SimpliPhi Power
SimpliPhi Power is an Ojai, CA-based battery storage brand operating under Briggs & Stratton Energy Solutions, selling LFP-based SimpliPHI 6.6 batteries and EnergyTrak monitoring to U.S. residential and commercial customers through Briggs & Stratton's dealer and installer network.
- Company typePrivate
- Founded2001
- HeadquartersOjai, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SimpliPhi Power does
SimpliPhi Power is an Ojai, California-based provider of lithium-ion battery energy storage solutions, founded in 2001 and operating today as a battery storage brand within the Briggs & Stratton Energy Solutions portfolio. Its core product is the SimpliPHI 6.6 Battery, a Lithium Iron Phosphate (LFP)-based stationary storage unit positioned on durability and longevity, with supporting hardware categories including home hybrid inverters and the EnergyTrak remote monitoring platform for battery and generator telemetry. End applications span residential backup power, time-of-use bill management, solar self-consumption, off-grid living, and grid sell-back, alongside commercial use cases in backup power, energy arbitrage, demand response, and off-grid power.
The business sells exclusively through Briggs & Stratton's authorized dealer and installer network across the United States, with go-to-market supported by installer training programs (Elite IQ Installers Program, Power Academy), a closed-loop LFP battery recycling program, and inverter integration partnerships that broaden compatible system architectures. Customers are segmented into residential homeowners (primary) and commercial businesses, with the dealer channel serving both SMB/individual and commercial buyers. Pricing is not publicly disclosed and appears to be quote-based through the dealer network.
The company is privately held and parented by Briggs & Stratton; its single disclosed funding event was a $2.0 million round in August 2016 from two investors. Headcount is reported in the 11–50 range. Leadership includes CEO Catherine Von Burg and CTO/founder Stuart Lennox. No revenue, ARR, or unit-shipment figures are publicly available, and there is no evidence of in-house AI/ML capability beyond standard product telemetry.
SimpliPhi Power firmographics
Firmographics- Name
- SimpliPhi Power
- Legal name
- SimpliPhi Power
- Website
- https://simpliphipower.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpliPhi Power is an Ojai, CA-based battery storage brand operating under Briggs & Stratton Energy Solutions, selling LFP-based SimpliPHI 6.6 batteries and EnergyTrak monitoring to U.S. residential and commercial customers through Briggs & Stratton's dealer and installer network.
- Ownership category
- akta.pro rank
SimpliPhi Power industry classification
Industry- Product category
- Energy Storage Systems
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Pack Manufacturing & Module Assembly (EUAFABAI)
- akta.pro secondary industries
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Battery Management Systems (BMS) & Battery Electronics (IMAGAHAC)
Keywords
Where SimpliPhi Power is headquartered
LocationHeadquarters
- HQ city
- Ojai
- HQ country
- United States
- HQ region
- North America
Markets served
SimpliPhi Power business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
SimpliPhi Power product offering
Product offeringCore offering
SimpliPhi Power designs and manufactures Lithium Iron Phosphate (LFP) battery storage hardware for residential and commercial applications, with the SimpliPHI 6.6 Battery as the flagship product. Products are sold and installed exclusively through the Briggs & Stratton Energy Solutions dealer/installer network and supported with monitoring, recycling, and installer-training programs.
Differentiator
Problem solved
Functional benefit
Brands
- SimpliPHI: LFP (Lithium Iron Phosphate) battery storage product line for residential and commercial energy storage applications
Products and services
- SimpliPHI 6.6 Battery A Lithium Iron Phosphate (LFP) home battery storage unit sold under the SimpliPHI brand, positioned for residential backup power, time-of-use bill management, solar battery storage, and off-grid applications; distributed and supported through Briggs & Stratton's authorized dealer/installer network.
- Commercial Battery Storage Systems LFP battery storage systems targeted at commercial energy users for backup power, energy arbitrage, demand response, and off-grid power applications, procured through Briggs & Stratton's commercial consultation and distributor channel.
- Home Hybrid Inverters Home hybrid inverters offered alongside SimpliPHI batteries to support residential solar-plus-storage and backup power installations, sold through the Briggs & Stratton residential channel.
Companies that use SimpliPhi Power
Customer profileSegments2 records
Ideal customer profiles2 records
SimpliPhi Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SimpliPhi Power partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Briggs & Stratton Energy SolutionscoreBriggs & Stratton serves as the primary distribution and support channel for SimpliPHI batteries, offering them through their residential and commercial product portfolio. The partnership includes dedicated product support pages (SimpliPHI 6.6 Battery Product Support), installer training programs (Elite IQ Installers Program, Power Academy), and a battery recycling program for LFP batteries.
