TROES
TROES Corp. is a Canadian manufacturer of modular LiFePO4 battery energy storage systems (BESS) and proprietary microgrid control software serving commercial, industrial, and institutional customers across North America, the UK, the Caribbean, and China.
- Company typePrivate
- Founded2018
- HeadquartersMarkham, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TROES does
TROES Corp. is a Markham, Ontario-based designer and integrator of modular lithium iron phosphate (LiFePO4) battery energy storage systems (BESS) and proprietary microgrid control software, founded in 2018 by CEO Vienna Zhou. The company's product architecture combines in-house Battery Modules, Battery Management Systems (BMS), Enclosures, and Power Conversion Systems (PCS) with a cloud-based software stack — MiGrid Monitor for remote monitoring, MiGrid Operator for microgrid control and life-cycle health management, and MiControl for advanced energy management with OCPP EV-charging compatibility. A proprietary Dual-Equilibrium™ cell-balancing technology (provisional IP filed) is positioned as the differentiator on battery longevity and asset value. Hardware is delivered in indoor cabinet, outdoor cabinet, container, and portable form factors, with over 300 configurable model SKUs plus a Standard Series lineup, scaling from 100 kWh residential units to 40 MWh+ containerized systems.
TROES' go-to-market is a multi-channel enterprise motion targeting mid-sized commercial, industrial, and institutional (CII) buyers, supplemented by a Channel Partner Program of project developers, EPC firms, contractors, and independent power producers, plus ODM-style arrangements with Fortune 500 counterparties. Revenue is generated through one-time hardware sales (indoor/outdoor cabinets, container BESS), recurring software and services (monitoring, commissioning, maintenance), 15-month to 3-year equipment leasing, and 10–20 year power purchase agreements under project financing. Pricing is quote-based, but TROES actively bundles third-party financing and government incentive capture (Ontario Save on Energy up to 50%, BC Hydro ESI up to 80%, Hydro-Québec demand response, Arctic Energy Alliance) into customer proposals.
The company's customer base spans solar developers (Day & Night Solar, Sky Solar), governments (Government of Canada Pension Centre, Barbuda Hospital and Council Buildings, Town of Shediac), education (Southern Illinois University, Edmonton academic facility), healthcare (BC healthcare facility), retail (Nova Scotia service station), and automotive/technology (California technology company). TROES has systems deployed in 7+ countries, holds key safety and grid certifications (UL9540, UL9540A, UL1741SB, UL1973, NFPA 855, NFPA 69, TAA, CSA22.2), is WBE Canada-certified as a women-owned business, and is Ontario Made-designated. Disclosed funding to date includes a $1M seed round (March 2021), non-dilutive SDTC funding (April 2021), an OVIN grant of CAD $500K (December 2023), and 5G ENCQOR funding up to CAD $50K, with a 2023 bridge round oversubscribed by 10% and a 2023 pre-Series A supported by SAIC Motor, Wanxiang Group, and JP Morgan.
TROES firmographics
Firmographics- Name
- TROES
- Legal name
- TROES Corporation
- Website
- https://troescorp.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TROES Corp. is a Canadian manufacturer of modular LiFePO4 battery energy storage systems (BESS) and proprietary microgrid control software serving commercial, industrial, and institutional customers across North America, the UK, the Caribbean, and China.
- Ownership category
- akta.pro rank
TROES industry classification
Industry- Product category
- Battery Energy Storage Systems
- NAICS
- Battery Manufacturing (33591)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Stationary Energy Storage Systems (BESS/ESS Integrators) (IMAGAHAD)
- akta.pro secondary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
Keywords
Where TROES is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
TROES business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Battery Energy Storage System (BESS) Hardware Sales: Sale of modular, configurable BESS hardware including indoor cabinets, outdoor cabinets, and container solutions ranging from 100kWh to 40MWh+. Systems integrate proprietary battery modules, BMS, enclosures, and PCS.
- Software and Services: Revenue from proprietary software including MiControl™, MiGrid™ Monitor, and MiGrid™ Operator. Includes remote monitoring, commissioning, installation support, and ongoing maintenance services.
