Marketing Experience Studio

What Marketing Experience Studio does

Marketing Experience Studio, trading as The MX Studio, is a privately held, founder-operated digital agency based in Newstead, Brisbane, Australia. Founded by Maxx Mills, the studio delivers custom-coded websites, technical SEO, Google Ads management, copywriting, branding, and ongoing website maintenance targeting trade and service businesses (electricians, cleaners, mechanics, personal trainers, logistics operators) and premium service businesses across the greater Brisbane region. The business is intentionally small, with all client work handled directly by the founder from strategy through execution, eliminating the agency handoff model.

Technically, the studio differentiates through custom-coded (non-template) website builds designed for performance, mobile-first responsiveness, and a technical SEO foundation that includes semantic headings, metadata, schema markup, internal linking, indexing controls, and sitemap configuration. AI Search Optimisation (Generative Engine Optimisation) is bundled into SEO packages, structuring client content so it can be retrieved and cited by AI assistants such as ChatGPT, Gemini, and Perplexity. Recurring services include monthly SEO, Google Ads management, and website maintenance (with hosting bundled), while one-time engagements span website builds, redesigns, logo and brand design, and per-page copywriting.

The revenue model combines one-time build and design fees ($1,500-$5,000 website tiers; $650+ logo; $50/page copywriting) with subscription recurring services ($750/month SEO, $750/month Google Ads, $1,200/month bundled, $50/month maintenance). Go-to-market is sales-led and direct: content marketing and organic SEO drive inbound discovery, free website audits and discovery calls convert prospects, and the founder closes and delivers every engagement. The studio does not disclose revenue, has no external funding, and operates as a bootstrapped solo practice with select case studies (e.g., Animo Studio: +180% site traffic, +35% new customers, +52% new clicks) supporting its positioning.

Name

Marketing Experience Studio

Legal name

The MX Studio

Website

https://themxstudio.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The MX Studio is a Brisbane-based, founder-operated web design and digital marketing studio that builds custom-coded websites and delivers SEO, Google Ads, and AI Search Optimisation services to trade, industrial, and premium service SMBs across greater Brisbane, Australia.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Custom website design
• Search engine optimization
• Google ads management
• Digital marketing agency
• Web development services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design & Build: One-time custom website builds with pricing tiers based on page count. Starter (3-page) from $1,500, Growth (7-page) from $2,500, Authority (15-page) from $5,000. Additional pages $250 each. Includes design, development, copywriting, and technical SEO foundation.
2. SEO Management: Ongoing monthly SEO services at $750/month or one-time SEO revamp at $950. Includes technical audit, keyword research, new page creation, Google Business Profile support, and monthly reporting. AI Search Optimisation included.
3. Google Ads Management: Monthly management of Google Ads campaigns at $750/month. Includes campaign setup, keyword targeting, ad copy, landing page design, and monthly optimization. Ad spend goes directly to Google (not marked up).
4. Website Maintenance: Monthly maintenance services at $50/month. Includes bug fixes, security monitoring, backups, content updates, broken-link fixes, and 24/7 crisis support. Hosting included.
5. Copywriting: Copywriting services from $50/page for individual pages, or full website copywriting packages. Written for conversion and SEO structure.
6. Logo & Brand Design: Logo design starting from $650 for primary logo, through to $1,800+ for full logo system with variations. Brand identity packages from $1,800.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The MX Studio (also referenced as Marketing Experience Studio) is a Brisbane-based freelance web design and digital marketing studio that builds custom-coded websites and provides SEO, Google Ads, and related digital marketing services for local trade and service businesses. Operated directly by founder Maxx Mills, the studio handles strategy, design, build, copywriting, and ongoing optimization end-to-end without account-manager handoffs. Service offerings are packaged as one-time website builds plus recurring monthly subscriptions for SEO, ads management, and maintenance.

