Yoopies
Yoopies is a Paris-headquartered online childcare marketplace founded in 2011 that connects families with vetted babysitters, nannies, and homecare providers across 19+ European and Asian countries via country-specific web platforms, earning revenue through marketplace commissions on bookings.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Yoopies firmographics
Firmographics- Name
- Yoopies
- Website
- https://yoopies.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yoopies is a Paris-headquartered online childcare marketplace founded in 2011 that connects families with vetted babysitters, nannies, and homecare providers across 19+ European and Asian countries via country-specific web platforms, earning revenue through marketplace commissions on bookings.
- Ownership category
- akta.pro rank
Yoopies industry classification
Industry- Product category
- Online Childcare Marketplace
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
- akta.pro secondary industries
- Nanny Agency / Placement Services (HSAAABAN), Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Date Night & Evening Babysitting (HSAAAAAA)
Keywords
Where Yoopies is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Yoopies business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Childcare Marketplace Commission: Yoopies operates as a marketplace platform connecting families seeking childcare with childcare providers. Revenue is generated through transaction-based fees or commissions on bookings made through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Yoopies product offering
Product offeringCore offering
Yoopies operates a digital marketplace that connects families seeking childcare with childcare providers such as babysitters and nannies. The platform supports discovery, profile comparison, and booking across 19+ European and Asian country-specific websites. Revenue is generated through transaction-based marketplace commissions on bookings made through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoopies Platform A childcare matching marketplace that connects families with verified childcare providers, allowing users to search, compare profiles, and book babysitters and nannies across multiple European countries and select Asian markets (Hong Kong, Singapore). Accessed via country-specific websites such as yoopies.fr, yoopies.co.uk, yoopies.de, and others.
Companies that use Yoopies
Customer profileSegments1 record
Ideal customer profiles2 records
Yoopies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yoopies competitors and assessment
Company assessmentDirect peers
- UrbanSitter: US-based childcare marketplace leveraging social network connections for caregiver matching; comparable marketplace model with similar trust & safety challenges, though geographically focused on the US.
- Childcare.co.uk: UK-focused childcare marketplace platform for parents seeking nannies, babysitters, and childminders; directly overlaps with Yoopies' UK operations (yoopies.co.uk) and represents a strong regional incumbent.
- Sittercity: US-based babysitter and nanny marketplace platform; directly comparable in product category and business model, though primarily US-focused, providing a useful US benchmark for Yoopies' European operations.
- Babysits: Dutch-founded childcare marketplace operating across multiple European countries; directly comparable to Yoopies in product offering (babysitter/nanny matching) and geographic focus on Europe, with similar PLG and localized domain strategy.
Emerging players
- Sitly: Dutch-origin childcare marketplace expanding across Europe; comparable product offering and category overlap with Yoopies, though smaller scale, positioning it as a peer and potential M&A target.
Broad incumbents
- Helpling: European home services marketplace (cleaning primary) with similar pan-European localization strategy and PLG motion; relevant comparable for the broader homecare marketplace category where Yoopies could expand adjacent.
- Care.com: US-listed (IAC) global leader in care marketplace including childcare, senior care, and pet care; operates across multiple countries with deeper brand recognition and capital than Yoopies, making it the most consequential competitive threat in Europe.
Others
- Babilou: One of Europe's largest physical childcare operators and Yoopies' strategic backer/acquirer in 2014; operates daycare centers rather than a marketplace but represents the strategic supply-side partner that differentiates Yoopies from pure-play competitors.
Regional players
- Kang12: French-focused childcare and nanny matching platform; regional peer overlapping with Yoopies' home French market, useful for understanding local competitive dynamics.
- NannyPoppins: European nanny placement platform operating in select European markets; comparable product offering focused on higher-end nanny placement, representing a regional adjacency in the broader European nanny market.
Market position
Customer concentration
Yoopies social profiles
Digital presenceYoopies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoopies leadership team
Management profileNumber of profiles
Profiles2 records
Yoopies funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoopies M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoopies
What does Yoopies do?
Yoopies operates a digital marketplace that connects families seeking childcare with childcare providers such as babysitters and nannies. The platform supports discovery, profile comparison, and booking across 19+ European and Asian country-specific websites. Revenue is generated through transaction-based marketplace commissions on bookings made through the platform.
When was Yoopies founded?
Yoopies was founded in 2011. It employs 11 to 50 people.
Where is Yoopies based?
Yoopies is headquartered in Paris, France, in the Europe region.
How does Yoopies make money?
One revenue line is on record: childcare Marketplace Commission.
Who are Yoopies's main competitors?
Direct peers on record are UrbanSitter, Childcare.co.uk, Sittercity and Babysits. Sitly is listed as an emerging player. Broad incumbents are Helpling and Care.com. Babilou is listed as an others. Regional players are Kang12 and NannyPoppins.
Does Yoopies have an API?
No public API is recorded for Yoopies.
What industry is Yoopies in?
Yoopies's product category is Online Childcare Marketplace. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms, with a secondary code of HSAAABAN, Nanny Agency / Placement Services. Its SIC code is 8351.