- Project Financing and PPA Revenue: Long-term power purchasing agreements (PPAs) with clients under project financing arrangements spanning 10-20 years, providing recurring revenue from energy generation projects.
- Leasing Revenue: Equipment leasing arrangements for contractors, EPC firms, and all clients with terms ranging from 15 months to 3 years, allowing clients to spread costs while TROES retains ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Capital Purchase - upfront ownership with incentive program support |
| Subscription | Multi-year contract | Customer Loans - debt financing through TROES partners |
| Subscription | Multi-year contract | Leasing - equipment leasing for cash flow optimization |
| Transaction based/ take rate | Multi-year contract | Project Financing/PPA - long-term power purchasing agreement |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
TROES product offering
Product offeringCore offering
TROES designs, manufactures, and sells modular Lithium Iron Phosphate (LiFePO4) Battery Energy Storage Systems (BESS) and proprietary microgrid control software for commercial, industrial, and institutional customers. Hardware offerings span indoor cabinets, outdoor cabinets, containerized systems, and portable/mobile units from 100kWh to 40MWh+, paired with the proprietary MiGrid software suite (MiGrid Monitor, MiGrid Operator, MiControl) for remote monitoring, microgrid control, and OCPP-compatible EV charging integration.
Product overview
TROES (The Revolution of Energy Storage) offers a comprehensive portfolio of advanced Battery Energy Storage Systems (BESS) and microgrid solutions for commercial, industrial, and institutional markets. The product architecture consists of three primary categories: (1) Hardware products including C&I All-in-One BESS (with Standard Series and Tailored Solutions), Residential TROES Home, and Turn-Key Microgrid solutions available in Indoor Cabinet, Outdoor Cabinet, Container, and Portable form factors; (2) Proprietary Software including MiGrid Monitor (remote monitoring), MiControl and MiGrid Operator (microgrid control with OCPP support); and (3) Integrated Microgrid-in-a-Box solutions combining modular hardware with proprietary software controllers. The company differentiates through over 300 model configurations, LiFePO4 technology, proprietary three-layer safety controls, and cloud-based energy management enabling applications including peak shaving, energy arbitrage, EV charging support, backup power, and renewable integration.
Differentiator
Problem solved
Functional benefit
Brands
- Microgrid-in-a-Box: TROES' proprietary turnkey solution integrating advanced controllers and optimizers for safe and efficient mid-sized microgrid projects.
- MiControl
- MiGrid Operator
- Dual-Equilibrium Balancing Technology
Quantifiable outcome
- BC Hydro incentive covers up to 80% of energy storage system costs
- +5 more outcomes
Companies that use TROES
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
TROES technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature8 records
TROES partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Plug and Play CanadaminorSelected for Plug and Play Canada's Enterprise & AI 2025 batch connecting with industry leaders including WestJet, TD Bank, EECOL Electric, and Edmonton International Airport.
- SunTraincoreCollaboration to transport renewable energy via rail using 120kW/768kWh BESS housed in 20-foot container designed for railroad transportation. First system of its kind approved by a Class I railroad in USA.
- BC HydrocoreWebinar partnership to educate BC businesses about Energy Storage Incentive (ESI) program covering up to 80% of BESS costs. Paul Seo, Sr. Program Manager at BC Hydro, presented at TROES-hosted webinar.
- NoramcominorPartnered with TROES to host educational webinar focused on BC Hydro's Energy Storage Incentive program.
- Day & Night SolarcoreU.S.-based solar project developer collaborating on $1.5M portable EV charging project combining portable EV charger, foldable solar panel, smart energy storage, and microgrid control. Project received $500K OVIN funding.
- PACS Energy SolutionsminorExclusive Battery Energy Storage Supply Agreement with PACS Energy Solutions.
- Eg EnergyminorSigned Right of First Refusal (ROFR) Agreement with TROES for energy storage solutions.
- Al's Electric Services LtdminorLocal partner in New Brunswick collaborating on Smart Grid Atlantic program supporting peak shaving projects at commercial buildings.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
TROES competitors and assessment
Company assessmentBroad incumbents
- Fluence Energy: Fluence is a global utility-scale and C&I BESS integrator with a broad hardware/software portfolio. It is comparable to TROES as a direct competitor in the commercial and industrial energy storage segment but operates at much larger scale across global markets.