Recent moves5 records
Expansion highlights4 records
SimpliPhi Power competitors and assessment
Company assessmentBroad incumbents
- BYD: BYD is a global battery and EV manufacturer with significant LFP cell and Battery-Box residential storage products sold worldwide. Broad incumbent competing across multiple storage segments with vertically integrated cell-to-pack manufacturing.
- SolarEdge Technologies: SolarEdge offers integrated solar inverter and Energy Bank battery storage for residential and commercial customers. Broad incumbent in the residential solar+storage category with an established installer channel.
- Kohler Power (Energy Storage): Kohler's energy storage and generator business targets residential and commercial backup power through a similar dealer/installer model to Briggs & Stratton. Comparable broad incumbent leveraging traditional power equipment distribution for battery storage products.
Direct peers
- Enphase Energy: Enphase IQ Battery is a leading residential LFP-based energy storage system integrated with its microinverter platform and sold through solar installer channels. Directly comparable to SimpliPHI in target customer (residential), use cases (backup, self-consumption), and LFP chemistry.
- Tesla Energy: Tesla's Powerwall is the dominant residential and light-commercial LFP/NMC battery storage product, sold through Tesla's own installer network and via certified installers. Closest direct competitor to SimpliPHI in the home backup, TOU optimization, and grid sell-back use cases.
- sonnen (Shell subsidiary): sonnen manufactures LFP-based residential and commercial battery storage systems (sonnenBatterie) with strong positioning in energy management and virtual power plant services. Direct competitor in LFP residential storage, with comparable safety/durability value proposition.
- Generac (PWRcell): Generac's PWRcell battery storage system targets residential and small commercial backup power applications and is sold through Generac's established dealer/installer network — a structurally similar go-to-market model to SimpliPHI's Briggs & Stratton channel relationship.
- FranklinWH: FranklinWH offers a whole-home LFP battery system (aPower) targeting residential backup, solar self-consumption, and time-of-use optimization. Competes with SimpliPHI in the same LFP-based residential storage category with similar use cases.
- LG Energy Solution (Home Battery): LG Energy Solution's home battery line (formerly LG Chem RESU) is a well-known residential energy storage product sold through solar distributors. Comparable to SimpliPHI's 6.6 kWh-class modular LFP product in form factor, chemistry, and installer distribution.
Emerging players
- Electriq Power: Electriq Power is a smaller residential and commercial battery storage company with LFP-based products and an installer-driven model. Comparable emerging competitor in the LFP residential storage niche, with a similar scale and channel-driven go-to-market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SimpliPhi Power social profiles
Digital presenceSimpliPhi Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliPhi Power leadership team
Management profileNumber of profiles
Profiles2 records
SimpliPhi Power funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliPhi Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliPhi Power
What does SimpliPhi Power do?
SimpliPhi Power designs and manufactures Lithium Iron Phosphate (LFP) battery storage hardware for residential and commercial applications, with the SimpliPHI 6.6 Battery as the flagship product. Products are sold and installed exclusively through the Briggs & Stratton Energy Solutions dealer/installer network and supported with monitoring, recycling, and installer-training programs.
Is SimpliPhi Power a public or private company?
SimpliPhi Power is a private company. It is classified as corporate owned and is currently operating.
When was SimpliPhi Power founded?
SimpliPhi Power was founded in 2001. It employs 11 to 50 people.
Where is SimpliPhi Power based?
SimpliPhi Power is headquartered in Ojai, United States, in the North America region.
Who are SimpliPhi Power's main competitors?
Broad incumbents on record are BYD, SolarEdge Technologies and Kohler Power (Energy Storage). Direct peers are Enphase Energy, Tesla Energy, sonnen (Shell subsidiary), Generac (PWRcell), FranklinWH and LG Energy Solution (Home Battery). Electriq Power is listed as an emerging player.
Does SimpliPhi Power have an API?
No public API is recorded for SimpliPhi Power.
What industry is SimpliPhi Power in?
SimpliPhi Power's product category is Energy Storage Systems. Its primary akta.pro industry code is EUAFABAI, Battery Pack Manufacturing & Module Assembly, with a secondary code of IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly). Its NAICS code is 33591 and its SIC code is 3600.