Product overview

Marketing Experience Studio operates as a service-based digital agency providing a suite of interconnected web design and marketing services for trades and service businesses. The core offering centers on Website Design (custom-coded websites from $1,500-$5,000 across three tiers: Starter, Growth, and Authority), supplemented by SEO ($750/month ongoing or $950 one-time) and Google Ads ($750/month) as complementary growth channels. Additional services include Website Hosting (included with maintenance), Website Maintenance ($50/month), Website Redesign, AI Search Optimisation (GEO, included with SEO), Copywriting (from $50/page), Brand Design (from $1,800), and Logo Design (from $650). The portfolio is designed so clients can start with web design and layer on SEO/Google Ads for visibility, plus maintenance/hosting for ongoing support—creating a consolidated single-provider model for the full website lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom-coded website design and build service for tradespeople and service businesses in Brisbane. Packages include Starter ($1,500 for 3 pages), Growth ($2,500 for 7 pages), and Authority ($5,000 for 15 pages). Each site is hand-coded for performance, mobile responsiveness, technical SEO, and conversion-focused UX.
• Website Redesign Redesign service for existing websites that need clearer structure, stronger local positioning, and better conversion. Full redesign is quoted by scope; partial redesign from $150 per page.
• Search Engine Optimisation (SEO) Local SEO service for trade and service businesses targeting suburb, service, and intent-driven searches. Includes one-time SEO revamp ($950) and ongoing SEO management ($750/month) with technical SEO monitoring, keyword research, new page creation, Google Business Profile support, monthly reporting, and AI Search Optimisation included.
• Google Ads Management Search campaign management for local businesses needing qualified leads. Includes campaign setup, keyword targeting, ad copy, landing page design, monthly optimization, and reporting at $750/month. Ad spend goes directly to Google without markup.
• AI Search Optimisation (GEO) Generative Engine Optimisation (GEO) service that structures websites so AI tools such as ChatGPT, Gemini, and Perplexity can understand and reference the business in AI-generated answers. Includes schema markup, clear FAQ content, and authoritative service descriptions. Included in SEO packages.
• Copywriting Website copywriting written to convert visitors into enquiries. Per-page pricing from $50/page for individual service, landing, or about pages. Includes SEO-structured content, one round of revisions, and ad copy for Google Ads campaigns.
• Brand Design Brand identity design service including logo, colour palette, typography, and brand guidelines. Brand Identity Package from $1,800; full brand systems from $3,500+.
• Logo Design Standalone logo design service for digital use. Packages from $650 for a primary logo, $950 for the Logo + Variations package (primary logo, horizontal lockup, stacked version, icon-only mark), and $1,800+ for a full logo system with variations. Delivered in SVG, PNG, and PDF formats.
• Website Hosting Managed website hosting service that keeps client websites online, secure, and performing properly. Hosting is included with maintenance plans.
• Website Maintenance Ongoing website care subscription covering security monitoring, backups, bug fixes, content updates, broken-link fixes, and 24/7 crisis support. Priced at $50/month standalone or included with ongoing SEO plans. Hosting is bundled with maintenance.

Quantifiable outcome

• +180% site traffic increase for clients
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SmartSites: Small-to-mid sized US digital agency offering website design, SEO, and Google Ads management to SMBs. Directly comparable as a full-service web/marketing agency targeting similar small-business customers with bundled website + SEO + PPC packages.
• KlientBoost: PPC and SEO agency that bundles paid ads management, landing page design, and SEO for growth-focused SMBs. Directly comparable on the Google Ads + landing page + SEO packaging that the MX Studio also sells.
• Lounge Lizard: Boutique digital agency offering web design, branding, and digital marketing services. Comparable as a similarly-positioned creative/digital agency serving brand-conscious SMB clients with website plus branding packages.
• WebFX: Mid-market digital marketing agency offering SEO, PPC, web design, and content marketing. Comparable across the same service stack as the MX Studio, particularly the recurring SEO + Google Ads subscription model.
• Thrive Internet Marketing Agency: Digital marketing agency providing web design, SEO, PPC, and social media services to SMBs across multiple US cities. Comparable in offering breadth and SMB-targeting model, though operates at a larger multi-city scale.

Broad incumbents

• Wix: Leading DIY website builder with built-in SEO and marketing tools for SMBs. Relevant as the dominant low-cost alternative the MX Studio must differentiate against on quality, customization, and service depth.
• Squarespace: DIY website builder platform used by SMBs to self-serve websites. Represents the commoditizing force in the SMB web design market the MX Studio competes against; relevant as a broad incumbent offering template-based alternatives.
• Webflow: Professional no-code web design platform used by designers and agencies for custom-coded visual builds. Relevant as both a competing tool for SMB website creation and an indirect substitute for the studio's custom-coded build approach.
• GoDaddy Digital Marketing: Domain registrar and SMB services platform offering websites, SEO, and marketing tools. Comparable as a one-stop SMB digital presence provider competing for the same tradesperson and small business customer base.

Regional players

• BlueSquare Agency: Brisbane/Australia-based digital agency offering web design, SEO, and digital marketing. Directly relevant as a regional competitor in the same Brisbane trade-and-service SMB segment the MX Studio targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Experience Studio