- Canadian Solar (e-STORAGE): Canadian Solar's e-STORAGE unit offers turnkey BESS solutions for utility-scale and C&I applications. It competes with TROES in commercial-scale energy storage and shares overlapping customers in renewable integration projects.
- Tesla Energy (Megapack / Powerpack): Tesla's energy business sells Powerpack and Megapack BESS products with integrated software. While focused on larger-scale projects than TROES, it sets competitive pricing and product benchmarks in the C&I BESS market.
- Saft (TotalEnergies): Saft is an established industrial battery manufacturer with C&I and grid-scale storage offerings. It competes in similar use cases as TROES (microgrids, backup, industrial) but with much broader product breadth and global footprint.
Direct peers
- Stem Inc: Stem provides AI-driven C&I energy storage and solar-plus-storage solutions, particularly for peak shaving and demand response. It is directly comparable to TROES' MiGrid software-driven C&I BESS offering, though Stem is significantly larger and publicly traded.
- Powin Energy: Powin is a BESS integrator offering modular stack-based battery systems for utility and C&I markets. Its modular hardware philosophy and project pipeline overlap with TROES' configurable C&I approach and modular cabinet/container product family.
- Energy Vault: Energy Vault develops energy storage technologies including BESS and mechanical gravity storage with proprietary software for microgrid and utility-scale applications. It overlaps with TROES on the microgrid and software-controlled storage axis.
- SimpliPhi Power: SimpliPhi manufactures LFP-based battery storage for residential, commercial, and military applications. Its modular LFP philosophy and configurability closely match TROES' modular LiFePO4 architecture and configurability message.
Emerging players
- Nuvve Holding Corp: Nuvve focuses on V2G (vehicle-to-grid) and distributed energy software, including BESS integration with EV fleets. It overlaps with TROES in the EV charging plus BESS segment but with more emphasis on grid services.
- KORE Power: KORE Power manufactures LFP battery cells and integrated BESS solutions targeting utility and C&I markets. Its LFP focus and modular product approach align with TROES' LiFePO4-based modular architecture and configurability story.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TROES social profiles
Digital presenceTROES compliance and trust
Trust signalCompliance14 records
TROES financial estimates
Financial estimateRevenue estimate
Valuation estimate
TROES leadership team
Management profileNumber of profiles
Profiles6 records
TROES funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TROES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TROES
What does TROES do?
TROES designs, manufactures, and sells modular Lithium Iron Phosphate (LiFePO4) Battery Energy Storage Systems (BESS) and proprietary microgrid control software for commercial, industrial, and institutional customers. Hardware offerings span indoor cabinets, outdoor cabinets, containerized systems, and portable/mobile units from 100kWh to 40MWh+, paired with the proprietary MiGrid software suite (MiGrid Monitor, MiGrid Operator, MiControl) for remote monitoring, microgrid control, and OCPP-compatible EV charging integration.
Is TROES a public or private company?
TROES is a private company. It is classified as venture growth investor backed and is currently operating.
When was TROES founded?
TROES was founded in 2018. It employs 11 to 50 people.
Where is TROES based?
TROES is headquartered in Markham, Canada, in the North America region.
How does TROES make money?
Four revenue lines are on record. Battery Energy Storage System (BESS) Hardware Sales are the primary driver. The others are software and Services, project Financing and PPA Revenue and leasing Revenue.
Who are TROES's main competitors?
Broad incumbents on record are Fluence Energy, Canadian Solar (e-STORAGE), Tesla Energy (Megapack / Powerpack) and Saft (TotalEnergies). Direct peers are Stem Inc, Powin Energy, Energy Vault and SimpliPhi Power. Emerging players are Nuvve Holding Corp and KORE Power.
Does TROES have an API?
No public API is recorded for TROES.
What industry is TROES in?
TROES's product category is Battery Energy Storage Systems. Its primary akta.pro industry code is IMAGAHAD, Stationary Energy Storage Systems (BESS/ESS Integrators), with a secondary code of IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly). Its NAICS code is 33591 and its SIC code is 3600.