad as their outside agency partner, resulting in 79 job losses at Wakefern with encouragement for affected employees to apply at Quad.
• Enru (Co-mailing assets acquisition)minorStrategic or Co-development Partner · 8 May 2026Acquisition of Enru's co-mailing assets for $16 million upfront to strengthen postal optimization capabilities.
• The Harris PollminorStrategic or Co-development Partner · 13 April 2026Joint consumer research partnership conducting national surveys on AI shopping, retail trends, and consumer behavior including 'Return of Touch' research and holiday shopping studies.
• SnowflakecoreTechnology or Integration · 9 October 2025Snowflake Cortex AI platform powers Quad's Audience Builder natural language prompting capabilities, enhancing audience creation speed and precision through conversational commands leveraging Quad's household data.
• Vallarta SupermarketscoreStrategic or Co-development Partner · 28 August 2025In-Store Connect retail media network partnership with Vallarta Supermarkets enabling personalized, memorable shopping experiences through digital displays and targeted content.
• Vistar MediacoreTechnology or Integration · 8 May 2025Strategic partnership to enhance In-Store Connect retail media network with programmatic advertising technology, enabling automated ad purchase and placement for brands in retail environments.
• Marketing Experience Innovation Center (MXIC) PartnerscoreStrategic or Co-development Partner · 22 October 2024The MXIC innovation center allows retailers and brands to ideate, prototype, and test products and marketing concepts in realistic retail settings before market launch, serving as a collaborative innovation hub.
• ALLSIDEScoreTechnology or Integration · 1 June 2024Technology partnership using ALLSIDES' leading-edge computer vision and machine learning technology for the first automated 3D scanning solution in the U.S., delivering reality-grade 3D models for e-commerce applications.
• Dart InnovationscoreStrategic or Co-development Partner · 9 February 2024Acquisition of Dart Innovations, a North Carolina-based in-store digital media solutions provider, to expand retail media offerings through digital screens at store shelves, particularly in grocery sectors.

Scale indicators17 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Accenture Song: Accenture Song is the digital creative and marketing services arm of Accenture, offering end-to-end experience design, commerce, and content. It competes with Quad for integrated enterprise marketing transformation deals but without print or physical production capabilities.
• Omnicom Group: Omnicom is a global advertising holding company spanning creative, media, PR, and specialty communications. It competes with Quad's Rise and Betty agencies for large enterprise marketing budgets but operates at meaningfully greater scale and with deeper global media capabilities.
• WPP: WPP is one of the world's largest advertising holding companies with agencies like Ogilvy, Grey, and GroupM. It overlaps with Quad across media buying, creative, and direct marketing, and dwarfs Quad in scale and global footprint.
• The Interpublic Group of Companies (IPG): IPG owns McCann, FCB, MullenLowe, Mediabrands, and other agencies spanning creative, media, and direct marketing. Its direct-marketing and healthcare-marketing businesses overlap most directly with Quad's Direct agency and Betty agency capabilities.

Others

• Publicis Groupe: Publicis is a global advertising and communications holding company with major agencies including Leo Burnett, Saatchi & Saatchi, and Publicis Media. It competes directly with Quad's integrated model and has invested heavily in data and technology platforms (e.g., Epsilon).

Direct peers

• Deluxe Corporation: Deluxe is a payments and marketing services company that provides printing, website development, and data-driven marketing to small businesses and financial institutions. It shares Quad's roots in commercial printing and overlap with financial services marketing clients.
• Stagwell: Stagwell is a publicly traded marketing services holding company with a portfolio of agencies and data companies (e.g., Assembly, Anomaly, dentsu assets). Its integrated creative-plus-media-plus-data model closely mirrors Quad's Rise/Betty/Favorite Child/Direct structure.
• Taylor Corporation: Taylor Corporation is one of the largest privately held printing and marketing services companies in the U.S., with capabilities in print, packaging, direct mail, and digital marketing. It is a comparable integrated print-plus-marketing peer serving similar CPG, retail, and financial services customers.
• Donnelley Financial Solutions: Donnelley Financial Solutions provides marketing and compliance communications, including print, digital, and data services to financial services firms. It is a direct competitor in regulated marketing communications where Quad also serves banks, insurers, and capital markets clients.

Emerging players

• Monks (formerly S4 Capital): Monks is a digital-first, AI-driven marketing services company built through M&A by Sir Martin Sorrell. It competes with Quad's Rise agency for digital media and content production but lacks Quad's print, packaging, and physical retail media assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@quadgraphics
• Facebookfacebook.com/QuadGraphics
• LinkedInlinkedin.com/company/quadgraphics
• Instagraminstagram.com/builtonquad
• Xx.com/QuadGraphics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quad